HPE Alletra Storage vs HPE Primera comparison

HPE Alletra Storage and HPE Primera are both solutions in the All-Flash Storage category. HPE Alletra Storage is ranked #2 with an average rating of 9.1, while HPE Primera is ranked #11 with an average rating of 7.9. HPE Alletra Storage holds a 9.2% mindshare in AFS, compared to HPE Primera’s 3.1% mindshare. Additionally, 98% of HPE Alletra Storage users are willing to recommend the solution, compared to 94% of HPE Primera users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and HPE Alletra Storage are advanced storage solutions designed to meet enterprise needs. HPE Alletra Storage seems to have the upper hand due to its advanced features and overall user satisfaction.

Features: HPE Primera offers robust data reducing capabilities, high availability, and consistent performance. HPE Alletra Storage provides intelligent data management, enhanced scalability, and is suitable for dynamic workloads. The advanced feature set of HPE Alletra Storage is more useful for users handling complex data environments.

Room for Improvement: HPE Primera needs better integration with cloud services, improvements in system updates, and enhanced software integration. HPE Alletra Storage requires simplification of licensing, resolution of occasional firmware inconsistencies, and better usability.

Ease of Deployment and Customer Service: HPE Primera is known for its straightforward deployment processes and reliable customer service. HPE Alletra Storage is recognized for quick installation, though it has a steeper learning curve. Users find Alletra's customer service prompt and knowledgeable.

Pricing and ROI: HPE Primera offers a more budget-friendly initial setup cost with satisfactory return on investment. HPE Alletra Storage involves higher upfront expenses but delivers a greater ROI due to its extensive feature set and better scalability.

To learn more, read our detailed HPE Alletra Storage vs. HPE Primera Report (Updated: December 2025).

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

ROI

Sentiment score

1.0

Organizations reduced costs and improved performance with Pure FlashArray X NVMe, achieving quick ROI and efficient resource management.

Sentiment score

5.7

HPE Alletra Storage users report reduced costs, improved efficiency, reliability, ease of management, increased uptime, and significant infrastructure improvements.

Sentiment score

1.0

Increased productivity, cost-efficiency, scalability, reliability, and simplified management led to higher return on investment and better business operations.

If you wait more than seven years to buy another one, you get a return on your investment.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.

Fernando Hortal

CTO & Presales Manager at a tech services company with 11-50 employees

Uptime is ROI.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

With Alletra, it downloads the software, and you just hit the button, and go.

Lisa Whalen

System Engineer at University of Nebraska

For more quotes and insights, download the HPE Alletra Storage report

No quotes available

For more quotes and insights, download the HPE Primera report

Customer Service

Sentiment score

7.1

Pure FlashArray X NVMe's technical support is praised for responsiveness, despite occasional follow-up issues, earning high customer satisfaction.

Sentiment score

6.6

HPE Alletra Storage support is effective and reliable with highly praised expertise, despite occasional delays in higher-tier support.

Sentiment score

5.1

HPE Primera's customer service is mixed, with praise for support but concerns about delays, inconsistency, and communication.

Customers always have their issues resolved promptly.

Eugene Hemphill

Sales Manager at Multicomputos PR

Technical support is good at least through vendors, not directly with the principal.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

We have four-hour support, and 99% of our issues are resolved within that timeframe.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

Last week, a ticket that needed to be solved in six hours took one week.

Julio Cesar Bortolotti

Solution Architect at a tech services company with 51-200 employees

As soon as we have a problem, we open a ticket with them, and they immediately get back to us well within the four hour SLA that we have with them.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

For more quotes and insights, download the HPE Alletra Storage report

We could not get a genuine explanation for why systems were failing under certain conditions.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Scalability Issues

Sentiment score

7.1

Pure FlashArray X NVMe offers scalable storage with low latency, easy upgrades, though capacity customization and high costs are noted.

Sentiment score

6.9

HPE Alletra Storage effectively scales with business needs, though some users report limitations with specific models and upgrades.

Sentiment score

4.2

HPE Primera offers scalable storage, easily expands capacity without downtime, and effectively supports medium-sized organizations' growing data needs.

It hasn't broken down anytime in the last six to seven years, despite hurricanes, earthquakes, and power outages.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

We've had zero downtime.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

Alletra provides modular, non-disruptive scale-up and scale-out.

reviewer7142983

Senior Consultant at a tech vendor with 10,001+ employees

If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.

reviewer2729496

Operations Technician at a energy/utilities company with 201-500 employees

For more quotes and insights, download the HPE Alletra Storage report

No quotes available

For more quotes and insights, download the HPE Primera report

Stability Issues

Sentiment score

8.1

Pure Storage offers exceptional stability and reliability with outstanding support, consistently achieving high user ratings for performance and service.

