KnowBe4 and Kaspersky Security Awareness compete in the security awareness training category. KnowBe4 takes the lead in pricing and support while Kaspersky stands out with its feature set and value perception.
Features: KnowBe4 provides robust phishing simulations, interactive training modules, and real-time reporting for a user-friendly experience. Kaspersky Security Awareness focuses on in-depth security knowledge, threat intelligence integration, and multilingual content.
Ease of Deployment and Customer Service: KnowBe4's streamlined deployment and responsive customer service facilitate setup and ongoing support. Kaspersky offers comprehensive support and a complex deployment model appealing to IT-savvy teams.
Pricing and ROI: KnowBe4 offers competitive pricing with scalable solutions, delivering a high return on investment through effective phishing prevention. Kaspersky, with potentially higher setup costs, promises ROI through advanced threat intelligence.
| Product | Market Share (%) |
|---|---|
| KnowBe4 | 17.7% |
| Kaspersky Security Awareness | 2.4% |
| Other | 79.9% |
| Company Size | Count |
|---|---|
| Small Business | 5 |
| Midsize Enterprise | 3 |
| Large Enterprise | 10 |
More than 80% of all cyber-incidents are caused by human error. Enterprises lose millions recovering from staff-related incidents – but traditional training programs usually fail to achieve the desired behavioral changes and motivation. Understanding what lies behind any learning and teaching process helps to build an effective educational program. Our programs not only deliver knowledge, but – more importantly – change habits and form the new behavior patterns that are the real goal of awareness training.
Old school Security Awareness Training is static. It’s a one-time event without follow-up. KnowBe4's Kevin Mitnick Security Awareness Training starts with a baseline test to show the actual Phish-prone percentage of your users. Then it steps users through effective, interactive, on-demand browser-based training. As step three, you send frequent simulated phishing attacks to your employees to reinforce the training. This last feature, frequent simulated phishing attacks (we recommend at the very least once a month) really creates a change in behavior.
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