Magic xpa Application Platform vs Salesforce Platform comparison

Magic Software and Salesforce are both solutions in the Mobile Development Platforms category. Magic Software is ranked #11 with an average rating of 7.0, while Salesforce is ranked #3 with an average rating of 8.1. Magic Software holds a 3.9% mindshare in MDP, compared to Salesforce’s 6.7% mindshare. Additionally, 100% of Magic Software users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Magic xpa Application Platform

Read 10 Magic xpa Application Platform reviews

2,638 Views
923 Comparison Views

100% willing to recommend

Salesforce Platform

Read 97 Salesforce Platform reviews

11,790 Views
1,533 Comparison Views

89% willing to recommend

Magic xpa Application Platform

Salesforce Platform

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Executive SummaryUpdated on Mar 4, 2025

Magic xpa Application Platform and Salesforce Platform are products competing in the application development and CRM spaces, respectively. Data comparisons indicate that Salesforce Platform has an advantage owing to its feature set versatility and ease of customization, making it a suitable choice for businesses prioritizing these attributes.

Features: Magic xpa offers cross-platform deployment and database flexibility, reducing development cycles and supporting various databases. Its environment allows for swift application creation for enterprise levels. Alternatively, Salesforce Platform provides comprehensive CRM capabilities, customizable dashboards, and seamless integration, thus enhancing business growth and customer relationship strategies.

Room for Improvement: Magic xpa could improve its user experience, expand support for mobile platforms, and streamline its deployment procedures. Salesforce Platform could enhance its pricing structure, simplify initial setup processes, and offer more intuitive customization tools for specific industry needs.

Ease of Deployment and Customer Service: Magic xpa features a flexible deployment model but necessitates more technical expertise for successful setup. Salesforce provides a user-friendly deployment process with extensive customer support, which simplifies onboarding and offers robust ongoing assistance, giving it an edge in customer service efficiency.

Pricing and ROI: Magic xpa generally provides lower setup costs, presenting a cost-effective solution for custom applications and delivering substantial ROI for specific enterprise needs. Conversely, while Salesforce entails higher initial expenses, its advanced capabilities and analytics justify its pricing by delivering significant ROI, especially in CRM-focused enterprises.

To learn more, read our detailed Magic xpa Application Platform vs. Salesforce Platform Report (Updated: June 2026).

Buyer's Guide

Magic xpa Application Platform vs. Salesforce Platform

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Magic xpa Application Platform

Ranking in Mobile Development Platforms

11th

Average Rating

8.4

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

Application Server (11th), Application Infrastructure (14th)

Salesforce Platform

Ranking in Mobile Development Platforms

3rd

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

PaaS Clouds (8th), Rapid Application Development Software (5th), Low-Code Development Platforms (5th), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (13th)

Mindshare comparison

As of August 2026, in the Mobile Development Platforms category, the mindshare of Magic xpa Application Platform is 3.9%, up from 3.8% compared to the previous year. The mindshare of Salesforce Platform is 6.7%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Mobile Development Platforms Mindshare Distribution
Product	Mindshare (%)
Salesforce Platform	6.7%
Magic xpa Application Platform	3.9%
Other	89.4%

Mobile Development Platforms

Featured Reviews

Mylsamy T.

Senior Associate - IT at Himalaya Wellness Company

Enables us to develop more than 90 applications in-house, which are used across our organization

It's a bit difficult to work with purely web-based applications to get the data and display it. There have been a few times when the connection was disconnected between the server and your browser. The connectivity on browser-built applications needs to be improved. The mobile application development could be easier. They could include different external applications, like finger sensors. I'm not sure whether it's in version 3.8 or not.

Read full review

Sharmila-K

Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees

Integration processes improve but scripting requires effort

The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Being able to make changes to existing programs to comply with last minute changes in requirements, and/or being able to fix, test, review, and deploy new code in a manner of hours instead of days, definitely gives us a huge advantage over our competitors and this is only possible thanks to Magic’s speed of programming."

"Magic’s unique approach to development ensures that the programmer stays focused on the objective of the program (i.e. display all customers in California), instead of the repetitive tasks that surround it (i.e. connect to database, open customers table, create the query to retrieve records within the specified criteria, fetch the result of the query, connect it to a data grid, etc.)."

"The solution makes the managing and adapting of the software very easy."

"The Magic xpa Application Platform is very suitable for production since it is easy to update. The program is simple to upgrade and deploy. The solution is convenient in production. You need to adjust the data, then adjust the program which is not difficult."

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers. Customers are amazed at how quickly most new features can be added and bug fixes implemented. I have worked for four employers - including myself - using Magic, and in most instances, bug fixes are addressed and deployed in under six hours."