Sentiment score

7.9

HPE Alletra Storage is praised for stability, 100% uptime, seamless upgrades, and resilience, earning it high user ratings.

Sentiment score

7.6

HPE Primera offers high stability and reliability with 100% availability, excelling in mission-critical environments despite minor HDD issues.

I would rate the stability of the product at seven out of ten.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

The solution is stable and rock-solid.

Jim Welch

Infrastructure Architect at Enloe Medical Center, Inc.

I have not experienced any downtime, crashes, or performance issues.

reviewer2729523

Manager, Information Technology at a agriculture with 5,001-10,000 employees

I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.

reviewer2729526

Head of Information Technology at a media company with 51-200 employees

For more quotes and insights, download the HPE Alletra Storage report

The system operates smoothly even with a greater IOPS capacity enabled by using SSD disks.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Room For Improvement

Pure FlashArray X requires cost-effective improvements in UI, integration, cloud features, multitenancy, analytics, backup, AI, and scalability.

HPE Alletra Storage users desire enhanced NVMe integration, simplified setup, better management, cost efficiency, and improved ease of use.

HPE Primera needs improvement in affordability, usability, integration, support, pricing, reliability, security, training, and user interface.

One way to improve the product is to add an operational assistant that doesn't depend on VMware.

Eugene Hemphill

Sales Manager at Multicomputos PR

I would like to see some AI features that would allow arrays to intelligently identify threats or unusual behavior in the data pattern and give an alert.

Santhosh Sridhara

Cloud Architect at DXC Technology

Storage replication should be essential.

Shakeel Qureshi

Infrastructure Specialis at a tech services company with 1-10 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

They shouldn't strip out anything from InfoSight. That is really helpful software to see how the storage arrays are performing and has helped us do a lot of troubleshooting.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

They would like to have one tool that can take them everywhere. There should be a single pane of glass.

reviewer2505771

Sr. Storage and Virtualization Engineer at a tech services company with 201-500 employees

Most importantly, there is going to be the flexibility of moving compute and storage on Alletra MP.

Andre Bellotti

Solution Architect at CBTS

For more quotes and insights, download the HPE Alletra Storage report

The user interface is friendly, yet it does not cover all steps that can be performed via direct port connections on storage.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Setup Cost

Enterprise buyers see Pure FlashArray X NVMe as a justified premium investment due to performance and comprehensive licensing.

HPE Alletra Storage is competitively priced, offering predictable models, but some find it complex compared to Dell or NetApp.

HPE Primera offers cost-effective, flexible pricing for enterprises, balancing cost and value, with configurable and optional feature costs.

While the prices may be higher than those of other vendors, we see it as a market leader with benefits.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

The support can be a bit pricey, but the solution is more cost-effective than anything else out there.

Eugene Hemphill

Sales Manager at Multicomputos PR

For more quotes and insights, download the Pure FlashArray X NVMe report

For future use, we bill based on device consumption rather than the traditional datacenter model.

Yosef Emiru

System Engineer at Kenera International Trading PLC

The predictability of having that one-time cost is everything for the data center.

reviewer2465262

Senior Director, Information Technology at a tech vendor with 201-500 employees

It's expensive.

reviewer2506134

Network System Analyst at a government with 5,001-10,000 employees

For more quotes and insights, download the HPE Alletra Storage report

No quotes available

For more quotes and insights, download the HPE Primera report

Valuable Features

Pure FlashArray X NVMe offers exceptional performance, reliability, scalability, and seamless VMware integration, enhancing workload efficiency and user experience.

HPE Alletra Storage enhances efficiency with easy management, cloud-like operations, cost savings, and high performance through innovative features.

HPE Primera offers excellent performance, integration, scalability, and AI-driven analytics with all features included for cost-effective reliability.

Its data compression feature is the best that we have ever seen.

Eugene Hemphill

Sales Manager at Multicomputos PR

Pure FlashArray X NVMe helps to improve our processing speed.

Enes SUZER

Manager, System Infrastructure & Security at Organik Kimya San. ve Tic. A.S.

We are satisfied with the performance as it is significantly faster compared to traditional storage options.

Gary Cheung

Project Manager at a government with 11-50 employees

For more quotes and insights, download the Pure FlashArray X NVMe report

With NVMe drives, a single drive can provide up to thirty thousand IOPS.

SushilKumar4

Solution architect at Aeris

The guarantee of data availability is very important to us. Data runs everything.

reviewer2505762

Manager, Information Technology, Infrastructure at a manufacturing company with 51-200 employees

The guarantee of data available to our organization is important. We're a manufacturing company. If our systems go down, we lose dollars every minute that system's offline.

