HPE Alletra Storage vs HPE Primera comparison

HPE Alletra Storage and HPE Primera are both solutions in the All-Flash Storage category. HPE Alletra Storage is ranked #3 with an average rating of 9.1, while HPE Primera is ranked #11 with an average rating of 7.8. HPE Alletra Storage holds a 10.0% mindshare in AFS, compared to HPE Primera’s 3.6% mindshare. Additionally, 98% of HPE Alletra Storage users are willing to recommend the solution, compared to 94% of HPE Primera users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

HPE Primera and HPE Alletra Storage are advanced storage solutions designed to meet enterprise needs. HPE Alletra Storage seems to have the upper hand due to its advanced features and overall user satisfaction.

Features: HPE Primera offers robust data reducing capabilities, high availability, and consistent performance. HPE Alletra Storage provides intelligent data management, enhanced scalability, and is suitable for dynamic workloads. The advanced feature set of HPE Alletra Storage is more useful for users handling complex data environments.

Room for Improvement: HPE Primera needs better integration with cloud services, improvements in system updates, and enhanced software integration. HPE Alletra Storage requires simplification of licensing, resolution of occasional firmware inconsistencies, and better usability.

Ease of Deployment and Customer Service: HPE Primera is known for its straightforward deployment processes and reliable customer service. HPE Alletra Storage is recognized for quick installation, though it has a steeper learning curve. Users find Alletra's customer service prompt and knowledgeable.

Pricing and ROI: HPE Primera offers a more budget-friendly initial setup cost with satisfactory return on investment. HPE Alletra Storage involves higher upfront expenses but delivers a greater ROI due to its extensive feature set and better scalability.

To learn more, read our detailed HPE Alletra Storage vs. HPE Primera Report (Updated: September 2025).

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Alletra Storage is 10.0%, up from 3.9% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Alletra Storage	10.0%
HPE Primera	3.6%
Pure FlashArray X NVMe	1.0%
Other	85.4%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Anand Algesan

Database Administrator at CyrusOne

Provisioning and encryption ease improve data storage efficiency

To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The latency is good."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"The high availability of the product is the most valuable feature."

"It's helped us because we've changed fundamentally what we talk about. We don't talk about storage and different tiers of storage anymore nor do we talk about servers. We talk now about applications and how applications impact the business and end users."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Technical support has been helpful and responsive."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

More Pure FlashArray X NVMe pros

"My experience with the pricing and setup costs of the HPE Alletra Storage was phenomenal, which is one of the reasons our organization decided to go with it, as the setup costs were in some cases half the price of some of the other competitors with even more features."

"More deduplication and compression are valuable because capacity matters."

"The solution's most valuable features are reliable storage, speed, and performance."

"The cloud-like operational model has affected my operations such as deployment, provisioning, and day-to-day management by making it very easy to navigate and easy to get to everything I need."

"HPE Alletra Storage scales effectively with the growing needs of my organization, and I don't see limitations or complexity for growth at the moment, as it has been selected among the top players."

"The feature of HPE Alletra Storage that I appreciate the most is manageability; it has reduced the time I spend on capacity planning by about 50%."

"The stability is incredible. We haven't had a single storage event since we put it into production."

"My advice to another organization considering HPE Alletra Storage is to enjoy the speed."

More HPE Alletra Storage pros

"It serves as the primary storage in my production environment."

"The greatest advantage is the support when we encounter incidents, as HPE's support is highly responsive."

"The performance is very good."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"The system is stable, particularly with mission-critical solutions in place."

"HPE Primera is used for shared storage."

"Stability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

Cons

"I'd like to see the product implement active replication for vehicles such as VMware."

"The tool's portfolio is minimal. It is expensive."

"The UI for this solution needs to be improved."

"I would like to see replication and DR features in the next release of this solution."

"Adding some functions to the product would be beneficial."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The tool's pricing is higher than competitors."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"We faced many problems with HPE Alletra 6000, and we did not understand whether it was because of some issue with the controllers or the disk."

"Pricing is on the higher side; this is a disadvantage that has to be reduced."

"The solution could use more monitoring of their split-brain system controllers."

"In my case, HPE Alletra Storage does not provide a cloud-like operational model on-premises for managing data infrastructure."

"We had a hiccup when we deployed our last SAN. The 6000 that came in, they were transitioning the onboarding to be fully cloud, GreenLake-driven. The problem was we're in a regulated air-gapped environment."

"It could use improvement in correctly identifying and naming the systems. The solution keeps changing the names of everything. It's been hard to track."

"In the perfect world, it would be cheaper."

"Some of the upgrades can take a while to come through. The release cadence of versions is a little bit slow."

