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Dell PowerMax vs HPE Alletra Storage comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Mar 1, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.2
Everpure FlashArray offers reduced costs and maintenance, improved performance, and notable ROI through efficient resource usage and data management.
Sentiment score
5.8
Dell PowerMax boosts performance, efficiency, and uptime, offering cost savings and ROI, despite higher initial costs.
Sentiment score
5.7
HPE Alletra Storage users report reduced costs, improved efficiency, reliability, ease of management, increased uptime, and significant infrastructure improvements.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
During a DCDR setup and migration from VMAX to Dell PowerMax, what was planned as a two-day downtime was completed in just three to four hours.
The performance metrics or benchmarks I use to measure success with Dell PowerMax include uptime as well as our response times on our platforms, both of which are exactly where we want them to be, which is five nines and as fast as possible.
Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees
My client has seen significant ROI since the install, and when you don't go down, that's an ROI in and of itself.
Chief Executive Officer at Contour Data Solutions
For anyone new to the company, it is very easy to understand what is going on, how to manage, how to get access and know what it is doing.
CTO & Presales Manager at a tech services company with 11-50 employees
We try to achieve a return of interest within around 18 months for a three-year contract and 36 months for a five-year contract, just as examples to get the money back.
Database Administrator at CyrusOne
The data points of my return on investment include the protection for mission-critical operations and IT infrastructure, better performance, and the assurance of a good investment.
Analyst at a real estate/law firm with 201-500 employees
 

Customer Service

Sentiment score
8.2
Everpure FlashArray's globally available customer service excels in responsiveness and expertise, ensuring minimal downtime with proactive support.
Sentiment score
6.4
Dell PowerMax customer service is praised for responsiveness and expertise, though improvements are needed in SLA compliance and local support.
Sentiment score
6.6
HPE Alletra Storage support is effective and reliable with highly praised expertise, despite occasional delays in higher-tier support.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
I would rate Dell PowerMax support as a ten, as I have never had an issue with Dell support as it relates to this product.
Chief Executive Officer at Contour Data Solutions
ProSupport Next Business Day offers part replacement within four hours for data leaks.
AI Solutions Architect at TierOne
Dell support for Dell PowerMax is exceptional, rating a perfect 10 out of 10.
About 99.9% of my problems were resolved when I contacted them for technical or non-technical issues.
Senior Consultant at a tech vendor with 10,001+ employees
I simply tell them, 'This system is doing this,' and they already know what to do next.
Assembler at a manufacturing company with 1,001-5,000 employees
HPE has maintained the people who built the platform, keeping Nimble's engineering team mostly intact to ensure they know how to drive and support it.
Operations Technician at a energy/utilities company with 201-500 employees
 

Scalability Issues

Sentiment score
6.9
Everpure FlashArray is praised for scalable modular design, though noted for challenges in large expansions and higher costs.
Sentiment score
6.6
Dell PowerMax offers scalable performance with NVMe, supports enterprise workloads seamlessly, and scores high in scalability.
Sentiment score
6.9
HPE Alletra Storage effectively scales with business needs, though some users report limitations with specific models and upgrades.
A big banking client had around 300 petabytes of data on Pure Storage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
Scalability is not an issue.
Senior System Engineer at a healthcare company with 10,001+ employees
Dell PowerMax is good for enterprises, and it also depends on how much workload you're going to bring in on Dell PowerMax in terms of performance and how many users are going to use the database you're hosting.
Lead Consultant - Cloud & Infrastructure Services at Infosys
PowerScale is better suited for AI and overall buzz solution currently.
AI Solutions Architect at TierOne
Alletra provides modular, non-disruptive scale-up and scale-out.
Senior Consultant at a tech vendor with 10,001+ employees
If we do grow beyond what the appliance already has, we know that service will take care of it and grow the appliance for us without needing to forklift upgrade.
Operations Technician at a energy/utilities company with 201-500 employees
Evidence for this is the ability to add components and upgrade storage while the storage array is still running.
Senior Support Engineer at iOCO
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray ensures high reliability with minimal disruptions, offering robust stability and exceptional performance for mission-critical applications.
Sentiment score
8.4
PowerMax offers remarkable stability and uptime with minimal downtime, quick resolutions, and high reliability even during upgrades.
Sentiment score
7.9
HPE Alletra Storage is praised for stability, 100% uptime, seamless upgrades, and resilience, earning it high user ratings.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
These patches can be applied on the fly without requiring software upgrades or system downtime.
I would rate it nine out of ten since there are no required downtimes, even during firmware upgrades.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
There has been no downtime with Dell PowerMax; it's been extremely reliable, easy to manage, easy to upgrade, and trustworthy as we've upgraded over the years from one version to another.
Chief Executive Officer at Contour Data Solutions
I have not experienced any downtime, crashes, or performance issues.
Manager, Information Technology at a agriculture with 5,001-10,000 employees
I have experienced no issues yet, so I assess the stability and reliability of HPE Alletra Storage as 100%.
Head of Information Technology at a media company with 51-200 employees
I have not experienced any downtime, crashes, or performance issues on these arrays.
Senior admin at a agriculture with 1-10 employees
 