"Typically an experienced Magic developer can do the work of two to three experienced C#/.NET developers."

"The best feature of Magic is the development time. The time it takes to develop something is incredibly fast if you compare Magic with, for example, Java."

"The ability to use the same development environment for both Windows and Android applications. Magic xpa also supports iOS applications."

More Magic xpa Application Platform pros

"Salesforce is great and without any doubt, I would say one should definitely go for Salesforce as it does a lot of sales and marketing in the CRM that would help you if you work on productivity."

"The most valuable feature of the solution is its overall ability to manage everything, including the sales pipeline and quick creation of sales reports."

"Stability of the platform is important, as are security and flexibility."

"You can put your clients' names in there along with their contacts and the opportunity for sales with them."

"Features they are integrating to the other services."

"We like that everything is in it, as it's a very robust product that can be used for many things, the solution is easy to use, the initial setup is very easy, and it's stable."

"I find Salesforce Platform to be stable."

"The most valuable feature is ease of use."

More Salesforce Platform pros

Cons

"Support is very bad. The main focus is placed on their own customers, big banks and big insurance companies, so those, like us, who are independent software vendors, are ignored."

"It is missing basic charting tools for bar/pie/series charts. It is left to the developer to acquire and deploy charting tools or the customer to purchase a third-party reporting tool to produce charts."

"Magic has a tradition, when it adds new technologies/features to the Magic development tool, to provide either no documentation or documentation that does not provide an organized approach for bringing this new technology/feature to experienced Magic programmers."

"In the next version of the Magic xpa Application Platform, I want tables or small programs where I can directly add expressions. I can do it on SQL, but it would make life much easier if that specification were added to the platform."

"There is room for improvement in Magic's marketing and licensing. I would like to see more integration of web functionality."

"Support is very bad."

"The configuration of the xpa RIA mobile environment is complex and a discouragement to new developers. Also, Magic's documentation can be less than complete at times which leads to frustration for new developers. (I encourage new Magic developers to join the Magic Users Group)."

"When you have several tasks, you open a screen in a task in developing mode, and you don't see the parent screens. Debugging lacks the effects to solve problems. You have to do it first in a kind of studio. Then you have to be sure that you can do it in Magic because there is almost nothing to debug it. It's practically impossible to debug. You have to be sure before you put your snippets."

More Magic xpa Application Platform cons

"Salesforce's constant rebranding and name changes can be confusing for both customers and partners."

"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."

"It does need very specific resources to help deploy it and buy in from the users. It's one of those items it's pretty disruptive and if it's not deployed properly and if it doesn't get utilized efficiently, it won't be effective."

"There needs to be more documentation."

"In terms of features, for our business needs, we have more than enough right now. There is nothing that we are missing or would like to add. They can maybe share some best practices so that when you are starting, you can stick to a good process, and you don't have to think so much about the process that you want or your CEO or CMO wants. The process should not be based on one person in the company. Having some best practices will make it easier to get started. These best practices can be based on what has worked for others. Its basic version is pretty simple, and the customizations are up to the companies, which can make startups like ours lose a lot of time in figuring out what all stakeholders want rather than what would work."

"The interface could be more user-friendly and offer more customization."

"Salesforce is a pretty cumbersome product. It's a product that you need to spend quite a bit of time customizing to your unique business model. Unless you have somebody in house that knows it really well, you're better off spending money with a consultant to get what you need."

"Although the platform is already set up for you, there's a lot of customization that needs to be done, especially for any new component we start using. For whatever solution we wanted, we had to think for ourselves and design it all on our own. And, unfortunately, there were some components that were not really mature in the beginning, like Tableau for example."

More Salesforce Platform cons

Pricing and Cost Advice

"There are different licenses, we have the application and the online application. There are two different licenses for two different program sites for the Magic xpa Application Platform."

"The main problem with the Magic xpa Application Platform is pricing. You have to pay a lot of money for development, and you also have to pay a lot for the deployments and runtime, while in most competitors, you have to pay a lot for one of the two and not both."

"The licensing is too costly."

"The cost for developers is high because you have to pay for licenses as well as runtime."

"The licensing cost varies because nowadays Magic has tailor-made offerings for clients. I think the solution is worth the money."

"It's not cheap. The licenses are not cheap. Not at all. They cost much money. There are other tools with free licenses but Magic asks for a lot of money."

"My clients have to purchase additional licenses in order to use what I built. It's not a fair approach."

"Magic is not the cheapest IDE out there. If you are considering Magic xpa, you should do a cost-benefit analysis to feel comfortable with your decision. The Magic sales staff is very helpful in providing pricing."

"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."

"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."

"Salesforce charges double the rates, or almost three times, compared to its competitors. Our company does incur additional charges for maintenance and support."

