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HPE Alletra Storage vs NetApp AFF comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 22, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Pure FlashArray X NVMe
Sponsored
Ranking in All-Flash Storage
14th
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
35
Ranking in other categories
NVMe All-Flash Storage Arrays (6th)
HPE Alletra Storage
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.3
Number of Reviews
80
Ranking in other categories
No ranking in other categories
NetApp AFF
Ranking in All-Flash Storage
2nd
Average Rating
9.0
Reviews Sentiment
7.6
Number of Reviews
312
Ranking in other categories
NVMe All-Flash Storage Arrays (2nd)
 

Mindshare comparison

As of July 2025, in the All-Flash Storage category, the mindshare of Pure FlashArray X NVMe is 0.8%, up from 0.8% compared to the previous year. The mindshare of HPE Alletra Storage is 9.8%, up from 1.6% compared to the previous year. The mindshare of NetApp AFF is 9.4%, down from 9.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage
 

Featured Reviews

Eugene Hemphill - PeerSpot reviewer
Helps to save money and resources with the data compression feature
One point I'd like to improve is that the tool should start selling small boxes again. It discontinued some products and is focusing on bigger, more capable boxes, neglecting the SMB market. Even though it's not a big market, it shouldn't have removed them. One way to improve the product is to add an operational assistant that doesn't depend on VMware. It could also establish more alliances with other operational systems.
Anand Algesan - PeerSpot reviewer
Provisioning and encryption ease improve data storage efficiency
To improve HPE Alletra Storage, it needs to have a true active-active controller; it claims to have an active-active controller from the back end, however, the second node is pretty much sitting there doing nothing. The MV 10000 series, which is the next series, is an improvement to HPE Alletra, and HPE is already doing that. In the next release, I would prefer to see better dedupe features; I know other companies do excellent dedupe, and they have protection group policies, meaning you have immutable data in case of a ransomware attack. If you're on the SAN, it should give you a way to protect that data without being erased. Other vendors have that capability built-in, ensuring that you can't erase the data, so features similar to that would be great.
Ian Rousom - PeerSpot reviewer
Flexible with great support and high-speed multi-protocol storage
Keystone offers flexible consumption models that go beyond just how much capacity at such and such a speed, et cetera. We don't always know what the profile of that data will be. However, if we can quickly agree on terms that meet our needs and make NetApp still reasonably profitable, we can confidently deploy, see how things go and adjust. That kind of service delivery model, that customer service model has sped things up and made contract negotiations much easier. It frankly made the owners of the system more confident. We've experienced faster time to market. It's hard for us to find and retain infrastructure staff. We're in a business where the firm fixed price contract reigns supreme, and so we can't always just offer someone more money. However, if they can dedicate their time to learning one company's portfolio and learning it really well, but be useful in a bunch of different places, they will do well. We've seen that in a lot of different places. We've been able to hire younger people and retain them, moving them from program to program based on their understanding of the solution its skill set, and its portability. It's been useful for high-speed multi-protocol storage in places with ever-increasing density. We have limits on how much power and cooling and rack space we have, and yet they've delivered every time. We needed a storage company that had mastery of multi-protocol, and this solution stands out. They especially stand out as a secure provider. We require solutions that we can run ourselves, that we can air gap since so much of what we do is either classified or very sensitive or cannot live in a public ecosystem. For us, the issue consuming AI has been the trust of the models given to us by third parties. We can't necessarily trust their provenance, what fed them, what originally trained them, or what gave them their worldview, for lack of a better term. We can't simply just trust that at face value since we know nothing about where it came from or what inferences it might make. We must assume that some AI inferences were made deliberately to damage or hurt national security systems. So the models that we start with tend to be very, very primitive, crude, and not well trained, so we have to train them much longer and not always with the availability of cloud that has inexhaustible capacity. A partner who understands this and provides consistency at all scales is very important.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"On a scale of one to ten, I rate Pure FlashArray as ten."
"The solution is very straightforward to set up."
"The most valuable features of this solution are its ease of use and performance."
"It is very easy to install and configure. It has got excellent diagnostics. If you really need to see how the box is performing, the console gives you a lot of information. You can set thresholds as well as alerts based on the thresholds, which is a very powerful functionality. They are very proactive. They know how to monitor and manage the systems. They see a problem, and they are all over it before us. They see the problem before we see it, which is very good."
"It's incredibly easy to use and greatly simplified our ability to both deploy and manage our storage subsystems."
"The system allows for seamless learning experiences, facilitating quick and easy cloning of environments within minutes."
"The high availability of the product is the most valuable feature."
"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."
"HPE Alletra Storage scales effectively with the growing needs of my organization, and I don't see limitations or complexity for growth at the moment, as it has been selected among the top players."
"The most valuable feature is the integration with vCenter with the HPE multi-storage plugin. That makes it more comfortable to use the storage with just a few clicks."
"We have the most advanced HPE products available that we can monitor with the HP InfoSight feature, which enables us to check every metric, including bandwidth and latency, at a granular level. Alletra's mechanism is excellent and can handle multiple traffic sources. Anything is possible. Regarding your application, the IO behavior can be random, sequential, or a database. It serves web and e-commerce applications better."
"Performance-wise, you're looking at different models; a 6030 gives you more than a 6010, and a 6050 gives you more than a 6030."
"One of the best benefits I can think of is that the support team is top-tier."
"The features of the HPE Alletra Storage I appreciate the most are one SKU and the speed of the resources. The solution has reduced my data management operation costs and time."
"The solution's most valuable features are reliable storage, speed, and performance."
"The features of HPE Alletra Storage that I most appreciate are the super fast new NVMe drives, which are amazing."
"This solution helps accelerate demanding enterprise applications. VMware workloads, the database, and Oracle Solaris are hosted on AFF, which means that our primary priority workloads are on AFF and that the secondary ones are on FAS. That includes the SAN national cloud."
"The file-based protocol supports NFS and CIFS."
"Previously we had migrated from Dell EMC and we had a lot of difficulties moving data around. Now, if we need to move it to any slower storage, we can move it with just a vault move within the cluster. Even moving data between clusters is extremely simple using SnapMirror. The mobility options for data in All Flash FAS have been awesome."
"The NetApp technology that has delivered the most value to our organization is FabricPool."
"It is a stable solution."
"Its efficiency and scalability are the most valuable features."
"This solution makes everything a lot faster. The time to move data around, boot and migrate VMs is much faster."
"It is a stable solution."
 

