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Oracle Application Express (APEX) vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 18, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Application Express ...
Ranking in Rapid Application Development Software
3rd
Ranking in Low-Code Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
61
Ranking in other categories
Development Platforms (2nd)
Salesforce Platform
Ranking in Rapid Application Development Software
6th
Ranking in Low-Code Development Platforms
6th
Average Rating
8.2
Reviews Sentiment
6.9
Number of Reviews
97
Ranking in other categories
PaaS Clouds (9th), Mobile Development Platforms (3rd), No-Code Development Platforms (2nd), Business Orchestration and Automation Technologies (12th)
 

Mindshare comparison

As of January 2026, in the Rapid Application Development Software category, the mindshare of Oracle Application Express (APEX) is 6.1%, down from 8.3% compared to the previous year. The mindshare of Salesforce Platform is 4.8%, down from 5.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software Market Share Distribution
ProductMarket Share (%)
Oracle Application Express (APEX)6.1%
Salesforce Platform4.8%
Other89.1%
Rapid Application Development Software
 

Featured Reviews

Rodrigo-Mesquita - PeerSpot reviewer
Senior Software developer at QV Systems
Rapid application development empowers big projects in months
The ability to quickly develop applications without needing to code a lot is very valuable. It is very quick to create a page, and one can use AI to speed up software development. It is easy to learn. In my company, we could develop a very big application in a couple of months.
Sharmila-K - PeerSpot reviewer
Cloud Transformations and Infrastructure Delivery Manager at a university with 10,001+ employees
Integration processes improve but scripting requires effort
The updates, pricing part, and upgrades to the products are some of the most valuable features with the Salesforce Platform.With the Salesforce Platform, I have minimal experience of approximately one and a half years. I get minimal exposure, once every three or two months, especially during holidays. The Salesforce Platform is connected to the cloud, which is beneficial. When it is integrated with different tools such as Microsoft BI Analytics, it helps us analyze much better. Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution. That is the only issue I see, but otherwise, I appreciate it.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intuitive with a user-friendly UI."
"Oracle is always adding very important updates"
"Efficient software delivery and a solution that works quickly."
"I like the way that it automatically goes into the spreadsheets and the users can deal with it."
"What I like best about Oracle Application Express (APEX) is that it doesn't require hard coding for reporting and building applications. It's a GUI-based application builder that even end-users with little development and language knowledge can develop applications on Oracle Application Express (APEX). The software is also very user-friendly, which I find valuable."
"A user interface is relatively simple to create."
"The ability to quickly develop applications without needing to code a lot is very valuable."
"The most valuable feature of Oracle APEX is its comprehensive set of features for creating user-friendly and visually appealing applications."
"I like the reports and the dashboards. Since I'm a managing partner, I use the reports and dashboards to understand my team's contact management, opportunity management, and account management activities. We use Pardot for marketing campaigns."
"The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly."
"Salesforce is a phenomenal application. It's very diverse."
"The reporting tools are very solid."
"What we like the most about it is the fact that it helps us track the record of our projects. It keeps everything on one interface, facilitating the operations and planning."
"There are no major performance issues in the solution."
"What I like about the Salesforce Platform, in particular, its enterprise edition is that apart from its many features, you can have a wider view of the customers, a 360-degree view. I also enjoy managing opportunities in the Salesforce Platform a lot because it's easier and gives you a wider view, compared to HubSpot."
"The support is very good."
 

Cons

"The migration process is difficult in Oracle Application Express."
"Better connection and integration with non-Oracle databases is needed."
"There is a bit of a learning curve involved when first using the solution."
"During the upcoming versions, we can modify the current configuration."
"The problem of sending emails arises when Oracle Application Express (APEX) is inside Oracle Cloud Infrastructure since it is a bit complicated or difficult to understand where to take care of the setup part to be able to just send out emails properly."
"The user interface needs to be improved. It should be more user-friendly."
"It can only be deployed on Oracle Database."
"I don't like the URL syntax."
"One area that could use improvement is the approval mechanism in the authenticator, which is unstable."
"I think that Salesforce can improve lead management when it comes to B2C. I would like to have more features specifically related to the B2C segment. The current process where you create a lead that's in the B2C segment and it creates an account makes no sense."
"Salesforce Platform may be on the expensive side. However, getting value for money depends on how it's used."
"It is on the expensive side, unfortunately."
"The biggest challenge we had was the cost and the licensing."
"Currently, the integration itself is tricky as we have to use extensive scripting. It should be more of a plug-in and use solution."
"The initial setup is rather complex."
"Some business functionalities could be improved."
 

Pricing and Cost Advice

"The solution is free."
"The pricing is mid-range so is neither expensive nor cheap."
"It is expensive in comparison to other products."
"It's a free solution with no additional costs."
"We have an Oracle basic product license, and then we can use Oracle APEX for free. We have many licenses for Oracle for approximately 20 processors."
"Oracle Application Express (APEX) comes with Oracle. The Oracle price itself. I do not know the exact cost. Oracle is flexible on its price. If you overspend on your hardware, then I don't think you will overpay. I heard that Oracle is more expensive than other databases, but when you consider Oracle is the best traditional relational database out there. You get what you pay for."
"Apex is not priced separately; instead, it is associated with the Oracle database. A free option for Oracle database and Apex can be downloaded and installed on this complimentary database version. This aligns with our current approach."
"The tool is free with the Oracle Database license."
"The solution is fairly priced."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
"Costly, but it is the top product in SaaS/PaaS. Pricing is more for large to enterprise level companies."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"Salesforce charges double the rates, or almost three times, compared to its competitors. Our company does incur additional charges for maintenance and support."
"Pricing for the Salesforce Platform is too expensive."
"For the number of people that are using Salesforce Platform in my organization, I feel the price is reasonable."
"Salesforce is cheap."
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Top Industries

By visitors reading reviews
Government
12%
Financial Services Firm
10%
Comms Service Provider
9%
Computer Software Company
7%
Financial Services Firm
11%
Government
10%
Manufacturing Company
9%
Computer Software Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business29
Midsize Enterprise10
Large Enterprise28
By reviewers
Company SizeCount
Small Business39
Midsize Enterprise26
Large Enterprise39
 

Questions from the Community

What needs improvement with Oracle Application Express (APEX)?
I have only tried it with an Oracle database, not with other databases. For beginners, understanding the installation process can be challenging because documentation is limited. It is hard to unde...
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

Oracle APEX
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Hepart AG, pharmasol, SATLOG, Collège Bois-de-Boulogne
ADP
Find out what your peers are saying about Oracle Application Express (APEX) vs. Salesforce Platform and other solutions. Updated: December 2025.
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