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Dell PowerStore vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
85
Ranking in other categories
Data Warehouse (4th), NAS (2nd), Enterprise SAN (1st)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
11th
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
NAS (5th), Modular SAN (Storage Area Network) (2nd), Frame-Based Disk Arrays (1st)
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Brian Ricci - PeerSpot reviewer
It's constantly enhanced and has impressive reliability and data compression
The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.
Ozair Amin - PeerSpot reviewer
A robust and dependable product that ensures a 100 percent data availability guarantee
We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Pure1 component is most valuable at this point in time when comparing it with EMC. Pure1 is where you can have your diagnostics in the cloud, so you can look at things from your mobile phone."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The solution uses newer technology for deduplication and compression."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."
"It has good, reliable, fast storage."
"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."
"The solution is scalable."
"The most valuable features of Dell PowerStore are the resilience, scalability, flexibility of expansion, and ease of managing the entire solution including the servers and storage."
"The solution is very easy to implement."
"Moving and optimizing workloads within the cluster is quite easy based on my experience with Dell PowerStore."
"The supportability of SCME drives for faster data access from the PowerStore and is the most valuable feature."
"When compared to Pure Storage, Dell PowerStore's cost was quite attractive."
"The most valuable feature is the three-to-one data reduction."
"Reliable, with comprehensive features and a well-established support base."
"Updates come with enhancements. Each time we do an update, there is an enhancement, like new features, which is extraordinary. Other companies would try to charge for all that, but the enhancements just come with it."
"It is the most stable high-end solution in this area."
"The biggest benefit of the Hitachi platform is 100 percent storage uptime. It's also highly cost-effective."
"Storage is the most valuable feature."
"This is one of the most reliable and dependable products on the market."
"The product's performance is good."
"The most valuable feature is that it has 'eight nines' availability, 99.999999 percent of the time. That is the main selling point."
"The performance was decent."
"This is a good product with high capabilities and high reliability."
 

Cons

"The software layer has to improve."
"The UI for this solution needs to be improved."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"In the future, I would like to see integration with enterprise backup systems."
"The solution only does thin provisioning."
"The data resiliency and cybersecurity features of Dell PowerStore are just normal and would be considered medium; we need additional components such as cybersecurity vault for increased resilience."
"The cost always has room for improvement."
"More demonstration and training options are needed."
"We would consider this solution if the pricing is competitive with other options, as it offers a very good solution. However, the current price is slightly higher than the competition."
"The support team doesn't always provide adequate assistance. So, there is room for improvement in the support."
"The performance is good, but the management experience and user interface are lacking."
"We are happy with the service in general. The only thing would be the price of the platform."
"We've only faced some minor issues. For example, the documentation of some features isn't as detailed as we would like."
"I would like to see an audit account set up such that the user can log in, see the configuration, and see the logs, but they cannot make any changes."
"The solution is priced higher than its competitors."
"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."
"Hitachi Virtual Storage Platform needs to improve its scalability options where there are a few shortcomings."
"The controllers in the product do not provide options for scalability."
"We have not been able to procure more discs for upcoming projects and this has been a problem for us. Not having additional storage is going to be an issue. The solution is at its end of life and will be replaced soon."
"Its usability can be improved. It can have more management features. Its management tools lack features."
 

Pricing and Cost Advice

"With VMware, we pay $300,000 annually."
"We pay approximately $50,000 USD per year in licensing fees."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Pure FlashArray X NVMe’s pricing is cheaper than other products."
"Given its price, Pure is not the first option."
"It is very expensive though when you get to this point of using the 3000 with a client. They will start to think about using another vendor. There are a lot of solutions similar to PowerStore in regards to networking capacity and their prices are very cheap compared to PowerStore."
"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."
"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."
"I rate the price of Dell PowerStore a seven out of ten."
"The solution is expensive."
"The licensing for this solution is good and is in the mid-range tier."
"The software features are included in the pricing without any additional purchase requirements."
"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."
"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."
"The licensing cost of Hitachi Virtual Storage Platform G Series, whether it would be high or more affordable, would depend on location. For example, here in Brazil, Hitachi charges in dollars and this means my company still needs to convert that into local currency. Sometimes, my company also needs to discuss the pricing with the Hitachi sales team and request for a discount. At the moment, pricing for Hitachi is high, but my team can have some global funding or global accounts that would help reach the price my company is aiming for."
"The price of the solution is reasonable compared to others, such as Dell EMC."
"When you are looking for high-end solutions such as this, price is less important than stability and availability."
"Hitachi Virtual Storage Platform is a very expensive product."
"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."
"It is expensive. Everything is included in the license. There is no additional cost."
"I find Hitachi to be cheaper by five to ten percent when compared to Dell and HP's costs, but the features in Dell are better than Hitachi Virtual Storage Platform."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
9%
Government
7%
Computer Software Company
20%
Financial Services Firm
18%
Government
7%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell PowerStore vs. Hitachi Virtual Storage Platform and other solutions. Updated: May 2025.
851,491 professionals have used our research since 2012.