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IBM InfoSphere Optim Test Data Management (TDM) vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Oct 1, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM InfoSphere Optim Test D...
Ranking in Test Data Management
6th
Average Rating
8.0
Reviews Sentiment
6.9
Number of Reviews
15
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Test Data Management
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of July 2025, in the Test Data Management category, the mindshare of IBM InfoSphere Optim Test Data Management (TDM) is 8.7%, down from 10.0% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 4.1%, up from 3.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Test Data Management
 

Featured Reviews

Ajai Lal - PeerSpot reviewer
Supports both legacy and non-legacy systems
The solution's initial setup is neither complex nor too easy. Around six or seven people, including database administrators, were involved in the solution's deployment. On a scale from one to ten, where one is difficult and ten is easy, I rate the solution's initial setup a four to five out of ten.
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool."
"Data masking features are the most valuable, as non-production environments are used by diverse parties and data privacy has to be guaranteed."
"I like the features compared to other tools. This tool is more flexible to use than other tools like an Oracle product or SAP product. I think IBM tools are more flexible, and this tool is also a good product."
"The solution can be used on both legacy and non-legacy systems."
"The valuable feature is that we can automate the integration part...It is a stable solution."
"It is a highly scalable solution."
"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."
"Data integration is the most valuable feature. The ability to connect to any of the sources and enterprise applications makes our lives easier."
"The profiling feature in Informatica Data Quality is incredibly effective for data governance."
"The interface has a great look and feel, and the functionality is so easy."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"The solution is stable."
 

Cons

"TDM's efficiency in terms of generating reports needs improvement. It could work faster."
"I would like to be able to combine different masking functions on the same column map, making more complex masking without the need of writing an Lua procedure."
"I think it could be more secure. I don't have experience with the security aspects concerning PII data, but I think it can still be streamlined a little more. It could also have some more features, and the initial setup could be more straightforward."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"The GUI needs to be a little more user-friendly and appealing."
"In terms of what could be improved, they need to create a rules repository. Business rules for the attributes that you have, keeping them in that central repository, and governance of them is something which Axon is lacking a bit. The Informatica Data Quality tool actually caters to that, so that's probably why they have not built that up in the Axon, but it is definitely something that can be built in to this product, as well."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"There's no direct way to connect to Amazon APIs from Informatica Cloud."
"There is room for improvement at the highest level in terms of useability and connectors for various types of new applications. The row processing performance could be better because you experience some latency dealing with high volumes of data. Most organizations will be dealing with multiple cloud applications, so you could see performance issues moving from one system to another."
"The on-prem version's functionalities may not be available on the cloud version."
 

Pricing and Cost Advice

"You have to pay yearly for the license, which comes at a reduced cost. The monthly payment option for a shorter project duration is also good."
"We purchase TDM's yearly license."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"My understanding is that Informatica is quite expensive compare to other tools that are available in the market."
"A yearly subscription is paid based on the number of people using the solution. Price-wise, it falls under the medium range since it is neither very costly nor too cheap."
"I have heard from customers that the product comes with a huge license cost."
"The pricing is quite flexible."
"Pricing is determined by the number of licensed users as well as the number of Core CPUs."
"The licensing price of the product depends on the organization's requirements."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
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Top Industries

By visitors reading reviews
Financial Services Firm
21%
Insurance Company
15%
Computer Software Company
10%
Manufacturing Company
9%
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about IBM InfoSphere Optim Test Data Management (TDM)?
The platform's ability to generate metrics is the most valuable feature for data management. It is a user-friendly and easy-to-use tool.
What needs improvement with IBM InfoSphere Optim Test Data Management (TDM)?
TDM's efficiency in terms of generating reports needs improvement. It could work faster.
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

IBM Optim Test Data Management, Optim Test Data Management, IBM InfoSphere Optim Test Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Dignity Health
The Travel Company, Carbonite
Find out what your peers are saying about IBM InfoSphere Optim Test Data Management (TDM) vs. Informatica Intelligent Data Management Cloud (IDMC) and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.