HPE Primera vs NetApp AFF comparison

Hewlett Packard Enterprise and NetApp are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #9 with an average rating of 7.9, while NetApp is ranked #2 with an average rating of 9.1. Hewlett Packard Enterprise holds a 3.9% mindshare in AFS, compared to NetApp’s 9.4% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 98% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

NetApp AFF and HPE Primera are high-performance storage solutions. Users believe HPE Primera has the upper hand due to its superior features which justify its higher price.

Features: NetApp AFF users value its unified architecture, efficient data services, and robust data protection. HPE Primera users praise its reliability, scalability, and AI-driven management. HPE Primera stands out for enterprise features.

Room for Improvement: Users suggest NetApp AFF could improve integration with third-party tools, expand AI capabilities, and enhance customer support. HPE Primera users desire better documentation, enhanced customer support, and faster implementation of updates.

Ease of Deployment and Customer Service: NetApp AFF deployment is straightforward, with efficient customer service praised for its responsiveness. HPE Primera has a steeper learning curve but benefits from proactive management tools. HPE’s customer support is considered detailed but could be faster.

Pricing and ROI: NetApp AFF is noted for being cost-effective with a quick ROI. Users value its competitive setup costs. HPE Primera’s initial investment is higher, but users feel the long-term ROI justifies the price due to its advanced feature set.

To learn more, read our detailed HPE Primera vs. NetApp AFF Report (Updated: June 2025).

Buyer's Guide

HPE Primera vs. NetApp AFF

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Ian Rousom

Owner at RTX

Flexible with great support and high-speed multi-protocol storage

Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Technical support has been helpful and responsive."

"Everything, especially the VMs inside, is pretty fast."

"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."

"I appreciate the performance."

"The solution uses newer technology for deduplication and compression."

"The solution is scalable."

"The most valuable features of this solution are its ease of use and performance."

"The high availability of the product is the most valuable feature."

More Pure FlashArray X NVMe pros

"One of the most valuable features is the ease of deployment."

"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."

"The interface is simplified."

"The features that I have found most valuable are the artificial intelligence for the storage inside of the software and firmware because customers do not like functionalities which require manual interruption."

"HPE Primera is stable."

"The performance of the solution is good."

"In my opinion, HPE is making good progress and moving ahead with InfoSight, which is predictive analytics and artificial intelligence."

"The product has better replication features than the previous products."

More HPE Primera pros

"Easier to manage with the clustered system and everything with the newest ONTAP 9."

"The in-line dedupe, and the compaction saves us a lot of space because most of our AFFs house VMware VMDK files."

"This solution has reduced our data center costs because when we went from the 8000 and 3200 series that took us from 20 racks of storage down to two."

"I would rate NetApp AFF a ten out of ten."

"The initial setup was straightforward."

"From my standpoint, NetApp AFF is the most powerful enterprise solution. I find it to be highly flexible, allowing me to do whatever I want."

"The initial setup is very simple."

"We have never had a failure. We can upgrade as we move along with zero downtime."

More NetApp AFF pros

Cons

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"There are some challenges with data encryption and reduction."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"There is room for improvement in the pricing of the product."

"They could add more support for file storage and different types of storage."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"We have not had a good experience with support from HPE Primera. They can improve."

"There are certain features that require engineering-level access, which should be accessible to storage admins as well."

"The pricing is very high."

"I would like to see improved training offered with HPE Primera."

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

"Increasing the IOPS and throughput values would make the product even better. Improving the scalability of HPE Primera is also recommended."

"We used to receive hardware errors a lot of times. The ambient temperatures rise rate was approximately 35 to 55 degrees, but when it was approximately 27 or 28, we used to get errors a lot."

More HPE Primera cons

"NetApp AFF needs to focus more on block storage. It has to focus on high-end, performance-driven applications."

"Its integration could be improved."

"It would be helpful if the compatibility matrix was a bit better."

"NetApp should offer more training so everyone can learn about the products. Other vendors have a lot of training options. It would be great if NetApp would highlight how to use the features more so that every admin or person can gain more knowledge about this technology."

"I don't like the newest GUI. It needs more options. Some features have been removed. Oversight is not as good in the new GUI compared to the previous version. Though, it might be something that we just need to get used to."

"The system is pretty stable but most of the ONTAP versions are not really stable. There have been multiple bugs in different ONTAP versions."

"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."

"NetApp AFF could improve SAN storage because it feels as if it was not put together at the beginning, it functions as an afterthought. Additionally, the cloud features could be more mature."

More NetApp AFF cons

Pricing and Cost Advice

"Our licensing fees are $500,000+ USD."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The support cost per array is about $20,000 a year for 24/7 support."

"As far as the licensing costs, everything is included in the license."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"With VMware, we pay $300,000 annually."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

More Pure FlashArray X NVMe pricing and cost advice

"The price of HPE Primera could improve, it is expensive."

"HPE Primera is less expensive than HPE Alletra."

"It’s a reasonable choice. When compared to other options, we've found it to be accessible and within our means."

"The tool is expensive. I can say that HPE Primera is one of the costliest tools in the market."

"The price of the solution should be cheaper."

"The license for HPE Primera is all-inclusive."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"Licensing fees are billed on a yearly basis and the cost of GreenLake service is included."

