

Salesforce Platform and Oracle Application Express (APEX) compete in the enterprise application development category. Salesforce seems to have the upper hand in flexibility and ecosystem integration.
Features: Salesforce Platform offers scalability, customization, and integration capabilities, making it ideal for rapid deployment and communication with end-users. Key features include a robust ecosystem, ease of use, and automated reports. Oracle APEX excels in fast application development and a low-code environment that simplifies creating web-based applications. It offers strong database integration and security, beneficial within the Oracle ecosystem.
Room for Improvement: Salesforce Platform could reduce its reliance on third-party tools for complex reporting and enhance user-friendliness in customizing workflows. Its pricing is often high and lacks flexibility. APEX faces criticism for limited cross-database integration and rigid workflows. Both platforms could improve their user interface design and feature-based pricing strategies.
Ease of Deployment and Customer Service: Salesforce Platform is favored for its cloud deployment options, offering flexibility across public and hybrid cloud environments. Its support services are well-regarded but can be slow during complex issues. APEX benefits from being intrinsic to Oracle Database environments and has responsive customer service, relying heavily on a knowledgeable community.
Pricing and ROI: Salesforce Platform is considered expensive, justified by its extensive feature set for large enterprises. Users report positive ROI through improved efficiency. APEX is cost-effective with no additional charges when integrated with Oracle Database. The trade-off is the existing Oracle infrastructure requirement, potentially limiting appeal to smaller organizations.
| Product | Market Share (%) |
|---|---|
| Oracle Application Express (APEX) | 6.1% |
| Salesforce Platform | 4.8% |
| Other | 89.1% |


| Company Size | Count |
|---|---|
| Small Business | 29 |
| Midsize Enterprise | 10 |
| Large Enterprise | 28 |
| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 26 |
| Large Enterprise | 39 |
Oracle Application Express (APEX) is a low-code development platform that enables users to build enterprise apps securely and scalably. APEX, which offers world-class features, can be deployed anywhere. As part of the Oracle Database, developers can develop superior apps 20x more quickly by using all of the tools provided in a single, extensible platform.
Oracle APEX, a cloud platform that has been around for over 20 years, eliminates complexities associated with app building while delivering results faster and at a lower cost. The low-code aspect offers developers a visual approach to app development that accelerates the development process. Oracle APEX also provides a lively, global, and growing community of developers that can connect and share resources with each other.
Features of Oracle Application Express (APEX)
App building requires complexities and expert knowledge in vast web technologies. With Oracle APEX, these complexities involved with multi-faceted applications are reduced, and developers are provided with the rich features they need to fix business problems and create solutions. These features include:
Reviews from Real Users
Oracle Application Express is a favorite among developers looking to create web applications quickly and securely for many reasons, which include its ease of use and the ability to quickly create public applications
A senior database developer at a tech services company notes, "This is a good application for quickly creating public applications."
Alvaro L., an intelligence coordinator at Grupo Orbis, writes, "Oracle Application Express is easy to use, people don't have to be developers to use it."
Salesforce Platform is a tool that provides application building with open application programming interfaces (APIs), integration tools, back-end services, starter templates, and developer environments. With a low-code interface, users are able to build applications and benefit from automated processes. The product helps customers to increase work productivity and save on IT costs through efficient, easy-to-understand, methods for creating applications.
Salesforce Platform allows companies to build and operate intelligent applications at scale and share them with employees and customers in real time. The tool secures companies' data while connecting and synchronizing it simultaneously across their Customer 360 accounts. The main components of the product are:
Salesforce Platform Features
Also referred to as a “drag and drop app builder," this solution offers various features for customers to create intelligent applications and build personalized services for clients, partners, and employees within the apps.
Salesforce Platform Benefits
The benefits of using Salesforce Platform include:
Reviews from Real Users
A vice president at a healthcare company values Salesforce Platform because it is flexible and user-friendly with helpful pre-built schemas.
Peter G., a senior technical consultant at a tech services company, rates Salesforce Platform highly because it is intuitive, quite easy to learn, and stores all kinds of relevant sales information.
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