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GoodData vs MicroStrategy comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jun 29, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

GoodData
Ranking in Embedded BI
14th
Average Rating
7.0
Reviews Sentiment
8.1
Number of Reviews
2
Ranking in other categories
Data Visualization (23rd)
MicroStrategy
Ranking in Embedded BI
4th
Average Rating
8.2
Reviews Sentiment
6.1
Number of Reviews
163
Ranking in other categories
BI (Business Intelligence) Tools (13th)
 

Mindshare comparison

As of May 2026, in the Embedded BI category, the mindshare of GoodData is 2.8%, up from 0.7% compared to the previous year. The mindshare of MicroStrategy is 5.9%, down from 11.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Embedded BI Mindshare Distribution
ProductMindshare (%)
MicroStrategy5.9%
GoodData2.8%
Other91.3%
Embedded BI
 

Featured Reviews

it_user241098 - PeerSpot reviewer
Engagement Manager at a tech services company with 501-1,000 employees
​Setup is straightforward from a business user standpoint but MAQL needs to be easier.
Cloud connect Report generator MAQL needs to be easier Better row-level security for end-users I've used it for nine months, mainly for implementation and delivery to customers. No issues encountered. No issues encountered. When the source is big and/or the source is Netsuite there are…
Harjinder-Singh - PeerSpot reviewer
Data Engineer at a insurance company with 10,001+ employees
Reporting on insurance finances has become robust and supports detailed geo-spatial analysis
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other platforms. I have worked with the administration tool and the Architect tool for MicroStrategy, but creating a star schema is not as easy compared to other tools. Creating hierarchies and the modeling part is challenging because data modeling is one of the most important aspects of any BI project. If you can create a star schema or Snowflake schema easily, then report building becomes straightforward. Additionally, MicroStrategy's Workstation tool compared to Developer still lacks some functionality that can be done more easily on the Developer side. Workstation is a great tool, but they have not given it full functionality.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It's a good product for your end to end BI needs when its all on the cloud."
"It's useful if you need to create dashboards that you check every day. Also, we can create a queue, but it will be updated every day with scheduled updates."
"As the licensing cost is, relatively, not high, it provides great ROI."
"I really like the visualizations. I like how you can put large data sets in there, then the user can quickly go through the data and drill down at various levels to understand things."
"We've made it an open BI platform, so that all our business analysts can build their own dashboards and Dossiers."
"It is scalable and integration-friendly."
"Quick time to market of analytical solutions in-depth, user-friendly business analysis."
"Our primary use case is to deliver all data insights to our company."
"Working as a BI Consultant, I have to develop different analyses, reports and dashboard documents to analyze the status of different business measures."
 

Cons

"When the source is big and/or the source is Netsuite there are issues."
"I know we are not competing against Tableau, but MicroStrategy needs to step up its game on the GUI side.​"
"They should provide more tutorials and include some project files."
"I think that there are some bugs regarding the design, and some features are a little hidden from the developer."
"It would be good if it had greater analytics so we could build these visualizations by ourselves with scripts."
"MicroStrategy should become more user friendly. It should behave more like Tableau."
"We haven't invested in the mobile platform. We want to invest, but the problem is the security."
"One of the things that I want to see MicroStrategy do is become more cloud native. Right now, the deployment on cloud is very easy to ruin, it is very much like spinning up separate VMs."
"Sometimes, it has become too complex to upgrade and adjust to the ecosystem in general."
 

Pricing and Cost Advice

Information not available
"They can improve its licensing. It is a bit expensive as compared to Microsoft and other tools."
"The licensing is a bit high per user."
"We actually researched some of the other solutions. For options, price, and customer acceptance, this product has worked well for us.​"
"It would be nice if there was a sticker price that says, "This software costs this amount of money." But I think that's just indicative of all software vendors. A lot of people are in it to make money, commissions, so it's just the nature of the business. But I would like to see more transparency, more equality, on pricing. Some people get better deals than others, I think."
"​They gave us a good deal.​"
"MicroStrategy's licensing cost is higher than that of other tools in the market. My company uses the enterprise edition of the product."
"Now, the price is high."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Construction Company
18%
Comms Service Provider
14%
Legal Firm
8%
Government
8%
Financial Services Firm
16%
Marketing Services Firm
9%
Retailer
6%
Healthcare Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise101
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for MicroStrategy?
My company has many licenses for MicroStrategy because we can build reports in this tool. I don't know what the cost is for these licenses.
What needs improvement with MicroStrategy?
I am quite satisfied with the reporting part of the product. However, compared to other tools, the modeling part is not as strong. Data modeling is not as easy on MicroStrategy as it is on other pl...
What is your primary use case for MicroStrategy?
Harjinder, I recall approximately two years back we had a conversation with you about ForgeRock and Auth0, and I think we had discussed MicroStrategy as well. Currently, we are using it for financi...
 

Overview

 

Sample Customers

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Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
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