Room For Improvement

Everpure FlashArray upgrades focus on user customization, cloud integration, scalability, encryption, automation, and reducing pricing for SMBs.
Dell PowerMax improvements needed in setup, deduplication, UI, support, security, cloud integration, pricing, scalability, and management.
HPE Alletra Storage users desire enhanced NVMe integration, simplified setup, better management, cost efficiency, and improved ease of use.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Compared to competitors such as NetApp, which integrates with public cloud hyperscalers (GCP, Azure, AWS), Dell PowerMax lacks in this aspect.
Dell can assist by providing plug-and-play integrated templates that allow customers to drag, drop, modify, and connect with any target system for generating snapshots without logging into the storage directly.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
Implementing Natural Language Processing at the storage level would be beneficial, especially considering the advancements in artificial intelligence technology.
Sr. Project Manager IT at ITC Ltd
Everything is performing well with no major problems or complaints and complete data protection.
Senior Consultant at a tech vendor with 10,001+ employees
The conversations should focus on how AI can augment what people are already doing, allowing them to move to higher-value tasks rather than replacing their positions entirely.
IT Director at a educational organization with 11-50 employees
The HPE Storage Technical Assistance Center is still probably the best out of all the storage vendors.
Systems Specialist at a comms service provider with 201-500 employees
 

Setup Cost

Everpure FlashArray offers cost-effective premium storage with predictable costs, justifying its price with performance, features, and reliability.
Dell PowerMax is costly but competitive, favored by large enterprises for performance and features, with variable setup costs.
HPE Alletra Storage is competitively priced, offering predictable models, but some find it complex compared to Dell or NetApp.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
The higher cost compared to other vendors is justified by additional features, vendor-managed upgrades, and superior support services.
It is the best choice for large projects in terms of price and features compared to midrange solutions.
Presales Engineer at Project Informatica srl
The price is starting from $500,000.
Senior Sells at Enterprise Sigma Technology
The setup costs were in some cases half the price of some of the other competitors with even more features.
System Engineer III at a energy/utilities company with 201-500 employees
For the one SAN I'm paying monthly as GreenLake hardware-as-a-service, the total cost of that subscription has a value that far outpaces what it would have taken to buy the same capacity outright.
Operations Technician at a energy/utilities company with 201-500 employees
I don't believe HPE Alletra has helped reduce the cost per terabyte, as it is competitive with other products, maintaining a similar price point.
Manager at Converge Systems & Services Pvt. Ltd.
 

