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GoodData vs MicroStrategy comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Embedded BI
14th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Data Visualization (25th)
MicroStrategy
Ranking in Embedded BI
5th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
BI (Business Intelligence) Tools (14th)
 

Mindshare comparison

As of September 2026, in the Embedded BI category, the mindshare of GoodData is 2.8%, up from 1.1% compared to the previous year. The mindshare of MicroStrategy is 5.3%, down from 11.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
MicroStrategy5.3%
GoodData2.8%
Other91.9%
Embedded BI
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"Comprehensive security control and more."
"We prefer having our analytics capabilities in a single platform, which MicroStrategy's offers."
"Highly scalable: It is not a bottleneck for leveraging a high-capacity analytical database."
"It is scalable and integration-friendly."
"Transaction Services, that was really the part of the tool that made it very compelling for us, because it gave the opportunity to drive action."
"Dossiers are going to change the name of the game for us. We want to be able to have the executive committee go into a meeting and tell a story. We want them to tell us a story, not us."
"In version 10, Visual Insight had a major improvement, and now it is a very powerful self-service BI that makes it very easy to build your dashboard and once you save it, it is available on all devices, including your iPad."
"Performance is great, and the feedback from our field users is fantastic in terms of form and function, so it is meeting all of our expectations."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"Training would be an area that they could improve upon, but otherwise it is a pretty good tool."
"In some cases MicroStrategy took too long to respond the opened cases, what made the clients very upset and disappointed."
"Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools."
"We would like access to more storage and access to more metadata to build the right programs that can construct all the stuff for us instead of us having to type it in all the time."
"There is a need to improve the automatic generation of metrics in MicroStrategy, as currently everything must be done manually."
"Needs more visual essence and connectors for the ecosystems, which would be easy to use."
"Doing business with MicroStrategy is relatively challenging because of the processes that are involved."
"As an architect and implementation specialist, I think it must improve component integration, troubleshooting and diagnostics."
 

Pricing and Cost Advice

Information not available
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"The price of MicroStrategy is reasonable."
"The price was good. We have had great support along the way."
"Now, the price is high."
"They offer yearly as well as perpetual licenses."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"There is no subscription, I am using the free version."
"They made a change in the licensing module some time ago and we can now use all the enterprise tools for free."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
19%
Comms Service Provider
16%
Financial Services Firm
13%
Manufacturing Company
8%
Financial Services Firm
14%
Outsourcing Company
11%
Construction Company
10%
Marketing Services Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
 

Overview

 

Sample Customers

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Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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