Gupshup vs Isis Papyrus Customer Communications comparison

Gupshup and Isis are both solutions in the Customer Communications Management (CCM) category. Gupshup is ranked #2 with an average rating of 8.5, while Isis is ranked #7. Gupshup holds a 1.8% mindshare in CCM, compared to Isis’s 5.4% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 100% of Isis users who would recommend it.

Gupshup

Read 13 Gupshup reviews

1,496 Views
344 Comparison Views

100% willing to recommend

Isis Papyrus Customer Commu...

Read 1 Isis Papyrus Customer Communications review

980 Views
970 Comparison Views

100% willing to recommend

Gupshup

Isis Papyrus Customer Commu...

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Executive Summary

We performed a comparison between Gupshup and Isis Papyrus Customer Communications based on real PeerSpot user reviews.

Find out what your peers are saying about Quadient, Gupshup, OpenText and others in Customer Communications Management (CCM).

To learn more, read our detailed Customer Communications Management (CCM) Report (Updated: July 2026).

Buyer's Guide

Customer Communications Management (CCM)

July 2026

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Helped 908,800 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in Customer Communications Management (CCM)

2nd

Average Rating

8.4

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (3rd), AI Customer Experience Personalization (7th), AI Customer Support (5th), AI Sales & Marketing (6th)

Isis Papyrus Customer Commu...

Ranking in Customer Communications Management (CCM)

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Customer Communications Management (CCM) category, the mindshare of Gupshup is 1.8%. The mindshare of Isis Papyrus Customer Communications is 5.4%, up from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Communications Management (CCM) Mindshare Distribution
Product	Mindshare (%)
Gupshup	1.8%
Isis Papyrus Customer Communications	5.4%
Other	92.8%

Customer Communications Management (CCM)

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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it_user525924

Self Employed at a tech vendor

I value the document formatting and generation.

I value the document formatting and generation. It has evolved over time and has seen better days, but the capabilities are still very good. However, not for the high price. The product is good, but it is butchered to be a workflow engine, which it is not really designed for.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"At BookMyShow, I typically achieved delivery rates above 95%, read rates between 60 to 80%, and click-through rates noticeably higher than other comparable tools."

"My main use case with Gupshup was flawless; it was very user-friendly, and I personally loved using it."

"The return on investment has been tremendous."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"Gupshup has impacted my organization very positively; it is a good platform, very reliable, and this is the first platform that we have used where we did not feel any need to switch over to any competitor because Gupshup is everything it markets itself to be."

"I think the best feature Gupshup offers is the very good documentation, and I appreciate how they provide assistance when we need it, as well as the architecture of the documentation."

More Gupshup pros

"The system has improved a number of customers' communication pieces, made them look better, and provided features to enhance them."

Cons

"If I suggest an improvement, I would desire to see deeper analytics."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"Gupshup could be improved by adding more selection of templates."

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"The main thing the support team should do is give immediate resolution, not take a day or two or three days."

"Gupshup can be improved in terms of the UI and the design of the particular model."

More Gupshup cons

"Everything is proprietary and the days are counted that it will last."

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Top Industries

By visitors reading reviews

Manufacturing Company

23%

Construction Company

13%

Comms Service Provider

11%

University

10%

Financial Services Firm

14%

Government

Insurance Company

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

No data available

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

Regarding my experience with pricing, setup cost, and licensing, I am just the developer. I am not involved with all of these processes. Our BA might know that. So, I am not the right person to ans...

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What needs improvement with Gupshup?

Nothing directly comes to mind about how Gupshup can be improved because for my use case it was the perfect solution and not all of our apps have chatbots integrated into them. For the ones in whic...

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What is your primary use case for Gupshup?

I typically use Gupshup for the quick connect chatbot tool they have. I just have to drag and drop the conversations in order to make a whole flow of a conversation and depending on that I can take...

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Product Reports

Buyer's Guide

Gupshup

July 2026

Download Gupshup product report

Buyer's Guide

Customer Communications Management (CCM)

July 2026

Isis Papyrus Customer Communications report

Download Isis Papyrus Customer Communications product report

Also Known As

No data available

Papyrus Platform, Isis Papyrus CCM

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Isis Papyrus Customer Communications efficiently manages and automates document-driven processes, delivering personalized customer experiences that enhance engagement and streamline workflows.

Isis Papyrus Customer Communications leverages advanced technology to offer tailored customer interaction solutions. It integrates seamlessly with existing systems, providing a robust platform for managing customer documents and communications through a single interface. Its adaptive capabilities support dynamic templates and workflows, ensuring communication is relevant and timely. Aimed at improving productivity and consistency, it offers tools to automate repetitive tasks, allowing businesses to focus on core activities.

What are the most important features of Isis Papyrus Customer Communications?

Adaptive Document Templates: Create dynamic documents that adjust content based on customer data.
Automated Communication Workflows: Streamline processes with automated tasks and approvals.
Multi-Channel Delivery: Support for distributing communications across email, SMS, and print.
Integration: Seamless connectivity with CRM and ERP systems for unified data management.
Analytics and Reporting: Monitor communications effectiveness with detailed insights.

What benefits and ROI should users look for in reviews?

Increased Efficiency: Automated processes reduce manual burden and save time.
Improved Customer Engagement: Personalized communications foster better relationships.
Cost Reduction: Minimizing manual tasks leads to decreased operational costs.
Scalability: Solutions grow with business needs, ensuring long-term value.

Isis Papyrus Customer Communications is implemented across industries like banking, insurance, and healthcare, adapting to each sector's regulatory and operational challenges. In finance, it ensures compliance while enhancing client interaction. In healthcare, it manages patient documentation, aligning with privacy standards while providing efficient service delivery.

Isis

Sample Customers

Information Not Available

Union Investment, Cyta, NFU Mutual, BNP Paribas (Suisse) SA, Raiffeisen Group Austria, RheinLand Insurance Group, Chinatrust Commercial Bank, Gebªhren Info Service GmbH (GIS), National Savings and Investments (NS&I), Paneon

Buyer's Guide

Customer Communications Management (CCM)

July 2026

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Find out what your peers are saying about Quadient, Gupshup, OpenText and others in Customer Communications Management (CCM). Updated: July 2026.

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