Hitachi Virtual Storage Platform vs NetApp E-Series comparison

Hitachi Vantara and NetApp are both solutions in the NVMe All-Flash Storage Arrays category. Hitachi Vantara is ranked #5 with an average rating of 8.1, while NetApp is ranked #10 with an average rating of 8.5. Hitachi Vantara holds a 7.9% mindshare in N, compared to NetApp’s 2.9% mindshare. Additionally, 96% of Hitachi Vantara users are willing to recommend the solution, compared to 100% of NetApp users who would recommend it.

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 5, 2024

Hitachi Virtual Storage Platform and NetApp E-Series are competitive in the storage solution market. Hitachi shows advantages in performance and scalability, whereas NetApp stands out in cost efficiency and simplicity.

Features: Hitachi Virtual Storage Platform includes high scalability, advanced data protection, and efficient data management, making it suitable for enterprises with robust requirements. NetApp E-Series offers high-speed performance, straightforward setup, and ease of use, appealing to mid-size environments needing streamlined operations.

Ease of Deployment and Customer Service: Hitachi Virtual Storage Platform provides a comprehensive deployment process with extensive support options, ensuring smooth integration into complex IT infrastructures. NetApp E-Series delivers a simplified deployment ideal for organizations seeking quick installation, supported by an accessible support network. Hitachi is designed for large enterprises with complex requirements, while NetApp's straightforward approach suits smaller teams.

Pricing and ROI: Hitachi Virtual Storage Platform's higher setup cost matches its advanced capabilities, offering a strong ROI for businesses needing comprehensive storage solutions. NetApp E-Series with a lower upfront cost provides a favorable ROI for organizations focused on balance and speed. Hitachi offers value for enterprises demanding full features, while NetApp presents a budget-friendly option with satisfactory returns for smaller deployments.

To learn more, read our detailed Hitachi Virtual Storage Platform vs. NetApp E-Series Report (Updated: December 2025).

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Pure FlashArray X NVMe

Mindshare comparison

As of January 2026, in the NVMe All-Flash Storage Arrays category, the mindshare of Pure FlashArray X NVMe is 4.0%, up from 2.5% compared to the previous year. The mindshare of Hitachi Virtual Storage Platform is 7.9%, up from 7.6% compared to the previous year. The mindshare of NetApp E-Series is 2.9%, up from 1.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.

NVMe All-Flash Storage Arrays Market Share Distribution
Product	Market Share (%)
Hitachi Virtual Storage Platform	7.9%
Pure FlashArray X NVMe	4.0%
NetApp E-Series	2.9%
Other	85.2%

NVMe All-Flash Storage Arrays

Featured Reviews

Jaehoon Oh

Chief Technology Officer at Lambda256

Supports efficient storage management through volume snapshots and offers reliable non-disruptive upgrades

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could be enhanced. I can see the performance statistics in the Pure Storage console, but it does not show the performance by 4K byte unit. It displays IOPS and bandwidth, but IOPS is about real use, and I want to know how many IOPS are currently running in 4K byte units. I cannot see that IOPS because most storage systems report their performance by 4K byte unit. I want to see Pure Storage performance by 4K byte unit to compare with other storage or other internal NVMe SSD.

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ANAND V

Associate Vice President at Federal Bank Ltd

Reliable and secure storage solution supports core banking operations effectively

The replication technology that Hitachi Virtual Storage Platform uses is quite older, and the replication methodology they employ for data between the data center and the production and standby database shows no significant improvement in that particular field. With respect to storage administration, I'd like to see more clarity on the encryption side; data being stored in an encrypted manner is essential, but the customer or end-user doesn't understand which encryption is being used and doesn't have a direct view stating that their data is encrypted using AES 256 or DES, or whatever standard they follow. This lack of transparency may not be acceptable during audits.

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Milan Budimir

IT-Techniker at a tech services company with 5,001-10,000 employees

Have struggled with timely expert support and faced communication challenges during critical maintenance tasks

As an AZ3 technician with experience in that direction, when I call them, I do not call the first-level support as it is something I do not need. I call them because I am not able to resolve that mistake or when the behavior of the machine is not normal. If you need an auto support message from the customer machine, you can get them from the first level, but most of the time, they do not know what an auto support message is, and everything stops there. You have a few of them when you call, and when we are replacing something in NetApp E-Series. StorageGRID is different, but with NetApp E-Series, you need to grab information from the node that is actually down; in most cases, the node is not in loader. It is entirely gone. You can try to reseat it, maybe boot it up, but in most cases, when it is down, it stays down. You call support for that, and that is when you lose two or three hours.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The most valuable feature of this solution is reliability."

