| Product | Market Share (%) |
|---|---|
| Novus Loyalty | 6.8% |
| LoyaltyFactor | 3.3% |
| Other | 89.9% |
Loyalty Factor is an advanced customer loyalty and reward campaign management solution. It helps to run multiple customer loyalty campaigns on a single platform without any complexities.
Loyalty Factor enables businesses to manage gift cards/coupons, implement referral/bonus points allocation, execute loyalty campaigns along with real-time business performance, custom campaign reports on customer loyalty campaign activities.
Novus is an Offers & Loyalty platform, all set to develop the most technically proficient, easy-to-use, and affordable loyalty platform for the modern retailer. Combining the power of technology & expertise, we’re creating a loyalty journey for varied industries wherein we’re a proven name in empowering sales and elevating brand value through a loyalty program structured to customer retention. Novus offers smart campaign management, customer segmentation, marketing automation and so much more to cover every loyalty touchpoint. The platform features 4 main modules including an offers platform, a well-equipped loyalty engine, a rewards & management platform, and an integrated benefit of analytics/business intelligence.
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