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Kaspersky Security Awareness vs KnowBe4 comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
7th
Average Rating
6.6
Reviews Sentiment
6.9
Number of Reviews
6
Ranking in other categories
No ranking in other categories
KnowBe4
Ranking in Security Awareness Training
1st
Average Rating
8.6
Reviews Sentiment
5.8
Number of Reviews
18
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.3%, down from 3.3% compared to the previous year. The mindshare of KnowBe4 is 12.7%, down from 29.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training Mindshare Distribution
ProductMindshare (%)
KnowBe412.7%
Kaspersky Security Awareness2.3%
Other85.0%
Security Awareness Training
 

Featured Reviews

reviewer2736225 - PeerSpot reviewer
Program Manager at a hospitality company with 51-200 employees
Needs improvement in content and user interface while supporting compliance with ease
There are several areas for improvement. The pricing needs adjustment, the UI needs enhancement, and the management of assignment and completion needs improvement. For instance, when I assign someone a course, it should have a deadline that doesn't automatically increase if the person isn't completing the course. The effectiveness of Kaspersky Security Awareness's interactive modules and real-time cyber scenarios rates at a six. The gamified learning paths rate at a five, indicating definite room for improvement in this area. While we have achieved compliance, the control over the program is limited. Verifying team knowledge is challenging as exam integrity cannot be guaranteed. They need to update the security courses with more real-time or real-life scenarios.
Amran Hossain - PeerSpot reviewer
Senior Software Engineering Manager at Field Nation
Training program enables comprehensive security awareness and cautious email practices
One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We have been providing this solution to our customers for approximately three or four months, and our customers are really happy with it."
"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."
"Kaspersky Security Awareness is a little cheaper and easy to use, allowing us to remotely install and control the PC while giving the administrator great flexibility to control remote PCs and disable them when users try to disable their antivirus for some software."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"The main thing is the overall report card. We get to tell the percentages of users who click on links and who don't click on links. We also get an overall score or risk score from them, which also helps us."
"KnowBe4 has a training program that lasts approximately 15 or 30 minutes, and we provide this security training for our employees so they learn which emails they should open, which links they should click, which links they should not click, and which software they should install."
"It has helped us tremendously in cybersecurity awareness."
"KnowBe4 has been quite useful for us as a mid-size company, providing a lot of information."
"The ability to have business leadership be aware of their users' security posture as well as any kind of security awareness training being pushed by cybersecurity insurance and underwriters is valuable."
"Since we did not have any security program initially, this training program was introduced by our CTO as the first training program in our company."
"Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users."
"The impact of KnowBe4's automated training campaigns on the overall cybersecurity posture is quite comprehensive because it covers everything from the very basics of cybersecurity to evolving and emerging threats."
 

Cons

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"The GUI could be improved."
"We face difficulties in configuring it, and other vendors may be more user-friendly."
"There should be more of a drive from their side to promote the product."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"It can be more interactive with users. We want to put the users in different scenarios and let them make decisions. For example, instead of making users go through a video and then asking questions, it can have a video where they click on the scenarios and have to make decisions. It can maybe have something like a live simulation. It would be nice for users."
"KnowBe4 should focus more on these issues and provide guidance on dealing with links received from individuals who attempt to manipulate our emotions, particularly on social media platforms such as Facebook and LinkedIn."
"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."
"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."
"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."
"Some courses have the same type of content, the same type of page. But not too much, I think some repeated content exists in multiple courses in KnowBe4."
"I don't find KnowBe4's real-time insights and analytics very useful because I found it a bit repetitive."
"In terms of improvement, we would appreciate having the attachments or more details on the raw messages used in the PhishER site, as sometimes it can be a bit buggy."
 

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"The more users there are, the cheaper the product is."
"It's about five dollars a seat per month."
"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."
"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."
"I rate the product pricing as four out of ten."
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Top Industries

By visitors reading reviews
Computer Software Company
25%
Outsourcing Company
12%
Hospitality Company
10%
Construction Company
10%
Financial Services Firm
11%
Construction Company
9%
Manufacturing Company
9%
Computer Software Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise5
Large Enterprise10
 

Questions from the Community

What is your primary use case for Kaspersky Security Awareness?
We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...
What is your experience regarding pricing and costs for KnowBe4?
I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.
What needs improvement with KnowBe4?
I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...
What is your primary use case for KnowBe4?
We use KnowBe4 as a training platform where we have many training videos to watch and complete quizzes for my organization.
 

Overview

 

Sample Customers

Insolar, Goods.ru
West Aurora Public School District 129
Find out what your peers are saying about Kaspersky Security Awareness vs. KnowBe4 and other solutions. Updated: June 2026.
900,644 professionals have used our research since 2012.