More HPE Alletra Storage cons

"The initial setup is not straightforward."

"The product's stale snapshots feature needs improvement."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"Recently, we had many issues with HPE Primera storage, mainly in the leveling process, which caused many problems for the customers."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

"The price of the product is an area of concern. From an improvement perspective, the solution should be made more affordable in terms of price."

"Price is always important in Turkey, so HPE could lower the price to keep it competitive. It's not as competitive as other solutions in this market."

More HPE Primera cons

Pricing and Cost Advice

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Given its price, Pure is not the first option."

"With VMware, we pay $300,000 annually."

"As far as the licensing costs, everything is included in the license."

"The support cost per array is about $20,000 a year for 24/7 support."

"The licensing is on a yearly basis."

More Pure FlashArray X NVMe pricing and cost advice

"Overall, it was good. It had a good price per gigabyte."

"Its price can be optimized."

"HPE was a clear winner on price per terabyte. It was very smooth."

"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."

"There is a license. HPE Alletra uses a cloud-based model."

"The solution is expensive and can cost around five lakhs."

"Its pricing is very competitive."

"It is reasonably priced."

More HPE Alletra Storage pricing and cost advice

"HPE Primera is a little bit higher than Dell PowerStore...HPE Primera costs around 80,000 USD."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The solution is quite cost-effective."

"HPE Primera is an expensive product but has competitive pricing."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"I believe HPE Primera and Pure Storage are similar in price."

"The cost is $75,000 for a three-year contract."

"The license for HPE Primera is all-inclusive."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

10%

Financial Services Firm

Government

Computer Software Company

16%

Manufacturing Company

12%

Financial Services Firm

10%

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	29
Midsize Enterprise	25
Large Enterprise	36

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

See all answers

What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What do you like most about HPE Alletra?

It offers rich features and high speed for transferring data.

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What is your experience regarding pricing and costs for HPE Alletra?

The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...

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What needs improvement with HPE Alletra?

The challenge I am facing is that the recent models that were launched are not available now. When we pitch a solutio...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 16% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

Dell Unity XT vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs HPE Alletra Storage

Compared 27% of the time

Pure Storage FlashArray vs HPE Alletra Storage

Compared 9% of the time

HPE 3PAR StoreServ vs HPE Alletra Storage

Compared 7% of the time

IBM FlashSystem vs HPE Alletra Storage

Compared 6% of the time

Huawei OceanStor Dorado vs HPE Alletra Storage

Compared 5% of the time

More HPE Alletra Storage Competitors

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

NetApp AFF vs HPE Primera

Compared 4% of the time

Huawei OceanStor Dorado vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Alletra Storage

September 2025

Download HPE Alletra Storage product report

Buyer's Guide

HPE Primera

September 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

No data available

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE Alletra Storage is designed for high-performance virtualization, data centers, and hyper-converged infrastructures, supporting applications with block storage and databases across sectors like healthcare and finance.

HPE Alletra Storage excels in delivering low-latency, high-I/O operations and data reduction capabilities. It integrates seamlessly with VMware and vCenter, handling large SQL databases and multiple virtual machines efficiently. Its features, such as NVMe drives and predictive analytics with InfoSight, offer a streamlined management experience. However, users seek improvements in NVMe tier integration, a more compact chassis design, and better energy efficiency. The operational efficiency is increased by reducing data provisioning time and enhancing storage performance for complex environments.

What are the key features of HPE Alletra Storage?

Seamless vCenter Integration: Enhances virtualization management.
High IOPS NVMe Drives: Delivers high-speed and low-latency access.
Deduplication & Replication: Increases storage efficiency and protection.
Cloud-like Models: Simplifies operations with intuitive management.
InfoSight Analytics: Provides predictive diagnostics and proactive problem-solving.

What benefits and ROI can users expect?

Reduced Provisioning Time: Accelerates deployment processes.
100% Data Availability: Ensures uninterrupted access to data.
Simplified Management: Streamlines storage operations and enhances satisfaction.
Reliability and Performance: Supports demanding applications with reliable performance.

In healthcare and financial industries, HPE Alletra Storage supports the storage of sensitive data and operations of critical applications, facilitating quick access to information and maintaining high availability. However, users recommend improvements in training resources, energy efficiency, and integration with backup solutions like Veeam to enhance implementation efficiency and cost management.

Hewlett Packard Enterprise

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck

Information Not Available

Buyer's Guide

HPE Alletra Storage vs. HPE Primera

September 2025

Free Report: HPE Alletra Storage vs. HPE Primera

Find out what your peers are saying about HPE Alletra Storage vs. HPE Primera and other solutions. Updated: September 2025.

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