"I appreciate the performance."

"The duplication algorithm allows us to get a lot more use out of less storage. We're running a five terabyte array right now and we're running probably about 30 terabytes on it. So the duplication rate is pretty phenomenal, without a cost to performance. It still runs pretty smoothly."

"The most valuable features of Pure FlashArray X NVMe are its superior performance compared to other flash tiers, as well as its ease of use, with an intuitive user interface that is simple to deploy and use."

"Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use."

"Pure Storage has signature security technology, which cannot be deleted, even if you are an administrator."

"What I really like about this program, is that it is easy to use and easy to configurate."

"Pure FlashArray X NVMe will quickly overcome all the hurdles you face, including network and latency issues."

More Pure FlashArray X NVMe pros

"The product offers high stability."

"Its scalability and performance are the most valuable. It is quite scalable and has a huge capacity."

"The solution provides excellent scalability."

"This is one of the most reliable and dependable products on the market."

"For Hitachi Virtual Storage Platform, the most valuable features are its performance, reliability, scalability, data protection, and a hundred percent data availability guarantee. Additionally, it offers storage virtualization with both internal and external options."

"The high performance of flash storage is especially valuable to us."

"The first thing that attracted this model to us was the non-disruptive migration. We had a very large database application that was on older gear and needed to be migrated to these arrays. We had experience with virtualizing behind an array and moving applications and data but this made it even better."

"The hybrid array provides scaleable, predictable, high performance with no capacity constraints."

More Hitachi Virtual Storage Platform pros

"The overall experience has been positive."

"My customers are satisfied with the performance."

"Customers go for the E Series if they need backup storage because it is cheap."

"The product is easy to use."

"If we select the best use case for NetApp E-Series based on its intended purpose, I would rate it a ten."

"The Snapshot feature is actually widely used; it is a feature that only NetApp E-Series has and it is quite good."

Cons

"Right now, the box itself is just strictly working as a backend storage system. It would be fantastic if we could access it directly like a NAS device through network access or SIS drives. I think they have an interface, but I am not sure how good it is. If we could address a box directly on the network without having to go through a server, it would be great. The replication schemas could be improved. We are not using replication on the storage level right now. We use a different type of replication. If their replication would be as good as the one that we have, I would probably run the replication schema because it might be faster, but I don't know that for a fact. So, I cannot say that they have good replication. All I can say is that they need to inform us better."

"The software layer has to improve."

"Managing data isn't difficult for me. The performance is usually perfect, but we sometimes have capacity problems."

"We have run into a couple of instances recently where we are running out of space. So we have had to buy some more packs for it and they have deployed fine and it has increased smoothly."

"Every time I think of something that needs to improve, they're one step ahead, which I love. The only area I wish to see improve, I believe is coming, is in the FlashBlade product. Blade implementation fell short on a few of the services."

"In terms of what needs improvement, the dashboard and management could be simplified."

"We would like to see VNC integration or be able to use Pure Storage with VNC."

"You cannot tag a LUN with a description, and that should be improved. What I like on the Unity side is that when I expand LUNs or do things, there is an information field on the LUN. This is the Information field that you can tag on your LUNs to let yourself know, "Hey, I've added this much space on this date". Pure lacks that ability. So, you don't have a mechanism that's friendly for tracking your data expansions on the LUN and for adding any additional information. That's a downside for me."

More Pure FlashArray X NVMe cons

"The snapshot and clone operation functions can be made easier."

"At the moment, I don't see any room for improvement in Hitachi Virtual Storage Platform G Series because my experience with the product is very good. The software is okay and you can manage the storage well. What I'd like to see in the next release of Hitachi Virtual Storage Platform G Series is for it to be a real NAS solution because right now, you need to use a Hitachi converter called HNAS which makes the process a little bit more expensive. In my opinion, Hitachi should look into the possibility of unifying the HNAS into full storage, meaning that the HNAS should be integrated into the Hitachi Virtual Storage Platform G Series."

"We moved away from this product because we were looking for an all-flash solution, and with our G1500 at the time, perhaps two years ago, they were just proposing more of the same technology."

"The initial setup was difficult, as we don't have access to assistance. We had some issues around configuration. We needed to know things like what kind of rate is the best, or what kind of replication is ideal. We had to seek out answers online to get the information we needed."

