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HPE Alletra Storage vs Pure Storage FlashArray comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
15th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
5th
Average Rating
9.2
Reviews Sentiment
7.5
Number of Reviews
50
Ranking in other categories
No ranking in other categories
Pure Storage FlashArray
Ranking in All-Flash Storage
3rd
Average Rating
9.2
Reviews Sentiment
7.8
Number of Reviews
198
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of April 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, down from 0.9% compared to the previous year. The mindshare of HPE Alletra Storage is 8.8%, up from 0.3% compared to the previous year. The mindshare of Pure Storage FlashArray is 6.3%, down from 8.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Lisa Whalen - PeerSpot reviewer
Provides a cloud-like operation model on-prem for managing data infrastructure
I've always said I love that it's easy to use. At one point in time, we had a 3PAR. And with 3PAR, I always thought it was a little more difficult. There was so much more to maintaining it, setting it up, and everything. With the [HPE] Alletra [Storage], it's just easy. It's easy to provision space to use and to set up. InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on. Alletra provides a cloud-like operation model on-prem for managing data infrastructure. [HPE] Alletra [Storage] is very good for predicting problems and preventing them before they occur. InfoSight has really helped with that. I honestly don't have to look at it much. However, there's the alerting and everything that will tell us what's going on. That said, I check InfoSight every once in a while. [HPE Alletra Storage] reduced the time spent on storage provision. It's so much easier than the 3PAR. It's just so much easier. I don't spend time in there at all. The product improved our storage performance experience in terms of IOPS. Our end users that use the SAP environment were a little concerned at first. We said we were going to switch over from the 3PAR to the Alletra since they've always been more familiar with the 3PAR. However, when we moved them over, they noticed a performance increase.
Nabeel Sayegh - PeerSpot reviewer
Supercharges enterprise storage by way of highly optimized hardware, comprehensive data management and a feature rich interface.
During their early years, I was a member of Pure's Customer Advisory Board. In addition, when we first adopted Pure, they did not have replication GA yet. We got into their beta testing program and help them work out certain issues with that technology. One weakness I can say the array has, still to this day, is limited control on scheduling snapshots. Depending on the type of replication schedule you are building, you may or may not have control on specifying the start time of a given replication schedule. This is not a very big problem in the grand scheme of things, but something nonetheless that has bothered me about the scheduler in general. Another area for improvement would be automatic host alias creation. Other platforms such as EMC Unity/PowerStore will automatically detect the host name, create a alias for it and associate the logged in HBA's to it. Pure does not do this for you and as a result, requires manual configuration. This can be very time consuming especially when you are deploying a large number of new servers.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Technical support has been helpful and responsive."
"One of the best features is the support, which is excellent."
"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."
"On a scale of one to ten, I rate Pure FlashArray as ten."
"The initial setup was extremely simple and straightforward."
"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"Clients like the insights tools within the solution that came from Nimble and were pulled in."
"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."
"The most value aspect is the data reduction and compression."
"There is ease of use for junior admins. We have VMware integrations for data stores, cloning operations of existing data stores, and InfoSight analytics."
"It's really easy to use."
"The extended capacity offers a small footprint that's still meeting a large customer demand."
"The configuration capacity it has to create a cluster for replication is excellent."
"InfoSight is invaluable to me. With it, I can just quickly go out there and see what is going on."
"The most valuable features are the replication of data and the continuous snapshot that we can take from the disc."
"Scalability is one of the best features. You can quickly add more. You can swap out the drives with larger sizes, you can add more shelves. All of that is perfect - the whole concept of keeping it modular..."
"Data deduplication features make it easier to manage storage and forecast growth."
"It is always out of the box, and ready to use."
"It's simple, powerful, and ready to use."
"The most important feature of any storage array is its reliability, measured by its uptime."
"They have really good baked in analytics to show you trends for growth history, so it does help with future planning for data growth."
"The deduplication in the array combined with its snap technologies allows the product to be remotely/manually controlled or scheduled."
 

