Dell PowerMax vs HPE Primera comparison

Dell Technologies and Hewlett Packard Enterprise are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.9, while Hewlett Packard Enterprise is ranked #9 with an average rating of 7.9. Dell Technologies holds a 4.1% mindshare in AFS, compared to Hewlett Packard Enterprise’s 3.9% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 94% of Hewlett Packard Enterprise users who would recommend it.

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Executive SummaryUpdated on May 18, 2025

Dell PowerMax and HPE Primera are both leading storage solutions in the enterprise data storage market. Dell PowerMax has the advantage due to its comprehensive NVMe technology and scalability, making it ideal for high-speed storage needs.

Features: Dell PowerMax offers features like advanced deduplication, high availability, and ease of management via APIs. The NVMe technology significantly enhances performance. HPE Primera provides integration with software platforms and InfoSight AI for predictive analytics, which streamline storage operations and offer comprehensive insights at no extra cost.

Room for Improvement: Dell PowerMax could improve in areas such as connectivity options, user-friendliness, and market-specific pricing strategies. HPE Primera's support processes and NAS functionalities could be refined, and its graphical interface and deduplication efficiency need enhancement.

Ease of Deployment and Customer Service: Both Dell PowerMax and HPE Primera are primarily on-premise solutions. Dell is praised for its solid support structure despite suggestions for better remote support. HPE stands out for its rapid deployment capability but could benefit from more efficient support escalation procedures.

Pricing and ROI: Dell PowerMax, while premium-priced, provides tangible ROI through storage efficiencies and advanced features, though pricing adjustments could enhance competitiveness. HPE Primera offers an all-inclusive pricing model attractive for medium to large enterprises, promising high availability and no extra costs for additional functionalities, enhancing its cost-effectiveness.

To learn more, read our detailed Dell PowerMax vs. HPE Primera Report (Updated: June 2025).

Buyer's Guide

Dell PowerMax vs. HPE Primera

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.1%, up from 3.9% compared to the previous year. The mindshare of HPE Primera is 3.9%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

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MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

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Taufeeq Rauf

Head of IT at NATIONAL INSTITUTIONAL FACILITATION TECHNOLOGIES (PVT.) LTD.

Offers a simple user interface and is useful for data replication

I use HPE Primera for mission-critical applications. My company uses the product as a storage solution for our machines. The availability of HPE Primera in our company is critical for us, considering that we operate in an HA environment where we can't have downtime since we need to deal with cheque clearance for banks. The product's interface is simple to use. I am satisfied with the user experience provided by the product. The ease of use of the product's interface has directly had an impact on our company's operations, along with the improvement in the availability and performance of machines. Compared to HPE Primera, I work with a much more reliable storage solution like Dell PowerStore. Compared to HPE Primera, Dell PowerStore's features related to deduplication are very good, and it also offers a physical storage capacity of eight TB, which can be expanded up to forty TB. I would recommend the product to others who plan to use it only after taking into consideration their usage and requirements. From the price and performance point of view, Dell PowerStore is a better choice. I rate the tool a seven out of ten.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"Pure FlashArray X NVMe has low latency and high Ops. It is an evergreen model."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"The solution is scalable."

"Technical support has been helpful and responsive."

"The solution uses newer technology for deduplication and compression."

"The high availability of the product is the most valuable feature."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

More Pure FlashArray X NVMe pros

"We like the compression, dedupe, and I/O on the PowerMax. They are better than on the XtremIO."

"It is a very stable solution. I would rate it a ten out of ten."

"There is no management overhead involved in optimizing performance. It does it so well on its own. We don't have to manage much at all. It really is like a set it and forget it solution. My storage engineers love the system. It is a lot less work than our previous systems, which weren't bad by any means. There is not nearly as much management as before. So, we are saving dozens of hours per month for our storage team, and that is a real cost in our business."

"First, it's an enterprise storage solution. This is very important for us. Another important feature is replication."

"The smaller footprint of the device has been really nice. We have gone from eight bays to one bay. Having one floor tile in our data center has been pretty awesome. A lot less power and HVAC cooling is being consumed."

"It is easy to manage and upgrade."

"It is a fantastic Dell EMC product ever competing with all the vendors. It stands out in terms of performance. You can ask for mission-critical application workloads."

"My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself."

More Dell PowerMax pros

"HPE Primera is scalable."

"The system is stable, particularly with mission-critical solutions in place."

"The performance is very good."

"The most valuable feature of HP Primera is that you don't have to buy an additional product for application replication. It's a stable product. The tool is scalable. I recommend HPE Primera because it's one of HP's most stable product."

"The most important thing that we had found when we purchased this product around six months back was its 100% availability and uptime."

"The most valuable feature is an all-flash system, which means the data access speed is amazing while the latency is almost nothing, and it can deliver IOPS up to 16,000."

"We sold Primera to a public university, and they're happy with it. They have been using it for about four months with no significant problems."

"Scalability-wise, I rate the solution a ten out of ten."

More HPE Primera pros

Cons

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"If the customer only needs 500 terabytes and doesn't care how much data they'll put in the server, IBM is cheaper than Pure."

"It is on the expensive side."

"I'd like to see the product implement active replication for vehicles such as VMware."

"Many options to check performance, like read, writes, random writes, and random reads, are missing in Pure FlashArray X NVMe."

"The tool's pricing is higher than competitors."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

More Pure FlashArray X NVMe cons

"I think management is where PowerMax is weakest. We're still managing it like we managed EMC arrays in the early 2000s. There's a slicker, fancier GUI that does more things, but at the end of the day, you still have to dig into the command line and issue a lot of the same commands that we still were using almost 20 years ago."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"The initial setup process is difficult."

"If the solution had more power-saving capabilities, it would be quite nice."

