

Salesforce Platform and Oracle Application Express (APEX) compete in the enterprise application development category. Salesforce seems to have the upper hand in flexibility and ecosystem integration.
Features: Salesforce Platform offers scalability, customization, and integration capabilities, making it ideal for rapid deployment and communication with end-users. Key features include a robust ecosystem, ease of use, and automated reports. Oracle APEX excels in fast application development and a low-code environment that simplifies creating web-based applications. It offers strong database integration and security, beneficial within the Oracle ecosystem.
Room for Improvement: Salesforce Platform could reduce its reliance on third-party tools for complex reporting and enhance user-friendliness in customizing workflows. Its pricing is often high and lacks flexibility. APEX faces criticism for limited cross-database integration and rigid workflows. Both platforms could improve their user interface design and feature-based pricing strategies.
Ease of Deployment and Customer Service: Salesforce Platform is favored for its cloud deployment options, offering flexibility across public and hybrid cloud environments. Its support services are well-regarded but can be slow during complex issues. APEX benefits from being intrinsic to Oracle Database environments and has responsive customer service, relying heavily on a knowledgeable community.
Pricing and ROI: Salesforce Platform is considered expensive, justified by its extensive feature set for large enterprises. Users report positive ROI through improved efficiency. APEX is cost-effective with no additional charges when integrated with Oracle Database. The trade-off is the existing Oracle infrastructure requirement, potentially limiting appeal to smaller organizations.
A project that might take several months in another language can be completed in just two months using Oracle Application Express (APEX).
Salesforce saved about 40% to 50% of my time by allowing me to manage and maintain client data and account progress.
In terms of productivity, my ROI is definitely at an eight or nine out of a scale of one to ten.
There are lots of people readily available to help with any doubts or questions.
Whenever I encounter an issue and raise an SR to Oracle, I receive a fast response from their side.
There are many forums where I can gather answers and a very well-prepared documentation that Oracle provides.
Oracle Application Express (APEX) exhibits excellent scalability as it can handle growing workloads and user numbers very well.
Salesforce's scalability was not a problem.
Salesforce Platform is absolutely scalable for us.
We are using it globally in thirty countries.
Oracle Application Express (APEX) is stable in my experience.
On occasion, we had to log in and out frequently, open tickets with our IT team for account reconfiguration, or request permissions to access the system.
We have never had any problems with it.
It is definitely very stable.
If I want to create an application for mobile or offline use, Oracle Application Express (APEX) might not be the first choice since it requires a constant connection to the database.
The user interface needs to be improved.
Using AI to analyze data without needing much code would be better.
Salesforce could improve by adding more capabilities to the dashboard, such as additional fields for more filters and more control over what I would like to see.
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events.
Using AI extensively to make the platform easier to use would also be beneficial.
Salesforce Platform may be on the expensive side.
It is on the expensive side, unfortunately.
Oracle Application Express (APEX) has positively impacted my organization by being very fast compared to other languages and products.
Oracle APEX is very easy to use and comes with a lot of ready-made components that speed up the process of creating reports and dashboards.
The ability to quickly develop applications without needing to code a lot is very valuable.
This integration allows us to manage customers from all aspects in one place, providing a clear view.
The biggest benefit is seamless usage in terms of an easy-to-use interface and GUI that makes it easy to interact with the entire platform and generate reports effortlessly.
Salesforce offers control over the opportunities to see where we are and gives me high-level dashboards on each opportunity stage.
| Product | Mindshare (%) |
|---|---|
| Oracle Application Express (APEX) | 5.9% |
| Salesforce Platform | 4.3% |
| Other | 89.8% |


| Company Size | Count |
|---|---|
| Small Business | 30 |
| Midsize Enterprise | 10 |
| Large Enterprise | 28 |
| Company Size | Count |
|---|---|
| Small Business | 39 |
| Midsize Enterprise | 26 |
| Large Enterprise | 39 |
Oracle Application Express (APEX) is a low-code development platform that enables users to build enterprise apps securely and scalably. APEX, which offers world-class features, can be deployed anywhere. As part of the Oracle Database, developers can develop superior apps 20x more quickly by using all of the tools provided in a single, extensible platform.
Oracle APEX, a cloud platform that has been around for over 20 years, eliminates complexities associated with app building while delivering results faster and at a lower cost. The low-code aspect offers developers a visual approach to app development that accelerates the development process. Oracle APEX also provides a lively, global, and growing community of developers that can connect and share resources with each other.
Features of Oracle Application Express (APEX)
App building requires complexities and expert knowledge in vast web technologies. With Oracle APEX, these complexities involved with multi-faceted applications are reduced, and developers are provided with the rich features they need to fix business problems and create solutions. These features include:
Reviews from Real Users
Oracle Application Express is a favorite among developers looking to create web applications quickly and securely for many reasons, which include its ease of use and the ability to quickly create public applications
A senior database developer at a tech services company notes, "This is a good application for quickly creating public applications."
Alvaro L., an intelligence coordinator at Grupo Orbis, writes, "Oracle Application Express is easy to use, people don't have to be developers to use it."
Salesforce Platform is a tool that provides application building with open application programming interfaces (APIs), integration tools, back-end services, starter templates, and developer environments. With a low-code interface, users are able to build applications and benefit from automated processes. The product helps customers to increase work productivity and save on IT costs through efficient, easy-to-understand, methods for creating applications.
Salesforce Platform allows companies to build and operate intelligent applications at scale and share them with employees and customers in real time. The tool secures companies' data while connecting and synchronizing it simultaneously across their Customer 360 accounts. The main components of the product are:
Salesforce Platform Features
Also referred to as a “drag and drop app builder," this solution offers various features for customers to create intelligent applications and build personalized services for clients, partners, and employees within the apps.
Salesforce Platform Benefits
The benefits of using Salesforce Platform include:
Reviews from Real Users
A vice president at a healthcare company values Salesforce Platform because it is flexible and user-friendly with helpful pre-built schemas.
Peter G., a senior technical consultant at a tech services company, rates Salesforce Platform highly because it is intuitive, quite easy to learn, and stores all kinds of relevant sales information.
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