If you don't use Clay or something similar, you would have to use a bunch of different APIs and tools to connect people finding, email finding, email validation, AI personalizations, and other enrichments related to the lead list. Once you have Clay, you can just build a table once, and then import as many data points as you want, and it will all run automatically for you, saving tremendous time. The best feature Clay offers is the ability to use your own API keys and not only Clay credits. If they made it so you could only use Clay credits, you'd be really limited and it wouldn't be worth it. Having the ability to use Clay credits is really nice, using your own API keys is really nice, and the auto-run workflow means that as soon as you import data, the Clay table automatically runs and does all the enrichments for you without requiring any manual intervention.
