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IoT aaS vs PubNub comparison

Urban.io and PubNub are both solutions in the AWS Marketplace category. Urban.io is ranked #100, while PubNub is ranked #75. Urban.io holds a 0.2% mindshare in AWSM, compared to PubNub’s 0.3% mindshare.
IoT aaS
  • 297 Views
  • 157 Comparison Views
PubNub
  • 295 Views
  • 186 Comparison Views

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IoT aaS
Ranking in AWS Marketplace
100th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
PubNub
Ranking in AWS Marketplace
75th
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the AWS Marketplace category, the mindshare of IoT aaS is 0.2%, up from 0.1% compared to the previous year. The mindshare of PubNub is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Market Share Distribution
ProductMarket Share (%)
PubNub0.3%
IoT aaS0.2%
Other99.5%
AWS Marketplace
 

Comparisons

No data available
No data available
 

Overview

We offer a radical new approach to collecting data from hard to reach places.
Subscribe to any number of IoT Datastreams and we provide you access to all the IoT infrastructure required to gather that data. You focus on the cloud, we take care of all the hard stuff out in the wild.
Included in one annual price per endpoint, anywhere in the world that our Gateways can connect to a cellular network:
IoT Devices
IoT Gateway(s)
Unlimited IoT Platform Access
Unlimited API Data Access
… and an Unlimited Warranty for the life of your subscription

Urban.io
PubNub operates the Data Stream Network, which connects, delivers, and controls the data and logic used to power realtime applications at global scale for thousands of companies around the world including Gett, Delivery Hero, eBay, Peloton, HubSpot, Atlassian, RingCentral, Viacom, Hotstar, and athenahealth.
PubNub
See our list of best AWS Marketplace vendors.

We monitor all AWS Marketplace reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.