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Freshsales vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
Freshsales streamlines processes, saving time and costs, consolidating data accessibly, offering greater value over CRMs like Salesforce and HubSpot.
Sentiment score
6.0
Zendesk provides significant ROI with cost savings, efficient features, and streamlined operations despite challenges in measuring returns exactly.
We have saved a good amount of money compared to other CRMs such as Salesforce and HubSpot, which have much higher costs.
Business Development Manager at a consultancy with 1-10 employees
Fewer employees are required based on the automation that we created.
Associate Technology Consultant at a tech vendor with 10,001+ employees
For me, it's the best thing since it keeps my contacts or customer repository in one place and accessible from anywhere.
Operations Manager at Cognitive Global
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
Time saved is definitely a benefit because it puts all of our tickets in one spot.
Technical Solutions Lead at a computer software company with 51-200 employees
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
 

Customer Service

Sentiment score
5.4
Freshsales support is usually praised for quick, knowledgeable service, but experiences vary, especially with complex or partner-related issues.
Sentiment score
6.1
Zendesk's customer service is reputable for quick, courteous support but inconsistent ticket handling and knowledge base completeness frustrates some users.
The customer support experience is wonderful, providing 24/7 availability with knowledgeable agents who can effectively address issues.
Business Development Manager at a consultancy with 1-10 employees
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
7.3
Freshsales is praised for scalability, catering well to startups and mid-sized firms with easy expansion and customization.
Sentiment score
7.1
Zendesk is praised for scalability and customization, despite occasional data migration challenges and pricing considerations.
Freshsales offers excellent scalability for startups and mid-sized companies.
Business Development Manager at a consultancy with 1-10 employees
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
8.6
Freshsales is highly stable and reliable, with quick error resolutions and high user ratings for business needs.
Sentiment score
7.8
Zendesk is stable with minor outages and bugs, effectively managing high volumes, maintaining efficiency appreciated by most companies.
Freshsales is stable, with no server crashes reported.
Business Development Manager at a consultancy with 1-10 employees
Freshsales is stable; I have never had any issues with glitches or bugs.
Operations Manager at Cognitive Global
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
I did not face any slowdown issue in Zendesk; it smoothly handles a lot of tickets.
Senior Software Developer at a tech services company with 51-200 employees
 

Room For Improvement

Freshsales needs improvements in reporting, customization, email automation, API limits, and user experience, while reducing licensing costs.
Zendesk requires improvements in customization, integration, interface usability, pricing, mobile functionality, and incorporating AI for better user experience.
Practical navigation for non-technical users could be enhanced, particularly regarding technical issues such as web form connections, which would benefit from immediate access to technical assistance.
Business Development Manager at a consultancy with 1-10 employees
The support provided by the service team or fresh service team and the customer team of the company is very poor.
Solutions Architect at Locuz Enterprise Solutions Ltd
The support feature, especially the chat option and FAQs, is very self-explanatory with many useful elements.
Operations Manager at Cognitive Global
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Freshsales is budget-friendly with scalable options, though add-ons are pricey; praised for cost savings and competitive pricing support.
Zendesk pricing is flexible but can become expensive, necessitating careful evaluation of needs to choose a cost-effective plan.
the Indian team was clear in their communication and offered good discount packages, along with a pre-onboarding call that provided valuable insights into using the software.
Business Development Manager at a consultancy with 1-10 employees
The setup cost is very good and within the budget.
Associate Technology Consultant at a tech vendor with 10,001+ employees
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Freshsales enhances business operations with automation, integrations, and 24/7 support, offering a customizable and user-friendly CRM solution.
Zendesk offers intuitive interfaces, rich integrations, and strong automation, streamlining workflows and enhancing productivity for diverse teams.
The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies.
Business Development Manager at a consultancy with 1-10 employees
In a massive sales campaign, once it is sent, the next level of engagement can be tracked based on email tracking, such as how many were received or if they were opened multiple times.
Operations Manager at Cognitive Global
If the person details captured indicate they are interested in proceeding further, then when we update the particular field, it automatically goes to the next person at a higher level, and then the status gets changed.
Associate Technology Consultant at a tech vendor with 10,001+ employees
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

