Gupshup vs Isis Papyrus Customer Communications comparison

Why PeerSpot?

Gupshup and Isis are both solutions in the Customer Communications Management (CCM) category. Gupshup is ranked #2 with an average rating of 8.4, while Isis is ranked #7. Gupshup holds a 1.8% mindshare in CCM, compared to Isis’s 5.2% mindshare. Additionally, 100% of Gupshup users are willing to recommend the solution, compared to 100% of Isis users who would recommend it.

Gupshup

Read 14 Gupshup reviews

1,739 Views
365 Comparison Views

100% willing to recommend

Isis Papyrus Customer Commu...

Read 1 Isis Papyrus Customer Communications review

1,066 Views
1,066 Comparison Views

100% willing to recommend

Gupshup

Isis Papyrus Customer Commu...

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gupshup and Isis Papyrus Customer Communications based on real PeerSpot user reviews.

Find out what your peers are saying about Quadient, Gupshup, OpenText and others in Customer Communications Management (CCM).

To learn more, read our detailed Customer Communications Management (CCM) Report (Updated: August 2026).

Buyer's Guide

Customer Communications Management (CCM)

August 2026

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Helped 913,683 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gupshup

Ranking in Customer Communications Management (CCM)

2nd

Average Rating

8.4

Number of Reviews

Ranking in other categories

Conversation Intelligence Software (2nd), AI Customer Experience Personalization (8th), AI Customer Support (6th), AI Sales & Marketing (6th)

Isis Papyrus Customer Commu...

Ranking in Customer Communications Management (CCM)

7th

Average Rating

8.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2026, in the Customer Communications Management (CCM) category, the mindshare of Gupshup is 1.8%, up from 0.7% compared to the previous year. The mindshare of Isis Papyrus Customer Communications is 5.2%, up from 4.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Communications Management (CCM) Mindshare Distribution
Product	Mindshare (%)
Gupshup	1.8%
Isis Papyrus Customer Communications	5.2%
Other	93.0%

Customer Communications Management (CCM)

Featured Reviews

Sanket Dofe

Senior Software Engineer at Wynisco

Partner program has reduced messaging costs and now supports reliable, large scale communication

I believe Gupshup could improve in several areas. Since our partnership involves working at scale for multiple WhatsApp Business API numbers over their infrastructure, I noticed that Gupshup also provides WhatsApp Business API for single consumers, which I saw on their website and documentation. They charge additionally per message or template message on top of the actual WhatsApp Business APIs messaging rate. For example, sending a WhatsApp marketing template costs around $1.50, and Gupshup adds their own service fee per message, around 20 to 30 cents. For a single consumer working at scale and sending thousands of messages daily, this can become concerning. They should implement a solution where it could be a one-off payment instead of per message payment, allowing single consumers to leverage their service better. What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me. Being a tech-focused person, I believe the system we rely on should be totally reliable and the people working on it should be reliable as well.

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it_user525924

Self Employed at a tech vendor

I value the document formatting and generation.

I value the document formatting and generation. It has evolved over time and has seen better days, but the capabilities are still very good. However, not for the high price. The product is good, but it is butchered to be a workflow engine, which it is not really designed for.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The amount we invested in Gupshup is actually a benefit for us because the ROI in terms of student admissions was growing each year."

"Gupshup has positively impacted my organization in multiple ways, significantly impacting the bottom line and providing an overall return through the WhatsApp automation report showing around 398 percent on investment over a three-year period."

"The return on investment has been tremendous."

"Gupshup has positively impacted my organization by helping me achieve a lower customer acquisition cost than another BSP."

"I believe Gupshup is one of the best services that I have used for sending notifications, and I totally trust it."

"Gupshup is doing a good job in terms of accuracy and reliability, and they can keep doing so."

"Gupshup has positively impacted my organization by helping me increase the user base from an existing point of view from zero to 0.6x in a span of three months."

"We have achieved a 97 to 98 percent successful delivery rate for business-critical OTPs and transactional notifications."

More Gupshup pros

"The system has improved a number of customers' communication pieces, made them look better, and provided features to enhance them."

Cons

"What would make it a 10? A better engineering team that solves problems and knows the ins and outs instead of just doing patch fixes would be ideal for me."

"I remember that I was trying to get the webhooks about account information, and I had trouble finding in the documentation how I could receive webhooks about the account, such as when we have an account that could be blocked or when the limit of messages might be erased."

"If I suggest an improvement, I would desire to see deeper analytics."

"I think Gupshup could be improved with online support or WhatsApp support so that we can talk directly with an agent, instead of working only by email."

"I would appreciate more granular error code documentation for edge case API delivery failures, deeper out-of-the-box integration with cloud monitoring tools such as AWS CloudWatch or DataDog for native metric scraping, and a more responsive administrative console when querying massive historical message logs."

"Gupshup could be improved by adding more selection of templates."

"I think their customer support needs to be improved as they have a very slow response time and lack local support, especially in Indonesia."