"In the next version I would like to see more intelligence."

"One improvement I am hoping for in the next release is unified storage."

"The admin tools in the Hitachi Virtual Storage Platform definitely have certain shortcomings that require improvement."

"In terms of what could be improved, it could use a better, faster web console and other consoles. It is so boring waiting, waiting and waiting for it to refresh."

More Hitachi Virtual Storage Platform cons

"With NetApp E-Series, when we are running active-active NAS4, sometimes due to either an issue or a bug, we experience failures. At least twice yearly, we have seen this issue. When it occurs, we lose critical systems such as MQ."

"The solution must provide more training courses."

"Getting through first level to second level takes two hours minimum."

"NetApp should add more production lines to the E series so we can make flexible solutions more easily."

"Though the performance is there, if NetApp wants to be competitive with the others, it must improve their business continuity."

"Regarding error handling in NetApp E-Series, because it is a cost-effective but not an intelligent storage solution, the error handling is not sufficient."

Pricing and Cost Advice

"The licensing is on a yearly basis."

"With Pure Storage, we would like to continue seeing price reductions with flash storage. I don't think we're any different than anybody else when we continue to look to the industry for price reductions of both NVMe and traditional SSD storage. We would like to see these prices continue to decline and erode, even displacing large spinning disks."

"As far as the licensing costs, everything is included in the license."

"The product is expensive."

"Our licensing fees are $500,000+ USD."

"They can tout the functionality and cutting edge technology that they have, but that's where the price tag comes in. The cost is high, but I think as they grow their business and get more customers that it will probably go down a little bit."

"The tool is an investment that we've budgeted for. While the prices may be higher than those of other vendors, we see it as a market leader with benefits. We don't regret purchasing it."

"We pay approximately $50,000 USD per year in licensing fees."

More Pure FlashArray X NVMe pricing and cost advice

"I would like to see better pricing and more discounts."

"The price of the solution is reasonable compared to others, such as Dell EMC."

"The solution is expensive."

"The pricing we get is very competitive when compared to other vendors. Hitachi is working on their licensing model and it is improving but can be irksome when many different items are not bundled or enterprise size."

"It is a little expensive."

"The costs were primarily in line with every other vendor at the time."

"The pricing is very competitive compared to other vendors. It really depends on the type of media we're using, like SaaS, SSP, or NVMe."

"The price per gigabyte is good and it is low when it comes to terabytes."

More Hitachi Virtual Storage Platform pricing and cost advice

"The price is reasonable for NetApp E-Series."

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Top Industries

By visitors reading reviews

Computer Software Company

12%

Manufacturing Company

11%

Financial Services Firm

11%

Government

Financial Services Firm

17%

Computer Software Company

11%

Manufacturing Company

Government

Manufacturing Company

21%

Comms Service Provider

13%

Computer Software Company

10%

Educational Organization

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	15
Midsize Enterprise	11
Large Enterprise	12

By reviewers
Company Size	Count
Small Business	19
Midsize Enterprise	15
Large Enterprise	28

No data available

Questions from the Community

What do you like most about Pure FlashArray X NVMe?

Pure FlashArray X NVMe helps to improve our processing speed. It is user-friendly and easy to use.

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What is your experience regarding pricing and costs for Pure FlashArray X NVMe?

The price of Pure FlashArray X NVMe is very expensive, though I do not know the actual price because I am using the E...

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What needs improvement with Pure FlashArray X NVMe?

I have no specific improvements to suggest for Pure FlashArray X NVMe at this time. The performance statistics could ...

See all answers

What is your experience regarding pricing and costs for Hitachi Virtual Storage Platform?

The cost of Hitachi Virtual Storage Platform is reasonable compared to competitors, but it is dependent on the custom...

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What do you like most about Hitachi Virtual Storage Platform E990?

The product's reliability has been crucial for our company's operations.

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What needs improvement with Hitachi Virtual Storage Platform E990?

The centralized management console in Hitachi Virtual Storage Platform is not very comfortable and user-friendly. How...

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What do you like most about NetApp E-Series?

The product is easy to use.

See all answers

What needs improvement with NetApp E-Series?

Regarding scalability, I think there is no problem. While there is always room for improvement in any product, to my ...

See all answers

What is your primary use case for NetApp E-Series?

We sell NetApp E-Series as engineered machines like FlexPod, which is used where high throughput and native storage p...

