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Dundas BI vs Google Data Studio comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 23, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.5
Measuring Dundas BI's ROI is difficult, but some generate returns by charging users monthly fees for report access.
Sentiment score
6.6
Google Data Studio boosts productivity and efficiency, benefiting large companies but less valuable for smaller businesses, with some challenges.
The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
 

Customer Service

Sentiment score
6.9
Dundas BI's customer and technical support is responsive, helpful, and efficient, earning strong user satisfaction despite timezone challenges.
Sentiment score
5.9
Google Data Studio's support is praised for responsiveness and knowledge, though complex issues may experience slower response times.
Anyone with minimal knowledge of Looker can easily go through the documentation and understand the steps and the UI.
Data engineer at a tech vendor with 10,001+ employees
 

Scalability Issues

Sentiment score
6.6
Dundas BI scales well with development teams managing it, though license dependency affects independent report creation and user expansion.
Sentiment score
6.8
Google Data Studio is praised for scalability but may face challenges in dashboard management and user limitations.
I rate Looker's scalability a nine because of how easily we can scale by simply combining tables.
Data engineer at a tech vendor with 10,001+ employees
 

Stability Issues

Sentiment score
6.0
Dundas BI is generally stable, but users face occasional issues with upgrades, large data, and resource management. Support helps.
Sentiment score
7.4
Google Data Studio is generally stable and reliable for big data, though some face issues with large datasets and filters.
 

Room For Improvement

Dundas BI users want better visualization, ease of use, data integration, API support, and clearer error messaging in reports.
Google Data Studio needs user-friendliness, better integrations, improved performance, and training for enhanced usability and visualization flexibility.
The biggest friction point or frustration I have encountered with Google Data Studio is the lack of automatic integrations.
IT Admin at RusteTIC Inc.
The performance is not optimal on large data sets.
Data engineer at a tech vendor with 10,001+ employees
 

Setup Cost

Dundas BI offers flexible pricing options, suited for enterprises, varying by user type and supporting numerous deployment models.
Google Data Studio pricing suits medium to large enterprises, competitive with Power BI and Tableau, requiring thorough cost evaluation.
 

Valuable Features

Dundas BI excels with customizable visualizations, diverse data integration, flexible interface, and extensive customization via JavaScript API and tools.
Google Data Studio offers seamless integration, ease of use, data visualization, and affordability, enhancing reporting and collaboration for organizations.
The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports.
Data engineer at a tech vendor with 10,001+ employees
In terms of time saved, my team probably saves close to 40 hours per week due to using Google Data Studio instead of the old manual process.
IT Admin at RusteTIC Inc.
 

Categories and Ranking

Dundas BI
Ranking in Embedded BI
15th
Average Rating
8.6
Reviews Sentiment
7.0
Number of Reviews
21
Ranking in other categories
Data Visualization (30th)
Google Data Studio
Ranking in Embedded BI
8th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
21
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the Embedded BI category, the mindshare of Dundas BI is 2.2%, up from 1.1% compared to the previous year. The mindshare of Google Data Studio is 5.2%, down from 8.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
Google Data Studio5.2%
Dundas BI2.2%
Other92.6%
Embedded BI
 

