Dell PowerStore vs HPE Alletra Storage comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #1 with an average rating of 8.8, while Hewlett Packard Enterprise is ranked #4 with an average rating of 9.1. Dell Technologies holds a 17.3% mindshare in AFS, compared to Hewlett Packard Enterprise’s 9.2% mindshare. Additionally, 96% of Dell Technologies users are willing to recommend the solution, compared to 98% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on Mar 16, 2025

Dell PowerStore and HPE Alletra Storage are leading solutions in the enterprise storage market, serving various IT infrastructure needs. Dell PowerStore holds a slight edge in comprehensive integration with VMware, while HPE Alletra excels in NVMe performance and cloud-native capabilities.

Features: Dell PowerStore is tailored for VMware environments, allowing independent scaling of compute and storage with robust compression and intelligence for IT operations. HPE Alletra Storage offers superior NVMe performance, high IOPS, and seamless cloud integration, optimizing data operations with minimal latency.

Room for Improvement: Dell PowerStore should improve VMware version compatibility, streamline update processes, and enhance NAS functionality and stability post-upgrade. HPE Alletra Storage could enhance reporting, synchronization features, and user interface intuitiveness. Both systems require better monitoring and technical support structures for improved user experience.

Ease of Deployment and Customer Service: Dell PowerStore largely deploys on-premises with dedicated but sometimes slow technical support, while HPE Alletra offers hybrid and cloud deployment options with generally responsive service. Dell's support is robust but contrasts with HPE's need for regional support improvements.

Pricing and ROI: Dell PowerStore provides competitive pricing with effective compression and deduplication for long-term savings, though high upfront costs may require balancing. HPE Alletra, despite its high price, delivers substantial returns through performance and scalability but needs clearer cost-value clarity.

To learn more, read our detailed Dell PowerStore vs. HPE Alletra Storage Report (Updated: April 2025).

Buyer's Guide

Dell PowerStore vs. HPE Alletra Storage

April 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of Dell PowerStore is 17.3%, up from 16.0% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Brian Ricci

President at Pinnacle Computer Services, Inc.

It's constantly enhanced and has impressive reliability and data compression

The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal. I hope Dell addresses that. Everything is pricey these days anyway. It is not like the old days of Compellent. We used to be able to see the metrics for our customers. On Compellent, we could look up that customer and see all the metrics. That is not allowed for us now. We cannot do that anymore. I have to be explicitly allowed by the customer to do that, and some companies' security does not allow that.

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Lisa Whalen

System Engineer at University of Nebraska

Provides a cloud-like operation model on-prem for managing data infrastructure

I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"The tool's valuable features are speed, security, data compression, and reliability. Its data compression feature is the best that we have ever seen. It helps us to save money and resources."

"It has good, reliable, fast storage."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"The high availability of the product is the most valuable feature."

"The most valuable features of this solution are its ease of use and performance."

More Pure FlashArray X NVMe pros

"The most valuable features are the three-to-one data reduction and the ability to scale out and up."

"Currently, the features of replication and deduplication have been very important to us."

"The most valuable feature is that it is easy to use this frame. I am a SAN administrator, but I was able to train my colleague, who had only been a VMware administrator, on the PowerStore in about half a day. Now he's autonomous in assigning volumes and creating data stores..."

"There is no complicated configuration for queries and calls. You just create a model and go."

"You can add compute and capacity independently. We have sized the solution based on our current needs, but in the future we can choose to increase capacity if we grow our activity in the market. And if we have more business in our monetary system, we can increase compute. The ability to choose what we increase is a good feature."

"The software upgrades are all included for no additional charge."

"The most valuable feature of the solution for me is the deduplication part, especially since most of the servers in our organization are Windows-based servers."

"It provides a big benefit when upgrading a new VMware environment. For example, in a big environment with 10 to 30 ESXs, you can take everything and put that into PowerStore. So, it is cost-effective, which is very important and has been massive for us. You reduce almost 80% from the hardware and work directly from PowerStore. Building hardware, especially in a big VMware environment, is a big issue for my organization."

More Dell PowerStore pros

"Clients like the insights tools within the solution that came from Nimble and were pulled in."

"The ease of setup was huge for me, as I'm the only storage admin for our company."

"The stability is incredible. We haven't had a single storage event since we put it into production."

"The solution has been rock-solid since we've had it."

"It's been providing us with insanely fast storage."

"Alletra has helped reduce the time spent resolving storage-related support tickets by about 40%."

"The solution's most valuable features are reliable storage, speed, and performance."

"It's good for preventing problems before they occur."

More HPE Alletra Storage pros

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"They could add more support for file storage and different types of storage."

"In the future, I would like to see integration with enterprise backup systems."

"The UI for this solution needs to be improved."

"The tool's pricing is higher than competitors."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

More Pure FlashArray X NVMe cons

"You cannot delegate permissions."

"The replication part needs improvement, particularly the integration of RecoverPoint."

"The maintenance is a bit expensive. The service and support are there for three years, but after the third year, it is pretty pricey for renewal."

"We have not seen an ROI and it would be good to have an ROI calculator made available by Dell."

"During the installation phase, the licensing part was not straightforward. It was very difficult for the technicians, who are not trained Dell EMC technicians, to do the licensing because the information on their website is not straightforward... Eventually, I had to pass this task to our business partner and they did it for us."

"When you create a case on Dell's support website, you don't always get someone who is experienced in the kind of systems you need help with...making it an area where Dell's support team needs to make improvements."

