Microsoft Power Automate vs Robocorp comparison

Microsoft and Sema4.ai are both solutions in the Robotic Process Automation (RPA) category. Microsoft is ranked #3 with an average rating of 7.8, while Sema4.ai is ranked #14 with an average rating of 8.3. Microsoft holds a 18.9% mindshare in RPA, compared to Sema4.ai’s 1.8% mindshare. Additionally, 87% of Microsoft users are willing to recommend the solution, compared to 84% of Sema4.ai users who would recommend it.

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Executive SummaryUpdated on Dec 4, 2024

Microsoft Power Automate and Robocorp are leading competitors in the automation software market. Based on feature breadth and integration, Microsoft Power Automate appears to offer an advantage due to its richer ecosystem within Microsoft tools.

Features: Microsoft Power Automate is known for its extensive template library, facilitating seamless integration within the Microsoft ecosystem. It provides low-code automation options great for non-technical users and supports connectors to integrate with various Microsoft applications. Robocorp leverages Python for development, delivering highly-customizable and scalable automation solutions. It caters effectively to organizations needing advanced Python-based solutions, enhancing flexibility in automation processes.

Room for Improvement: Microsoft Power Automate lacks improved AI capabilities and OCR functionality, with challenges in non-Microsoft integrations. Users find licensing complex and premium features trial periods missing. Robocorp requires advancements in its UI design and easier deployment options. It would benefit from enhanced library support and a streamlined debugging process for improved usability.

Ease of Deployment and Customer Service: Microsoft Power Automate deploys across various environments with mixed feedback on technical support. It enjoys community support but slow technical assistance responses. Robocorp's setup is straightforward, focusing on public cloud deployment but shows limitations in swift support response and comprehensive solutions.

Pricing and ROI: Microsoft Power Automate is budget-friendly for Office 365 users but complex in licensing and premium costs, providing considerable ROI by reducing manual labor. Robocorp is affordable, with a transparent pay-as-you-go model favorably viewed, especially for organizations seeking scalable pricing without upfront fees.

To learn more, read our detailed Microsoft Power Automate vs. Robocorp Report (Updated: June 2025).

Buyer's Guide

Microsoft Power Automate vs. Robocorp

June 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Automate

Mindshare comparison

As of July 2025, in the Robotic Process Automation (RPA) category, the mindshare of Automate is 1.8%, up from 1.0% compared to the previous year. The mindshare of Microsoft Power Automate is 18.9%, down from 21.6% compared to the previous year. The mindshare of Robocorp is 1.8%, down from 2.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Robotic Process Automation (RPA)

Featured Reviews

Anabel Marco

Account Director at a tech services company with 11-50 employees

Automates processes efficiently with cost-effective scaling and robust customer support

Web scraping is quite good since it offers a lot of possibilities. Another important feature for me is its compatibility with MBI, the Power that is ISEQUADO Centers. I appreciate the ability to scale and increase the number of bots or studios without additional expense. Automate's non-reliance on additional orchestrators makes it quite cost-effective.

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Ayobami Shobaloju

Customer Solution Provider at Wema Bank

Automating processes has saved time and improved communication

Something frustrates me concerning Microsoft Power Automate, and that is about the integration with Microsoft Forms and Excel. The issue now is that I don't get my responses synchronized automatically, and that frustrates me a lot. If the team could take this as feedback, the synchronization of the feedback responses from the forms and the Excel sheets should be seamless. This synchronization issue happens frequently, and it causes a lot of delays in the sense that the mails that ought to go out to the agents fail at some point. I have to reload these responses so that the agents can get their responses as when submitted. What I notice is that the responses don't go out without proper synchronization, so I reload the field responses, and this works afterwards. I would say probably a seamless walkthrough process for new users would be beneficial. For those using it for the first time, a seamless walkthrough process would be fine.

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Sumedin Bilalic

Lead RPA developer at a tech vendor with 1,001-5,000 employees

Has a straightforward initial setup process and good technical support services

Adapting to Robocorp is initially challenging, especially compared to drag-and-drop automation tools like Automation Anywhere and UiPath. Writing actual code in Visual Studio Code gives freedom but also requires a learning curve. If you don't have experience with programming languages like Python, it would take six to twelve months to learn. However, once proficient, it enables faster development cycles and the ability to achieve more than traditional tools allow.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The solution is continuously adding more integrations to help with workflows and bot and task creation."

