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HPE Alletra Storage vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.5
Number of Reviews
51
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
199
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 0.7% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"Everything, especially the VMs inside, is pretty fast."
"One of the best features is the support, which is excellent."
"The latency is good."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"Overall stability is very good. It is a very stable solution."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"We are satisfied with the performance as it is significantly faster compared to traditional storage options."
"We are saving a lot of money after procuring Alletra."
"It's easy to deploy and maintain and it's made everything faster."
"There is ease of use for junior admins. We have VMware integrations for data stores, cloning operations of existing data stores, and InfoSight analytics."
"Alletra's performance has been very good."
"Since we've implemented the solution, we've had zero downtime on the arrays."
"Alletra has helped us improve our storage performance."
"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."
"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."
"The most valuable feature is that maintenance is free."
"Redundancy and the fault tolerance of the platform are the most impressive."
"Very stable; no worries about how much it can handle."
"Non-disruptive upgrades: You can upgrade at anytime without worry."
"It's extremely stable and has good performance."
"We have seen savings in our storage. The speed of deployment has gone from several days to a few minutes. This product has reduced that time into minutes, simplifying storage for us."
"We only have storage provisioning, so the provisioning feature is good. The compression and deduplication are good."
"NVMe data storage platform that's easy to set up and easy to use. It's stable, with a lower response time, and quick technical support."
 

Cons

"Maybe the price can be reduced since the solution is very expensive."
"They could add more support for file storage and different types of storage."
"We need better data deduplication."
"In the next release, I would like to see real-time analytics for further insight into consumption models."
"In terms of what needs improvement, the dashboard and management could be simplified."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."
"The UI for this solution needs to be improved."
"I'm not sure if I've gone through all the features. There's always room for improvement."
"Maybe they could just reduce the number of racks and the amount of rack space."
"HPE Alletra Storage is considered expensive compared to competitors like Dell and Huawei. Many times, we lose deals due to price even though it is the best solution in the market."
"When you configure it, the system has to be connected to the Internet. Otherwise, you cannot configure it. That is the most difficult part. They need to have something that does not require a connection to the Internet."
"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."
"Since it's a slightly cutting-edge technology, we had to put in quite a lot of new fabric and stuff for it. That's probably the only thing people need to be aware of—to make sure you've got everything sorted out upfront to make the implementation smooth and fast."
"It was fairly difficult to migrate the data from 3PAR over."
"It can be less expensive."
"A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."
"Pure Storage FlashArray could improve in the area of cryptographic information in the consoles. The user-friendliness could improve. The Pure Storage FlashArray team should come and log into the system with their maintenance credentials and then pull out the information as evidence of cryptography."
"Improved reporting on the deduplication and compression functionality would be beneficial."
"I would rate this solution an eight because we have had outages. The commit times went very high in the database. The whole array went down so our customers were down for around eight hours. This was a very big outage which could have been our fault because we didn't do the upgrade in time."
"Pricing could be better in comparison to other solutions."
"I would like to see active replication. I know that it's available now but I haven't tried it yet. I hope that it works."
"We haven't seen ROI yet."
"Pure Storage FlashArray could improve some aspects. There are certain features that are good and there are some features that I see some issues with at the technical level. Those issues are related to replication. They need to resolve those issues, which I have already highlighted to the Pure team. Additionally, there are some issues in the active cluster that could improve."
 

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"The product is expensive."
"Given its price, Pure is not the first option."
"The support cost per array is about $20,000 a year for 24/7 support."
"Our licensing fees are $500,000+ USD."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"We pay approximately $50,000 USD per year in licensing fees."
"There is a license. HPE Alletra uses a cloud-based model."
"Its price can be optimized."
"HPE was a clear winner on price per terabyte. It was very smooth."
"The solution is expensive and can cost around five lakhs."
"It is reasonably priced."
"So far, so good."
"For us, its price is good."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"Cost-wise, it's been very effective."
"Cost-wise, I imagine that the product's price would probably give you a nosebleed if you were a younger company."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"The best features come included without any additional cost."
"The price is reasonable."
"The price-to-performance is good. I looked at Pure about three to four years back, but the price-to-performance wasn't right for us. Now, it's right."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"We implemented Pure Storage FlashArray nine years ago when it was new to the market and obtained it at a preferential price."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
32%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I don't have the billing details right now, but the pricing is high.
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashArray and other solutions. Updated: April 2025.
852,649 professionals have used our research since 2012.