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Dell PowerStore vs Hitachi Virtual Storage Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Ranking in NVMe All-Flash Storage Arrays
6th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Ranking in NVMe All-Flash Storage Arrays
1st
Average Rating
8.6
Reviews Sentiment
6.9
Number of Reviews
119
Ranking in other categories
Data Warehouse (4th), NAS (1st), Enterprise SAN (1st)
Hitachi Virtual Storage Pla...
Ranking in All-Flash Storage
11th
Ranking in NVMe All-Flash Storage Arrays
5th
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
53
Ranking in other categories
NAS (4th), Modular SAN (Storage Area Network) (4th), Frame-Based Disk Arrays (1st)
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Hassan_Zaki - PeerSpot reviewer
Integrated AI and clustering enhance storage operations effectively
I promote and recommend Dell PowerStore for all workloads to my clients and customers. Most of my customers have one appliance per site. Approximately 80% of my customers have Dell PowerStore implemented in their data centers. We always use CLS as another Dell solution for cybersecurity and data security. The CLS is integrated with the Data Domain, PowerProtect Data Domain, not with Dell PowerStore. Windows, Linux, and some customers use Red Hat or SUSE. We have many operating systems working with Dell PowerStore in the same environments and data centers. CloudIQ and Storage IQ are used by some customers, but Apex AIOps has not been widely adopted yet. Dell PowerStore has integration with VMware and Kubernetes. Most workloads work fine and have very good integration with Dell PowerStore, except for one or two specific workloads in the market. On a scale of one to ten, I rate Dell PowerStore a nine.
Ozair Amin - PeerSpot reviewer
A robust and dependable product that ensures a 100 percent data availability guarantee
We don't encounter any challenges in selling these Hitachi VSPs to our customers. These products boast an exceptionally robust architecture, making them highly reliable. This reliability is the key reason behind our lack of challenges. However, when we delve into the realm of competition, particularly in the unified storage sector, we do face certain challenges. This is primarily due to the usage of gateways in their storage solutions by some competitors. Unlike other competitors such as NetApp and Huawei, who do not employ gateways, we contend with challenges related to these gateways within the context of unified products. Many customers have been utilizing Hitachi Vantara for several years, relying on its storage capabilities. They appreciate its reliable roadmaps, which facilitate long-term planning. This makes it an effortless choice for customers to opt for Hitachi Vantara, as the product seamlessly accommodates updates and future changes. The key focal point of the Hitachi Vantara roadmap for our clients is centered around future upgrades. Typically, customers undergo tech refresh cycles approximately every five years. Consequently, when they embark on a tech refresh initiative, they tend to prioritize options that facilitate a smooth transition of data to alternative storage solutions. In this context, Hitachi Vantara leverages its external storage virtualization platform to ensure a seamless data migration process. This approach proves to be highly advantageous for our customers, and it stands as a primary reason for their choice to engage with Hitachi Vantara's offerings. Our customers are highly satisfied with their choice to acquire Hitachi products and services. I have not observed any of our customers shifting away from the Hitachi brand. I would recommend Hitachi Vantara 100 percent of the time to others. There are tools that assist us in accessing the IOPS per second and latencies of Hitachi Vantara systems. One such tool is the CPK tool, accessible through the Hitachi Vantara portal. Whenever we configure a product and a customer requests information about the IOPS and latencies, we can provide them with a report from the portal. This report includes details about reads, writes, IOPS, and sequential operations, offering a comprehensive overview of the IOPS performance that Hitachi Vantara offers. The combination of low latency and high performance has consistently assisted customers in improving their production and enhancing their working experience. It also aids them in easily managing the product, giving them time to expand their knowledge and plan for the future, rather than dealing with storage-related issues. The cost comparison of IOPS between our solutions and those of competitors is favorable at present, but this wasn't always the case. In the Pakistani market, Huawei used to be highly competitive. However, our current partnership with Hitachi has allowed us to pose a strong challenge to Huawei. Additionally, when considering products from NetApp, EMC, and even IBM, Hitachi remains highly competitive. Hitachi offers flexible media options to support the consolidation of multiple uses within the same platform which is important to our customers. Most of our customers utilize Unified Storage, employing a two-tier storage approach that includes both NVMe and SSDs. However, current trends indicate a shift in customer preferences towards NVMe over SAAS or SSDs due to the heightened reliability and increased cost-effectiveness of NVMe technology. This transition is driving many customers to adopt a comprehensive NVMe solution. Nonetheless, a substantial number of large customers still adhere to the two-tier storage model. For their primary tier, they employ NVMe drives, while for the secondary tier, they opt for NFS drives or a SAAS-based large-scale service. The integration of various use cases into a unified platform to facilitate the transformation of data into business insights is highly valuable. We receive input from our customers regarding their workloads. Based on the nature of these workloads and their intended use for storage – whether for ERP solutions, archives, or backup purposes – we recommend the appropriate storage type. These steps outline our process for evaluating the intended storage workload. Following this workload assessment, we suggest either NAS Unified Storage or Document Storage solutions. In the portal, there is a tool that enables us to calculate Hitachi's guaranteed effective capacity. It is quite straightforward for customers to comprehend and identify the effective capacity ratio. This is because many customers in Pakistan are already familiar with and using effective capacity ratios. Explaining the concept of effective capacity to customers is not a challenging task. Customers typically appreciate the Hitachi Virtual Storage Platform due to its efficiency, easy product manageability, and product reliability, all of which offer significant benefits to the customers. This is crucial, especially in sectors like banking, where any breach or downtime could lead to substantial losses for customers. The uninterrupted operation of storage is paramount. This substantial benefit not only ensures customer satisfaction but also underscores the value derived from data utilization. Hitachi's adaptive data reduction technology assists in decreasing our client's storage footprint by around 50 percent. The majority of our customers were using storage from various vendors. We consolidated this storage into a single system using Hitachi Vantara.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."
