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Oracle Application Express (APEX) vs Salesforce Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 6, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Oracle Application Express ...
Ranking in Rapid Application Development Software
3rd
Ranking in Low-Code Development Platforms
2nd
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
Development Platforms (2nd)
Salesforce Platform
Ranking in Rapid Application Development Software
5th
Ranking in Low-Code Development Platforms
6th
Average Rating
8.2
Reviews Sentiment
7.0
Number of Reviews
95
Ranking in other categories
PaaS Clouds (8th), Mobile Development Platforms (2nd), No-Code Development Platforms (2nd)
 

Mindshare comparison

As of August 2025, in the Rapid Application Development Software category, the mindshare of Oracle Application Express (APEX) is 7.6%, down from 9.3% compared to the previous year. The mindshare of Salesforce Platform is 5.9%, up from 6.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Rapid Application Development Software
 

Featured Reviews

Rodrigo-Mesquita - PeerSpot reviewer
Rapid application development empowers big projects in months
The ability to quickly develop applications without needing to code a lot is very valuable. It is very quick to create a page, and one can use AI to speed up software development. It is easy to learn. In my company, we could develop a very big application in a couple of months.
Yasser_Anter - PeerSpot reviewer
Has customization and integration capabilities which increase efficiency
Salesforce could improve by offering AI features or functionalities to help business decision-makers analyze business history, suggest forward strategies, and participate in events. The previous version had a complicated interface where multiple pages and data entries were required, which was not pleasant for sales teams or business users. Also, deploying Salesforce took a long time, about four to five months, which is not ideal for any business.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Oracle APEX allows our company to complete webpage projects easily in a fast turnaround time."
"The solution can efficiently translate from English to another language including Arabic using the XLIFF format."
"In our experience with Apex, we find that minimizing reliance on HTML and JavaScript is preferable, especially considering our background as seasoned programmers adept in PL/SQL. Incorporating HTML and JavaScript can pose challenges due to potential compatibility issues when updates are made to JavaScript. We also make use of JAPER report integration for generating reports, a practice integral to our reporting procedures."
"I particularly enjoy the web builder capabilities, especially the Page Designer. It offers so many elements or components to choose from, which is a major plus for me."
"I like how we can actively develop and customize APEX because it's on the same database."
"The virtual patching feature is valuable."
"It's stable and reliable for the most part."
"One standout feature of Oracle APEX is its seamless integration with backend procedures, allowing for quick updates without changing the front-end interface."
"What we like the most about it is the fact that it helps us track the record of our projects. It keeps everything on one interface, facilitating the operations and planning."
"Salesforce is cloud-based, so there's no installation involved. You simply log in using the provided organization login. There's no need for installation."
"Salesforce's strongest feature is reporting especially. It's also a lot more usable than other platforms I've worked with. It has a great user experience, with the ability to filter and access information in real-time."
"A very flexible solution."
"The tool's most valuable feature is the CRM. Salesforce Platform comes with out-of-the-box capabilities."
"I'm not sure what the most valuable aspect of the solution is, but I can say that their finance and auditing systems are quite impressive. You can audit in different invoices right to procurement. It's all quite seamless."
"Scalability to configure and integrate."
"It works beautifully. I haven't had any errors."
 

