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Informatica Intelligent Data Management Cloud (IDMC) vs Profisee comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Cloud Master Data Management (MDM) Solutions
1st
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business Process Management (BPM) (10th), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
Profisee
Ranking in Cloud Master Data Management (MDM) Solutions
4th
Average Rating
8.0
Reviews Sentiment
8.4
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2025, in the Cloud Master Data Management (MDM) Solutions category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 24.7%, down from 34.0% compared to the previous year. The mindshare of Profisee is 8.1%, down from 10.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Cloud Master Data Management (MDM) Solutions Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)24.7%
Profisee8.1%
Other67.2%
Cloud Master Data Management (MDM) Solutions
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
reviewer2584719 - PeerSpot reviewer
Unlocks efficient data mastering with custom interfaces and upcoming integrations
We use Profisee for mastering data between multiple systems like ERP and CRM within our company The product helps us by allowing us to bring data in from any system that we need, master it, and deliver clean records for data and analytics. Profisee's ability to master data using the Goldstein…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"You can extract and transfer your data as you wish it to be consumed later."
"The best part about the Informatica Intelligent Data Management Cloud (IDMC) is the modularity; when I say modularity, I mean the things get easier by working into different modules."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"Able to customize data search and data sharing."
"The most valuable feature of Informatica Axon is that it is flexible and user-friendly."
"The solution has multiple valuable features for metadata collection"
"The solution has the best feature for parameterization."
"Performance and flexibility-wise, they're very user-friendly."
"We really like the matching and merging features."
"The process of categorizing data, creating glossaries, and generating metadata is streamlined and less time-consuming."
"The product is able to utilize the SQL server toolkit and it has tight integration with the SQL server."
"Profisee's customer service is very responsive, and they have a comprehensive training academy, Profisee Academy, that helps guide the implementation process."
"The most valuable features for ensuring data accuracy and quality are mappings and creating business rules."
 

Cons

"There's no direct way to connect to Amazon APIs from Informatica Cloud."
"We cannot sell the product directly with an additional layer."
"If I compare it with other MDM solutions in the market, one thing that can definitely be improved is automation to help with the configuration. Currently, when we are creating any staging of base object tables, all the columns have to be configured manually in the Informatica Hub Console. A lot of tables and different kinds of business columns have to be configured manually. There should be an automated process for this, especially in the Dev environment. When people are creating tables and columns from scratch, if there is a backend automated process for that, it would be really helpful. In Stibo, a similar feature is there wherein you can tag attributes to certain objects. It would be helpful if Informatica also provides a similar option. It would reduce the manual effort. It could be that such a feature is already there, but I am not aware of it."
"Connectivity could be improved, it can be a little slow."
"Informatica Enterprise Data Catalog could improve by having a much better user interface. It is not user-friendly."
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
"Some functionalities can be a challenge in the cloud."
"The tools required to migrate existing mappings and server rules through cloud data quality are not available."
"When we updated to version 7.1, there were some workflow issues."
"The way training is laid out in their Profisee University, makes it really, really hard to find what you need fast."
"Some security complexities might add time to the setup."
"Profisee could improve in providing clearer data lineage information."
"A more convenient approach would involve integrating all the pre-existing elements into Profisee itself."
 

Pricing and Cost Advice

"Comparatively, their prices are a little bit too high."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"It's offers value for money. They're more competitive with respect to pricing and offerings."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"Informatica Axon is a costly solution. I rate Informatica Axon a four out of ten for its pricing."
"You pay for this solution based on IPUs, Informatica Processing Units. This depends on how much data you process and how much memory you consume from the cloud provider, and you pay as you go."
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
"We didn't come across any additional licensing fees."
"The pricing is moderate, falling in the middle range—not excessively low nor overly expensive."
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Answers from the Community

RT
Feb 7, 2022
Feb 7, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications i...
2 out of 3 answers
InitZero - PeerSpot reviewer
Jan 14, 2022
Hi @Richard Tibbetts, There's no short answer to your question. Nearly all existing MDM solutions on the market offer a broad range of patterns to ingest master data from various sources and distribute cleanse and consolidated information, also to the Azure stack. Many vendors offer prebuilt connectors for the most common sources (databases, various file types, storages, business applications including MS Dynamics, Salesforce, etc.), but also support a generic way of ingesting/exposing data via Rest APIs, file drops, etc. MS MDS is an extension of the MS SQL server 2016. I don't know Microsoft plans to extend it, but I know that Profisee and CluedIn are very active in promoting their solutions as-built having Azure in mind and being a part of the stack. Informatica MDM has three types of offerings these days: on-prem, hosted MDM, and cloud-native option - they differ in the functionality and integration options. Obviously, there are many more MDM tools on the market particularly good in various data domains (products, customers/suppliers - so yours, multi-domain, etc). I think that you should start your MDM journey by answering which current challenges you try to solve or what new capabilities you need to enable to the organisation. Once these questions are answered and based on your organization's Enterprise Architecture principles, look for the best fitting tool. It may (or may not) be the one that fits the best into the Azure Reference Architecture. I hope this helped.
GM
Feb 4, 2022
I agree with @InitZero...  I would add that there's no future roadmap for MDS and they don't have an Azure solution for it.  Since it's a free product with an SQL license, don't expect Microsoft to invest in it.   Even though we are highly dependent upon it currently I'm starting to look towards the future where we need to find a replacement - hopefully, a PaaS solution. It would be great if Microsoft came out with something in Azure but I'm not hopeful at this point.
 

Top Industries

By visitors reading reviews
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
Insurance Company
7%
Manufacturing Company
13%
Financial Services Firm
13%
Healthcare Company
9%
Computer Software Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What do you like most about Profisee?
The most valuable features for ensuring data accuracy and quality are mappings and creating business rules.
What needs improvement with Profisee?
Profisee is making improvements for the year 2024, including integrating directly with other solutions.
 

Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
NASDAQ, Rockwell Automation, ITT Industries, EY (Ernst & Young), Domino's, L3 Communications, Anheuser Busch, MD Anderson Cancer Center, Ameriprise Financial, GSO Capital Partners
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. Profisee and other solutions. Updated: September 2025.
868,759 professionals have used our research since 2012.