


Pure Storage FlashArray and HPE Alletra Storage are key players in the high-performance storage solutions category. While both offer robust features and significant advantages, Pure Storage FlashArray has a slight edge due to its all-inclusive pricing model and excellent customer support.
Features: Pure Storage FlashArray offers exceptional data reduction, sub-millisecond latency, and predictive analytics. HPE Alletra Storage excels in NVMe technology, seamless cloud integration, and multi-tiered data management.
Room for Improvement: Users of Pure Storage FlashArray seek better scalability and enhanced NAS support. HPE Alletra Storage could improve cloud-native feature accessibility and simplify integration with virtualization environments.
Ease of Deployment and Customer Service: Both products offer straightforward deployment processes. Pure Storage is praised for its proactive customer service, while HPE Alletra benefits from HPE’s global support network, though quality may vary by region.
Pricing and ROI: Pure Storage FlashArray is viewed as a premium product but offers a compelling Evergreen Storage model with free updates. HPE Alletra Storage offers competitive pricing but could provide more flexibility. The ROI for Pure Storage comes from performance efficiency, while HPE Alletra users value cost-effective scalability.
If you wait more than seven years to buy another one, you get a return on your investment.
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
Uptime is ROI.
With Alletra, it downloads the software, and you just hit the button, and go.
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Our current workload, particularly the SQL use case, would not be possible on mechanical storage, and the ease of use for the small team for the array is important for supporting that workload.
Pure Storage FlashArray integrates with APIs and other systems.
Customers always have their issues resolved promptly.
Technical support is good at least through vendors, not directly with the principal.
We have four-hour support, and 99% of our issues are resolved within that timeframe.
Last week, a ticket that needed to be solved in six hours took one week.
As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
I would rate the technical support an 11 out of 10.
The support from Pure Storage is excellent.
It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.
We've had zero downtime.
Alletra provides modular, non-disruptive scale-up and scale-out.
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
A big banking client had around 300 petabytes of data on Pure Storage.
The solution is highly scalable, particularly when there is a need to expand capacity.
Theoretically, we can do controller upgrades and get into a larger chassis, but there was a limit to how far we could go without needing to do a full migration.
I would rate the stability of the product at seven out of ten.
The solution is stable and rock-solid.
I have not experienced any downtime, crashes, or performance issues.
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
For stability, I rate it a ten out of ten.
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
One way to improve the product is to add an operational assistant that doesn't depend on VMware.
I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.
Storage replication should be essential.
They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.
They would like to have one tool that can take them everywhere. There should be a single pane of glass.
Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
As a technical professional, I lack visibility into the system logs.
While the prices may be higher than those of other vendors, we see it as a market leader with benefits.
The support can be a bit pricey, but the solution is more cost-effective than anything else out there.
For future use, we bill based on device consumption rather than the traditional datacenter model.
The predictability of having that one-time cost is everything for the data center.
It's expensive.
They're expensive.
While they say it's free, we actually pay for support upfront.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Its data compression feature is the best that we have ever seen.
Pure FlashArray X NVMe helps to improve our processing speed.
We are satisfied with the performance as it is significantly faster compared to traditional storage options.
With NVMe drives, a single drive can provide up to thirty thousand IOPS.
The guarantee of data availability is very important to us. Data runs everything.
The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
| Product | Market Share (%) |
|---|---|
| HPE Alletra Storage | 9.2% |
| Pure Storage FlashArray | 6.7% |
| Pure FlashArray X NVMe | 1.4% |
| Other | 82.7% |


| Company Size | Count |
|---|---|
| Small Business | 15 |
| Midsize Enterprise | 11 |
| Large Enterprise | 12 |
| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 25 |
| Large Enterprise | 36 |
| Company Size | Count |
|---|---|
| Small Business | 63 |
| Midsize Enterprise | 36 |
| Large Enterprise | 143 |
Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.
HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.
HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.
What are the key features of HPE Alletra Storage?HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.
Pure Storage FlashArray is the world’s first enterprise-class storage array that runs exclusively on the nonvolatile memory express (NVMe) protocol for memory access and storage. It represents a totally state-of-the-art type of storage technology. It offers users shared accelerated storage that delivers cutting-edge features in the realms of performance, simplicity, and consolidation. Pure Storage is fresh and modern today and will be for the next decade. Without forklift upgrades or planned downtime, Pure Storage takes the work out of storage ownership and delivers unprecedented customer satisfaction.
Pure Storage FlashArray is built with simplicity and reliability in mind. The solution can be implemented and optimized in hours, as opposed to other similar solutions that can take days. It has no moving parts, which removes areas where it could potentially be vulnerable to suffering errors. It is highly stable and gives users the ability to manage system shutdowns in a way that prevents data loss.
Benefits of Pure Storage FlashArray
Some of the benefits of using Pure Storage FlashArray include:
Reviews from Real Users
Pure Storage FlashArray is a highly effective piece of storage technology which stands out among its competitors for a number of reasons. Two major ones are its overall robustness and the value that it offers by way of its reliability and ease of use. It provides users with many valuable features that allow them to maximize what they can do with this solution. Pure Storage FlashArray’s reliability and ease of use make it a highly valuable solution.
PeerSpot user Prabakaran K., a technical consultant at Injazat Data Systems, notes the robustness of this solution when he writes, "FlashArray has many valuable features. It's very user-friendly and it has high availability, so there is comparatively less downtime. During maintenance, there is no shutdown procedure, so you can directly power off the Array and manage the shutdown process without any data loss, which is a unique feature. Managing replication and data migration is also very easy."
PeerSpot user Jason D., a cloud solutions architect at a tech services company, notes three features that make this solution valuable when he writes, "We've had different types of storage, and three things of this solution are valuable. The first one is its outstanding performance. The second one is its stability. In the about three years that we've had it, we've had component failures, but we never had a service interruption or any data loss. The third one, which is really critical, is that it is super easy to use in terms of provisioning, storage, and managing the arrays. I'm able to maintain a multi-site environment with a couple of dozen arrays with a single mid-level storage admin."
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