Kaspersky Security Awareness vs KnowBe4 comparison

Kaspersky Security Awareness

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Executive SummaryUpdated on Feb 2, 2025

KnowBe4 and Kaspersky Security Awareness compete in the security awareness training category. KnowBe4 takes the lead in pricing and support while Kaspersky stands out with its feature set and value perception.

Features: KnowBe4 provides robust phishing simulations, interactive training modules, and real-time reporting for a user-friendly experience. Kaspersky Security Awareness focuses on in-depth security knowledge, threat intelligence integration, and multilingual content.

Ease of Deployment and Customer Service: KnowBe4's streamlined deployment and responsive customer service facilitate setup and ongoing support. Kaspersky offers comprehensive support and a complex deployment model appealing to IT-savvy teams.

Pricing and ROI: KnowBe4 offers competitive pricing with scalable solutions, delivering a high return on investment through effective phishing prevention. Kaspersky, with potentially higher setup costs, promises ROI through advanced threat intelligence.

To learn more, read our detailed Kaspersky Security Awareness vs. KnowBe4 Report (Updated: June 2026).

Kaspersky Security Awareness vs. KnowBe4

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kaspersky Security Awareness

Ranking in Security Awareness Training

7th

Average Rating

6.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

KnowBe4

Ranking in Security Awareness Training

1st

Average Rating

8.6

Reviews Sentiment

5.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.3%, down from 2.9% compared to the previous year. The mindshare of KnowBe4 is 11.8%, down from 29.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Security Awareness Training Mindshare Distribution
Product	Mindshare (%)
KnowBe4	11.8%
Kaspersky Security Awareness	2.3%
Other	85.9%

Security Awareness Training

Featured Reviews

reviewer2736225

Program Manager at a outsourcing company with 51-200 employees

Needs improvement in content and user interface while supporting compliance with ease

There are several areas for improvement. The pricing needs adjustment, the UI needs enhancement, and the management of assignment and completion needs improvement. For instance, when I assign someone a course, it should have a deadline that doesn't automatically increase if the person isn't completing the course. The effectiveness of Kaspersky Security Awareness's interactive modules and real-time cyber scenarios rates at a six. The gamified learning paths rate at a five, indicating definite room for improvement in this area. While we have achieved compliance, the control over the program is limited. Verifying team knowledge is challenging as exam integrity cannot be guaranteed. They need to update the security courses with more real-time or real-life scenarios.

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reviewer2731362

Manager, Strategic Risk Management at a financial services firm with 1,001-5,000 employees

Has provided comprehensive training with a structured approach

From my perspective regarding what can be improved or enhanced in KnowBe4, I would not be able to talk about pricing or areas that are outside my scope of visibility, but just from the quality of the offering itself, I think that it's a pretty good offering. There are no immediate problems, and they take care to consistently ask for feedback and implement it, so there are no major issues outstanding that I can immediately point to. There are some aspects of KnowBe4 that can be enhanced, specifically in the training feature, as a lot of their training is designed for people who are almost entirely computer illiterate, which is fine because you want to be comprehensive in your cybersecurity training. Most people today have some basic ideas on what passwords are and how to use them. I feel that much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password. However, I think that the more complicated things they do about phishing, AI, and social engineering are very important, and the way they do it is very structured and good.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."

"Kaspersky Security Awareness is a little cheaper and easy to use."

"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."

"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."

"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."

"Kaspersky Security Awareness is a little cheaper and easy to use, allowing us to remotely install and control the PC while giving the administrator great flexibility to control remote PCs and disable them when users try to disable their antivirus for some software."

"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."

More Kaspersky Security Awareness pros

"Their support is very quick and informative, deserving a rating of 10."

"Since we did not have any security program initially, this training program was introduced by our CTO as the first training program in our company."

"The benefits I have seen from using KnowBe4 include that many people are now cautious."

"KnowBe4 has been quite useful for us as a mid-size company, providing a lot of information."

"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."

"There are many valuable features; it's already deployed in the cloud, and you don't have to install anything, you just upload your users to the cloud and tweak something if needed, you can whitelist some servers to work with this properly, and when everything is ready, you can start using the platform and its many automated features."

"We brought our risk score down from about 20 to 15, and now instead of clicking on a link, end users call our IT departments or help desk if they are not sure of a link, which is actually very helpful."

"The solution is very well priced and very affordable."

More KnowBe4 pros

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"We face difficulties in configuring it, and other vendors may be more user-friendly."