"The solution is scalable."
"I appreciate the performance."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The solution uses newer technology for deduplication and compression."
"The most valuable features of this solution are its ease of use and performance."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"PowerStore has helped us reduce our Capex by 20% to 40%."
"I would assess the timeframes to deploy it as efficient."
"PowerStore's compression ratio is a valuable feature for our VMs because it gives us a lot back."
"Dell PowerStore is very simple to implement, and its user interface is very simple."
"The biggest improvement we found when moving into Dell PowerStore was the deduplication and compression."
"We find NAS to be the most impactful feature of Dell PowerStore. The compression and deduplication technology is very important and essential, and this was one of the reasons that we decided to go with Dell PowerStore."
"The management portal is particularly user-friendly."
"Dell PowerStore's compression and deduplication technologies are a big help for our organization."
"The product provides a good storage space."
"There are no significant challenges in terms of scalability, and it can accommodate larger storage capacities compared to other storage solutions."
"This is one of the most reliable and dependable products on the market."
"The most valuable feature of Hitachi Virtual Storage Platform G Series is the platform and overall usage has been good. We have not had very many issues."
"Storage is the most valuable feature."
"The solution provides excellent scalability."
"The deduplication is useful for us because we don't have that much money for our lab infrastructure. Deduplication means we have more storage available. And the IOPS are really fast."
"The service provided by Hitachi is good, and I get the IT support I need from the vendors."
 

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."
"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."
"I would like to see replication and DR features in the next release of this solution."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"I'd like to see the product implement active replication for vehicles such as VMware."
"The tool's pricing is higher than competitors."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"In terms of what needs improvement, the dashboard and management could be simplified."
"It doesn't support SSD or Flash."
"When we go to buy or populate more drives in the storage array, they're so expensive. If they could lower the cost for components, we would definitely expand them more and be more inclined to buy more storage units, but it's currently a price crunch for us."
"The management UI is pretty decent and gets the job done, but the upgrade process is challenging."
"Dell PowerStore has minimal areas needing improvement, as it is one of the best products in Dell's portfolio. However, migration services could be included, especially for Oracle migration."
"The only improvement that might be required, though not significantly, relates to the features that allow for support, specifically the call home features."
"AI will be a challenge and we must manage different kinds of data with more performance and security."
"The price is on the higher side."
"Dell is struggling in terms of support SLAs as long as the Pakistan market is concerned since Dell has not been able to give a fixed time commitment from a support perspective, which is a challenge for customers."
"The life-cycle of the Hitachi Virtual Storage Platform G Series is too short. We only had approximately four or five years out of the solution before it was rendered its end of life."
"The solution is stable. However, there have been some software crashes where we had to restart the system. They could improve the hardware to prevent this type of issue."
"The user experience is pretty bad in Hitachi. A lot of mandatory tasks take a long time to work through."
"The pricing is high, but the product is good. Additional features like data duplication might make it even better."
"The Hitachi Virtual Storage Platform faces challenges when it comes to features like deduplication and compression. Enabling these features can lead to processor overload, resulting in performance degradation, especially under high loads."
"I would like the fan noise to be automatically adjusted based on the drive's current workload."
"They should look at the cost because there are other vendors who offer the same cost with more features."
"In the next version I would like to see more intelligence."
 

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."
"We pay approximately $50,000 USD per year in licensing fees."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The product is expensive."
"The licensing is on a yearly basis."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The software features are included in the pricing without any additional purchase requirements."
"With compression, we were able to have a solution within our company's budget. We include a clause in the contract with Dell that states if the compression ratio is not met, we will adjust the workload accordingly."
"PowerStore's pricing is reasonable."
"We only have a single machine and we are currently using half of the hard disk slots. We have asked for an upgrade for the rest of the hard disks but, from my point of view, it costs too much. We have 12 to 15 hard disks inside and if we try to upgrade only the hard disks, it costs the same as the complete system. This is something I don't understand."
"The price of Dell PowerStore could improve. The price should be managed more compared to Huawei Dorado or IBM All-Flash series."
"The pricing structure and licensing model of Dell PowerStore are very good and I like it. We chose it because it was reasonably priced and met our requirements"
"The solution’s pricing is always too high."
"The pricing is good. There's no need to pay for a license; it's all-inclusive."
"The solution is expensive."
"This is an expensive solution."
"Architecture-wise, it's actually at a competitive price point. It is not cheap."
"The costs were primarily in line with every other vendor at the time."
"The price is good enough considering the performance, and we are satisfied."
"A drawback of Hitachi storage systems is that they are expensive. The upfront cost is very high compared to others. But when you compare the IOPS at the same price, Hitachi gives you better business value..."
"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."
"It is expensive as compared to other vendors, but its price is good if you are looking for stability, reliability, performance, and security."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
18%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Computer Software Company
19%
Financial Services Firm
18%
Manufacturing Company
7%
Government
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?
For NVMe storage, the pricing is reasonable compared to competitors in India. However, for entry-level SAN storage or...
What do you like most about Hitachi Virtual Storage Platform E990?
The product's reliability has been crucial for our company's operations.
What needs improvement with Hitachi Virtual Storage Platform E990?
The interface management and monitoring need improvement. Although I receive emails from Hitachi Virtual Storage Plat...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
PowerStore
Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways
Find out what your peers are saying about Dell PowerStore vs. Hitachi Virtual Storage Platform and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.