Try our new research platform with insights from 80,000+ expert users

Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Microsoft Purview Data Life...
Ranking in Data Governance
28th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (34th)
 

Mindshare comparison

As of July 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 5.7%, down from 8.7% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.6%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The Provisioning tool is something that is really handy for everyone. It is my pick as the best feature."
"I do find Informatica Data Quality is stable. It generally maintains a high level of reliability and stability, making it an asset."
"A great product enrichment tool."
"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
"The scalability of the solution is excellent."
"I like EDC's self-service capabilities. You can put the catalog on the intranet inside the organization, so users can search for something. People in the research world have specialized systems, and you might find data from various places that sound similar."
"Address Doctor gives an accurate combination of information provided with a level of returned threshold value."
"Their new licensing is very flexible. With Informatica Cloud, you have plenty of items under the same umbrella, such as services, offerings, data quality, and data masking. You have also got master data management and API management. What I really like about them is that you don't need to go to Informatica and say that you need a data integration module. You would say that you need iPaaS or Informatica Cloud. They'll then try to understand your needs and give you IPUs, which are the processing units. If I purchased a hundred IPUs from Informatica as a customer, I can use 70 IPUs for data integration. I would also need data quality, so I can use 10 IPUs for data quality. I can use the remaining 20 IPUs for API management. Down the line, if I see that my initial data integration needs for the development phase are met, then out of the 70 IPUs assigned for data integration, I can use 30 IPUs for data masking. I can shuffle these numbers in any way within the Informatica Cloud umbrella for the tenure for which I have subscribed to these IPUs. I can use all services the way I want. This flexibility is what I really love about Informatica. It also has got good connectors."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"The automatic data labeling is compelling, and we are investigating its use."
"The UI is the most valuable feature."
 

Cons

"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."
"Informatica Enterprise Data Catalog could improve by having a much better user interface. It is not user-friendly."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."
"Needs to implement the new workflow with simple steps and a quick visualization with a 360 view of the data."
"They need more feature flexibility, as it is not fully developed."
"Cost-wise, it could be better."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
 

Pricing and Cost Advice

"We got a 50% discount."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Informatica Axon is expensive."
"The price of Informatica Cloud Data Integration could be reduced."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
860,592 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
11%
Insurance Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started.
What is your primary use case for Microsoft Purview Data Lifecycle Management?
We use Microsoft Purview Data Lifecycle Management for labeling our data.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
Microsoft Information Governance
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: June 2025.
860,592 professionals have used our research since 2012.