HPE Primera vs IBM FlashSystem comparison

Hewlett Packard Enterprise and IBM are both solutions in the All-Flash Storage category. Hewlett Packard Enterprise is ranked #11 with an average rating of 7.8, while IBM is ranked #13 with an average rating of 8.2. Hewlett Packard Enterprise holds a 3.6% mindshare in AFS, compared to IBM’s 6.4% mindshare. Additionally, 94% of Hewlett Packard Enterprise users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Sep 18, 2024

IBM FlashSystem and HPE Primera represent two leading competitors in enterprise storage solutions. IBM FlashSystem seems to have the advantage in terms of pricing and support, while HPE Primera’s features make it a superior choice for many users who find it worth the higher cost.

Features: Users notice the performance and scalability of IBM FlashSystem, highlighting its ability to handle high workloads efficiently. HPE Primera is appreciated for its robust reliability and advanced data protection features, making it a preferred choice despite its higher price. Both products are highly effective with HPE Primera standing out for those who prioritize advanced functionality over cost efficiency.

Room for Improvement: IBM FlashSystem reviews often mention the need for enhanced analytics and better integration capabilities. HPE Primera users note a steep learning curve and express a desire for more comprehensive support documentation. IBM FlashSystem users seek more advanced technical enhancements, while HPE Primera’s areas for improvement generally relate to user onboarding.

Ease of Deployment and Customer Service: IBM FlashSystem is generally easier to deploy, with straightforward setup processes and responsive support. HPE Primera, while offering extensive features, can require more effort and time to deploy correctly. IBM FlashSystem users report quicker resolutions and more effective support interactions compared to HPE Primera.

Pricing and ROI: IBM FlashSystem is noted for its competitive pricing and quicker return on investment (ROI), making it a cost-effective choice for many organizations. HPE Primera commands a higher setup cost, but users feel the long-term ROI justifies the initial investment due to superior performance and functionality.

To learn more, read our detailed HPE Primera vs. IBM FlashSystem Report (Updated: September 2025).

Buyer's Guide

HPE Primera vs. IBM FlashSystem

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of October 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 1.0%, up from 0.7% compared to the previous year. The mindshare of HPE Primera is 3.6%, down from 4.6% compared to the previous year. The mindshare of IBM FlashSystem is 6.4%, down from 6.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage Market Share Distribution
Product	Market Share (%)
HPE Primera	3.6%
IBM FlashSystem	6.4%
Pure FlashArray X NVMe	1.0%
Other	89.0%

All-Flash Storage

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."

"The database workloads are pretty fast because I frequently move data from here to there."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"I appreciate the performance."

"The latency is good."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

More Pure FlashArray X NVMe pros

"Our customers have given very positive feedback about InfoSign, which is the management software for this solution."

"Stability-wise, I rate the solution a ten out of ten."

"When taking into account the price, maintenance required, and performance of HPE Primera, it is an effective solution."

"The high availability was most valuable because they come with what's called 100% data availability. With special terms, they license and guarantee 100% data availability. That was probably one of the key features or components that HPE was offering with that model."

"It is a stable and scalable solution with quick and efficient storage capability."

"HPE Primera provides me with system reliability and 100% data reliability. The storage is good and is consistently reliable and scalable, allowing me to use it whenever needed. The overall performance is great. The product is stable. The customer service and support is excellent. It's a commendable solution, especially suitable for online transactions. It is reliable in meeting data requirements."

"The system is stable, particularly with mission-critical solutions in place."

"All of the capabilities of the hardware such as replication, snapshot, and the specific features are all included from the start as opposed to being on another license."

More HPE Primera pros

"The most valuable feature in demand is virtualization and its support storage of virtualization features."

"The initial setup is straightforward and can be done in an hour and a half by one person."

"The most crucial feature of IBM FlashSystem is compression."

"Flash disk with Easy Tier option"

"I would recommend it to other users."

"The price-performance ratio is most valuable."

"Stability-wise, this solution is fine."

"One of the valuable features is the performance, it is one of the best in the market."

More IBM FlashSystem pros

Cons

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

"The tool's portfolio is minimal. It is expensive."

"We've seen that when we create a POD in synchronous mode, it increases the latency."

