Kaspersky Security Awareness vs KnowBe4 comparison

Kaspersky Security Awareness

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Executive SummaryUpdated on Feb 2, 2025

KnowBe4 and Kaspersky Security Awareness compete in the security awareness training category. KnowBe4 takes the lead in pricing and support while Kaspersky stands out with its feature set and value perception.

Features: KnowBe4 provides robust phishing simulations, interactive training modules, and real-time reporting for a user-friendly experience. Kaspersky Security Awareness focuses on in-depth security knowledge, threat intelligence integration, and multilingual content.

Ease of Deployment and Customer Service: KnowBe4's streamlined deployment and responsive customer service facilitate setup and ongoing support. Kaspersky offers comprehensive support and a complex deployment model appealing to IT-savvy teams.

Pricing and ROI: KnowBe4 offers competitive pricing with scalable solutions, delivering a high return on investment through effective phishing prevention. Kaspersky, with potentially higher setup costs, promises ROI through advanced threat intelligence.

To learn more, read our detailed Kaspersky Security Awareness vs. KnowBe4 Report (Updated: March 2026).

Kaspersky Security Awareness vs. KnowBe4

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Kaspersky Security Awareness

Ranking in Security Awareness Training

6th

Average Rating

6.0

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

KnowBe4

Ranking in Security Awareness Training

1st

Average Rating

8.6

Reviews Sentiment

5.8

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of March 2026, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 2.2%, down from 4.2% compared to the previous year. The mindshare of KnowBe4 is 16.3%, down from 30.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Security Awareness Training Mindshare Distribution
Product	Mindshare (%)
KnowBe4	16.3%
Kaspersky Security Awareness	2.2%
Other	81.5%

Security Awareness Training

Featured Reviews

reviewer2736225

Program Manager at a hospitality company with 51-200 employees

Needs improvement in content and user interface while supporting compliance with ease

There are several areas for improvement. The pricing needs adjustment, the UI needs enhancement, and the management of assignment and completion needs improvement. For instance, when I assign someone a course, it should have a deadline that doesn't automatically increase if the person isn't completing the course. The effectiveness of Kaspersky Security Awareness's interactive modules and real-time cyber scenarios rates at a six. The gamified learning paths rate at a five, indicating definite room for improvement in this area. While we have achieved compliance, the control over the program is limited. Verifying team knowledge is challenging as exam integrity cannot be guaranteed. They need to update the security courses with more real-time or real-life scenarios.

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Amran Hossain

Senior Software Engineering Manager at Field Nation

Training program enables comprehensive security awareness and cautious email practices

One feature that would be highly beneficial in a future release is the ability to automatically send training articles or security tips to users on a regular, scheduled basis—for example, weekly or monthly. While the current training modules and phishing simulations are highly effective, ongoing awareness is equally important to keep security top of mind in day-to-day operations. These short, digestible articles or micro-learning content could cover recent phishing trends, real-world examples of security breaches, or quick tips on secure online behavior. Periodic delivery would serve as a continuous learning touchpoint, reinforcing key concepts from the main training and adapting to evolving threats. Ideally, this feature would also include personalization, allowing content to be tailored based on a user’s role, previous training performance, or common mistakes observed in phishing simulations. This kind of proactive, lightweight training approach could significantly enhance employee engagement with security practices and help maintain a strong security posture over time.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Kaspersky Security Awareness is a little cheaper and easy to use."

"It is pretty detailed and covers very small points across the security domain, which I appreciate about it, and it's very easy to onboard with features such as SSO and enterprise level administration."

"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."

"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."

"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."

"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."

"The training platform of KnowBe4 is engaging and interactive because it is user-friendly and easy to navigate, offering a variety of training formats."

"I appreciate the training methodology. It is detailed with videos and real examples about handling phishing emails and dealing with social media links received through WhatsApp, email, or other platforms."

"Since we did not have any security program initially, this training program was introduced by our CTO as the first training program in our company."

"KnowBe4's formulas for risk reduction simply work. Being a technical company, our initial phish-prone percentage wasn't super high, but it was still around 18%. Since we have been requiring ongoing training and simulated phish testing, our average phish-prone percentage hovers in the 0 to 3% range now."

"There are many valuable features. It's already deployed in the cloud, and you don't have to install anything. You just upload your users to the cloud and tweak something if needed. You can whitelist some servers to work with this properly. When everything is ready, you can start using the platform and its many automated features."

"The solution is very well priced and very affordable."

"KnowBe4 has been quite useful for us as a mid-size company, providing a lot of information."

"KnowBe4 has a lot of high-quality content, and their interface is very user-friendly."

More KnowBe4 pros

Cons

"The GUI could be improved."

