Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #10 with an average rating of 10.0. Hitachi Vantara holds a 8.1% mindshare in N, compared to NetApp’s 2.2% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and NetApp E-Series are competitive in the storage solution market. Hitachi shows advantages in performance and scalability, whereas NetApp stands out in cost efficiency and simplicity.

Features: Hitachi Virtual Storage Platform includes high scalability, advanced data protection, and efficient data management, making it suitable for enterprises with robust requirements. NetApp E-Series offers high-speed performance, straightforward setup, and ease of use, appealing to mid-size environments needing streamlined operations.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform provides a comprehensive deployment process with extensive support options, ensuring smooth integration into complex IT infrastructures. NetApp E-Series delivers a simplified deployment ideal for organizations seeking quick installation, supported by an accessible support network. Hitachi is designed for large enterprises with complex requirements, while NetApp's straightforward approach suits smaller teams.

Pricing and ROI: Hitachi Virtual Storage Platform's higher setup cost matches its advanced capabilities, offering a strong ROI for businesses needing comprehensive storage solutions. NetApp E-Series with a lower upfront cost provides a favorable ROI for organizations focused on balance and speed. Hitachi offers value for enterprises demanding full features, while NetApp presents a budget-friendly option with satisfactory returns for smaller deployments.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp E-Series Report (Updated: July 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of August 2025, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 2.9%, up from 2.6% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 8.1%, up from 8.2% compared to the previous year. The mindshare of NetApp E-Series is 2.2%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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Bratislav Petkovic

Team Lead for Core Infrastructure at Raiffeisen bank Serbia

Active data management enhances performance and simplifies operation

The active data management of Hitachi Virtual Storage Platform, especially with the HOPS Center, makes it easier to work with the Hitachi Virtual Storage Platform infrastructure. Previously, it was difficult to create and delete LUNs, which would take a long time, but now with HOPS Center, it is functioning correctly. It is now as easy as working with EMC or Dell storage, and the performance is better, especially with new features. The solution's performance, security, and cost are satisfactory. These factors influenced our decision to purchase Hitachi Virtual Storage Platform.

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Mir Gulzar Ahmed

IT Manager at Synergy Computers

A very cost-effective and reliable product for Big Data Analytics, Technical Computing, Video Surveillance, and Backup and Recovery

The E-2800 and E5700 have built-in storage to storage replication for full capacity! By that it meant; customers do not need to worry about DRS. All of the E-Series models offer all RIAD types, 1, 10, 5, 6, etc; so you will get more flexibility to create RAID groups based on your application requirements. The other thing is that it is almost plug-and-play; it is a good friend for storage support engineers. Secondly, at the same time, it is very simple to create RGs, Volumes, and host mappings; so for customers, it is also simple and easy to perform storage admin-related tasks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"One of the best features is the support, which is excellent."

"We're able to get higher-density workloads on the same infrastructure, and we have a smaller physical footprint. The performance is excellent – during our test the bottlenecks are never on the X array, it just keeps picking up the pace to match what you need. The real-time visibility is a differentiator in my opinion."

"FlashArray has some fresh efficiency features. I've never seen a storage solution with a compression rating this high before. It's at least 4-to-1 on Oracle databases. It's the best flash storage for Oracle."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

"Offers excellent features like efficient data reduction, a reliable SafeMode, and a great support model for continuous assistance and updates."

"I use the tool for Oracle databases, Oracle virtual machines, and Oracle Linux databases. I'm on the storage side, not a database administrator."

"What I really like about this program, is that it is easy to use and easy to configurate."

"On a scale of one to ten, I rate Pure FlashArray as ten."

More Pure FlashArray X NVMe pros

"The most valuable features are external storage virtualization and the 100 percent data guaranteed availability."

"The performance is very good."

"The feature I like best is the stability of the hardware."

"The most valuable feature is that you can use it with all deployment models."

"The efficiency ratio is just as high as advertised. It's very high relative to other storage solutions as well. The compression and deduplication capabilities are also very high."

"The active-active option seemed to be working well and overall, it was a solid product."

"It's best features are its reliability and stability."

"The valuable features for data management include deduplication and compression without performance impact, and the ability to virtualize old storage, making migration seamless."

More Hitachi Virtual Storage Platform pros

"Customers go for the E Series if they need backup storage because it is cheap."

"The overall experience has been positive."

"The product is easy to use."