Jacob Jorgensen

System Administrator at a consumer goods company with 1,001-5,000 employees

For more quotes and insights, download the HPE Alletra Storage report

We have more capacity than expected, and even if we face issues with one or two disks, the system maintains the same performance.

reviewer1599129

Solution Consultant at a computer software company with 201-500 employees

For more quotes and insights, download the HPE Primera report

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.4%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 9.2%, up from 6.4% compared to the previous year. The mindshare of HPE Primera is 3.1%, down from 4.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	9.2%
HPE Primera	3.1%
Pure FlashArray X NVMe	1.4%
Other	86.3%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Toby Lutter

Systems Specialist at a comms service provider with 201-500 employees

Data management operations are streamlined with impressive metrics and responsive support

Improving HPE Alletra Storage is challenging to answer because there are several different metrics to consider. From a performance perspective, the improvements and large jumps are fantastic as is. From a deployment perspective, I was a big fan of the on-premise deployment model and then connecting it afterward to GreenLake. Now that's being sunsetted. From a sensor and metric standpoint, there is just enough data without getting useless metrics, where you become blind to what it provides. The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors. It's difficult to improve upon being able to call in and get assistance almost instantly.

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Roberto Rodrigues

Solution Consultant at a computer software company with 201-500 employees

Used for shared storage and has good scalability

Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers. In this architecture, the full application running over this storage gets stuck when one disk fails. We noticed that one leveling process, ungrouping process, and grouping process took around 12 hours to conclude. It was not a good experience. The main issue was that we dimensioned the solution to 1,300 IOPS. The solution has 10 + 2 spare disks, and when one disc fails, the application gets stuck because the IOPS moves to 5,000 IOPS when it happens. We noticed some specific limitations with the solution's graphical interface, which was not rich. The solution's main problem was the grouping and ungrouping process. We confirmed that the problem was with HPE Primera by stopping the whole application while labeling. No IOPS was consumed from the application to the storage, even though the IOPS was 5,000. This means that 5,000 was just for the leveling of one disk. If two disks had failed, the problem would have been bigger than we experienced.

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Computer Software Company

12%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	30
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	8
Large Enterprise	14

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

See all answers

What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

See all answers

What needs improvement with HPE Alletra?

I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

See all answers

What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

See all answers

What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 9% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 8% of the time

NetApp AFF vs Pure FlashArray X NVMe

Compared 7% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 10% of the time

NetApp AFF vs HPE Alletra Storage

Compared 6% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 6% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

HPE 3PAR StoreServ vs HPE Primera

Compared 25% of the time

Dell PowerStore vs HPE Primera

Compared 6% of the time

HPE Nimble Storage vs HPE Primera

Compared 6% of the time

NetApp AFF vs HPE Primera

Compared 5% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

January 2026

Download HPE Alletra Storage product report

Buyer's Guide

HPE Primera

January 2026

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage provides on-premises cloud-like operations, delivering high-performance NVMe drives, VMware integration, data deduplication, and compression. It's known for simplicity, management ease, and capacity efficiency.

HPE Alletra Storage stands out for its scalability and comprehensive features, benefiting diverse workloads and scenarios. Users report faster IOPS, reduced provisioning time, and fewer support tickets. Its guarantee of data availability and strong support network ensure high operational reliability and cost-efficiency. However, it could improve NVMe compatibility, setup, and connectivity. Enhancing intuitive design and monitoring capabilities while reducing internet dependency and refining integration with existing software would increase user satisfaction. Cost efficiency and streamlined licensing are ongoing concerns, with demands for file-based storage, better scalability, and customizability improvements.

What are the key features of HPE Alletra Storage?

Cloud-like Operations: Provides on-premises cloud-like experiences.
High-Performance NVMe: Utilizes NVMe drives for enhanced speed.
VMware Integration: Seamlessly integrates with VMware environments.
Data Deduplication: Efficiently reduces data redundancy.
Compression: Optimizes storage capacity through compression.

What benefits and ROI should be evaluated in reviews?

Reliability: High data availability guarantee and strong support network.
Scalability: Benefits workloads with flexible scaling options.
Speed: Reports of faster IOPS and reduced provisioning time.
Efficiency: Fewer support tickets and efficient resource management.
Cost-Effectiveness: Operational reliability leads to lower costs.

HPE Alletra Storage is widely used in virtualization, VMware, and data center block storage, particularly in financial and healthcare sectors. Organizations utilize it for VM storage, cloud infrastructure, and databases. It supports VDI, hyper-converged infrastructure, and high-performance computing. Businesses leverage its capabilities for data backup, compression, and deduplication, integrating seamlessly with existing environments to meet enterprise storage needs with high throughput and low-latency performance.

Hewlett Packard Enterprise

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

December 2025

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We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.