Cons

"It can be modern and more user-friendly."
"The migration process is difficult in Oracle Application Express."
"The user interface needs to be improved."
"Reporting needs to be accessed via third party tools."
"I've experienced some difficulties when using Oracle Application Express (APEX), particularly when I'm designing forms. For example, when I design a form, I add buttons and controls, but I'm unable to visualize how it'll look unless I run it. You want to design and do things your way, but if you don't have much experience, then you'll find that designing in Oracle Application Express (APEX) is a little complicated. This won't be a problem with anyone more experienced, though. If I wanted to create my design, for example, a different table format or some background images, it becomes a problem, and this is an area for improvement in Oracle Application Express (APEX). Designing should be easier, even for less experienced users. An additional feature I'd like to see in Oracle Application Express (APEX) is more plugins, particularly a repository that contains a lot of plugins, so you can go to that repository and download whichever you like and use it or add it to your project. Right now, I create my plugins, so it would be helpful if Oracle Application Express (APEX) has a repository of plugins people can use, download from anywhere in the world, and integrate into projects."
"Apex has effectively incorporated new market trends into its features. The platform's user-friendly nature is notable, guiding developers through the development process. While advanced customization of the user interface with HTML and CSS is possible, the out-of-the-box options often suffice, providing 80-90% of the required functionality. The IDE is commendable, yet an enhancement in the Page Designer to allow a real-time preview of layout changes would be beneficial. Currently, running the page is necessary to visualize layout adjustments, but an immediate preview during the design phase would be a valuable improvement."
"The product's stability has certain shortcomings, making it an area where improvements are required."
"The solution does not support the Linux platform."
"The marketing automation needs improvement."
"Better flexibility in editing emails created from templates would be great, and being able to add hyperlinks in emails for scheduling meetings would allow us to automate more."
"Technical support could be a bit faster."
"Although the platform is already set up for you, there's a lot of customization that needs to be done, especially for any new component we start using. For whatever solution we wanted, we had to think for ourselves and design it all on our own. And, unfortunately, there were some components that were not really mature in the beginning, like Tableau for example."
"Salesforce Platform is a bit expensive compared to other CRM products, which is a drawback."
"The interface could be more user-friendly and offer more customization."
"Areas of improvement can be around Engagement of Customers feature and approvals of transactional records."
"Integration needs improvement."
 

Pricing and Cost Advice

"The product is completely free of cost."
"The pricing is mid-range so is neither expensive nor cheap."
"The solution is moderately priced, where it is neither cheap nor expensive."
"If you have a license to Oracle database, you can access APEX."
"I believe APEX comes bundled with the database, including autonomous database and other related database products, so the pricing is quite reasonable."
"When you have a licensed database in an Oracle environment, APEX is free."
"To my understanding, my organization is using the free version of Oracle Application Express (APEX), but I'm unsure because I haven't checked the pricing or licensing cost for it."
"I would rate it around an eight in terms of price, with one being low and ten being high."
"For the number of people that are using Salesforce Platform in my organization, I feel the price is reasonable."
"Pricing and license differ and depend on how much license you are purchasing from them."
"The cost is reasonable for the corporations I work for. I would say an average would be around $100 per month per user."
"It is quite expensive. Its developers come at a premium cost, which makes it expensive."
"I rate this solution a six out of ten for pricing. Though the solution is on the pricier side, it still offers good value for money."
"Salesforce does a user capacity analysis on a regular basis. For example, if you're not using certain areas, you may lose access. If you don't go in and quote and edit quotes, all of a sudden you may lose your rights to quote."
"Salesforce is cheap."
"I have heard that it is fairly priced. It offers ROI."
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Top Industries

By visitors reading reviews
Government
12%
Financial Services Firm
10%
Computer Software Company
9%
Comms Service Provider
7%
Financial Services Firm
11%
Computer Software Company
11%
Government
10%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Oracle Application Express (APEX)?
I consider Oracle Application Express (APEX) to be good value for the money because it has infinite quality for money since it's included in any Oracle database license. It's free once you have the...
What needs improvement with Oracle Application Express (APEX)?
One of the things that could be done to improve Oracle Application Express (APEX) is if Oracle decided to open it up to other databases. It needs to be an enterprise database; therefore, it needs t...
How would you choose between Microsoft PowerApps and Salesforce Platform?
I think it depends on your use case. If your organization uses Microsoft Enterprise products, PowerApps will work better in your environment. Similarly, if you have a Salesforce integration in pla...
How does Salesforce Platform compare with Azure?
Microsoft’s Windows Azure platform is not easy or intuitive to deploy. The difficulty will be impacted by the type of application that you are trying to use the platform to build. Organizations tha...
Do you build applications using low-code or pro-code builders on Salesforce Platform?
At my organization, we have only used Salesforce Platform's low-code builder. The reason for this is not because we do not like the pro-code option, but because we do not see the need of using it, ...
 

Also Known As

Oracle APEX
Salesforce1, Force.com, Salesforce App Cloud
 

Overview

 

Sample Customers

Hepart AG, pharmasol, SATLOG, Collège Bois-de-Boulogne
ADP
Find out what your peers are saying about Oracle Application Express (APEX) vs. Salesforce Platform and other solutions. Updated: July 2025.
865,164 professionals have used our research since 2012.