More HPE Primera pricing and cost advice

"There is room for improvement when it comes to the cost. The cost is very high compared to other devices."

"Other vendors may come in at a cheaper price point, but you will pay in the end with management costs and downtime."

"It's expensive. it's in the hundreds of thousands. It's beneficial, but at times, I feel compared to other vendors, we are paying a premium for the licensing that other vendors include."

"The price to performance ratio with NetApp is unmatched by any other vendor right now."

"Always consider whether you can afford the solution."

"The total cost of ownership has decreased a great deal. As far as percentages, it's hard to gauge, but we did have quite a few personnel staying up, making sure batches ran well every night. Now, batches are being done by 8:00 in the evening, so we don't have to do that anymore. When you start adding the employee hours that we have for people working in the off-hours, and it is not an issue anymore, I suspect TCO might have gone down 25 percent."

"Obviously depending on the price point, NetApp is obviously a little more expensive than your generic Dell SAN solution or whatever."

"The stability of AFF alone has been a significant ROI."

More NetApp AFF pricing and cost advice

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Comparison Review

it_user186357

Solutions Architect with 51-200 employees

Jan 28, 2015

NetApp vs. XtremIO

Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…

Read full review

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Educational Organization

16%

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Educational Organization

33%

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

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What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...

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What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?

The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...

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Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 37% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Dell Unity XT vs HPE Primera

Compared 4% of the time

More HPE Primera Competitors

Dell PowerStore vs NetApp AFF

Compared 16% of the time

NetApp ASA vs NetApp AFF

Compared 9% of the time

Lenovo ThinkSystem DM Series vs NetApp AFF

Compared 8% of the time

Dell Unity XT vs NetApp AFF

Compared 8% of the time

Pure Storage FlashArray vs NetApp AFF

Compared 7% of the time

More NetApp AFF Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

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Buyer's Guide

HPE Primera

June 2025

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Buyer's Guide

NetApp AFF

June 2025

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Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

The NetApp A-Series and C-Series are AFF storage arrays that deliver high performance, scalability, and simplified data management for a wide range of workloads. They are designed for organizations that need to improve the performance and agility of their applications, while also reducing costs and complexity.

NetApp A-Series and C-Series feature a scale-out architecture that can be scaled to meet the needs of your growing business. They also support a wide range of built-in data protection and data security features, including snapshots, replication, disaster recovery, and autonomous ransomware protection.

AFF A-Series all-flash systems deliver industry-leading performance, density, scalability, security, and network connectivity.

AFF C-Series systems are suited for large-capacity deployment as an affordable way to modernize your data center to all flash and also connect to the cloud.

NetApp AFF Benefits

Speed up your critical applications with lightning-fast end-to-end NVMe enterprise all-flash arrays.
Increase Performance: AFF A-Series systems deliver industry-leading performance proven by SPC-1 and SPEC SFS industry benchmarks, making them ideal for demanding, highly transactional applications such as Oracle, Microsoft SQL Server, MongoDB databases, VDI, and server virtualization.
Save up to 95% of rack space and up to 85% of power and cooling cost over hybrid flash storage.
Reduce cost with guaranteed storage efficiency.
Realize even greater savings by tiering cold data to the cloud easily.
Simplify Operations on premises or in the cloud: Eliminate fragmented and redundant toolsets and combine visibility and manageability of storage instances with data services in a unified control plane across the hybrid cloud.

NetApp AFF Features

Expand capacity with nondisruptive scaling in a cluster without silos or data migration.
Manage data with the ultimate flexibility of unified support across different storage media and protocols, on premises or in the cloud.
Scale performance with technology innovations of NVMe/FC and NVMe/TCP connectivity.
Safeguard your data with best-in-class data security, ransomware protection, multifactor admin access, secure multitenant shared storage, and in-flight and at-rest encryption.
Simplify backup and recovery with built-in application-consistent data protection.
Achieve business continuity and fast disaster recovery with zero data loss and zero downtime.
Scale out to 24 nodes, 367PB of effective capacity, and 4 million IOPS non-disruptively.

Reviews from Real Users

NetApp AFF stands out among its competitors for a number of reasons. Two major ones are its high performance and simplicity. PeerSpot users take note of the advantages of these features in their reviews:

PeerSpot user and Storage Administrator, Daniel Rúnar Friðþjófsson, comments “AFF has helped to simplify our infrastructure, while still getting very high performance for our business-critical applications. Having all these things working well on one solution is really good. We run this as the backbone for both Hyper-V and VMware as well as an archive location for Rubrik. So, it is great having one solution that can do it all.

Because of the ease of it all, you have a highly tunable, high-performance storage system that alleviates a lot of problems. With its ease of management, you can quickly get your work done and go onto the next thing on your list.”

Additionally, Mohan Reddy, Sr. Technology Architect at a Pharma/Biotech company comments on how “NetApp's ONTAP data management software has also made tasks simpler for us. There's no question about that. It has helped us run operations very quickly, saving us a lot of time. Before ONTAP, we used to spend a long time doing regular operations, but with the latest version of the tool, our day-to-day operations are much quicker and easier.”

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

DreamWorks Animation, FICO, Yahoo! Japan

Buyer's Guide

HPE Primera vs. NetApp AFF

June 2025

Free Report: HPE Primera vs. NetApp AFF

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