"In the future, I would like to see integration with enterprise backup systems."

"There are some challenges with data encryption and reduction."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

More Pure FlashArray X NVMe cons

"The solution could improve by having seamless migration from other storage systems. The process should be made easier."

"We would like to have more flash storage and its stability. This is an area of challenge for us."

"When we asked for HPE support to resolve issues, their help was punctual and on time. However, the depth of root cause analysis provided was not satisfying."

"The product’s price needs improvement."

"The reporting console can be improved with out of the box reports."

"We cannot use this storage for critical applications and data."

"The cost of HPE Primera could be lower."

"The product's stale snapshots feature needs improvement."

More HPE Primera cons

"The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version."

"The GUI needs some improvement. An additional function that could be helpful is reducing the time it takes to delete volumes, especially if they are compressed or deduplicated."

"The interface could improve in IBM FlashSystem."

"Cloud file sharing is an area that needs improvement."

"It is slightly more expensive, however, it all depends on your supplier."

"A big area for improvement is that the data reduction pool feature is not recommended for use in a production environment because it has stability and performance issues."

"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight."

"There is room for improvement in the troubleshooting part, specifically related to IBM Spectrum for Insight. Customers are uncomfortable with remote access, which affects automated remote support."

More IBM FlashSystem cons

Pricing and Cost Advice

"Given its price, Pure is not the first option."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"The licensing is on a yearly basis."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"As far as the licensing costs, everything is included in the license."

"We pay approximately $50,000 USD per year in licensing fees."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

More Pure FlashArray X NVMe pricing and cost advice

"Because it has high availability, the cost is above average. The cost depends upon the sizing, and every customer has a different size. It is slightly above average in terms of cost compared to its competitors, but the value add was that they could know what their maintenance cost was going to be going forward. They knew what their renewal or expansion costs would be."

"The product is expensive."

"The solution is quite cost-effective."

"There is only a one-time license purchase needed and no additional costs. If HP could reduce the training cost, then that would be advantageous to the seller."

"The price of HPE Primera could improve, it is expensive."

"I rate the product's price a ten on a scale of one to ten, where one is cheap, and ten is expensive."

"The solution is cost-effective. I rate it an eight out of ten, with ten being excellent."

"HPE Primera service is cost-effective."

More HPE Primera pricing and cost advice

"The pricing may be a bit higher than other brands. If you compare the IBM FlashSystems in midrange with Dell EMC in midrange, IBM costs a bit more, but I prefer IBM because it has more specs that I can benefit from."

"For a yearly license, it is about $100,000. There are no additional costs. The entire system is included."

"I find the pricing of the solution to be very reasonable."

"This is an expensive product and if the price were reduced it would be better."

"The pricing is competitive in our country."

"The pricing is reasonable."

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"It pays to go back and get the best price you can from your supplier. The first offer is not always at the best discount."

More IBM FlashSystem pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

16%

Manufacturing Company

11%

Financial Services Firm

10%

Government

Computer Software Company

13%

Financial Services Firm

10%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	9
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	47
Midsize Enterprise	22
Large Enterprise	57

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

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What do you like most about IBM FlashSystem?

It is simple to make an update.

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What is your experience regarding pricing and costs for IBM FlashSystem?

The pricing is reasonable for IBM FlashSystem.

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What needs improvement with IBM FlashSystem?

Some improvements are required in IBM regarding response time and resolution time, though not about competence. Produ...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 23% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 15% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 14% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 11% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

HPE Alletra Storage vs HPE Primera

Compared 33% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 26% of the time

HPE Nimble Storage vs HPE Primera

Compared 8% of the time

Dell PowerStore vs HPE Primera

Compared 8% of the time

Dell Unity XT vs HPE Primera

Compared 3% of the time

More HPE Primera Competitors

Dell PowerStore vs IBM FlashSystem

Compared 21% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 9% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

NetApp AFF vs IBM FlashSystem

Compared 8% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

September 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

HPE Primera

October 2025

Download HPE Primera product report

Buyer's Guide

IBM FlashSystem

October 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Primera

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Information Not Available

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

HPE Primera vs. IBM FlashSystem

September 2025

Free Report: HPE Primera vs. IBM FlashSystem

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