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HPE Primera vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
6.7
Number of Reviews
36
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Primera
Ranking in All-Flash Storage
11th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
41
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
313
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Market Share Distribution
ProductMarket Share (%)
NetApp AFF9.4%
HPE Primera3.6%
Pure FlashArray X NVMe1.0%
Other86.0%
All-Flash Storage
 

Featured Reviews

Jaehoon Oh - PeerSpot reviewer
Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.
Taufeeq Rauf - PeerSpot reviewer
Offers a simple user interface and is useful for data replication
I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.
KennethEtsula - PeerSpot reviewer
Offers seamless installation and efficient data handling with robust support
NetApp AFF provides an all-flash storage solution for unified SAN solutions, supporting both SAN and NAS functionalities. Data reduction capabilities such as deduplication, compression, and compaction are standard features included with the license in NetApp AFF. With the storage efficiency from a NetApp AFF installation, users can manage substantial data running on all-flash. The features such as compaction and compression provide storage efficiency guarantees in an all-flash environment.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."
"Everything, especially the VMs inside, is pretty fast."
"It has good, reliable, fast storage."
"Technical support has been helpful and responsive."
"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."
"The solution is scalable."
"The most valuable feature of this solution is reliability."
"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."
"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."
"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."
"The product is stable."
"It is a stable solution...It is a scalable solution."
"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."
"HPE Primera is quite a stable storage system that provides good provisioning and allows for the changing of partition sizes."
"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."
"Scalability-wise, I rate the solution a ten out of ten."
"The cloning and snapshot features are the most valuable. With snapshot backup, we can clone a big database in minutes. We take a lot of snapshots for clients in different environments."
"Batch times went from approximately seven hours down to about two and a half. Functionality during the day, such as taking or removing snapshots and cloning instances, is higher than it has ever been."
"It simplifies data management for NAS environments with its ease of management, ease of share creation, and Active IQ feature. These features are good overall. It helps us manage data quickly and sufficiently. Also, compression features, like dedupe, give us a good ratio."
"NetApp tech support is so good. Their tech support has always been so stable and the people are so good in case of any failure or any good feature that needs to be updated or features that supposedly can help with performance to improve some performance. NetApp support is one of the best that I deal with."
"There are two compression technologies available within it, and they are valuable because they allow for significantly higher data storage capacity and the retention of a larger number of snapshots on the system."
"The performance is outstanding when it's all Flash. That's the biggest bang for the buck that we get."
"If the AutoSupport is well configured, then you need not to do a monitoring. You will get call and mail when any issue is completed."
"The performance is the most valuable feature."
 

Cons

"There is room for improvement in the pricing of the product."
"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."
"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"The tool's portfolio is minimal. It is expensive."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"They could add more support for file storage and different types of storage."
"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."
"The UI for this solution needs to be improved."
"We cannot use this storage for critical applications and data."
"This solution would be expensive for small business and it could be priced more competitively for that market."
"The pricing is very high."
"There are certain shortcomings in the technical support offered by HPE where improvements are required."
"Some application solutions can be more acceptable on the HPE Primera site."
"I would like to see improved training offered with HPE Primera."
"Like most storage, we want to see flash become more and more stable. Like any flash that uses MLC or TLC techniques, over time, the more writes you have, the less usable the storage becomes. They try to plan for this and have a lot of extra space in the arrays, but over time, their performance does degrade. This is true for any flash storage."
"Only HPE can manage the product."
"The bad part about having scalability is the expense. It is currently extremely expensive, to be able to scale so fast on flash."
"Some of the graphical user interface changes in the later versions of NetApp have not been as good as the older ones, like in the 9.5 era."
"In the current atmosphere, private cloud is improving. NetApp AFF needs to provide flexibility in terms of hardware and capital expense."
"There are some bugs with the solution which need to be fixed."
"I have experienced slow responses several times, if the ticket has only been opened in portal."
"NetApp could offer more training for new learners because it's a relatively new product portfolio to me."
"Cleaning up false positives on alerts. We get a lot of those."
"It would be better if they just improved the performance of the system."
 

Pricing and Cost Advice

"The support cost per array is about $20,000 a year for 24/7 support."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."
"Our licensing fees are $500,000+ USD."
"Given its price, Pure is not the first option."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"As far as the licensing costs, everything is included in the license."
"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."
"I rate the product price a seven on a scale of one to ten, where one is cheap, and ten is expensive."
"The product is expensive."
"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."
"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."
"The solution is quite cost-effective."
"The solution’s pricing is affordable and worth the money."
"The pricing for HDD was good."
"The license for HPE Primera is all-inclusive."
"NetApp AFF is an expensive solution."
"You need to be careful with the licensing since it can become expensive."
"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."
"It definitely reduces costs because it simply takes less power to run these systems. While the SSDs don't take power, they are in general very big right now. So, the running cost has decreased for a lot of our customers."
"Our TCO has increased by 15 to 18 percent."
"It depends on how you look at things, but they are in a higher price range."
"I find the pricing to be reasonable, particularly with the recent inclusion of features like snap locking and ransomware protection within the ONTAP license instead of having them as separate licenses."
"One of the reasons we like this solution is that all of the features are included with the one license."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Manufacturing Company
11%
Financial Services Firm
10%
Government
6%
Computer Software Company
16%
Manufacturing Company
12%
Financial Services Firm
10%
Government
9%
Manufacturing Company
16%
Computer Software Company
15%
Financial Services Firm
7%
Government
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business15
Midsize Enterprise11
Large Enterprise12
By reviewers
Company SizeCount
Small Business19
Midsize Enterprise9
Large Enterprise12
By reviewers
Company SizeCount
Small Business44
Midsize Enterprise46
Large Enterprise242
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What is your experience regarding pricing and costs for Pure FlashArray X NVMe?
The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...
What needs improvement with Pure FlashArray X NVMe?
I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...
Which would you choose - HPE Nimble Storage or HPE Primera?
HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...
What's the difference between HPE 3PAR StoreServ and HPE Primera?
HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...
What do you like most about HPE Primera?
For over a year, I have not seen any downtime in the product.
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
Primera
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Information Not Available
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Primera vs. NetApp AFF and other solutions. Updated: September 2025.
868,787 professionals have used our research since 2012.