Freshsales
Ranking in CRM Customer Engagement Centers
6th
Ranking in CRM
19th
Average Rating
8.0
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
Opportunity Management (10th), Sales Force Automation (7th)
Zendesk
Ranking in CRM Customer Engagement Centers
3rd
Ranking in CRM
6th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
69
Ranking in other categories
Help Desk Software (3rd), IT Service Management (ITSM) (5th), Reporting (8th), Knowledge Management Software (3rd), AI Customer Support (6th), AI IT Support (5th)
 

Mindshare comparison

As of June 2026, in the CRM Customer Engagement Centers category, the mindshare of Freshsales is 3.8%, up from 1.3% compared to the previous year. The mindshare of Zendesk is 8.7%, up from 7.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM Customer Engagement Centers Mindshare Distribution
ProductMindshare (%)
Zendesk8.7%
Freshsales3.8%
Other87.5%
CRM Customer Engagement Centers
 

Featured Reviews

AB
Business Development Manager at a consultancy with 1-10 employees
Automated sales sequences have transformed outreach and now organize multi-million deal workflows
Freshsales is a very comfortable type of CRM with easy customization and user-friendliness, allowing even non-techie individuals to manage their internal pipelines effectively, as it is a highly customizable CRM that suits our business needs, whether for selling products or services. The best features that Freshsales offers begin with the Sales Sequence, which is top-ranked, followed by the marketing division that allows us to create automated marketing sequences. Freshsales also includes 24/7 customer support, web form integration for lead generation from our website, and other valuable functionalities. The Sales Sequence feature significantly helps my workflow by enabling an account manager to contact a large list of customers quickly and efficiently, sending out emails with minimal manual effort, while also providing critical statistics about email engagement, which aids in improving outreach strategies. Freshsales positively impacts our organization by creating a central repository for all our business objectives; it has helped us organize our pipelines and documents efficiently, providing a system where we can easily access any necessary files related to individual deals and allowing visibility into the performance metrics for the board of directors.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
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Top Industries

By visitors reading reviews
Comms Service Provider
17%
Construction Company
17%
Outsourcing Company
9%
Computer Software Company
7%
Construction Company
10%
Financial Services Firm
9%
Manufacturing Company
8%
Outsourcing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise2
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise21
Large Enterprise11
 

Questions from the Community

What needs improvement with Freshsales?
I believe the customization options in Freshsales could be improved, particularly regarding themes; the ability to implement our logo into the dashboard would enhance our professional image when de...
What is your primary use case for Freshsales?
My main use case for Freshsales is the Sales Sequence feature, which automates the time-consuming process of sending out outreach emails, conducting calls, and reminding me when to follow up with c...
What advice do you have for others considering Freshsales?
For startups or mid-sized companies considering Freshsales, I would highly recommend its ease of setup, accessibility, and overall user-friendliness, particularly praising the team's global presenc...
What is your experience regarding pricing and costs for Zendesk Support?
I actually have no idea about pricing, setup costs, and licensing. That was provided by our client, so they handled those kinds of things. We were only using the application, so I have no idea abou...
What needs improvement with Zendesk Support?
The time saved or how quickly we resolve tickets now compared to before depends on the situation we are handling. If a customer is facing issues that need some testing in the backend, it takes time...
What is your primary use case for Zendesk Support?
My main use case for Zendesk is for ticketing purposes. I was replying to customers over Zendesk, and I was also using Zendesk for live chat purposes. As a specific example, suppose a customer is f...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Caratlane, Pykih, Buying Show, INTUO, WallyPark, Exploring Vacations, Raved, Forest, Ascendore, MagePlaza, Vacasa,
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Freshsales vs. Zendesk and other solutions. Updated: June 2026.
900,747 professionals have used our research since 2012.