"It is quite expensive. Its developers come at a premium cost, which makes it expensive."

"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."

"In general, the price is an area where there is always room for improvement."

"I have heard that it is fairly priced. It offers ROI."

"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."

More Salesforce Platform pricing and cost advice

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Top Industries

By visitors reading reviews

Manufacturing Company

15%

Financial Services Firm

11%

Comms Service Provider

11%

Construction Company

11%

Financial Services Firm

12%

Manufacturing Company

Construction Company

Government

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	2
Large Enterprise	1

By reviewers
Company Size	Count
Small Business	40
Midsize Enterprise	25
Large Enterprise	44

Questions from the Community

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Do you build applications using low-code or pro-code builders on Salesforce Platform?

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Product Reports

Buyer's Guide

Magic xpa Application Platform

July 2026

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Buyer's Guide

Salesforce Platform

July 2026

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Also Known As

uniPaaS

Salesforce1, Force.com, Salesforce App Cloud

Overview

Magic xpa Application Platform is known for its fast development speed and extensive platform support. It efficiently handles database operations and integrates well with systems like Oracle, supporting Windows, Android, and iOS applications.

Magic xpa Application Platform offers rapid development capabilities, robust database connectivity, and versatile platform support. It integrates seamlessly with systems like Oracle, uses in-memory databases efficiently, and offers flexibility in database operations. Updates and deployments are seamless across Windows, Android, and iOS. The platform facilitates web service communication, XML creation, and isolates database logic from application logic, allowing developers to concentrate on program objectives. Despite its outdated interface and expensive licensing, the platform struggles with mobile and web development integration and complex environments.

What are the key features of Magic xpa Application Platform?

Rapid Development: Accelerates application creation.
Robust Connectivity: Integrates with databases like Oracle.
Versatile Support: Compatible with Windows, Android, iOS.
Seamless Deployment: Simplifies update processes.
Web Service Communication: Eases XML and service interactions.

What benefits should users consider when evaluating Magic xpa?

Efficiency: Enhances productivity with fast deployment.
Integration Capabilities: Connects effortlessly with existing systems.
Flexibility: Adapts to multiple operating systems and environments.
Focus: Allows developers to concentrate on main objectives.

In specific industries, Magic xpa Application Platform is utilized for various purposes like IoT support, police and emergency operations management, and ERP development for clients in diverse sectors. Retail billing, document management, HR solutions, healthcare data management, and financial systems leverage its ability to handle complex data exchanges and enable remote access. The platform's expansive application development supports efficient operations in healthcare, retail, and manufacturing.

Magic Software

Salesforce Platform offers a flexible, scalable CRM solution with user-friendly customization, robust mobile access, seamless third-party integration, and real-time data visibility, making it ideal for businesses to manage customer relationships and drive marketing efforts efficiently.

Salesforce Platform delivers comprehensive CRM capabilities with a focus on customization and integration with third-party tools. Users benefit from a robust mobile app, global reach, and the ability to handle diverse business requirements through scalable infrastructure. Automated workflows and dashboards enhance productivity, while detailed reporting and analytics support targeted marketing and data-driven decision-making. Despite the strengths, areas for improvement include search capabilities, data storage affordability, and user interface simplification. Users also seek better automation and AI-based features alongside quicker support services and more intuitive documentation.

What are the notable features of Salesforce Platform?

User-friendly interface: Simplified navigation and access to essential tools streamline usage.
Seamless integration: Connects easily with third-party tools for comprehensive workflow management.
Real-time data access: Facilitates timely decision-making with up-to-date information.
Robust mobile app: Enables remote CRM management with a feature-rich mobile experience.
Customization flexibility: Tailors functionalities to meet specific business demands.

What benefits should users look for in Salesforce Platform reviews?

Increased productivity: Automated processes and dashboards streamline operations.
Enhanced scalability: Adapts to growing business needs without compromising performance.
Efficient customer management: Centralizes interaction tracking for improved relationship nurturing.
Comprehensive insights: Detailed analytics and reporting for informed strategic decisions.

In industries like sales, marketing, and project management, Salesforce Platform is a trusted tool for CRM, lead tracking, and process standardization. Its versatile nature makes it valuable for roles focusing on communication management, opportunity tracking, and sales forecasting, delivering tailored insights for enhanced customer interactions.

Salesforce

Sample Customers

ADD, Cape plc, Adecco, Kuno Kinzoku Industry Co., GE Capital, Dove Tree, CBS Outdoor, Paris-Nord Villepinte Exhibition Center, Allstate Life Insurance Company, Titan Software Systems

ADP

Buyer's Guide

Magic xpa Application Platform vs. Salesforce Platform

June 2026

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