"Dell PowerStore currently only allows us to copy data from our main production system to the disaster recovery site."

"We are looking for the Dell PowerStore to become more mature to maximize our use cases."

More Dell PowerStore cons

"Long-distance, high-latency replication enhancements would be delightful to see in future versions."

"The licensing could always be cheaper."

"It would be better if there were an option to incorporate the NVMe feature alongside other storage tiers. Currently, the system operates on Autotier but can manually peer and mix different types of drives, such as SAS and SATA drives."

"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."

"We have more than traditional use cases. If they could explore new configurations for data storage, it would be ideal."

"I cannot think of a specific area that needs improvement."

"It can be less expensive."

"One problem we had during the installation of HPE Alletra Storage was the connection to the cloud. Our company does not like cloud connections for storage, but it was necessary. It would be a good thing to start without the GreenLake cloud."

More HPE Alletra Storage cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The support cost per array is about $20,000 a year for 24/7 support."

"With VMware, we pay $300,000 annually."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Given its price, Pure is not the first option."

More Pure FlashArray X NVMe pricing and cost advice

"Dell PowerStore is more expensive than Dell EMC Unity All Flash. Dell PowerStore's performance metrics were way higher than what Dell EMC Unity All Flash offered."

"If we use the 500 or 1000, the licensing and pricing are reasonable. PowerStore can compete with any vendor and the price isn't that expensive."

"I rate the price of Dell PowerStore a seven out of ten."

"The solution is expensive."

"In terms of licensing, my organization has Dell Technologies End User License Agreement (EULA), but I don't know exactly how it works, though it is a big bundle of licenses for Dell Data Domain, Dell EMC Unity XT, Dell PowerStore, Dell ECS, and all such kinds of storage arrays."

"The pricing structure and licensing model of Dell PowerStore are pretty decent. It's pretty competitive."

"The pricing is good. There's no need to pay for a license; it's all-inclusive."

"There's still a cap on the upgrade path, where you can consume all the engines within the frame before you have to go to another frame... Normally, we exceed the IOPS on the frames before we can ever exhaust the storage, so anything they can do to help us avoid stranded storage capacity, capacity that we couldn't get to, would be beneficial."

More Dell PowerStore pricing and cost advice

"So far, so good."

"The solution is expensive and can cost around five lakhs."

"It is reasonably priced."

"There is a license. HPE Alletra uses a cloud-based model."

"It is fairly priced. It is in line with industry standard pricing and cost models."

"For us, its price is good."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"Overall, it was good. It had a good price per gigabyte."

More HPE Alletra Storage pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

11%

Government

Computer Software Company

18%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

17%

Manufacturing Company

10%

Financial Services Firm

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What do you think about Dell EMC PowerStore? Is it actually a new product?

PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...

See all answers

How does Dell's EMC PowerStore compare with its EMC Unity XT?

Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...

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What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...

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What needs improvement with HPE Alletra?

I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...

See all answers

Comparisons

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 18% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 15% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 7% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 6% of the time

More Pure FlashArray X NVMe Competitors

Dell Unity XT vs Dell PowerStore

Compared 14% of the time

Dell PowerVault vs Dell PowerStore

Compared 9% of the time

IBM FlashSystem vs Dell PowerStore

Compared 9% of the time

NetApp AFF vs Dell PowerStore

Compared 8% of the time

More Dell PowerStore Competitors

HPE Primera vs HPE Alletra Storage

Compared 14% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 8% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

Dell PowerMax vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

May 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerStore

May 2025

Download Dell PowerStore product report

Buyer's Guide

HPE Alletra Storage

May 2025

Download HPE Alletra Storage product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

PowerStore

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerStore stands out for its high performance, flexibility, and easy integration with VMware. It offers notable data compression and deduplication capabilities while providing powerful NVMe support and machine learning to optimize IT operations.

Dell PowerStore is designed to offer a comprehensive approach to IT infrastructure by enhancing performance and simplifying management. It is particularly suitable for companies that require scalable solutions to increase compute or capacity independently. Featuring built-in intelligence, PowerStore allows efficient storage consolidation and reduced footprint, while integration with CloudIQ enhances monitoring and analytics. However, there are areas for improvement, such as stability, enterprise features, and the user interface. Pricing is high, and support responsiveness needs attention. Organizations primarily use PowerStore for VMware environments, storage, and data protection, supporting high-performance databases and VMware workloads. It is utilized in data centers for disaster recovery and hybrid setups.

What are the key features of Dell PowerStore?

Flexibility: Independently scales compute or capacity
High Performance: Offers powerful NVMe support and machine learning
Integration: Easily integrates with VMware
Data Efficiency: Provides data compression and deduplication
Simplified Management: Built-in intelligence for efficient storage management

What benefits should users consider?

Performance Optimization: Enhance IT operations with machine learning
Scalability: Increase compute or storage capacity as needed
Integration Potential: Improve efficiency with VMware and CloudIQ
Data Protection: Reliable for disaster recovery and hybrid environments

In industries like IT, finance, and healthcare, Dell PowerStore supports efficient data management and enhances infrastructure performance. Organizations leverage it to manage extensive data, streamline virtualization processes, and facilitate migration from legacy systems, while integrating cloud and on-premises infrastructures for improved operations.

Dell Technologies

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Buyer's Guide

Dell PowerStore vs. HPE Alletra Storage

April 2025

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