"My feedback regarding Gupshup is that during the DLT setting of IDs in the SMS and WhatsApp section, whatever is written in the portal has to be precise."

More Gupshup cons

"Everything is proprietary and the days are counted that it will last."

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Top Industries

By visitors reading reviews

Manufacturing Company

20%

Construction Company

13%

Comms Service Provider

12%

University

10%

Financial Services Firm

13%

Insurance Company

Government

Transportation Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	7

No data available

Questions from the Community

What is your experience regarding pricing and costs for Gupshup?

The pricing part was taken care of by the finance team, so we do not have any idea about the pricing part.

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What needs improvement with Gupshup?

One thing I feel is that creating a template takes a bit of time for us. After creation, the approval part takes time. Sometimes it stays in the pending part and it might not get approval from the ...

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What is your primary use case for Gupshup?

I have been using Gupshup since the beginning of my journey with GITAM for communications. It helped me in sending all WhatsApp bulk messages to all targeted students and parents. The main purpose ...

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Product Reports

Buyer's Guide

Gupshup

September 2026

Download Gupshup product report

Buyer's Guide

Customer Communications Management (CCM)

August 2026

Isis Papyrus Customer Communications report

Download Isis Papyrus Customer Communications product report

Also Known As

No data available

Papyrus Platform, Isis Papyrus CCM

Overview

Gupshup offers a comprehensive communication platform that enables businesses to engage with customers effectively. Leveraging advanced APIs, it facilitates multi-channel communication for businesses.

Gupshup provides a robust ecosystem designed for seamless interaction across messaging platforms. Businesses can automate, engage, and leverage data insights through its APIs, SDKs, and integrations, fostering efficient customer communication. The platform supports high-volume messaging, ensuring timely delivery and real-time engagement, essential for modern enterprises seeking to enhance user experience and operational efficiency.

What are the most important features of Gupshup?

Multi-Channel Messaging: Connects businesses to customers on channels like WhatsApp, SMS, and more for consistent outreach.
API Integration: Simplifies connectivity with existing systems, enhancing communication workflows.
Automation Tools: Offers chatbots and automated responses to increase efficiency and reduce manual tasks.
Analytics and Insights: Provides data-driven analytics to optimize communication strategies and outcomes.

What benefits and ROI should businesses consider?

Enhanced Customer Engagement: Drives better interaction through personalized messaging and responsive channels.
Cost-Effective Communication: Reduces the cost of customer support by automating repetitive inquiries.
Scalability: Easily adapts to growing communication demands of businesses.
Improved Decision Making: Utilizes real-time data and analytics for strategic planning.

In industries like e-commerce and financial services, Gupshup is implemented to streamline customer service through automated messaging solutions that handle queries efficiently. By integrating with popular messaging apps, businesses achieve enhanced customer interaction and satisfaction.

Gupshup

Isis Papyrus Customer Communications efficiently manages and automates document-driven processes, delivering personalized customer experiences that enhance engagement and streamline workflows.

Isis Papyrus Customer Communications leverages advanced technology to offer tailored customer interaction solutions. It integrates seamlessly with existing systems, providing a robust platform for managing customer documents and communications through a single interface. Its adaptive capabilities support dynamic templates and workflows, ensuring communication is relevant and timely. Aimed at improving productivity and consistency, it offers tools to automate repetitive tasks, allowing businesses to focus on core activities.

What are the most important features of Isis Papyrus Customer Communications?

Adaptive Document Templates: Create dynamic documents that adjust content based on customer data.
Automated Communication Workflows: Streamline processes with automated tasks and approvals.
Multi-Channel Delivery: Support for distributing communications across email, SMS, and print.
Integration: Seamless connectivity with CRM and ERP systems for unified data management.
Analytics and Reporting: Monitor communications effectiveness with detailed insights.

What benefits and ROI should users look for in reviews?

Increased Efficiency: Automated processes reduce manual burden and save time.
Improved Customer Engagement: Personalized communications foster better relationships.
Cost Reduction: Minimizing manual tasks leads to decreased operational costs.
Scalability: Solutions grow with business needs, ensuring long-term value.

Isis Papyrus Customer Communications is implemented across industries like banking, insurance, and healthcare, adapting to each sector's regulatory and operational challenges. In finance, it ensures compliance while enhancing client interaction. In healthcare, it manages patient documentation, aligning with privacy standards while providing efficient service delivery.

Isis

Sample Customers

Information Not Available

Union Investment, Cyta, NFU Mutual, BNP Paribas (Suisse) SA, Raiffeisen Group Austria, RheinLand Insurance Group, Chinatrust Commercial Bank, Gebªhren Info Service GmbH (GIS), National Savings and Investments (NS&I), Paneon

Buyer's Guide

Customer Communications Management (CCM)

August 2026

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Find out what your peers are saying about Quadient, Gupshup, OpenText and others in Customer Communications Management (CCM). Updated: August 2026.

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