Microsoft Power Automate vs Robocorp comparison

Microsoft and Sema4.ai are both solutions in the Robotic Process Automation (RPA) category. Microsoft is ranked #3 with an average rating of 7.8, while Sema4.ai is ranked #13 with an average rating of 9.0. Microsoft holds a 18.3% mindshare in RPA, compared to Sema4.ai’s 1.6% mindshare. Additionally, 87% of Microsoft users are willing to recommend the solution, compared to 84% of Sema4.ai users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

Microsoft Power Automate and Robocorp are leading competitors in the automation software market. Based on feature breadth and integration, Microsoft Power Automate appears to offer an advantage due to its richer ecosystem within Microsoft tools.

Features: Microsoft Power Automate is known for its extensive template library, facilitating seamless integration within the Microsoft ecosystem. It provides low-code automation options great for non-technical users and supports connectors to integrate with various Microsoft applications. Robocorp leverages Python for development, delivering highly-customizable and scalable automation solutions. It caters effectively to organizations needing advanced Python-based solutions, enhancing flexibility in automation processes.

Room for Improvement: Microsoft Power Automate lacks improved AI capabilities and OCR functionality, with challenges in non-Microsoft integrations. Users find licensing complex and premium features trial periods missing. Robocorp requires advancements in its UI design and easier deployment options. It would benefit from enhanced library support and a streamlined debugging process for improved usability.

Ease of Deployment and Customer Service: Microsoft Power Automate deploys across various environments with mixed feedback on technical support. It enjoys community support but slow technical assistance responses. Robocorp's setup is straightforward, focusing on public cloud deployment but shows limitations in swift support response and comprehensive solutions.

Pricing and ROI: Microsoft Power Automate is budget-friendly for Office 365 users but complex in licensing and premium costs, providing considerable ROI by reducing manual labor. Robocorp is affordable, with a transparent pay-as-you-go model favorably viewed, especially for organizations seeking scalable pricing without upfront fees.

To learn more, read our detailed Microsoft Power Automate vs. Robocorp Report (Updated: July 2025).

Buyer's Guide

Microsoft Power Automate vs. Robocorp

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of August 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.9%, up from 1.0% compared to the previous year. The mindshare of Microsoft Power Automate is 18.3%, down from 21.6% compared to the previous year. The mindshare of Robocorp is 1.6%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Sumedin Bilalic

Lead RPA developer at a tech vendor with 1,001-5,000 employees

Has a straightforward initial setup process and good technical support services

Adapting to Robocorp is initially challenging, especially compared to drag-and-drop automation tools like Automation Anywhere and UiPath. Writing actual code in Visual Studio Code gives freedom but also requires a learning curve. If you don't have experience with programming languages like Python, it would take six to twelve months to learn. However, once proficient, it enables faster development cycles and the ability to achieve more than traditional tools allow.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"A great feature that you seldom see in these kind of systems is the ability to use a database as trigger to launch a task. This is something I asked for a few years ago and that was added."

"The ability to connect to websites and pull data is the solution's most valuable feature."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"I find the ease of use from a programming perspective very valuable."

"The most valuable features of Fortra's Automate include its FTP functionality and file manipulation capabilities."

"We are still in the process of rolling it to production and tweaking it (our AD groups are a mess), but the improvements are priceless. Having users ID's created the same way every time without human error is the best part. We don't need to worry about why groups were not added, user rights not set to folders or missing a private folder being created, typos or just even knowing when things are done and logged."

"I actually quite liked the no-coding functionality."

"Fortra's Automate performs the job effectively and has the capability to alert us of any issues."

More Automate pros

"The solution is comparatively quick to deploy for making smaller automation processes."

"Microsoft Power Automate is very easy to use."

"You can automate almost everything in your organization by simply dragging and dropping and selecting a few options, whether it's an Excel spreadsheet or other on-premise data."

"We have a good overview of our processes now thanks to Power Automate."

"WinAutomation is very handy to use, and it has the power to interact with multiple systems, such as SAP, Oracle, or .NET systems."

