Sprinklr and Locobuzz compete in customer experience management. Sprinklr leads in pricing, support, and features, while Locobuzz is favored for ease of deployment.
Features: Sprinklr offers social media management, analytics, and customer engagement features with detailed insights and extensive APIs. Locobuzz focuses on user accessibility and streamlined analytics, emphasizing quick, effective interactions.
Ease of Deployment and Customer Service: Locobuzz is quick to deploy, designed for user-friendly onboarding. Sprinklr, though comprehensive, requires more setup time. Both provide strong customer service, with Locobuzz’s approach noted for its approachability.
Pricing and ROI: Sprinklr involves a higher setup cost, providing strong ROI through its rich features. Locobuzz offers a more cost-effective option, concentrating on essential functions with efficient results.
| Product | Market Share (%) |
|---|---|
| Sprinklr | 8.9% |
| Locobuzz | 2.9% |
| Other | 88.2% |
| Company Size | Count |
|---|---|
| Small Business | 1 |
| Midsize Enterprise | 5 |
| Large Enterprise | 6 |
Locobuzz is an award-winning social media analytics and engagement platform, which can be effectively deployed to listen and respond to the online buzz created by the brand and assess the effectiveness of a given marketing campaign. Locobuzz not only helps in 'Listening' to social media but also 'Engaging' with users on a personalized basis using inbuilt CRM features. Powerful bucketing of data generates insights and provides actionable data.
Sprinklr provides a comprehensive Unified-CXM Platform offering AI analytics, automation, integration with CRMs, and social media management to enhance customer interactions and operational efficiency.
Sprinklr is designed to support data-driven decisions by offering tools for social media management, content scheduling, and automation. It allows businesses to seamlessly manage customer interactions across channels, leveraging custom rule engines and AI analytics. While its customization, reporting, and case management features are appreciated, improvements in integrations and live support are noted. Users find onboarding complex and seek a more streamlined interface and advanced features like enhanced CRM interaction and post-editing capabilities. The platform is particularly useful in managing omnichannel engagement, integrating platforms like Facebook, WhatsApp, LinkedIn, YouTube, and Instagram, and providing extensive analytics and reporting.
What are the key features of Sprinklr?Sprinklr is particularly effective for industries like cryptocurrency, where managing customer interactions via chatbots, live agents, and integrated platforms such as Facebook and WhatsApp is vital. Businesses use it for social listening, analytics, and advertising on platforms like LinkedIn and Instagram, benefiting from modules focused on care, engagement, listening, and advertising.
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