Kaspersky Security Awareness vs KnowBe4 comparison

Kaspersky Security Awareness

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Executive SummaryUpdated on Feb 2, 2025

KnowBe4 and Kaspersky Security Awareness compete in the security awareness training category. KnowBe4 takes the lead in pricing and support while Kaspersky stands out with its feature set and value perception.

Features: KnowBe4 provides robust phishing simulations, interactive training modules, and real-time reporting for a user-friendly experience. Kaspersky Security Awareness focuses on in-depth security knowledge, threat intelligence integration, and multilingual content.

Ease of Deployment and Customer Service: KnowBe4's streamlined deployment and responsive customer service facilitate setup and ongoing support. Kaspersky offers comprehensive support and a complex deployment model appealing to IT-savvy teams.

Pricing and ROI: KnowBe4 offers competitive pricing with scalable solutions, delivering a high return on investment through effective phishing prevention. Kaspersky, with potentially higher setup costs, promises ROI through advanced threat intelligence.

To learn more, read our detailed Kaspersky Security Awareness vs. KnowBe4 Report (Updated: June 2025).

Kaspersky Security Awareness vs. KnowBe4

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kaspersky Security Awareness

Ranking in Security Awareness Training

9th

Average Rating

6.6

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

KnowBe4

Ranking in Security Awareness Training

1st

Average Rating

8.6

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2025, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.7%, down from 3.0% compared to the previous year. The mindshare of KnowBe4 is 27.3%, down from 34.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Security Awareness Training

Featured Reviews

Mayuresh Bhagwat

Founder, Director at Tres Infosol Pvt. Ltd.

Empowers security training through customizable modules and gamification

The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.

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Amran Hossain

Senior Software Engineering Manager at Field Nation

Training program enables comprehensive security awareness and cautious email practices

One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."

"Kaspersky Security Awareness is a little cheaper and easy to use."

"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."

"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."

"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."

"KnowBe4's AI integration has enhanced email authenticity."

"KnowBe4 has a training program that lasts approximately 15 or 30 minutes, and we provide this security training for our employees so they learn which emails they should open, which links they should click, which links they should not click, and which software they should install."

"It has helped us tremendously in cybersecurity awareness."

"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."

"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."

"Their support is very quick and informative, deserving a rating of 10."

"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."

More KnowBe4 pros

Cons

"The GUI could be improved."

"There should be more of a drive from their side to promote the product."

"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."

"During the last downtime, it caused significant disruption as users couldn't access the system."

"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."

"A lot of their training is designed for people who are almost entirely computer illiterate, which is fine because you want to be comprehensive in your cybersecurity training, but much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce."

"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."

"The training program is very interactive, but sometimes it is hard to follow the process, particularly the steps."

"I would like to see Novo4 expand to other channels outside of emails to things such as text messages."

More KnowBe4 cons

Pricing and Cost Advice

"The more users there are, the cheaper the product is."

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."

"It's about five dollars a seat per month."

"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."

"I rate the product pricing as four out of ten."

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."

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Top Industries

By visitors reading reviews

No data available

Computer Software Company

15%

Financial Services Firm

Healthcare Company

Construction Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?

Kaspersky Security Awareness is very attractively priced. On a scale where one is high price and ten is low price, I rate it as 9.7. It is very economical.

What is your primary use case for Kaspersky Security Awareness?

We use Kaspersky Security Awareness ( /products/kaspersky-security-awareness-reviews ) because it was installed by our vendor. We had a contract, and the solution was provided by our vendors, so we...

What advice do you have for others considering Kaspersky Security Awareness?

Overall, I rate Kaspersky Security Awareness as a seven or eight on a scale from one to ten because it is a good, economical solution with effective antivirus features.

What do you like most about KnowBe4?

Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.

What is your experience regarding pricing and costs for KnowBe4?

I have no idea about the price.

What needs improvement with KnowBe4?

I think KnowBe4 focuses primarily on emails, phishing emails, and business. We need more experience about dealing with hackers and scams on social media, especially when we receive links from unkno...

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Product Reports

Security Awareness Training

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Overview

More than 80% of all cyber-incidents are caused by human error. Enterprises lose millions recovering from staff-related incidents – but traditional training programs usually fail to achieve the desired behavioral changes and motivation. Understanding what lies behind any learning and teaching process helps to build an effective educational program. Our programs not only deliver knowledge, but – more importantly – change habits and form the new behavior patterns that are the real goal of awareness training.

Kaspersky

Old school Security Awareness Training is static. It’s a one-time event without follow-up. KnowBe4's Kevin Mitnick Security Awareness Training starts with a baseline test to show the actual Phish-prone percentage of your users. Then it steps users through effective, interactive, on-demand browser-based training. As step three, you send frequent simulated phishing attacks to your employees to reinforce the training. This last feature, frequent simulated phishing attacks (we recommend at the very least once a month) really creates a change in behavior.

Sample Customers

Insolar, Goods.ru

West Aurora Public School District 129

Kaspersky Security Awareness vs. KnowBe4