See all answers

Comparisons

Dell PowerStore vs Pure FlashArray X NVMe

Compared 18% of the time

Dell PowerMax vs Pure FlashArray X NVMe

Compared 12% of the time

HPE Alletra Storage vs Pure FlashArray X NVMe

Compared 10% of the time

TrueNAS R-Series vs Pure FlashArray X NVMe

Compared 10% of the time

Pure Storage FlashArray vs Pure FlashArray X NVMe

Compared 3% of the time

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Dell PowerStore vs Hitachi Virtual Storage Platform

Compared 10% of the time

NetApp AFF vs Hitachi Virtual Storage Platform

Compared 9% of the time

IBM FlashSystem vs Hitachi Virtual Storage Platform

Compared 8% of the time

HPE Alletra Storage vs Hitachi Virtual Storage Platform

Compared 7% of the time

Pure Storage FlashArray vs Hitachi Virtual Storage Platform

Compared 6% of the time

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Seagate Exos X Series vs NetApp E-Series

Compared 24% of the time

NetApp ASA vs NetApp E-Series

Compared 22% of the time

NetApp AFF vs NetApp E-Series

Compared 16% of the time

TrueNAS R-Series vs NetApp E-Series

Compared 11% of the time

VAST Data vs NetApp E-Series

Compared 8% of the time

More NetApp E-Series Competitors

Product Reports

Buyer's Guide

Pure FlashArray X NVMe

January 2026

Download Pure FlashArray X NVMe product report

Buyer's Guide

Hitachi Virtual Storage Platform

January 2026

Download Hitachi Virtual Storage Platform product report

Buyer's Guide

NetApp E-Series

January 2026

Download NetApp E-Series product report

Also Known As

Pure FlashArray//X NVMe, Pure FlashArray//X, FlashArray//X

Hitachi Virtual Storage Platform F Series, 5000 Series, E Series, N Series, G Series

No data available

Overview

Pure Storage FlashArray//X is the world’s first enterprise-class, all-NVMe flash storage array. It represents a new class of storage – shared accelerated storage, which is a term coined by Gartner – that delivers major breakthroughs in performance, simplicity, and consolidation.

Pure Storage

RETHINK YOUR DEFINITION OF SPEED AND PERFORMANCE

With adaptive, guaranteed data reduction and a 100% data-availability guarantee, Hitachi Virtual Storage Platform F series helps you tackle complicated business challenges. Hitachi Data Systems (HDS) VSP F series delivers up to 4.8M IOPS with sub-millisecond response times.
Featuring legendary Hitachi reliability, VSP F series arrays are backed by the industries only 100% availability guarantee. For these reasons, 80% of the Fortune 500 choose Hitachi all-flash arrays to accelerate the performance of mission-critical applications like Oracle, SAP, Virtualization, Microsoft apps etc. With over 350 patents in flash technology, Hitachi’s innovative mix of flash hardware and software accelerates ROI with enterprise-class reliability and performance.

Hitachi Vantara

NetApp E-Series offers a flexible, high-performance storage solution ideal for handling intensive data requirements. Designed to optimize capacity and improve data availability, it supports diverse sector needs.

NetApp E-Series is a purpose-built system engineered to deliver fast, consistent performance. It is best utilized in environments requiring high-performance workloads where speed and efficiency are crucial. Users appreciate its reliability and scalability, which contribute to effective data management. The system is known for its efficient storage capabilities, providing robust data protection and seamless integration with existing infrastructure.

What are the key features of NetApp E-Series?

Scalability: Supports expansion to accommodate growing data needs seamlessly.
Performance: Delivers high-speed processing for demanding applications.
Integrations: Easily integrates with existing IT environments, enhancing operational efficiency.

What benefits and ROI should users look for?

Cost Efficiency: Offers competitive pricing with long-term savings through energy-efficient designs.
Reliability: Provides consistent uptime, minimizing disruptions and improving productivity.
Flexibility: Versatile deployment options cater to specific performance and capacity requirements.

NetApp E-Series is widely implemented across industries ranging from healthcare to finance, where it supports critical data-intensive applications. Its deployment in environments such as scientific research and media production highlights its capacity for handling high-speed data access and reliable performance.

NetApp

Sample Customers

Fremont Bank, Judson ISD, The Nielsen Company

Turkcell, Owens Corning, Region Nord, Net Credit Financial Group (NFC Group), Russian Railways

Information Not Available

Buyer's Guide

Hitachi Virtual Storage Platform vs. NetApp E-Series

December 2025

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