Dell PowerMax vs IBM FlashSystem comparison

Dell Technologies and IBM are both solutions in the All-Flash Storage category. Dell Technologies is ranked #7 with an average rating of 8.9, while IBM is ranked #13 with an average rating of 8.4. Dell Technologies holds a 4.1% mindshare in AFS, compared to IBM’s 6.5% mindshare. Additionally, 97% of Dell Technologies users are willing to recommend the solution, compared to 91% of IBM users who would recommend it.

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on May 18, 2025

IBM FlashSystem and Dell PowerMax are competitive in the enterprise storage category. Dell PowerMax appears to have the upper hand due to a more favorable user perception for handling high-performance workloads.

Features: IBM FlashSystem offers advanced virtualization and optimization features supporting high IOPS rate and micro-latency enhancements. It allows seamless integration with IBM's SAN Volume Controller for efficient storage management. Dell PowerMax provides NVMe-based flash technology, deduplication, and compression capabilities, reducing costs while enhancing performance with features like global cache and near-zero downtime.

Room for Improvement: IBM FlashSystem could improve deduplication and compression to better align with competitors. Enhancement in NAS integration and advanced reporting tools is also needed. Dell PowerMax’s pricing is a concern despite user satisfaction with features. Both products could benefit from improved user interfaces and more granular management options to enhance user experience and data handling.

Ease of Deployment and Customer Service: IBM FlashSystem offers flexibility in deployments with additional Hybrid and Private Cloud options. Customer service receives mixed reviews, with responsiveness needing improvement. In contrast, Dell PowerMax enjoys positive feedback, though clearer setup guidance and enhanced automation tools are suggested.

Pricing and ROI: IBM FlashSystem's cost is high but competitive due to discounts and bundled features, delivering ROI by boosting application performance and reliability. Dell PowerMax, with its higher initial cost, offers efficient performance and robust after-sale support, ensuring long-term returns. Users recommend evaluating licensing structures and negotiation for optimal pricing.

To learn more, read our detailed Dell PowerMax vs. IBM FlashSystem Report (Updated: June 2025).

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem

June 2025

Download the complete report

Helped 860,168 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of Dell PowerMax is 4.1%, up from 3.9% compared to the previous year. The mindshare of IBM FlashSystem is 6.5%, down from 6.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.

All-Flash Storage

Featured Reviews

Eugene Hemphill

Sales Manager at Multicomputos PR

Helps to save money and resources with the data compression feature

One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.

Read full review

MayankChauhan

Lead Consultant - Cloud & Infrastructure Services at Infosys

Delivers essential support and performance for intensive operations in real-time environments

Our infrastructure is spread across the private as well as a public cloud. Our requirement was that the IOPS latency should not be more than one millisecond. If anything goes beyond one millisecond, it's a problem for us. We wanted a system that could handle the transactions and meet our latency requirements. There are performance benefits for sure. The amount of deduplication and compression offered by Dell PowerMax is quite good, especially with databases. Dell PowerMax delivers optimum performance and reliable support, integral for handling failures and ensuring operational continuity. The performance capacity optimization and support we receive from Dell are also valuable.

Read full review

OmarIsmail1

Infrastructure Technical Specialist II at Clicks Group

Offers high performance and dependable support for fast storage needs

The most valuable feature of IBM FlashSystem ( /products/ibm-flashsystem-reviews ) is its robust back code. When integrated properly into the environment and configured according to the guidelines, it provides a very solid infrastructure that does the job on demand. Additionally, IBM FlashSystem offers competitive pricing and reliable performance. The hardware is dependable, ensuring that it functions effectively when the setup is done correctly.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The latency is good."

"The database workloads are pretty fast because I frequently move data from here to there."

"We are satisfied with the performance as it is significantly faster compared to traditional storage options."

"It offers competitive performance, and the Evergreen storage model of Pure fits well with my organization."

"The standout features for us in Pure FlashArray X NVMe are its robust DDoS protection, seamless transparent failover, and failback capabilities ensuring high availability."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"PowerMax NVMe has made it a lot easier to understand how much we are able to provision. It has made it a lot faster to provision new things. 90% of my time for provisioning has been reduced. Also, it has made it very easy to understand and see everything behind it versus the older heritage, where Dell EMC was very convoluted and hard to get working. Things that used to take an hour, probably now take five to 10 minutes."

"They're basically tanks. You could take a baseball bat to the thing, and it's still going to keep running and doing what it's supposed to do. We've had a couple of part failures, and you can pretty much replace any part on that thing at any time during the day in the middle of production without worrying about anything happening."

"My storage engineers are very happy with PowerMax. They are very pleased with the performance, decreased latency, and dependability. From the team, the RESTful API makes management so much easier for them versus the command line interface."

"Based on our experience with VMAX, there isn't any hardware failure or something like that in PowerMax. Performance-wise also, everything is fine. We haven't faced any performance issues or any hardware failure. Its performance is great as compared to VMAX. Its I/O per second rate is higher than the old model."

