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Fivetran vs Tray.io comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Cloud Data Integration
8th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Integration (11th), Data Replication (3rd)
Tray.io
Ranking in Cloud Data Integration
30th
Average Rating
7.0
Reviews Sentiment
5.3
Number of Reviews
2
Ranking in other categories
Process Automation (55th), Low-Code Development Platforms (74th), Integration Platform as a Service (iPaaS) (24th)
 

Mindshare comparison

As of March 2026, in the Cloud Data Integration category, the mindshare of Fivetran is 4.5%, down from 5.0% compared to the previous year. The mindshare of Tray.io is 0.9%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Data Integration Mindshare Distribution
ProductMindshare (%)
Fivetran4.5%
Tray.io0.9%
Other94.6%
Cloud Data Integration
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Team Lead Data Engineer at Data Pilot
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
reviewer2754390 - PeerSpot reviewer
IT Engineer at a consumer goods company with 51-200 employees
Automation has transformed onboarding workflows and still needs clearer error guidance
I would rate Tray.io overall about a seven, give or take, with a consideration of seven and a half. I chose seven for my rating mostly for cost-related reasons as I would not really recommend it for smaller companies or startups. Zapier would be a more beneficial solution for those, but if you are looking to scale up, I think it is worth the price, which is the only reason I would give it a seven rating. My overall review rating is seven. The learning curve for new users on Tray.io is somewhat noticeable, as when you first log on having never used a low-code platform, you need to take the time to really learn how the workflows are deployed and how to connect everything. However, once you are using it every single day, it is quite easy to catch up, though there is still a bit of a learning curve. Tray.io integrates fairly well with our existing tech stack, as we utilize Okta, Slack, Google Cloud platforms, AWS, and a multitude of software-as-a-service applications, and Tray.io automates many of these. From my experience alone, it helps with onboardings, offboardings, and title changes.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"SysTrack load is the best feature."
"The simplicity and scalability are the strongest features of Fivetran."
"Overall, I would rate Fivetran nine out of ten."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"The ease of setting up the connectors and transformations is highly valuable."
"Fivetran provides time savings, cost reductions, and improvements in data quality, and when the time investment decreases, fewer developers are needed, which means significant savings."
"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."
"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."
"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."
"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."
 

Cons

"Their pricing has increased over the years, so it's not seen as an advantage anymore."
"If Fivetran can build in more transformations, that would be really helpful in my opinion."
"Fivetran could improve in the area of customization, especially in how they socialize their tools."
"More connectors are needed for exotic, popular, and rising star portals."
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."
"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."
"The documentation can be laid out better to make it easier to find things, and I really wish there was built-in support for changing passwords. Some features don't work as advertised for the platform/repository database, and HVR is not always the fastest at getting results."
"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."
"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."
 

Pricing and Cost Advice

"The product is reasonably expensive"
"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."
"The solution is affordable."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."
"The pricing model is okay and mid to large companies will not have an issue with it."
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Top Industries

By visitors reading reviews
Computer Software Company
11%
Financial Services Firm
10%
Manufacturing Company
9%
Retailer
6%
Computer Software Company
16%
Outsourcing Company
13%
Wholesaler/Distributor
10%
Healthcare Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
Ask a question
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Comparisons

 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach
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