Valuable Features

Everpure FlashArray offers fast performance, scalability, and user-friendly management with data reduction, seamless upgrades, and comprehensive support.
Dell PowerMax excels in scalability, performance, reliability, ease of management, data protection, and cloud integration, providing significant cost savings.
HPE Alletra Storage enhances efficiency with easy management, cloud-like operations, cost savings, and high performance through innovative features.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
NVMe provides additional fast cache, similar to random access memory (RAM), which improves overall system performance and read/write experience for users.
Dell PowerMax NVMe is very supportive of our operational growth since we require daily performance from our core banking systems and need to facilitate data movement efficiently.
System and Storage Admin at a financial services firm with 1,001-5,000 employees
The key benefits of using Dell PowerMax, quantified in terms of saved hours and saved costs, is having one single platform that provides functionality to all of our internal customers.
Senior Manager, Disaster Recovery, Storage & UNIX Systems at a financial services firm with 1,001-5,000 employees
Alletra helped reduce the time in storage provisioning. We have reduced it by two hours. Before switching solutions, it used to take us two to three hours, and we have reduced it to about 15 minutes with Alletra.
Specialist management server at a financial services firm with 1,001-5,000 employees
The technology uses NVME for increased storage, latency, high bandwidth, and sub-millisecond response times.
Senior Support Engineer at iOCO
This solution simplifies storage operations and provides predictable performance and capacity for applications.
Service Manager at MMO 2000 Informatica
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell PowerMax
Ranking in All-Flash Storage
5th
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
93
Ranking in other categories
NVMe All-Flash Storage Arrays (3rd)
HPE Alletra Storage
Ranking in All-Flash Storage
4th
Average Rating
9.2
Reviews Sentiment
7.2
Number of Reviews
88
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell PowerMax is 4.6%, up from 4.2% compared to the previous year. The mindshare of HPE Alletra Storage is 4.6%, down from 10.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Everpure FlashArray6.9%
HPE Alletra Storage4.6%
Dell PowerMax4.6%
Other83.9%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
Gouranga Maiti - PeerSpot reviewer
Sr. Project Manager IT at ITC Ltd
High‑performance all‑flash storage has transformed data warehousing and reporting speed
The features of Dell PowerMax that I find most valuable so far include its all-flash capability, along with its performance, reliability, and efficiency. Additionally, it has snapshot-level features that allow me to take snapshots or backups within only a few seconds. There is no need to wait long, and unnecessary high bandwidth used for backup does not occur because I can take the whole snapshot backup within a fraction of a second. I have used the deduplication feature of Dell PowerMax. Deduplication and compression are very effective, so despite my large amount of data, the effective size is reduced due to this deduplication and compression, allowing me to store more data on the same storage. Regarding the impact of Dell PowerMax's real-time data encryption on my data protection strategies, I have not used that feature personally. However, in another department, my colleagues are using it, and they have not faced any performance bottlenecks due to data encryption. The encryption is very powerful, but I have not implemented that encryption in our database data warehouse systems since they are for internal use only, not exposed worldwide. At first, I faced several issues, and our report rendering complaints were quite annoying. However, now with Dell PowerMax storage's high IOPS handling capabilities, the output comes within a fraction of a second, making our users happy. Whatever our requirement or demand is, it has already been implemented in Dell PowerMax with its all-flash NVMe storage. New bricks can also be added if a size increase is required, allowing for additional bricks to be added as needed. Everything is in place; therefore, I do not think any other improvements are required. However, it is worth noting that Dell is continuously inventing and releasing more powerful types of storage. This results in increased reliability, enhanced data handling capabilities, improved deduplication ratios, and the fulfillment of more IOPS demand.
Ridip Baruah - PeerSpot reviewer
Manager at Converge Systems & Services Pvt. Ltd.
Improved read and write performance while simplifying data provisioning and daily management
Its performance is good, but we do have some concerns with Alletra. The challenge I face is that the recent models launched are not available now. When we pitch a solution to a customer and sell HPE Alletra 6000, the customer sees that the product has been discontinued by HPE. The transition of the storage is happening too fast, making it difficult for us, as we normally declare to customers that the product will not reach end-of-life for the next five years. These challenges arise as HPE transitions for the betterment of the product, but we are left answerable to the customer when they ask why we are offering something that the OEM has discontinued. This transition is occurring too fast, and historically, HPE had 3PAR storage that lasted a long time. We need a stable product, and with HPE Alletra, we are unsure about the stability of the product for the next one or two years. Customers now inquire about what happened to Primera storage, which is no longer available, and we lack answers. I feel that HPE Alletra Storage could be improved, as all our competitors offer storage with options for both file and block and object within a single model, while HP still considers HPE Alletra as block storage only. In many government bids, when the government specifies a need for storage that supports both file and block, we lack a solution for that. A customer will not purchase two storages—one for file and another for block—so we need HPE Alletra to come with a solution that accommodates all data types: file, block, and object. This is critical since government purchases often rely on tenders.
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Financial Services Firm
14%
Manufacturing Company
10%
Healthcare Company
9%
Construction Company
7%
Manufacturing Company
10%
Computer Software Company
10%
Financial Services Firm
8%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business18
Midsize Enterprise16
Large Enterprise62
By reviewers
Company SizeCount
Small Business30
Midsize Enterprise25
Large Enterprise36
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What is your experience regarding pricing and costs for Dell EMC PowerMax NVMe?
My experience with pricing, setup cost, and licensing was great.
What needs improvement with Dell EMC PowerMax NVMe?
Dell PowerMax can be improved because there are very strict guidelines when it comes to installation and the amount o...
What is your experience regarding pricing and costs for HPE Alletra?
The cost overall depends on the competition; normally, the price is competitive for HPE Alletra 5000. However, for th...
What needs improvement with HPE Alletra?
I would like to see improved in HPE Alletra Storage in the future the introduction of more performance-centric contro...
What advice do you have for others considering HPE Alletra?
We use HPE, we use Hitachi, and we use IBM for our storage solutions. From HPE, we work with Alletra MP 10000. Regard...
 

Also Known As

Pure Storage FlashArray
Dell PowerMax NVMe, Dell EMC PowerMax, PowerMax
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Rackspace, Open Line
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
Find out what your peers are saying about Dell PowerMax vs. HPE Alletra Storage and other solutions. Updated: August 2026.
908,834 professionals have used our research since 2012.