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Informatica Intelligent Data Management Cloud (IDMC) vs Profisee comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 11, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)
Profisee
Ranking in Cloud Master Data Management (MDM)
7th
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of February 2026, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 19.8%, down from 32.1% compared to the previous year. The mindshare of Profisee is 7.3%, down from 9.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)19.8%
Profisee7.3%
Other72.9%
Cloud Master Data Management (MDM)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
reviewer2584719 - PeerSpot reviewer
MDM Lead at a financial services firm with 5,001-10,000 employees
Unlocks efficient data mastering with custom interfaces and upcoming integrations
We use Profisee for mastering data between multiple systems like ERP and CRM within our company The product helps us by allowing us to bring data in from any system that we need, master it, and deliver clean records for data and analytics. Profisee's ability to master data using the Goldstein…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The solution's scalability is high."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"You can extract and transfer your data as you wish it to be consumed later."
"I know that there are two good features, APN and ServiceNow but we haven't explored all of its features yet."
"The product's most valuable feature is the ability to select the data flow and lineage."
"I like the connectivity and richness of features for the technical team, the maturity of the product, and that it had a cloud version. There is Informatica Cloud, and it is part of the Informatica Cloud platform."
"It gives you accountability to centralize your data and have it available to different applications."
"Whether we need data cleansing or data mastering, we get it all in one platform."
"The product is able to utilize the SQL server toolkit and it has tight integration with the SQL server."
"The process of categorizing data, creating glossaries, and generating metadata is streamlined and less time-consuming."
"Profisee's customer service is very responsive, and they have a comprehensive training academy, Profisee Academy, that helps guide the implementation process."
"We really like the matching and merging features."
"The most valuable features for ensuring data accuracy and quality are mappings and creating business rules."
 

Cons

"The GUI needs to be a little more user-friendly and appealing."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"The model is somewhat flexible. There are certain aspects of the model that are not as flexible as we would like. It doesn't do certain things to a great level of depth. So, in situations where we want to drill in to do something specific, we have to essentially copy that data into our own structures in order to add that additional layer of flexibility."
"Its cloud-based version has a few limitations compared to the on-premise version."
"Support response time could be better."
"The tool should provide a unified user interface to manage the data objects."
"From multiple masters that are there in Informatica MDM, we can improve the financials."
"A more convenient approach would involve integrating all the pre-existing elements into Profisee itself."
"When we updated to version 7.1, there were some workflow issues."
"The way training is laid out in their Profisee University, makes it really, really hard to find what you need fast."
"Some security complexities might add time to the setup."
"Profisee could improve in providing clearer data lineage information."
 

Pricing and Cost Advice

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
"It is an expensive solution. I would say it is the most expensive solution in the market."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
"Its pricing model can be improved."
"The pricing is moderate, falling in the middle range—not excessively low nor overly expensive."
"We didn't come across any additional licensing fees."
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Answers from the Community

RT
Information Architect at Canadian Food Inspection Agency
Feb 7, 2022
Feb 7, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications i...
2 out of 3 answers
InitZero - PeerSpot reviewer
Enterprise MDM Architect / Solution Arch at Volvo Group
Jan 14, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications including MS Dynamics, Salesforce, etc.), but also support a generic way of ingesting/exposing data via Rest APIs, file drops, etc. MS MDS is an extension of the MS SQL server 2016. I don't know Microsoft plans to extend it, but I know that Profisee and CluedIn are very active in promoting their solutions as-built having Azure in mind and being a part of the stack. Informatica MDM has three types of offerings these days: on-prem, hosted MDM, and cloud-native option - they differ in the functionality and integration options. Obviously, there are many more MDM tools on the market particularly good in various data domains (products, customers/suppliers - so yours, multi-domain, etc). I think that you should start your MDM journey by answering which current challenges you try to solve or what new capabilities you need to enable to the organisation. Once these questions are answered and based on your organization's Enterprise Architecture principles, look for the best fitting tool. It may (or may not) be the one that fits the best into the Azure Reference Architecture. I hope this helped.
GM
Data Architect at World Vision
Feb 4, 2022
I agree with @InitZero...  I would add that there's no future roadmap for MDS and they don't have an Azure solution for it.  Since it's a free product with an SQL license, don't expect Microsoft to invest in it.   Even though we are highly dependent upon it currently I'm starting to look towards the future where we need to find a replacement - hopefully, a PaaS solution. It would be great if Microsoft came out with something in Azure but I'm not hopeful at this point.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
10%
Computer Software Company
8%
Retailer
7%
Manufacturing Company
15%
Financial Services Firm
12%
Computer Software Company
8%
Healthcare Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Profisee?
The most valuable features for ensuring data accuracy and quality are mappings and creating business rules.
What needs improvement with Profisee?
Profisee is making improvements for the year 2024, including integrating directly with other solutions.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
NASDAQ, Rockwell Automation, ITT Industries, EY (Ernst & Young), Domino's, L3 Communications, Anheuser Busch, MD Anderson Cancer Center, Ameriprise Financial, GSO Capital Partners
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Profisee and other solutions. Updated: December 2025.
881,665 professionals have used our research since 2012.