"Overall, the whole product is really nice and provides significant benefits."

"The interface is simple, user-friendly, and very intuitive."

"The product effectively handles all the tasks we require."

"The licensing of the product is very good. You only need to license it once and then you have it forever."

"Automate increases efficiency and eliminates errors during documentation and invoicing processes."

"This product is quite easy to install, learn, and use, with our new employees being able to start using it in projects for clients after only two weeks of internal training."

"The best feature of Automate is its ease of use, which is a major selling point."

More Automate pros

"I believe document reading has been beneficial when dealing with Microsoft."

"The approval feature is the most important feature. We also use the flow history feature. It is a very useful product as compared to other products. We can automate easily when a list is updated. We can also handle approval-related issues and integrate it with emails."

"The solution helps automate manual tasks and interacts with multiple applications."

"Overall, I would give Microsoft Power Automate a nine out of ten."

"Automation is the best feature of the product."

"This solution improved the reporting in our organization. The financial department was doing a lot of copy pasting from different sources to create financial reports. Through ProcessRobot, we were able to automate all those copy pasting and produce all those financial reports overnight."

"The most valuable features of this solution are the automation interface and the RPA automation."

"It makes work easier."

More Microsoft Power Automate pros

"The solution is based on Python which makes it very valuable."

"The process execution and all features are very good."

"The price is good."

"Robocorp is based on Python, so you can use Python scripts and create libraries for your use cases. Building libraries and custom scripts for a particular client and general use cases is easy. We can reuse those scripts for other clients, so we start seeing benefits quickly."

"It's easy to deploy bots via the API helper in Control Room. Robocorp's debugging features are also robust. It shows you a lot of data."

"I have worked with UiPath and Automation Anywhere previously. Robocorp offers an improved development style and support as well as flexibility of its tools. You can easily develop custom libraries in Robocorp."

"The product has a valuable business process automation feature."

"I like the fact that it's very fast. The processing speed is good, and that's what matters to me. I also like that we don't have to bother with the infrastructure setup. We don't have to care about the status of the data set, as I believe the local group will provide it. We don't care about the licensing model. We only have to care about how long we are using it."

More Robocorp pros

Cons

"I would prefer not having to log in to update a ticket; being able to respond via email would be beneficial."

"The documentation is not that great."

"Some challenges include the system being too loaded or delayed in taking instructions and responding quickly as needed."

"The documentation for errors needs improvement as many of the error messages we receive are very vague."

"It would be an improvement if Automate had better stability tools, whether by recommending a certain amount of memory because it can be a memory hog at times."

"I would like to see some better web automation, a wizard like the one in the product WinAutomation would be very nice."

"I would like the updates to be easier to deploy. Integration with Amazon S3 is somewhat lacking."

More Automate cons

"I need to have more integration capabilities from this solution."

"The solution lacks maturity."

"One of the challenges is dealing with OCR text recognition."

"Their OCR capabilities are not as evolved as the other tools."

"AI-enabled voice recognition features could be included in the product."

"While Microsoft has a way of integrating well with itself and its own internal tools, it could do more to include external options and add them to the mix."

"When compared to other workflow automation tools out there, it's just not as mature."

"They can improve the description of errors and provide more details. Sometimes, when I receive an error, I can't understand what is wrong. It would be useful to have a desktop version to modify or edit workflows. Its scalability can also be better."

More Microsoft Power Automate cons

"We would also like an integrated PDF reader and better integration with custom solutions. The built-in Excel customization is limited, but we can still accomplish what we want using Python. We must rely on Python to customize processes in Robocorp. I don't know about the latest IDE from Robocorp, but the old one doesn't have a lot of activities."

"I don't like the complexity of deployment."

"Robocorp is still in development, so most of the keywords are a bit confusing. I have to alter lots of automation steps between processing and development. However, Selenium is due for an update soon, and Robcorp is addressing some of the limitations caused by the previous Selenium version."