Featured Reviews

Ishwar Saswade - PeerSpot reviewer
Consultant at Techknomatic Services Private Limited
Has a lot of integration and visualization options, but can't be easily used by business users, and working with the color palette is difficult
With Dundas BI, we do not have end-users apart from the developers. End-users do not find it easy to create their own reports. Most of the implementations I have seen require a developer team for creating the visuals, and they then give them to end-users. A self-serve part where end-users or business users can create their own reports would help in terms of the adoption of Dundas BI. Currently, business users find it difficult to work with Dundas BI because there are so many settings that they don't know what they need to do. Even when a developer starts working on Dundas BI, he needs to spend at least one month or so getting used to the functionalities of Dundas BI. Even then, it is not easy to remember where or how they made a certain property change. It takes at least one month for a developer to get acquainted with it. Working with the color palette is difficult in Dundas BI. They can work on different color palettes and make them organized and user-friendly. It would help a long way. Most of the time, the users face challenges in assigning colors to the fields that they have created or to the dimensions and measures in a chart. Dundas can further reduce the number of settings they have. When you create any chart in Dundas, you get a lot of features to control each setting, which is pretty useful for BI, but for end-users, it is difficult to identify the exact settings to change a property. I would love it if some of the options come pre-selected. If some of the settings are set to best practices by default, it will be helpful. Whenever we have any issues, the error messages that we get in Dundas BI are not very helpful in identifying the root cause. Making these changes will bring a lot of change to the end-user experience.
Hemanthreddy Vakiti - PeerSpot reviewer
Data engineer at a tech vendor with 10,001+ employees
Automated dashboards have transformed daily trend analysis and now drive faster business decisions
One of the best features that Looker offers is LookML, which allows us to develop dashboards directly rather than dragging and dropping. We can also customize some fields that are not available in the table by combining different tables using LookML. Compared to other reporting tools, Looker is somewhat more customizable and interactive. With the help of Views and Explore in Looker, we can combine different tables and create a unique column that is not available in the table, and then use that column in our reporting dashboard. Since we brought Looker into our project, it has improved data visibility and enabled faster interaction between us and our client. Rather than simply using free form or Essbase, seeing customizable and visualized data in Looker allows the business users to understand the trends in the data more easily rather than just seeing numbers. It has helped us save a lot of time. The automated dashboards that we develop allow us to run the dashboard for the coming years with only some modifications, which has reduced some manpower and working hours. When I joined this project, there were around eight to nine people for developing Looker dashboards. Once the development part is completed for almost all cases, the next part is just monitoring the dashboards and making some minor changes required to align with business goals. After development, the team was reduced to three or four people, so the manpower has significantly reduced, and time taken has decreased as well. For a business user to understand data from free form or Essbase, it usually takes thirty minutes to an hour to go through the previous day's trend. However, with the visualization tools in Looker, they can easily understand the data and compare it to the previous one or two years using a bar graph, pie chart, or other graphs. The return on investment has been very good. The number of employees has reduced to half, and time is saved by nearly two to three hours a day because of automated reports. We are just monitoring the reports to ensure they are released. This has saved nearly two hours per day, and the team has been reduced to half.
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Top Industries

By visitors reading reviews
Construction Company
17%
Outsourcing Company
12%
Comms Service Provider
10%
Healthcare Company
8%
Financial Services Firm
12%
Media Company
8%
Retailer
7%
Construction Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise3
Large Enterprise7
By reviewers
Company SizeCount
Small Business5
Midsize Enterprise8
Large Enterprise7
 

Questions from the Community

Ask a question
Earn 20 points
What needs improvement with Looker?
The biggest friction point or frustration I have encountered with Google Data Studio is the lack of automatic integrations. For example, with Meta, you have to pay for a premium integration for it ...
What is your primary use case for Looker?
My main use case for Google Data Studio is dashboards and reporting. For every month, in some cases, it pulls fresh data from a brand new campaign that got launched and ensures that it is visually ...
What advice do you have for others considering Looker?
My advice for someone considering Google Data Studio who has a similar workflow to mine is to start off from one of the templates that are available. It is a good place to start so you can understa...
 

Comparisons

 

Also Known As

No data available
Looker
 

Overview

 

Sample Customers

Coca Cola, Siemens, Verizon, Microsoft, Pitney Bowes, Scotiabank, Pepperidge Farm, Shutterstock, Norwegian Government, Boeing, Guess Inc., BP, Bayer
Yahoo!, Etsy, Kohler, Hipcamp, Hubspot, Kickstarter, Venmo, Dollar Shave Club, 600+ customer
Find out what your peers are saying about Dundas BI vs. Google Data Studio and other solutions. Updated: June 2026.
909,563 professionals have used our research since 2012.