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Oracle Application Express (APEX) vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 30, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Application Express ...
Ranking in Rapid Application Development Software
3rd
Ranking in Low-Code Development Platforms
2nd
Average Rating
8.2
Reviews Sentiment
7.1
Number of Reviews
59
Ranking in other categories
Development Platforms (2nd)
Salesforce Platform
Ranking in Rapid Application Development Software
5th
Ranking in Low-Code Development Platforms
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
95
Ranking in other categories
PaaS Clouds (8th), Mobile Development Platforms (2nd), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of July 2025, in the Rapid Application Development Software category, the mindshare of Oracle Application Express (APEX) is 7.6%, down from 9.3% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, down from 6.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software
 

Featured Reviews

Rodrigo-Mesquita - PeerSpot reviewer
Rapid application development empowers big projects in months
The ability to quickly develop applications without needing to code a lot is very valuable. It is very quick to create a page, and one can use AI to speed up software development. It is easy to learn. In my company, we could develop a very big application in a couple of months.
Yasser_Anter - PeerSpot reviewer
Has customization and integration capabilities which increase efficiency
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events. The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users. Also, deploying Salesforce took a long time, about four to five months, which is not ideal for any business.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Intuitive with a user-friendly UI."
"It has a well-designed architecture and is a simple 3rd party application."
"It's low code, or even no code. It's very flexible, allowing you to achieve what you want. You can customize applications with very little code, which is the best part."
"The most valuable features of Oracle Application Express (APEX) are the ease and speed of development. Instead of engaging a large team of middleware, front-end, and database engineers, we can have professional look at the front end and have the user interface up and running in a matter of days. However, if you want to go far and implement very custom features, it doesn't require a lot of knowledge of front-end development, such as HTML, JavaScript, or other aspects."
"The product is fast."
"One standout feature of Oracle APEX is its seamless integration with backend procedures, allowing for quick updates without changing the front-end interface."
"A user interface is relatively simple to create."
"Oracle APEX allows our company to complete webpage projects easily in a fast turnaround time."
"The product is pretty responsive."
"The solution's stability is fine. There are no issues with Salesforce's stability."
"The lead conversion process in Salesforce Sales Cloud is extremely valuable."
"There is very good documentation available and Salesforce offers good communication with its clients. It's very user-friendly and has a system that is easy to learn."
"The most valuable aspect of the solution is the unit coordination between sales and marketing when it comes to lead management."
"The stability has been great."
"It is a platform that allows you to get applications quickly to the end user in a secure way."
"I like it because of the fact that it lets me know what I'm working on and what I've recently worked on. It also helps me and allows me to do tracking. If I want to go out and find out how many times I've touched customers, I can find that information out. It tracks such information, and we use it. If we send any type of promotions out, it tracks who gets those promotions and how they've responded to those promotions."
 

Cons

"Connecting with Oracle and the relation with Oracle at the database as a procedure needs improvement."
"It can be modern and more user-friendly."
"The solution does not support the Linux platform."
"Source control could be stronger in Oracle Application Express (APEX). It needs some work."
"There is not a lot of Wiki help or in Google, but there is some."
"The problem of sending emails arises when Oracle Application Express (APEX) is inside Oracle Cloud Infrastructure since it is a bit complicated or difficult to understand where to take care of the setup part to be able to just send out emails properly."
"It has a bit of a strict framework, you have to make all the time adjustments in their JavaScript. Another downside is that it's only available for Oracle databases."
"I would like to see easier integration into active directory authentication. Also, maybe integration of JavaScript frameworks would resolve some issues."
"Salesforce needs to be re-platformed, or re-architected, making it lighter."
"I would like Salesforce to recommend related opportunities within the organization that have been taken to closure, so we can fast track new opportunities based on past experiences."
"In terms of features, for our business needs, we have more than enough right now. There is nothing that we are missing or would like to add. They can maybe share some best practices so that when you are starting, you can stick to a good process, and you don't have to think so much about the process that you want or your CEO or CMO wants. The process should not be based on one person in the company. Having some best practices will make it easier to get started. These best practices can be based on what has worked for others. Its basic version is pretty simple, and the customizations are up to the companies, which can make startups like ours lose a lot of time in figuring out what all stakeholders want rather than what would work."
"An expensive solution requiring a lot of configuration."
"I have found it takes an exceedingly long time to put opportunities or clients in the system. If I have an opportunity that I need to put in the system it could take approximately 10 minutes. This is a lot of time when you have multiple opportunities to put in. There are other tasks to do that are required by supervisors, such as forecasts. What I have done to save time is I did not input as much detail as I could have because I knew it was going to take me an hour to get five leads in."
"I think that Salesforce can improve lead management when it comes to B2C. I would like to have more features specifically related to the B2C segment. The current process where you create a lead that's in the B2C segment and it creates an account makes no sense."
"Instead of creating our own template, if we had some nice templates that we could pick up - if there were some Microsoft Word templates or Microsoft Excel templates in a repository in Salesforce, that would be great."
"Better flexibility in editing emails created from templates would be great, and being able to add hyperlinks in emails for scheduling meetings would allow us to automate more."
 

Pricing and Cost Advice

"We have a full Oracle E-Business Suite license, and we use that license to develop applications. There's no license required for developing Oracle applications."
"I rate the product's price as ten on a scale of one to ten, where one is a high price, and ten is a low price."
"If you have a license to Oracle database, you can access APEX."
"It is expensive in comparison to other products."
"The solution is free with your Oracle license or database and that is a good value."
"There is a trial version available that can be used free of charge."
"Pricing is expensive, overall on an enterprise system but we consider that it gives corresponding value in the product."
"The solution is free."
"Costly, but it is the top product in SaaS/PaaS. Pricing is more for large to enterprise level companies."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
"I don't know anything about its cost, but I'm sure it has got a nice little price tag that goes along with it."
"The price varies depending on the cloud."
"rice-wise, the solution is reasonable for what we're getting."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"It is very expensive. Its licensing is on a monthly basis."
"Pricing and license differ and depend on how much license you are purchasing from them."
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Top Industries

By visitors reading reviews
Government
11%
Financial Services Firm
10%
Educational Organization
10%
Computer Software Company
9%
Financial Services Firm
13%
Computer Software Company
13%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Oracle Application Express (APEX)?
Oracle APEX is part of our on-premises solution included in our agreement with Oracle E Business Suite, though I don't know the cost specifics. Power BI is licensed by the user.
What needs improvement with Oracle Application Express (APEX)?
Using AI to analyze data without needing much code would be better. Also, although the interface is easy to change, it could have more features.
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

Oracle APEX
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Hepart AG, pharmasol, SATLOG, Collège Bois-de-Boulogne
ADP
Find out what your peers are saying about Oracle Application Express (APEX) vs. Salesforce Platform and other solutions. Updated: June 2025.
860,168 professionals have used our research since 2012.