Cons

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."
"The software layer has to improve."
"In the future, I would like to see integration with enterprise backup systems."
"There is room for improvement in catering to midrange storage needs, especially for customers seeking Enterprise-class features."
"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."
"We would like to see more visibility into garbage collection and CPU performance in the GUI."
"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."
"We've seen that when we create a POD in synchronous mode, it increases the latency."
"HPE Alletra Storage could be improved by making the units lighter."
"We struggle to gain access to senior support engineers. Typically, we need to escalate via sales."
"I do not have any issues with it. It has been good for us. There are no cons that I see, and that is why we use it."
"Reducing the price for HPE Alletra Storage would be fantastic."
"I'd like to see larger cluster sizes beyond four nodes."
"Maybe they could just reduce the number of racks and the amount of rack space."
"More training videos would help. We could learn some best practices. Sometimes, people may not follow the best practices and reach out to support, who will tell them that they need to follow these best practices to get this performance or result."
"It would be great if we had a direct integration with Veeam repositories so we wouldn't have to go through Linux or Windows."
"It would be much better if you had it more like the way they do Metro Clusters, where they have a switch, and the storage is all attached to a switch."
"To get the performance in Azure has been a challenge. We're moving everything to Azure."
"The dashboard needs improvement. The dashboard needs some uplift"
"You have a limit in terms of how much you can expand storage. It sounds like a lot. However, over the years, as you grow, it may be smaller than you think."
"The total cost of ownership has increased a little."
"Additional performance, additional data efficiencies, that's what everybody wants right now."
"We have to work with technology that we can deploy ourselves, run where we decide, and not necessarily anywhere, and that can survive for long periods of time disconnected from a cloud. For us, that's probably been one of the bigger cybersecurity challenges: how do we maintain security, maintain updates, patches, profiles, policies, and all that stuff without subscribing to a service from your friendly neighbourhood cloud provider? This product does a better-than-average job of that."
"NetApp could improve its security and AI features. In the latest version, I would like to see some ransomware protection."
 