"I like the scalability option and the simplicity, the way we can really use the interface to easily scale up."

"The product is very stable."

"There is an exhaustive amount of templates that users have access to."

More Microsoft Power Automate pros

"It's easy to deploy bots via the API helper in Control Room. Robocorp's debugging features are also robust. It shows you a lot of data."

"As a developer, I found it easy to integrate third-party applications with Robocorp. I have previous experience with Selenium, and I found the Robocorp framework to be accessible because it uses Python and Selenium keywords."

"I like the fact that it's very fast. The processing speed is good, and that's what matters to me. I also like that we don't have to bother with the infrastructure setup. We don't have to care about the status of the data set, as I believe the local group will provide it. We don't care about the licensing model. We only have to care about how long we are using it."

"Robocorp is based on Python, so you can use Python scripts and create libraries for your use cases. Building libraries and custom scripts for a particular client and general use cases is easy. We can reuse those scripts for other clients, so we start seeing benefits quickly."

"It offers high scalability and enables automation in ways that haven't been possible before."

"The price is good."

"The ability to create separate organizations on this platform makes it easier to bill each of the clients separately."

"It supports Python runtime because of that, runtime also improves."

More Robocorp pros

Cons

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"Some companies have asked for voice integration. This is likely part of the roadmap."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"There is room for improvement regarding cloud functionality; there are a few missing features, and the logging could be better, especially air logging. We can go into logging events and create our own task, but it would be nice if this were more detailed."

"The OCR for Hebrew text needs to be improved."

"The technical support could be better. We suffer from language barriers, as we are in Argentina."

"I find that most important features are strong, however, there is a lack of good development for artificial intelligence, such as machine learning."

More Automate cons

"There is a limitation in setting up loops, where it does not support multiple conditions."

"The integration of our system into Power Automate was a bit tricky. We had to put a data lake in place before automating anything because we were not very structured in terms of data. Our major issue was cleaning up the data."

"There should be more transparency when it comes to which features accompany the pricing, as there appear to be hidden features of which I am not aware."

"All the services on the Microsoft platform are great. If we want to try something like with SharePoint or Azure or the 365 CRM, then we can't with the everyday community edition of the Microsoft Power Automate. It would be a good thing if there was some sort of trial period. Let's say you have 14 days. That way, can log into the loading screen with Power Automate, and get to utilize services like SharePoint, OneDrive, 365 CRM or etc. to see if they like them. It would be a good way for Microsoft to cross-sell or up-sell."

"We expect Microsoft Power Automate to work like any other RPA software, but at present, it is fairly lax, especially in the RPA space. We have a very limited set of use cases today for Microsoft Power Automate. Microsoft should make it a full-featured RPA product like other solutions that we use, such as Automation Anywhere, Blue Prism, and UiPath. This is predominantly the area that they need to improve on. Microsoft Power Automate is quite complex to use as well, especially if you want to do advanced workflows or advanced automation. The regular simple workflows are quite easy and straightforward, but the moment you want to do something complex, it is almost impossible for one of our employees to work on it."

"The licensing model could be improved to make it easier to understand and follow, as it is difficult to determine if the embedded license provides all functionalities or if additional licenses are needed."

"Automatic selectors that allow me to select parts of a website could be more adaptable."

"The initial setup is complex and has room for improvement."

More Microsoft Power Automate cons

"The solution could be more stable."

"It would be better if it were more user-friendly for non-technical users. It would be better if they had some drag-and-drop features to create logic."

"The platform's documentation could be better."

"We would also like an integrated PDF reader and better integration with custom solutions. The built-in Excel customization is limited, but we can still accomplish what we want using Python. We must rely on Python to customize processes in Robocorp. I don't know about the latest IDE from Robocorp, but the old one doesn't have a lot of activities."

"I preferred the user interface in the older versions. When troubleshooting, it's sometimes hard to find details about where things went wrong. You need to search a little harder. It takes more clicks to get to where you want to go. It can be somewhat confusing. When you run a process that fails, it takes you somewhere you may not expect."