"I would rate my experience with the initial setup a nine out of ten, where one is difficult and ten is easy."

"The stability is great. It is five nines."

"Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently."

"The most valuable feature is the performance and compression. The most useful tool is CloudIQ."

More Dell PowerMax pros

"The valuable features are high availability, compression, and a failover mechanism. It's a very highly available storage solution."

"This solution is convenient, user-friendly, convenient and reliable."

"When it comes to the interface of the solution we did not encounter any challenges. Additionally, the solution has good documentation."

"The valuable features of IBM FlashSystem include flash copy mapping, which is a procedure to collect instant point-in-time data for testing real data."

"The solution is very easy to configure and use."

"Ability to manage third-party arrays and virtualise them: One screen to control multiple arrays. Simplified administration."

"The all-flash storage has tier replication capabilities."

"The maintenance service and support from IBM is very good."

More IBM FlashSystem pros

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."

"I'd like to see the product implement active replication for vehicles such as VMware."

"The UI for this solution needs to be improved."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Our use cases require more multi-tenant capabilities and additional VLAN interfaces for separating different customers. We currently use it to provide storage, sometimes shared storage, to different customers, but it is less flexible in comparison to a dedicated solution."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

More Pure FlashArray X NVMe cons

"There is some room to grow, especially with some of the installation quirks."

"Since the merging of EMC and Dell into Dell Technologies, there has been a hurdle that they've had to overcome, and they're not over it yet. It takes two to three times longer for things to get fixed than it did when they were separate companies. That is something that has to be fixed."

"We are very interested in NVMe over Fibre Channel, which I understand is on the horizon. We would like to see that come to fruition."

"I would like it to support NVMe over Fabrics, because that is the next item for consideration on the NVMe roadmap. PowerMax supports NVMe on the back-end, but when it starts supporting NVMe over Fibre Channel, suddenly various hosts can directly communicate with PowerMax, and with NVMe-oF, as well. Suddenly, Gen 6 and Gen 7 switchers will be able to help facilitate that particular communication channel."

"The price cap of Dell PowerMax NVMe is very high."

"The initial setup process is difficult."

"I would like to see the rack change. They have defaulted to the standard rack, so our fiber cables are crowded when we shut our back door."

"Dell should work on their marketing strategies to make the product more visible on the market. They should promote the product's compatibility with IBM, as not everyone knows it."

More Dell PowerMax cons

"It is slightly more expensive, however, it all depends on your supplier."

"Cloud file sharing is an area that needs improvement."

"There could be some extra features added."

"The product could be cheaper."

"If you want to expand, you cannot expand the disc enclosure. You have to buy a total individual node. Sometimes, this is difficult because we are just looking for capacity and not a node."

"It has room for improvement in the area of stability."

"The solution's infrastructure technology level could be PCI Express 5 instead of PCI Express 4 for the next version."

"The GUI for monitoring performance metrics could provide better visibility. For example, it doesn't let me segregate the IOPS per volume."

More IBM FlashSystem cons

Pricing and Cost Advice

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

"Given its price, Pure is not the first option."

"Pure FlashArray X NVMe’s pricing is cheaper than other products."

"With VMware, we pay $300,000 annually."

"Our licensing fees are $500,000+ USD."

More Pure FlashArray X NVMe pricing and cost advice

"The pricing for this solution is good compared to other products in the market."

"I rate Dell PowerMax NVMe a five out of ten for pricing."

"Negotiate hard and consider the commercial advantages/benefits to Dell EMC for onboarding your product."

"The cost has room for improvement."

"The price is starting from $500,000."

"The cost is expensive. While VMAX now has good pricing, PowerMax is a little expensive."

"Our costs are on a yearly basis."

"The labor savings and support have been significant. If we're talking 100 hours of labor every three months, that is 100 hours of a database engineer costs. There are performance latency numbers as well as costs associated with recovering data that gets lost, and this system doesn't lose data. You can look at numbers that go around the cost of downtime, if data is not available. This system doesn't go down. Everyone's ROI is going to be unique, but the dependability and performance of the system combined with its ease of operation will definitely save businesses of all sizes money."

More Dell PowerMax pricing and cost advice

"IBM V7000 has a new license and price structure which provides intuitive licensing based on the functions customers wish to enable and use the most."

"The total storage capacity vs price is still quite high for the IBM Flash Array."

"There are no licensing fees, it is a one-time purchase of the IBM FlashSystem."

"If five is a good price and one is a high price, I would rate the price a two or three out of five."

"Its price is very good."

"Regarding licensing make sure you add at least three years software maintenance from IBM at the beginning, because you will not be able to download firmware updates or any fixes/patches without this."

"I find the pricing of the solution to be very reasonable."

"The solution has good pricing, but it is not cheaper."

More IBM FlashSystem pricing and cost advice

See which vendors are best for you

Use our free recommendation engine to learn which All-Flash Storage solutions are best for your needs.