"Dell PowerMax needs more connectivity options for projects that require separate web access."

"We brought up this question to the implementation engineer. We were comparing use cases where a customer is using RecoverPoint, then goes to PowerMax. In our previous setup with XtremIO, we were using RecpverPoint and keeping snapshots for 30 days, every few seconds. With PowerMax, I requested this for every 15 minutes, keeping it for a week. The engineer's answer was, "There will be too many snapshots. It might slow down the system." This is specifically for the use cases where there is RecoverPoint. While PowerMax works with RecoverPoint, and you can use it, there should be some way where you can have even more snapshots and not to worry about performance and system cache."

"It's a relatively new product, but for the next release I would like to see higher bandwidth on the front-end adapters. This would allow even greater scalability for critical workloads and consolidation for non-critical workloads. The hosts may not require that level of I/O performance today. However, it allows us to scale physical non-cloud environments without large investment."

"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."

More Dell PowerMax cons

"We've encountered issues in the past where maintaining a read-only state is essential to prevent data encryption when VPN access is impacted."

"One of the drawbacks of the model we purchased is that it is not running NVMe drives. Even though they say that it is NVMe-ready, it is still on the SSD drives. The model that we purchased has only eight hard drives, and only the ones on the top could work on NVMe. The rest of them are still on the SSD. Its competitors, such as EMC and Pure Storage, are moving or have already moved to NVMe. HPE should improve this solution for NVMe. HPE should also improve IOs in this solution. IOs in HPE are weaker than Hitachi and Pure Storage."

"This solution would be expensive for small business and it could be priced more competitively for that market."

"The IOPS and throughput could be better. That's the only drawback compared to other vendors."

"HPE Primera's pricing model is an area of concern and can be considered for improvement."

"On the controller side, I would like to see NAS capabilities."

"HPE Primera is not good enough as a storage solution as it does not provide a good NAS storage."

"The solution could prove the reporting."

More HPE Primera cons

Pricing and Cost Advice

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The support cost per array is about $20,000 a year for 24/7 support."

"Our licensing fees are $500,000+ USD."

"The product is expensive."

"Given its price, Pure is not the first option."

"Pretty much everything that you need is licensed when you buy the product. Licensing to me is different than the maintenance cost, but they can bleed into one another. We buy the product, and we expect three years of support bundled into what we negotiate on our storage arrays. I would start to see maintenance costs going into the fourth year, but we're not there yet."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing is comparable to other vendors."

"The cost has room for improvement."

"The PowerMax appliance pricing was reasonable. Dell EMC quoted us a substantial discount."

"The price is starting from $500,000."

"From reclaiming data center space which is so tightly constrained these days, it will pay for itself in a short amount of time, which is fantastic. Anything we can do to get more out of our current physical data center space helps us a ton, and PowerMax has helped enable that."

"The pricing might be a bit high for small organizations, so it's more suitable for larger enterprises."

"One area for improvement, one that everybody always comes to, is price... it's still quite expensive to purchase these big arrays... For us, the pricing doesn't make Dell EMC uncompetitive."

"Its price is competitive, but they need to have a different price for West Africa. They can do better with the price point to allow us to scale even more. We wanted to migrate our entire storage infrastructure to PowerMax, which would require us to buy more capacity, and from the price point, it didn't attract us."

More Dell PowerMax pricing and cost advice

"I believe HPE Primera and Pure Storage are similar in price."

"The product is expensive."

"It is basically in the mid-range of the price. It is not cheaper than Hitachi, but it is cheaper than Pure Storage. There are no additional costs. Everything was taken care of in the price."

"The solution is quite cost-effective."

"HPE Primera service is cost-effective."

"The cost is $75,000 for a three-year contract."

"The price of HPE Primera could improve, it is expensive."

"The price of the solution should be cheaper."

More HPE Primera pricing and cost advice

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Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

10%

Government

Educational Organization

19%

Computer Software Company

13%

Manufacturing Company

11%

Financial Services Firm

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

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What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

Which would you choose - HPE Nimble Storage or HPE Primera?

HPE Nimble is a versatile synced WAN San solution. It is easy to use and doesn’t require much training for admins. Th...

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What's the difference between HPE 3PAR StoreServ and HPE Primera?

HPE Primera has many great features but one of the best is that it is very easy to deploy. From an overall perspectiv...

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What do you like most about HPE Primera?

For over a year, I have not seen any downtime in the product.

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

IBM FlashSystem vs Pure FlashArray X NVMe

Compared 10% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

IBM FlashSystem vs Dell PowerMax

Compared 10% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Nutanix Cloud Infrastructure (NCI) vs Dell PowerMax

Compared 2% of the time

More Dell PowerMax Competitors

HPE Alletra Storage vs HPE Primera

Compared 38% of the time

HPE 3PAR StoreServ vs HPE Primera

Compared 19% of the time

HPE Nimble Storage vs HPE Primera

Compared 9% of the time

Dell PowerStore vs HPE Primera

Compared 7% of the time

Hitachi Virtual Storage Platform vs HPE Primera

Compared 2% of the time

More HPE Primera Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

June 2025

Download Dell PowerMax product report

Buyer's Guide

HPE Primera

June 2025

Download HPE Primera product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

Primera

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

HPE introduces HPE Primera, a new storage platform designed to deliver superior simplicity, availability, and performance for mission-critical applications
HPE Primera advances the HPE Intelligent Data Platform, a portfolio of products and solutions designed to help customers transition from delivering storage to unlocking business value with intelligent data

Hewlett Packard Enterprise

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Information Not Available

Buyer's Guide

Dell PowerMax vs. HPE Primera

June 2025

Free Report: Dell PowerMax vs. HPE Primera

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