Fivetran vs Tray.io comparison

Fivetran and Tray.io are both solutions in the Cloud Data Integration category. Fivetran is ranked #9 with an average rating of 8.3, while Tray.io is ranked #22 with an average rating of 7.3. Fivetran holds a 4.2% mindshare in CDI, compared to Tray.io’s 1.3% mindshare. Additionally, 90% of Fivetran users are willing to recommend the solution, compared to 100% of Tray.io users who would recommend it.

Fivetran

Read 29 Fivetran reviews

6,307 Views
2,271 Comparison Views

90% willing to recommend

Tray.io

Read 3 Tray.io reviews

1,635 Views
474 Comparison Views

100% willing to recommend

Fivetran

Tray.io

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Fivetran and Tray.io based on real PeerSpot user reviews.

Find out in this report how the two Cloud Data Integration solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Fivetran vs. Tray.io Report (Updated: April 2026).

Buyer's Guide

Fivetran vs. Tray.io

April 2026

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Helped 893,221 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Cloud Data Integration

9th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Integration (14th), Data Replication (3rd)

Tray.io

Ranking in Cloud Data Integration

22nd

Average Rating

7.4

Reviews Sentiment

5.9

Number of Reviews

Ranking in other categories

Process Automation (29th), Low-Code Development Platforms (27th), Integration Platform as a Service (iPaaS) (17th)

Mindshare comparison

As of May 2026, in the Cloud Data Integration category, the mindshare of Fivetran is 4.2%, down from 5.2% compared to the previous year. The mindshare of Tray.io is 1.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration Mindshare Distribution
Product	Mindshare (%)
Fivetran	4.2%
Tray.io	1.3%
Other	94.5%

Cloud Data Integration

Featured Reviews

Hafiz Usman

Team Lead Data Engineer at Data Pilot

Has accelerated data integration workflows and supports seamless development of custom connectors

I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.

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Samuele Sois

Principal AI and Data Science Engineer at a manufacturing company with 10,001+ employees

Marketing A/B tests have gained deeper insights from user behavior and unified global reporting

The best features Tray.io offers include excellent visualization capabilities and a dashboard, which stand out to me the most. I appreciate that it is very easy to convert the data we receive from Tray.io into dashboards from Power BI, which is extremely useful. I would also appreciate if in the future Tray.io provides a way to natively convert the data to Tableau. Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once. As a multinational and very large company, it is definitely beneficial that those of us in the UK can use the same format that colleagues use in India, and the entire data architecture is framed within a trusted system from an established organization. As far as I know, Tray.io has been operating for the last 12 years, making it a very reliable system.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The ease of setting up the connectors and transformations is highly valuable."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"SysTrack load is the best feature."

"Its arrays are powerful enough to handle migrations even when the replication is happening in the background, without causing any trouble with the ongoing traffic."

"The solution is stable, and we've never faced any stability issues."

"The simplicity and scalability are the strongest features of Fivetran."

"The general data ingestion is valuable; it's used for a lot of data and provides about 90% of the data we use in our data warehouse without needing data engineering."

"The most important feature of the solution is its ability to build data pipelines in less time."

More Fivetran pros

"Tray.io has positively impacted my organization by reducing the amount of redundant tasks that our team performs by approximately 80%, and the numbers are quite significant with the workflows alone, as we are working towards creating and utilizing AI within these workflows as well."

"Tray.io has positively impacted my organization by helping us keep our internal database and this third-party service in sync, and it has really helped us automate a lot of that work because it is fairly straightforward to maintain and develop."

"Tray.io has positively impacted my organization as it provides a trusted way to organize data results and share them throughout the company at once."

Cons

"It should have a few more monitoring functionalities."

"If Fivetran can build in more transformations, that would be really helpful in my opinion."

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"Fivetran is very expensive for data sources with a lot of rows, such as email data. I would like to see cheaper pricing for data sources like that."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

"It can get expensive if you're sending a lot of data through Fivetran."

"There is not a lot of options to customize the pipeline, and the cost is high."

More Fivetran cons

"One way Tray.io could be improved, especially for people coming in with no real coding experience, is with more comprehensive error messages."

"I have found that the error management in my main use case with Tray.io is not as effective as we would prefer."

"As our product got more complex, we needed to add more and more complexity to Tray.io in terms of our setup, and that is when the benefits of it being no-code or low-code started to pale in comparison to the cost of making everything slightly more complicated."

Pricing and Cost Advice

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"I rate the pricing a six out of ten."

"The pricing model is okay and mid to large companies will not have an issue with it."