"The standard libraries in Robocorp should be more advanced."

"An additional feature I'm looking for in Robocorp is SAP automation."

"There are certain libraries in Python, such as those dealing with PDF automation and word files, that require the presence of certain external dependencies in the environment to be successfully used."

"It would be better if it were more user-friendly for non-technical users. It would be better if they had some drag-and-drop features to create logic."

"I preferred the user interface in the older versions. When troubleshooting, it's sometimes hard to find details about where things went wrong. You need to search a little harder. It takes more clicks to get to where you want to go. It can be somewhat confusing. When you run a process that fails, it takes you somewhere you may not expect."

More Robocorp cons

Pricing and Cost Advice

"From a distributor's side, one of the biggest selling points is its price point. Without going into any numbers, compared to UiPath, Automation Anywhere, and Blue Prism, we're significantly cheaper. The main difference is that other competitors usually charge you per process. However, in Automate's case, it's priced per bot. So, a bot can run multiple processes at the same time, but you are only priced for a single bot."

"The cost is a bit high for a small business like ours, but we manage with Fortra's Automate."

"I'm only involved in running the product and maintaining the systems, so I can't speak to the cost."

"The pricing is quite reasonable. We can run the process with one bot. The limitation is at the server level because they have some resources, and sometimes that is enough. It isn't too expensive, so you can get a good return off of one, and you can also have a pack of five bots that is quite competitive."

"I believe the price falls within a reasonable range, which significantly influenced our decision regarding the product. This aspect is crucial for any technological solution, especially in our country where enterprises might be hesitant to invest heavily in something untested or uncertain about its practicality and potential returns."

"It has gone up in price. The price of Fortra's Automate has increased since we first started using it. It does a lot but also costs a lot. It was a lot more affordable before Fortra owned the software."

"While solutions like UiPath and Blue Prism cost around $11,000-$12,000 for each license, this product costs around $7,000 and you can keep it forever."

"Compared to other products, the pricing model for this solution is much more convenient, flexible, and adaptable to the Portuguese reality."

More Automate pricing and cost advice

"This is a cost-effective RPA solution."

"It had by far the fairest licensing on the market. For the money, you got a very good value."

"Its licensing is flexible."

"The cost to use Microsoft Power Automate is approximately $15 per user per month, for the basic plan. However, the solution comes free with the Microsoft 365 Suite."

"Microsoft is providing an automatic license with a cost of $20 million per month, which is reasonable."

"It depends and varies a lot according to the licensing terms. There is no cost to maintain if we have less than 10 forms. Microsoft only charges if there are more than 10 forms. So, most of the companies can survive without paying anything extra. It is included in the Office 365 licensing."

"Power Automate is comparatively less costly than UiPath."

"It costs us nothing because we use it on the built-in cost that is a part of our existing license for 365. To use it more extensively, there are different pricing models. Its licensing is complex. It is complex to evaluate the cost in advance. As a result, people don't use it because they don't know what overall cost they are going to incur. There are too many criteria to figure out how much it is going to cost you to use the product to its full extent. Its licensing model should be improved, and the pricing should be more visible and transparent."

More Microsoft Power Automate pricing and cost advice

"It's a cost-effective solution."

"The solution is a very affordable price."

"The price is cheaper than other competitors. I would rate the cost as one out of five."

"In terms of licenses, there is a return on investment in that area."

"The product has good pricing."

"Robocorp is much better in terms of pricing compared to UiPath."

"The pricing is fine."

"You don't have to pay for the license. You have to pay for the time you use it."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

11%

Manufacturing Company

Educational Organization

Financial Services Firm

15%

Computer Software Company

12%

Manufacturing Company

Insurance Company

Computer Software Company

14%

Financial Services Firm

13%

Manufacturing Company

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

Questions from the Community

What do you like most about HelpSystems AutoMate?

We use it for specific cases, mainly secure file transfers, which are vital for us. And it works for us.

See all answers

What is your primary use case for HelpSystems AutoMate?

The main purpose is for automation. That has been the purpose why I have been using it so far.