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"There should be more of a drive from their side to promote the product."

"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."

"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."

"As an exceptional product, they are relatively expensive, but it is worth it because compared to offline education with hired dedicated people, it would be much more expensive and not obviously more efficient."

"If a new feature is introduced and a user without an IT background faces difficulty in operating the new feature, chat bots would be very helpful to ask questions and get responses."

"Much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce, as it may frustrate someone if they're forced to do training on how to set a password."

"I feel that the marketing of KnowBe4 needs improvement because many people need to know more about the types of cyber securities that exist."

"This product has a questions and answers section which is in text form. It could be updated to include a video game format where an employee uses the game to answer these scenarios."

"During the last downtime, it caused significant disruption as users couldn't access the system."

"Enhancing the product's emotional intelligence, particularly by providing training content tailored to specific audiences, is an area for improvement."

"A lot of their training is designed for people who are almost entirely computer illiterate, which is fine because you want to be comprehensive in your cybersecurity training, but much of the content they have might not be required, and that might cause frustration, especially when you're trying to implement a cybersecurity program where you're training your entire workforce."

More KnowBe4 cons

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."

"The more users there are, the cheaper the product is."

"It's about five dollars a seat per month."

"Licensing is paid on a yearly basis. You can go to the official site to check their approximate pricing. It's based on the number of users or staff. It can vary from country to country, but for Ukraine, it works as it's stated on the site."

"I rate the product pricing as four out of ten."

"I don't know the cost, but I believe we are paying yearly. We did like a three-year or five-year contract. I am not aware of any extra costs in addition to a standard licensing fee."

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884,873 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

11%

Computer Software Company

11%

Construction Company

Manufacturing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	4
Large Enterprise	10

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?

It's a costly solution.

What is your primary use case for Kaspersky Security Awareness?

We have been using Kaspersky Security Awareness mostly for compliance. The benefit we have seen is in terms of compliance. We have been able to be compliant, but the control over the program was ve...

What advice do you have for others considering Kaspersky Security Awareness?

Overall rating: 5 out of 10

What do you like most about KnowBe4?

Their customizable nature allows us to create scenarios that closely resemble real-world phishing attempts, making them highly relatable to our end users.

What is your experience regarding pricing and costs for KnowBe4?

I would not know about the pricing because it has been subsidized for us, so I am not fully aware of the actual cost.

What needs improvement with KnowBe4?

I have a challenge with the stability while using KnowBe4. I have made an observation regarding the login process. For every login attempt, because my organization uses KnowBe4 with a large staff s...

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Product Reports

Kaspersky Security Awareness

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Overview

More than 80% of all cyber-incidents are caused by human error. Enterprises lose millions recovering from staff-related incidents – but traditional training programs usually fail to achieve the desired behavioral changes and motivation. Understanding what lies behind any learning and teaching process helps to build an effective educational program. Our programs not only deliver knowledge, but – more importantly – change habits and form the new behavior patterns that are the real goal of awareness training.

Kaspersky

KnowBe4 provides a comprehensive platform for security awareness and compliance training, empowering organizations to fortify their defenses against cyber threats through AI-driven learning and simulations.

KnowBe4's platform enhances cybersecurity by transforming employees into an effective line of defense against cyber threats. The AI-driven Human Risk Management platform offers personalized training and automated phishing simulations that adapt to individual behaviors. With an award-winning library available in 35 languages, it covers diverse areas like cloud email security, anti-phishing, and compliance. Organizations benefit from continuous intelligence and real-time coaching, fostering a proactive security culture and significantly reducing human risk.

What are the most important features of KnowBe4?

AI-driven phishing simulations and training enhance user behavior against current threats.
Enterprise-level AI orchestration, automation, analytics, and reporting streamline program management.
An intuitive admin console ensures rapid deployment and fast realization of value.
Risk Score enables precise risk identification and targeted risk reduction plans.

What benefits or ROI should be considered in reviews?

Phishing simulations and automated training provide improved cybersecurity understanding.
A user-friendly interface increases training efficiency and security awareness.
Comprehensive analytics track behavior, identify risks, and enhance security strategies.
Interactive and engaging training modules offer real-world scenario tests.

KnowBe4's solutions are widely applied across industries such as finance, healthcare, and retail for enhancing security awareness and compliance. Companies deploy interactive modules and phishing simulations to educate employees about phishing, smishing, and vishing threats, fostering an environment of proactive defense and improved detection skills. This contributes to reduced risk and ensures compliance with industry regulations.

Sample Customers

Insolar, Goods.ru

West Aurora Public School District 129

Kaspersky Security Awareness vs. KnowBe4