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Informatica Intelligent Data Management Cloud (IDMC) vs Profisee comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 15, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM)
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (8th), Business-to-Business Middleware (2nd), API Management (5th), Cloud Data Integration (2nd), Data Governance (3rd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (4th), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
Profisee
Ranking in Cloud Master Data Management (MDM)
8th
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2026, in the Cloud Master Data Management (MDM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 18.6%, down from 28.7% compared to the previous year. The mindshare of Profisee is 6.8%, down from 9.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Mindshare Distribution
ProductMindshare (%)
Informatica Intelligent Data Management Cloud (IDMC)18.6%
Profisee6.8%
Other74.6%
Cloud Master Data Management (MDM)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
reviewer2584719 - PeerSpot reviewer
MDM Lead at a financial services firm with 5,001-10,000 employees
Unlocks efficient data mastering with custom interfaces and upcoming integrations
We use Profisee for mastering data between multiple systems like ERP and CRM within our company The product helps us by allowing us to bring data in from any system that we need, master it, and deliver clean records for data and analytics. Profisee's ability to master data using the Goldstein…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The feature I found most valuable in Informatica Intelligent Cloud Services is the mapping; you just drag and it maps the data, so mapping is very easy and it's no code."
"Initial setup was fairly easy."
"Ease of use, configurability, maintainability, and good aesthetics make for a more fluid functional process."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"The metadata management of Informatica is great."
"The product improves data quality."
"We have a lot of integrations, and it's very easy to create integrations. They have a lot of connectors."
"It has become an easy way to exchange information through any cloud application."
"The product is able to utilize the SQL server toolkit and it has tight integration with the SQL server."
"We really like the matching and merging features."
"Profisee is an all-in-one tool; all you need to do is plug in your data points from various data sources and you are good to go."
"Profisee's customer service is very responsive, and they have a comprehensive training academy, Profisee Academy, that helps guide the implementation process."
"The client is doing really well; in fact, they've been published in several IT magazines for their efforts, and also for their data cleansing efforts and their data stewardship."
"The most valuable features for ensuring data accuracy and quality are mappings and creating business rules."
"The process of categorizing data, creating glossaries, and generating metadata is streamlined and less time-consuming."
 

Cons

"The integration could be a bit better. The process is something new."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"The initial setup was not very straightforward. Not complex, but not very simple either."
"By improving customer service integration solutions development implementation style."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB."
"There were a few stability issues, but overall it is a stable product."
"The UI is terrible and not user-friendly."
"When we updated to version 7.1, there were some workflow issues."
"A more convenient approach would involve integrating all the pre-existing elements into Profisee itself."
"Some security complexities might add time to the setup."
"The way training is laid out in their Profisee University makes it really, really hard to find what you need fast."
"The way training is laid out in their Profisee University, makes it really, really hard to find what you need fast."
"Profisee could improve in providing clearer data lineage information."
"When we updated to version 7.1, there were some workflow issues."
 

Pricing and Cost Advice

"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"It's a costly solution"
"The price is high, but the competitors are even higher, like Collibra."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"The solution's pricing model is easy, but it is very expensive."
"It is cost effective and an easily accessible tool."
"The pricing is moderate, falling in the middle range—not excessively low nor overly expensive."
"We didn't come across any additional licensing fees."
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894,738 professionals have used our research since 2012.
 

Answers from the Community

RT
Information Architect at Canadian Food Inspection Agency
Feb 7, 2022
Feb 7, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications i...
2 out of 3 answers
InitZero - PeerSpot reviewer
Enterprise MDM Architect / Solution Arch at Volvo Group
Jan 14, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications including MS Dynamics, Salesforce, etc.), but also support a generic way of ingesting/exposing data via Rest APIs, file drops, etc. MS MDS is an extension of the MS SQL server 2016. I don't know Microsoft plans to extend it, but I know that Profisee and CluedIn are very active in promoting their solutions as-built having Azure in mind and being a part of the stack. Informatica MDM has three types of offerings these days: on-prem, hosted MDM, and cloud-native option - they differ in the functionality and integration options. Obviously, there are many more MDM tools on the market particularly good in various data domains (products, customers/suppliers - so yours, multi-domain, etc). I think that you should start your MDM journey by answering which current challenges you try to solve or what new capabilities you need to enable to the organisation. Once these questions are answered and based on your organization's Enterprise Architecture principles, look for the best fitting tool. It may (or may not) be the one that fits the best into the Azure Reference Architecture. I hope this helped.
GM
Data Architect at World Vision
Feb 4, 2022
I agree with @InitZero...  I would add that there's no future roadmap for MDS and they don't have an Azure solution for it.  Since it's a free product with an SQL license, don't expect Microsoft to invest in it.   Even though we are highly dependent upon it currently I'm starting to look towards the future where we need to find a replacement - hopefully, a PaaS solution. It would be great if Microsoft came out with something in Azure but I'm not hopeful at this point.
 

Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
10%
Retailer
7%
Computer Software Company
7%
Manufacturing Company
15%
Financial Services Firm
11%
Healthcare Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise154
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Profisee?
The most valuable features for ensuring data accuracy and quality are mappings and creating business rules.
What needs improvement with Profisee?
Profisee is making improvements for the year 2024, including integrating directly with other solutions.
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
NASDAQ, Rockwell Automation, ITT Industries, EY (Ernst & Young), Domino's, L3 Communications, Anheuser Busch, MD Anderson Cancer Center, Ameriprise Financial, GSO Capital Partners
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Profisee and other solutions. Updated: April 2026.
894,738 professionals have used our research since 2012.