"There should be more of a drive from their side to promote the product."

"While we have achieved compliance, the control over the program is limited."

"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."

"The GUI could be improved."

"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."

"I feel that the marketing of KnowBe4 needs improvement because many people need to know more about the types of cyber securities that exist."

"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."

"An area for improvement in KnowBe4 is the repetitive content for users completing multiple training sessions."

"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."

"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."

"During the last downtime, it caused significant disruption as users couldn't access the system."

"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."

More KnowBe4 cons

Pricing and Cost Advice

"The more users there are, the cheaper the product is."

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."

"I rate the product pricing as four out of ten."

"It's about five dollars a seat per month."

"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."

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Top Industries

By visitors reading reviews

Computer Software Company

24%

Outsourcing Company

12%

Hospitality Company

10%

Construction Company

10%

Financial Services Firm

12%

Construction Company

Manufacturing Company

Computer Software Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	12

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?

It's a costly solution.

What is your primary use case for Kaspersky Security Awareness?

We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...

What advice do you have for others considering Kaspersky Security Awareness?

Overall rating: 5 out of 10

What is your experience regarding pricing and costs for KnowBe4?

I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.

What needs improvement with KnowBe4?

I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...

What is your primary use case for KnowBe4?

We use KnowBe4 as a training platform where we have many training videos to watch and complete quizzes for my organization.

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Product Reports

Kaspersky Security Awareness

July 2026

Download Kaspersky Security Awareness product report

Download KnowBe4 product report

July 2026

Overview

Kaspersky Security Awareness offers diverse training levels tailored to all employee types, featuring certificates, gamified modules, and assessments, enhancing cybersecurity skills and awareness effectively.

Kaspersky Security Awareness enhances cybersecurity proficiency across organizations by providing multi-leveled training suited for all staff members. With customizable modules that integrate SSO, remote PC control, and gamified elements, this program supports various languages, including Arabic. Analytical tools identify areas needing attention, while phishing simulations boost threat awareness. Despite requiring fresher real-life scenarios and improved AI integration for targeting learning gaps, this training aids organizations' security posture.

What are the key features of Kaspersky Security Awareness?

Diverse Training Levels: Tailored programs for staff of all expertise levels.
Certificates: Offers motivation through certification.
Gamified Modules: Engages employees with interactive training elements.
Simulated Phishing: Enhances email threat recognition skills.
Analytical Tools: Provides insight into focus areas.

What benefits and ROI can users expect?

Enhanced Cybersecurity: Reduces security incident rates.
Customizable Training: Matches specific organizational requirements.
Progress Tracking: Monitors employees' learning progress effectively.

In finance and retail sectors, Kaspersky Security Awareness is crucial for improving staff's awareness of phishing and data protection. Healthcare and legal industries benefit from its adaptable modules, enhancing compliance and safeguarding sensitive information, while continuously monitoring progress and gaps.

Kaspersky

KnowBe4 provides a comprehensive platform for security awareness and compliance training, empowering organizations to fortify their defenses against cyber threats through AI-driven learning and simulations.

KnowBe4's platform enhances cybersecurity by transforming employees into an effective line of defense against cyber threats. The AI-driven Human Risk Management platform offers personalized training and automated phishing simulations that adapt to individual behaviors. With an award-winning library available in 35 languages, it covers diverse areas like cloud email security, anti-phishing, and compliance. Organizations benefit from continuous intelligence and real-time coaching, fostering a proactive security culture and significantly reducing human risk.

What are the most important features of KnowBe4?

AI-driven phishing simulations and training enhance user behavior against current threats.
Enterprise-level AI orchestration, automation, analytics, and reporting streamline program management.
An intuitive admin console ensures rapid deployment and fast realization of value.
Risk Score enables precise risk identification and targeted risk reduction plans.

What benefits or ROI should be considered in reviews?

Phishing simulations and automated training provide improved cybersecurity understanding.
A user-friendly interface increases training efficiency and security awareness.
Comprehensive analytics track behavior, identify risks, and enhance security strategies.
Interactive and engaging training modules offer real-world scenario tests.

KnowBe4's solutions are widely applied across industries such as finance, healthcare, and retail for enhancing security awareness and compliance. Companies deploy interactive modules and phishing simulations to educate employees about phishing, smishing, and vishing threats, fostering an environment of proactive defense and improved detection skills. This contributes to reduced risk and ensures compliance with industry regulations.

Sample Customers

Insolar, Goods.ru

West Aurora Public School District 129