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Kaspersky Security Awareness vs KnowBe4 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
8th
Average Rating
6.6
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
9.4
Reviews Sentiment
8.1
Number of Reviews
5
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 3.0%, up from 3.0% compared to the previous year. The mindshare of KnowBe4 is 26.6%, down from 34.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training
 

Featured Reviews

MB
Empowers security training through customizable modules and gamification
The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.
Brad Mathis - PeerSpot reviewer
Lowers human element risks and has innovative training
Some more AI-driven automation for creating training and phishing testing campaigns, as well as automated reporting would help. The Phish Alert button could be improved, although it is understood this is due to Microsoft's constant changes. Any improvements in wizards and documentation are always a good thing!. Additonal areas for improvement could be around the technical training and best practice training areas such as NIST CSF, CISv8, Cyberinsurance, and more. Clearer whitelisting requirements are always appreciated. However, the current levels are significant and appreciated.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."
"The solution is very well priced and very affordable."
"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
 

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"The GUI could be improved."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"There should be more of a drive from their side to promote the product."
"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."
"It could be more localized for Ukrainian users. This platform is international, and it has a lot of material in different languages, but not in Ukrainian and Russian languages. There's plenty of different content updated regularly for English, French, and German users. They have a lot more information, and Ukrainian users also want more."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."
 

Pricing and Cost Advice

"The more users there are, the cheaper the product is."
"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"I rate the product pricing as four out of ten."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"It's about five dollars a seat per month."
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
13%
Financial Services Firm
7%
Construction Company
6%
Educational Organization
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?
Kaspersky Security Awareness is very attractively priced. On a scale where one is high price and ten is low price, I rate it as 9.7. It is very economical.
What is your primary use case for Kaspersky Security Awareness?
We use Kaspersky Security Awareness ( /products/kaspersky-security-awareness-reviews ) because it was installed by our vendor. We had a contract, and the solution was provided by our vendors, so we...
What advice do you have for others considering Kaspersky Security Awareness?
Overall, I rate Kaspersky Security Awareness as a seven or eight on a scale from one to ten because it is a good, economical solution with effective antivirus features.
What do you like most about KnowBe4?
Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.
What is your experience regarding pricing and costs for KnowBe4?
The solution is very well priced and very affordable. It's about five dollars a seat per month.
What needs improvement with KnowBe4?
I would like to see Novo4 expand to other channels outside of emails to things such as text messages.
 

Comparisons

No data available
 

Overview

 

Sample Customers

Insolar, Goods.ru
West Aurora Public School District 129
Find out what your peers are saying about Kaspersky Security Awareness vs. KnowBe4 and other solutions. Updated: April 2025.
851,604 professionals have used our research since 2012.