Cons

"The tool's portfolio is minimal. It is expensive."
"We would like to see VNC integration or be able to use Pure Storage with VNC."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"In the future, I would like to see integration with enterprise backup systems."
"We need better data deduplication."
"It's more multi-tenant functionality in their Pure1 manage portal that is lacking."
"It feels more suitable for small and medium-sized businesses rather than enterprises."
"The tool's pricing is higher than competitors."
"It can be less expensive."
"I do not have any requirements. They can maybe have more flexibility for configurations or things like that."
"We had a good base with 3PAR, which we're replacing Alletra right now. However, the integration with DCCS could still use some work. It's in its infancy and needs more features."
"Everything is performing well with no major problems or complaints and complete data protection. However, it could benefit from integrating an AI assistant module to streamline data migration between different vendor arrays in a more automated fashion."
"There can be more visibility and statistics for the customers to see. The customers would love to see AI."
"The plug-in for vCenter and integration into vCenter is spotty at best."
"Moving from Nimble to Alletra was a little difficult."
"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."
"The GUI is simplistic and basic. I feel like it's explanatory, but not enough, it needs a little more to it."
"We would like to see better troubleshooting aspects. It helps us if we can find out where the problem is. Right now, it's difficult. Sometimes it's difficult to pinpoint the issue. If they had more visibility and more troubleshooting feature built into the tool that would really help."
"The initial setup was a little complex. We had some initial issues with the design and had to help correct some of the white papers for it, but it wasn't your standard use case."
"Pure Storage FlashArray could improve by being more secure."
"In the configuration, which we brought in or tested it in, it has a very limited config as far as the array goes. That said, it still did more than our anticipation."
"What it needs to do is work a little closer with solutions, like VMware, so it understands the particular workloads that are on it. Today, it does not understand the applications which are running against it."
"Most of our upgrades have not been as smooth as they should have been."
"A minor issue that comes to mind is that, every once in a while, a hard drive will go bad."
 

Pricing and Cost Advice

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"Given its price, Pure is not the first option."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"We pay approximately $50,000 USD per year in licensing fees."
"With VMware, we pay $300,000 annually."
"The product is expensive."
"As far as the licensing costs, everything is included in the license."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"So far, so good."
"The solution is expensive and can cost around five lakhs."
"Its pricing is very competitive."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"HPE was a clear winner on price per terabyte. It was very smooth."
"For us, its price is good."
"Overall, it was good. It had a good price per gigabyte."
"It is reasonably priced."
"It's a good price point and it's a solid product for the price."
"The solution is expensive."
"Its price is almost double than any other flash storage solution."
"The Evergreen Storage subscription is great, because then I get new controllers every three years."
"The price of the Pure Storage Flash Array is too high and there needs to be more contact clarity. We went with the Evergreen plan and I don't have clarity on what am I supposed to pay each year or every three years. There was not much contract clarity."
"The guaranty that Pure Storage provides when you purchase it doesn't meet the overall capacity needs to provide extra storage, if needed. Thus, it is not meeting our expectations."
"We purchased a license to use this solution and we pay for the storage ourselves."
"It's priced higher than the market."
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Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
11%
Government
6%
Computer Software Company
19%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
34%
Computer Software Company
12%
Manufacturing Company
8%
Financial Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Scheduling a Proof of Concept to demonstrate ROI - Will be a well documented way to portray Alletra's performance, ju...
What needs improvement with HPE Alletra?
I would say that maybe the user interface and experience could be improved. There are a few areas where enhancements ...
Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What do you like most about Pure Storage FlashArray?
We consume less physical storage because of the solution’s deduplication and compression.
What is your experience regarding pricing and costs for Pure Storage FlashArray?
The cost of Pure Storage is subjective and determined by your environment. Pure Storage tends to be more expensive th...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
No data available
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Find out what your peers are saying about HPE Alletra Storage vs. Pure Storage FlashArray and other solutions. Updated: March 2025.
845,589 professionals have used our research since 2012.