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Google Campaign Manager vs RollWorks comparison

Google and NextRoll are both solutions in the Marketing Management category. Google is ranked #14, while NextRoll is ranked #27. Google holds a 1.6% mindshare in MM, compared to NextRoll’s 0.4% mindshare.
Google Campaign Manager
  • 184 Views
  • 184 Comparison Views
RollWorks
  • 102 Views
  • 59 Comparison Views
 

Comparison Buyer's Guide

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Executive Summary
We performed a comparison between Google Campaign Manager and RollWorks based on real PeerSpot user reviews.

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To learn more, read our detailed Marketing Management Report (Updated: January 2026).
Buyer's Guide
Marketing Management
January 2026
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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Google Campaign Manager
Ranking in Marketing Management
14th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
RollWorks
Ranking in Marketing Management
27th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
Customer Data Platforms (CDP) (61st)
 

Mindshare comparison

As of January 2026, in the Marketing Management category, the mindshare of Google Campaign Manager is 1.6%, up from 1.2% compared to the previous year. The mindshare of RollWorks is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Marketing Management Market Share Distribution
ProductMarket Share (%)
Google Campaign Manager1.6%
RollWorks0.4%
Other98.0%
Marketing Management
Buyer's Guide
Marketing Management
January 2026
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Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.
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881,082 professionals have used our research since 2012.
 

Comparisons

Salesforce Marketing Cloud vs Google Campaign Manager Logo
Salesforce Marketing Cloud vs Google Campaign Manager
Compared 66% of the time
Adobe Campaign vs Google Campaign Manager Logo
Adobe Campaign vs Google Campaign Manager
Compared 34% of the time
More Google Campaign Manager Competitors
No data available
 

Product Reports

Buyer's Guide
Marketing Management
January 2026
Google Campaign Manager reportDownload Google Campaign Manager product report
Buyer's Guide
Marketing Management
January 2026
RollWorks reportDownload RollWorks product report
 

Overview

Google Marketing Platform is a unified advertising and analytics platform that enables stronger collaboration for your marketing teams by building on existing integrations between DoubleClick and the Google Analytics 360 Suite.

Google

Reach and engage your target audience with laser focus. Thanks to our leading-edge demand-side platform (DSP) and customer data platform (CDP), you’re equipped to deliver highly personalized ads that capture attention and compel action.

NextRoll
 

Sample Customers

Information Not Available
Freshly, Esther & Co., Cluse, Cherry Media Group, IBM Cloud Video, GANT
Buyer's Guide
Marketing Management
January 2026
Download Free Report
Find out what your peers are saying about Salesforce, Microsoft, SAP and others in Marketing Management. Updated: January 2026.
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881,082 professionals have used our research since 2012.
See our list of best Marketing Management vendors.

We monitor all Marketing Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.