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Oracle Application Express (APEX) vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Application Express ...
Ranking in Rapid Application Development Software
4th
Ranking in Low-Code Development Platforms
3rd
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
59
Ranking in other categories
Development Platforms (2nd)
Salesforce Platform
Ranking in Rapid Application Development Software
5th
Ranking in Low-Code Development Platforms
4th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
95
Ranking in other categories
PaaS Clouds (7th), Mobile Development Platforms (3rd), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of May 2025, in the Rapid Application Development Software category, the mindshare of Oracle Application Express (APEX) is 8.1%, down from 9.3% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, down from 6.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software
 

Featured Reviews

Rodrigo-Mesquita - PeerSpot reviewer
Rapid application development empowers big projects in months
The ability to quickly develop applications without needing to code a lot is very valuable. It is very quick to create a page, and one can use AI to speed up software development. It is easy to learn. In my company, we could develop a very big application in a couple of months.
Yasser_Anter - PeerSpot reviewer
Has customization and integration capabilities which increase efficiency
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events. The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users. Also, deploying Salesforce took a long time, about four to five months, which is not ideal for any business.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The valuable features are charts, reports, and search engines."
"Stability-wise, I rate the solution a ten out of ten."
"What I like best about Oracle Application Express (APEX) is that it doesn't require hard coding for reporting and building applications. It's a GUI-based application builder that even end-users with little development and language knowledge can develop applications on Oracle Application Express (APEX). The software is also very user-friendly, which I find valuable."
"The product's initial setup phase was straightforward."
"I like the way that it automatically goes into the spreadsheets and the users can deal with it."
"The solution's most valuable aspect is its Graphics Form Design."
"The most valuable feature is the ease of use."
"The solution can efficiently translate from English to another language including Arabic using the XLIFF format."
"Salesforce's strongest feature is reporting especially. It's also a lot more usable than other platforms I've worked with. It has a great user experience, with the ability to filter and access information in real-time."
"A fully integrated solution that provides a seamless experience."
"Scalability to configure and integrate."
"Salesforce is the best one out there."
"The most valuable features are quick customization, solid deployment processes, and excellent reliability."
"The entire solution is very customizable and you are able to add many functionalities."
"It's an easy platform for salespeople to quickly and efficiently be able to track an opportunity."
"A great platform to import, manage and save customer data."
 

Cons

"There is a bit of a learning curve involved when first using the solution."
"It can be modern and more user-friendly."
"The problem of sending emails arises when Oracle Application Express (APEX) is inside Oracle Cloud Infrastructure since it is a bit complicated or difficult to understand where to take care of the setup part to be able to just send out emails properly."
"The solution's layout could be improved for report generation to allow more configuration."
"The solution could provide more AI functionalities or AI assistance."
"The solution does not include a default or custom template like other products."
"The workflow engine should be embedded in the solution."
"Oracle should implement vertical and horizontal data segmentation in APEX's security framework, so Dev teams don't need to do any heavy lifting in the APEX screens. This is a common issue in enterprise apps. It would be nice to seamlessly integrate Git repositories into the development process since the current solution can result in overlapping work or an eventual overwrite. The provided example apps are great, but they could benefit from some added documentation in the "explanation screens"."
"Salesforce needs to be re-platformed, or re-architected, making it lighter."
"They should provide access to data quality tips and tricks to make it better."
"In Salesforce, every customer is unique and it's not possible to bundle them together effectively if they are from the same company or move companies, et cetera."
"Getting reports in Salesforce is sometimes a little bit difficult. You need to do a lot of things to get detailed reports. This feature can be improved. Its price can also be improved. It is currently expensive."
"The reporting needs improvement and the dashboard could have more components added."
"Pricing is the biggest factor. The cost right now is too high and I've had a lot of clients leave."
"Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great."
"Salesforce's constant rebranding and name changes can be confusing for both customers and partners."
 

Pricing and Cost Advice

"The solution is free with your Oracle license or database and that is a good value."
"I rate the product's price as ten on a scale of one to ten, where one is a high price, and ten is a low price."
"The pricing is mid-range so is neither expensive nor cheap."
"The tool is free with the Oracle Database license."
"I would rate it around an eight in terms of price, with one being low and ten being high."
"The solution is free if you are using on Oracle database."
"APEX itslelf is a free product, but you will need to license peripheral components."
"The solution is cheap. It's a free solution. I rate the solution's pricing a six or seven out of ten."
"The licensing is per user per month, which we took out a contract on a long time back. It's really an okay price for what solutions are available and for how many features and what kind of functionality you get."
"It is very expensive. Its licensing is on a monthly basis."
"rice-wise, the solution is reasonable for what we're getting."
"The licensing is on the expensive side, but most clients engage in negotiations to reach a more favorable agreement. For stand-alone or medium-sized clients, it can be relatively costly."
"The price of Salesforce Platform is very expensive. There are other solutions that are similar that cost a quarter of what Salesforce Platform does, such as HubSpot."
"I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it."
"It is a fair price for what it's offering, in comparison with other solutions that are available on the market."
"For the number of people that are using Salesforce Platform in my organization, I feel the price is reasonable."
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Top Industries

By visitors reading reviews
Educational Organization
27%
Government
10%
Financial Services Firm
8%
Computer Software Company
8%
Computer Software Company
14%
Financial Services Firm
13%
Government
11%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Oracle Application Express (APEX)?
Oracle APEX is part of our on-premises solution included in our agreement with Oracle E Business Suite, though I don't know the cost specifics. Power BI is licensed by the user.
What needs improvement with Oracle Application Express (APEX)?
Using AI to analyze data without needing much code would be better. Also, although the interface is easy to change, it could have more features.
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

Oracle APEX
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Hepart AG, pharmasol, SATLOG, Collège Bois-de-Boulogne
ADP
Find out what your peers are saying about Oracle Application Express (APEX) vs. Salesforce Platform and other solutions. Updated: April 2025.
851,491 professionals have used our research since 2012.