"The solution is affordable."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

More Fivetran pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

11%

Computer Software Company

10%

Manufacturing Company

Healthcare Company

Construction Company

16%

Comms Service Provider

11%

Computer Software Company

10%

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	7
Large Enterprise	16

No data available

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

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How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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What needs improvement with Tray.io?

I believe Tray.io can be improved by offering integration with Tableau, which is still not available. I rated it an eight because there are still some things that can be improved, as I mentioned be...

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What is your primary use case for Tray.io?

My main use case for Tray.io is to conduct A/B testing for marketing initiatives that the company has undertaken. We test the deployment of different campaigns across similar cohorts and evaluate w...

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What advice do you have for others considering Tray.io?

My advice to others considering Tray.io is to trust the process because once the installation is complete, it is extremely easy to deploy and set up. I have rated this product an eight out of ten.

See all answers

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Product Reports

Buyer's Guide

Fivetran

May 2026

Download Fivetran product report

Buyer's Guide

Tray.io

April 2026

Download Tray.io product report

Overview

Fivetran offers a seamless, scalable data integration platform with strong connectors and real-time synchronization. Tailored for managing ETL workflows and integrating with DBT, it appeals to organizations seeking efficient data management.

Fivetran distinguishes itself through its intuitive interface and extensive scalability, allowing businesses to manage entire ETL workflows seamlessly. Its robust connectors ensure smooth integration with multiple data sources, while transparent logging and minimal coding requirements enhance accessibility. With real-time data synchronization, organizations benefit from up-to-date insights for analytics and engineering purposes. While some users point out areas for improvement like better documentation and expanded integration options, Fivetran remains a cherished tool for centralizing data in data warehouses such as supporting change data capture, migrations, and synchronizations from systems like Salesforce, NetSuite, and Google Analytics. Operating within an ELT framework, it empowers businesses to streamline data processes without complex extraction logic.

What are the key features of Fivetran?

Ease of Use: Intuitive platform minimizing setup complexity
Scalability: Adapt to growing data needs efficiently
Powerful Connectors: Seamless integration with diverse data sources
Real-Time Synchronization: Instant data updates supporting timely insights
DBT Integration: Simplifies transformations within ETL workflows
Transparent Logging: Provides clear visibility into operations

Which benefits can users expect in reviews?

Cost-Effective Scalability: Manage increased data without significant financial impact
Minimal Coding: Reduces technical barriers enhancing accessibility
Comprehensive Data Management: Centralizes diverse data streams effectively
Timely Analytics: Real-time updates foster actionable insights
Streamlined Workflow Management: Efficiently handles complex ETL processes

In industry-specific implementation, Fivetran is integral for businesses requiring robust data integration to power analytics. Retailers utilize it to consolidate e-commerce data for sales insights, while finance firms rely on its capabilities to merge financial data for reporting. In the tech sector, it supports engineering teams by providing a reliable data pipeline that fuels app development and performance monitoring.

Fivetran

Tray.io is an advanced integration platform that allows seamless connectivity between applications, designed to automate workflows and streamline business processes.

Tray.io provides an extensive library of pre-built connectors and powerful automation tools, making it easy for businesses to boost efficiency. Its drag-and-drop workflow builder enables integration without code, catering to both technical and non-technical users. Being highly customizable and scalable, Tray.io helps companies adapt quickly to changing requirements, ensuring smooth operations and effective data management.

What are the key features of Tray.io?

Visual Workflow Builder: Offers an intuitive drag-and-drop interface for easy workflow creation.
Pre-built Connectors: Extensive library allowing quick integration with popular apps and services.
Customizable Logic: Lets users define conditions and logic that fit their business needs.
Scalability: Supports growing volumes and complex automations smoothly.
Error Handling: Efficiently detects and manages errors within workflows.

What benefits should users look for in reviews?

Improved Efficiency: Automates routine tasks, freeing up resources for strategic activities.
Cost-effectiveness: Reduces operational costs through smart automation.
Flexibility: Adapts to business-specific processes and changes in scale.
Reduced Development Time: Saves time with no-code integrations and pre-built connectors.

Tray.io is utilized across diverse industries such as e-commerce, where it integrates order management systems to provide seamless customer experiences. In marketing, it connects CRM platforms to enhance lead nurturing. In finance, it streamlines data flow between accounting software, improving financial reporting accuracy.

Tray.io

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

Copper, DigitalOcean, Udemy, AdRoll, FICO, Outreach

Buyer's Guide

Fivetran vs. Tray.io

April 2026

Free Report: Fivetran vs. Tray.io

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