See recommendations

860,168 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Computer Software Company

15%

Financial Services Firm

11%

Manufacturing Company

10%

Government

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

10%

Government

Computer Software Company

14%

Financial Services Firm

11%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

See all answers

What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

I am an engineer and am not aware of the setup cost.

See all answers

What needs improvement with Pure FlashArray X NVMe?

Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...

See all answers

What's the difference between DELL EMC Powerstore and Powermax NVMe?

Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...

See all answers

What do you like most about Dell EMC PowerMax NVMe?

First, it's an enterprise storage solution. This is very important for us. Another important feature is replication.

See all answers

What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?

When comparing Dell PowerMax NVMe with other vendors, such as IBM enterprise solutions, the price is relatively higher.

See all answers

What do you like most about IBM FlashSystem?

It is simple to make an update.

See all answers

What is your experience regarding pricing and costs for IBM FlashSystem?

Many factors affect purchasing directly from IBM, often involving a multi-step process. Customers, especially in bank...

See all answers

What needs improvement with IBM FlashSystem?

The deduplication technology in IBM FlashSystem needs significant improvement. Other vendors like NetApp ( /products/...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 29% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 19% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 14% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 8% of the time

HPE Nimble Storage vs Pure FlashArray X NVMe

Compared 5% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Dell PowerMax

Compared 27% of the time

HPE Alletra Storage vs Dell PowerMax

Compared 13% of the time

Dell VMAX All Flash vs Dell PowerMax

Compared 9% of the time

Dell Unity XT vs Dell PowerMax

Compared 5% of the time

Pure Storage FlashArray vs Dell PowerMax

Compared 4% of the time

More Dell PowerMax Competitors

Dell PowerStore vs IBM FlashSystem

Compared 22% of the time

HPE Alletra Storage vs IBM FlashSystem

Compared 8% of the time

Huawei OceanStor Dorado vs IBM FlashSystem

Compared 8% of the time

Pure Storage FlashArray vs IBM FlashSystem

Compared 8% of the time

Lenovo ThinkSystem DE Series vs IBM FlashSystem

Compared 5% of the time

More IBM FlashSystem Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

June 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Dell PowerMax

June 2025

Download Dell PowerMax product report

Buyer's Guide

IBM FlashSystem

June 2025

Download IBM FlashSystem product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax

IBM Storwize

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

Dell PowerMax offers robust performance, reliability, and efficient data handling. It is recognized for its compression, deduplication, and NVMe technology, significantly benefiting data centers with its advanced replication and uptime.

PowerMax is equipped to handle mission-critical applications, providing impressive performance metrics with low latency and high IOPS capacity. Its CloudIQ and Unisphere interfaces enhance manageability, while REST API support simplifies storage management. Users in sectors like healthcare, finance, and telecommunications leverage its capabilities for database management, high-transaction block storage, and disaster recovery. However, opportunities for improving deduplication efficiency, interface complexity, and automation remain.

What are the key features of Dell PowerMax?

Data Reduction: Combines compression and deduplication for efficient storage use.
NVMe Technology: Enables swift data handling with high throughput.
CloudIQ and Unisphere: Streamlines manageability and control.
REST API Support: Simplifies integration with management tools.
High Availability: Ensures consistent uptime across platforms.

What benefits should users look for in reviews?

Performance Metrics: Look for low latency and high IOPS as indicators.
Reliability: Consistent operations with minimal interruptions.
Manageability: Efficient control over storage environments.
Cost Efficiency: Note any potential savings in data processing and storage.

Industries utilize Dell PowerMax to support diverse environments like VMware, Oracle, and PostgreSQL. It serves multiple sectors such as healthcare, finance, and government, aiding in data storage consolidation, disaster recovery, and high-availability hosting for critical systems and applications.

Dell Technologies

IBM FlashSystem products are enterprise computer data storage systems that store data on flash memory chips. Unlike storage systems that use standard solid-state drives, IBM FlashSystem products incorporate custom hardware based on technology from the 2012 acquisition of Texas Memory Systems. This hardware provides performance, reliability, and efficiency benefits versus competitive offerings.

IBM

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Rackspace, Open Line

Celero, Friedhelm Loh Group, Clarks, Mingkang Natregro Health Food Group, Sofia, Etisalat Fights Fraud, UF Health Shands Hospital, Generali, Elecon Engineering Company Limited, Ventiv , Technology, CPFL Energia, Royal Caribbean Cruises Ltd., SciQuest, Coca-Cola Bottling Co. Consolidated, Paddy Power, Kelsey-Seybold Clinic, Interconnect Services, Severstal IP-Only AB, PVU Group GmbH

Buyer's Guide

Dell PowerMax vs. IBM FlashSystem

June 2025

Free Report: Dell PowerMax vs. IBM FlashSystem

Find out what your peers are saying about Dell PowerMax vs. IBM FlashSystem and other solutions. Updated: June 2025.

DOWNLOAD NOW

860,168 professionals have used our research since 2012.

See our Dell PowerMax vs. IBM FlashSystem report.

See our list of best All-Flash Storage vendors.

We monitor all All-Flash Storage reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.