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Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
3rd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
Microsoft Purview Data Life...
Ranking in Data Governance
26th
Average Rating
8.0
Reviews Sentiment
6.1
Number of Reviews
4
Ranking in other categories
Email Archiving (9th), Document Management Software (2nd), Microsoft Security Suite (29th)
 

Mindshare comparison

As of January 2026, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.3%, down from 8.4% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 1.0%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)5.3%
Microsoft Purview Data Lifecycle Management1.0%
Other93.7%
Data Governance
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
RK
Cloud Security & Governance at a financial services firm with 10,001+ employees
A comprehensive data management solution shows potential for improvement while providing strong integration with existing infrastructure
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data protection, and retention. It covers the entire lifecycle, helping us to protect, detect, and classify the documents. Challenges are mostly related to the security products onboarded into the bank; they have challenges in terms of those products complying with the internal standards. Sometimes, we cannot just use the DLP across the state. For example, using Microsoft products has been easy to adopt, such as OneDrive and SharePoint on-premise, but it becomes a challenge when it comes to AWS, as data also exists in S3 buckets. Testing is still ongoing, but it will eventually be done. The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges. These take time because we have high volume tickets in terms of connectivity, scanning failures, and related matters. There are also frequent change requests, especially regarding scoping or rescoping due to complexities, creating several challenges. In both organizations I work with, there are gaps, and there is no enterprise-wide data classification available. However, there are pockets of implementations for various products. Some agencies are using it, but otherwise, there's no product existing across the enterprise. Microsoft Purview Data Lifecycle Management is definitely a good solution, but there is significant room for improvement from a product perspective. Reporting is another area that needs improvement.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
"It has flexibility in extending the data model."
"​The tool manually checks on applying business rules and helps to implement them."
"The most valuable features are data quality, data integrate transformations, match-merge, and a few MDM solutions we build into data quality transformation."
"The product is scalable and excellent for enterprise-level organizations."
"The data quality component is very good."
"Informatica Intelligent Cloud Services allows us to manage the entire data lifecycle in the insurance domain, supporting microservices architecture and leveraging AI and machine learning for data discovery, quality, and integration."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The impact of Microsoft Purview Data Lifecycle Management on my unified data catalog has improved a lot; the improvements I see are in the lineage, the discovery, and the labeling."
"The automatic data labeling is compelling, and we are investigating its use."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The UI is the most valuable feature."
 

Cons

"Informatica Cloud Data Quality has significant room for improvement. It is not stable, and there are several issues, especially on the cloud side, unlike the on-premise version which was very stable."
"Metadata querying is right now not there in Informatica Cloud Data Integration."
"The pricing model is problematic."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
"I would rate my experience with the initial setup a two out of ten, with one being difficult and ten being easy."
"A general improvement in icons and the virtual interface would be good."
"One area that could use improvement is the speed of the web interfaces. At present, they are very slow. I think it is essential that we are original and robust on-premises."
"Logical views are a little bit behind in comparison to the on-premise version."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
 

Pricing and Cost Advice

"It is an expensive solution. I would say it is the most expensive solution in the market."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"Informatica MDM's pricetag should come down. They have to cut some costs."
"The licensing price of the product depends on the organization's requirements."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"We are quite happy with the licensing model."
"The licensing costs attached to the solution are pretty high, but then, with the cloud model, the prices depend on what it provides for the value of money, which I feel was very high."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
Computer Software Company
13%
Government
12%
Manufacturing Company
9%
Financial Services Firm
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
I think labeling could use a lot more AI assistance. AI implementation into labeling would be beneficial.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
My major use case for Microsoft Purview Data Lifecycle Management is for the classification of data.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Microsoft Information Governance, Microsoft Purview Records Management
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: December 2025.
881,114 professionals have used our research since 2012.