Try our new research platform with insights from 80,000+ expert users

Informatica Intelligent Data Management Cloud (IDMC) vs Microsoft Purview Data Lifecycle Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Data Governance
2nd
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Microsoft Purview Data Life...
Ranking in Data Governance
28th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
3
Ranking in other categories
Microsoft Security Suite (34th)
 

Mindshare comparison

As of August 2025, in the Data Governance category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.0%, down from 8.5% compared to the previous year. The mindshare of Microsoft Purview Data Lifecycle Management is 0.6%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
Al Mcpherson - PeerSpot reviewer
Provides clear visibility into our entire information estate, reduces our time to action, and saves us time
The integration across Azure is straightforward. Microsoft Purview Data Lifecycle Management has been a game-changer for our data governance. We now have clear visibility into our entire information estate, allowing us to pinpoint data location and implement effective classification. Even though real-time compliance isn't a current need, Microsoft Purview Data Lifecycle Management offers that capability for future requirements. Purview Data Lifecycle Management has reduced our time to action – since we previously lacked such a tool, it's effectively cut our response time in half. Purview Data Lifecycle Management has saved us one working day per month.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"It is a very stable solution. I rate its stability a ten out of ten...It is a scalable solution...Informatica Axon's technical support is good."
"The tool does give a good ROI."
"It's a stable product without any bugs or glitches."
"The Mapping Designer allows for declarative ETL development (visual scripting) that leverages a wide array of different transformations."
"It has a more UI-based tool, and the scripting is good."
"The valuable feature is metadata management. If you want to trace sensitive data, you can auto-classify them. You can search for sensitive information through EDC. Using Discovery, you can identify if there is any type of data set."
"I definitely would recommend the Informatica solution to other people."
"It is a very stable solution...It is a scalable solution."
"The system is stable; I haven't encountered any worldwide stability issues unlike other office products."
"Purview's built-in functionality provides immediate access to reports, streamlining the entire process."
"The automatic data labeling is compelling, and we are investigating its use."
"The UI is the most valuable feature."
 

Cons

"We would like to have accessibility to the repository."
"It is more complicated to extract data using the product compared to Visio. The system could display the details on the screen."
"Certain shortcomings in the product's UI make it an area where improvements are required."
"It would be great if the cloud version could match the full range of capabilities available on-premise."
"The tool should provide a unified user interface to manage the data objects."
"One thing Informatica could improve is the way IPUs are used. Each customer purchases a certain amount of IPUs per month, but you can use more or less than that defined quantity. The only problem is if you don't use the all your IPUs, they don't carry over into the next month. I think customers should have the ability to transfer unused IPUs into the next month or year. This improvement could help give customers more flexibility, especially since cloud solutions need flexibility in how we use and pay for them."
"The cost of Informatica MDM is expensive and has room for improvement."
"I think they should work really hard on UI."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"Microsoft's Purview Data Lifecycle Management preview features can be unreliable, hindering their usefulness."
"Microsoft Purview Data Lifecycle Management can be challenging to implement due to its complexity and dense documentation, making it difficult to get started."
"The time it takes to scan is one issue; when we raise high-volume issues and tickets related to scanning failures, it relates to permission errors, which are technical challenges."
 

Pricing and Cost Advice

"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
"The product is highly-priced."
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"The price is comparable."
"Its pricing model can be improved."
"The solution is very expensive."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The service operates on a pay-as-you-go basis, charging an extra one cent per field of metadata scanned in our data."
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
865,164 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
Computer Software Company
15%
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What is your experience regarding pricing and costs for Microsoft Purview Data Lifecycle Management?
We opted for Purview Data Lifecycle Management due to its significant cost advantage over competitors. At a 95 percent price reduction, it was a clear winner. The service operates on a pay-as-you-g...
What needs improvement with Microsoft Purview Data Lifecycle Management?
One of the requirements is to have data leak policies and data access policies. This is very critical to enforce data governance standards, which relate to data classification, access control, data...
What is your primary use case for Microsoft Purview Data Lifecycle Management?
I am a customer and user of the tools. We are a big shop, and both the companies I work for are Microsoft Office 365 customers with over eighty thousand seats. Microsoft Purview Data Lifecycle Mana...
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
Microsoft Information Governance
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Information Not Available
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Microsoft Purview Data Lifecycle Management and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.