"The standard libraries in Robocorp should be more advanced."

"We use the latest version of the process studio and it takes up a lot of CPU storage. In our case, this has been up to 14 GB of storage."

"The deployment process is complex and not straightforward, especially for legacy modernization."

More Robocorp cons

Pricing and Cost Advice

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"I like the way this solution is priced because you can buy a license, or you can buy the software outright."

"From a distributor's perspective, one of the biggest selling points of Automate is its price point."

More Automate pricing and cost advice

"Currently, we are using the free license for testing. After everything is done, we'll buy the license."

"At the moment, from our experience with the two, Power Automate is a lot more expensive solution than Automation Anywhere, but it is also a far more reliable solution. With the price increases and with the current pandemic situation going on worldwide, a lot of the prices have fluctuated, but the packages and the all-encompassing features you get with the Microsoft package far outweigh the benefits from the Automation Anywhere side. Each package on the Automation Anywhere side is cheaper, but we need to continuously purchase subsequent packages to continue with our automation to the extent that we require. So, the Power Automate solution is a bit more pricey, but it does offer us a far better range of capabilities."

"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing two to three out of ten."

"Microsoft is providing an automatic license with a cost of $20 million per month, which is reasonable."

"This solution is reasonably priced and offers a free trial period."

"It is free with Office 365 subscription."

"It comes with the Microsoft suite. I'd rate it an eight out of ten in terms of pricing."

"This is a cost-effective RPA solution."

More Microsoft Power Automate pricing and cost advice

"The product has good pricing."

"The solution is a very affordable price."

"In terms of licenses, there is a return on investment in that area."

"It's a cost-effective solution."

"Robocorp is much better in terms of pricing compared to UiPath."

"The pricing is fine."

"You don't have to pay for the license. You have to pay for the time you use it."

"The price is cheaper than other competitors. I would rate the cost as one out of five."

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Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

10%

Manufacturing Company

Performing Arts

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Financial Services Firm

14%

Computer Software Company

14%

Manufacturing Company

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

See all answers

RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

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What do you like most about Robocorp?

The product has a valuable business process automation feature.

See all answers

What is your experience regarding pricing and costs for Robocorp?

The product has good pricing. They offer an efficient pay-as-you-go pricing model. There are different models for ent...

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What needs improvement with Robocorp?

The platform's documentation could be better.

See all answers

Comparisons

UiPath Platform vs Automate

Compared 28% of the time

Redwood Software - Finance Automation Edition vs Automate

Compared 9% of the time

Blue Prism vs Automate

Compared 8% of the time

Automation Anywhere vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

UiPath Platform vs Robocorp

Compared 55% of the time

BotCity vs Robocorp

Compared 12% of the time

Blue Prism Cloud vs Robocorp

Compared 8% of the time

Automation Anywhere vs Robocorp

Compared 7% of the time

Blue Prism vs Robocorp

Compared 4% of the time

More Robocorp Competitors

Product Reports

Buyer's Guide

Automate

August 2025

Download Automate product report

Buyer's Guide

Microsoft Power Automate

August 2025

Download Microsoft Power Automate product report

Buyer's Guide

Robocorp

August 2025

Download Robocorp product report

Also Known As

HelpSystems Automate, Automate

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Most robotic process automation initiatives fail to get off the ground because the current drag-and-drop offerings are expensive and frustrating for developers. Robocorp is a Python-based open source stack for automating applications and processes. Automate any task you can imagine with hundreds of keywords and libraries with performance, scalability, and security built-in. Our cloud robots can run on any platform from any machine, and scale horizontally to ensure mission-critical processes complete as efficiently as possible. Getting started is free, and our resource-based pricing ensures your costs are always straightforward - no matter how much your implementation grows.

Sema4.ai

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Information Not Available

Buyer's Guide

Microsoft Power Automate vs. Robocorp

July 2025

Free Report: Microsoft Power Automate vs. Robocorp

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