Pricing and Cost Advice

"We pay approximately $50,000 USD per year in licensing fees."
"The support cost per array is about $20,000 a year for 24/7 support."
"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."
"The licensing is on a yearly basis."
"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."
"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."
"Our licensing fees are $500,000+ USD."
"With VMware, we pay $300,000 annually."
"Overall, it was good. It had a good price per gigabyte."
"Its licensing is good. Pricing-wise, there can be a little bit more flexibility. It would help to have different sizes. However, it fits into the budget that we have, so we are happy."
"It is fairly priced. It is in line with industry standard pricing and cost models."
"For us, its price is good."
"The solution is expensive and can cost around five lakhs."
"It is reasonably priced."
"HPE was a clear winner on price per terabyte. It was very smooth."
"So far, so good."
"We benefited from implementing all-flash by reducing our data center footprint. We took it from 30 racks to just over five. This is one of the biggest savings for us."
"I looked at other vendors for other potential projects and thought NetApp's pricing was very competitive."
"The list price of AFF is too expensive... they need to be careful with the pricing of the new NVMe disks. They are way too expensive."
"It is relatively cheap compared to other vendors."
"I would like it to be a lot less expensive, but it's been a very good solution for us."
"We don't like the cost. We would like to buy more."
"Our TCO decreased significantly because we were paying maintenance on nine different arrays throughout the country. We've condensed those down to three arrays, and our maintenance fees from the IBM product dropped by over a half million dollars a year, saving us $500,000 USD."
"ATTO bridges add to the total cost of the system."
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Comparison Review

it_user186357 - PeerSpot reviewer
Jan 28, 2015
NetApp vs. XtremIO
Is there another storage platform as feature rich as NetApp FAS? I think it is fair to say that NetApp FAS running Clustered Data ONTAP is a very feature rich platform – the move to the clustered version of ONTAP has brought many next-generation features including Scale-out and Non-disruptive…
 

Top Industries

By visitors reading reviews
Computer Software Company
15%
Financial Services Firm
11%
Manufacturing Company
10%
Government
6%
Computer Software Company
17%
Manufacturing Company
10%
Financial Services Firm
8%
Government
7%
Educational Organization
33%
Computer Software Company
12%
Manufacturing Company
11%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Pure FlashArray X NVMe?
Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.
What needs improvement with Pure FlashArray X NVMe?
Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics ...
What do you like most about HPE Alletra?
It offers rich features and high speed for transferring data.
What is your experience regarding pricing and costs for HPE Alletra?
Its price can be optimized. The cost before deployment is significant to customers, but post-deployment cost analysis...
What needs improvement with HPE Alletra?
The user interface, configuration, and customization could be improved, though the configuration is currently very ea...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
Well, Is one thing NetApp Storage has vs other brand is the mix of protocol CIFS with NFS booth working together in t...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
This question is very dependent on your requirements. Both are among the best in the field. Of course, the intended c...
What is the Biggest Difference Between Dell EMC Unity and NetApp AFF?
The answer depends on your needs and budget. If you want high performance (who doesn't) or let's say the latency matt...
 

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X
No data available
NetApp All Flash FAS, NetApp AFF, NetApp Flash FAS
 

Overview

 

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company
Accenture, Aetna, AIG, Airbus, Allianz, American Express, ATT, Bank of America, Barclays, BASF, Bayer, Berkshire Hathaway, Boeing, BNP Paribas, Citigroup, Coca Cola, Comcast, Credit Suisse, Dell, Deutsche Bank, ExxonMobil, Ford Motor Company, General Electric, Google, HSBC, IBM, Intel, JPMorgan Chase, Kroger, L'Oreal, Merck
DreamWorks Animation, FICO, Yahoo! Japan
Find out what your peers are saying about HPE Alletra Storage vs. NetApp AFF and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.