"My customers are satisfied with the performance."

Cons

"We would like to see more visibility into garbage collection and CPU performance in the GUI."

"The software layer has to improve."

"In the next release, I would like to see real-time analytics for further insight into consumption models."

"Adding some functions to the product would be beneficial. Storage replication should be essential, and the analytics should not incur extra charges."

"Efficiency improvements would always be welcome, but I'm not sure if they could get more efficient."

"It is on the expensive side."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"I want to see Pure Storage not only be for fast storage, but I want to see it be for the entire data center."

More Pure FlashArray X NVMe cons

"One problem is that there are too many management tools for the F Series and for all the other Hitachi storage systems. There are four or five such solutions. Maybe these could be combined in the future."

"There is a drawback related to Hitachi's configuration flexibility. The Hitachi storage platform solution is not flexible. That means that both the Hitachi and the partner presale guys have to do a lot of work to design a solution."

"Hitachi Virtual Storage Platform's GUI or interface for storage and management is a little bit difficult compared to Primera and HPE storage products."

"Hitachi should offer a distinct overview of the various storage choices."

"In the next version I would like to see more intelligence."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"In the next version I would like to see additional features like artificial intelligence and an increase in the amount of data it can store."

"The solution is priced higher than its competitors."

More Hitachi Virtual Storage Platform cons

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"The solution must provide more training courses."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

Pricing and Cost Advice

"Its price could be better. It is not too expensive, but it is the high-end cost. It is kind of a Rolls-Royce. You pay a lot, but you get a lot out of it. So, the price pressure on the way down would be great, but at the end of the day, if you need to do the work, you just pay for it."

"With VMware, we pay $300,000 annually."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"The tool's pricing is cheap; I rate it a six to seven out of ten. Most of our sales are not subscription-based. We sell the hardware, and customers keep using it. They only renew the service part annually. The support can be a bit pricey, but the solution is more cost-effective than anything else out there."

"The product is expensive."

"The support cost per array is about $20,000 a year for 24/7 support."

"Given its price, Pure is not the first option."

"As far as the licensing costs, everything is included in the license."

More Pure FlashArray X NVMe pricing and cost advice

"I would like to see better pricing and more discounts."

"I give the price of Hitachi Virtual Storage Platform a nine out of ten."

"Considering the solution's price, it is very competitive compared to the other competitors in the market. I rate the product price a nine out of ten."

"The price of the solution is reasonable. However, I have not done extensive comparative research on the price. If you want to upgrade the size of the disc you will need to purchase a license that accounts for the size."

"It is cheap. It is not very expensive. If you decide to expand the system, the cost is pretty low as compared to other vendors, such as Dell."

"I would rate the solution's pricing at around eight or nine on a scale of one to ten. While the solution may be priced higher than some competitors, we prioritize the quality and durability of the storage."

"Architecture-wise, it's actually at a competitive price point. It is not cheap."

"Hitachi Virtual Storage Platform G Series tools are highly specialized, such as management and performance tools and the overall solution is expensive. If customers want to have a lot of data in their hands, they need to purchase several solutions."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Manufacturing Company

10%

Financial Services Firm

10%

Government

Computer Software Company

17%

Financial Services Firm

16%

Manufacturing Company

Government

Manufacturing Company

36%

Computer Software Company

10%

Educational Organization

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

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What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology...

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What do you like most about NetApp E-Series?

The product is easy to use.

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What is your experience regarding pricing and costs for NetApp E-Series?

The price is reasonable for NetApp E-Series.

See all answers

What needs improvement with NetApp E-Series?

The solution must provide more training courses. I have a team of nine people. Three or four of them are administrato...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 25% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 17% of the time

Pure Storage FlashBlade vs Pure FlashArray X NVMe

Compared 13% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 13% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

More Pure FlashArray X NVMe Competitors

Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 13% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 12% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 11% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 8% of the time

Huawei OceanStor Dorado vs Hitachi Virtual Storage Platform

Compared 5% of the time

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Seagate Exos X Series vs NetApp E-Series

Compared 26% of the time

NetApp ASA vs NetApp E-Series

Compared 24% of the time

NetApp AFF vs NetApp E-Series

Compared 16% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 13% of the time

NetApp NVMe AFF A800 vs NetApp E-Series

Compared 6% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

August 2025

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

August 2025

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NVMe All-Flash Storage Arrays

July 2025

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

July 2025

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