See all answers

What is your experience regarding pricing and costs for Fortra Automate?

Regarding pricing, it is very friendly. I would not say that it is really cheap or very expensive, but it fits within...

See all answers

RPA that Bots can run without centralized control?

Yes, Attended Bots which can run without centralized control Module. RPA Tools like Automation Anywhere, uiPath ,Pow...

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How do I choose between UiPath and Microsoft Power Automate?

Microsoft‌ ‌Power‌ ‌Automate‌ ‌is‌ ‌intuitive‌ ‌and‌ ‌easy‌ ‌to‌ ‌integrate‌ ‌and‌ ‌use.‌ ‌I‌ ‌like‌ ‌that‌ ‌there‌ ‌...

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How is Automation Anywhere compared to Microsoft Power Automate?

‌Neither‌ ‌solution‌ ‌requires‌ ‌any‌ ‌coding‌ ‌experience,‌ ‌and‌ ‌both‌ ‌are‌ ‌easy‌ ‌to‌ ‌use‌ ‌and‌ ‌have‌ ‌great...

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What do you like most about Robocorp?

The product has a valuable business process automation feature.

See all answers

What is your experience regarding pricing and costs for Robocorp?

The product has good pricing. They offer an efficient pay-as-you-go pricing model. There are different models for ent...

See all answers

What needs improvement with Robocorp?

The platform's documentation could be better.

See all answers

Comparisons

UiPath Platform vs Automate

Compared 35% of the time

Blue Prism vs Automate

Compared 10% of the time

Automation Anywhere vs Automate

Compared 9% of the time

VisualCron vs Automate

Compared 6% of the time

MOVEit vs Automate

Compared 5% of the time

More Automate Competitors

UiPath Platform vs Microsoft Power Automate

Compared 21% of the time

Blue Prism vs Microsoft Power Automate

Compared 16% of the time

Automation Anywhere vs Microsoft Power Automate

Compared 13% of the time

IBM Robotic Process Automation (RPA) vs Microsoft Power Automate

Compared 11% of the time

ABBYY Vantage vs Microsoft Power Automate

Compared 2% of the time

More Microsoft Power Automate Competitors

UiPath Platform vs Robocorp

Compared 55% of the time

BotCity vs Robocorp

Compared 12% of the time

Automation Anywhere vs Robocorp

Compared 9% of the time

Blue Prism Cloud vs Robocorp

Compared 9% of the time

Blue Prism vs Robocorp

Compared 5% of the time

More Robocorp Competitors

Product Reports

Buyer's Guide

Automate

June 2025

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Buyer's Guide

Microsoft Power Automate

June 2025

Download Microsoft Power Automate product report

Buyer's Guide

Robocorp

June 2025

Download Robocorp product report

Also Known As

HelpSystems Automate, Automate

Power Automate, Microsoft Flow, MS Power Automate, WinAutomation by Softomotive, ProcessRobot by Softomotive, Minit

No data available

Overview

Automate offers a user-friendly solution with a drag-and-drop interface for efficient task automation and integration with major platforms like SAP and Azure, making it ideal for quick deployment with minimal coding and training.

Automate provides powerful features for businesses seeking efficient automation, offering compatibility with databases, email integration, and cloud platforms. Its simple interface supports both beginners and experienced users, simplifying tasks like invoice processing, HR automation, and data transformation. Cost-effective pricing and flexible licensing enhance its appeal while integration capabilities and scheduling tools ensure smooth workflow automation.

What are Automate's Key Features?

Drag-and-Drop Interface: Simplifies automation with intuitive design.
Integration Capabilities: Connects with platforms like SAP and Azure for seamless data flow.
Database and FTP Triggers: Enhances automation potential through direct data interaction.
Efficient Scheduling: Automates tasks with precise timing and control.
Web Scraping: Automates data extraction for quick analysis and reporting.

What Benefits and ROI Should Users Expect?

Rapid Deployment: Minimizes coding efforts for quick implementation.
Cost-Effectiveness: Offers flexible pricing models to suit budget constraints.
Operational Efficiency: Reduces manual workloads and enhances productivity.
Comprehensive Integration: Facilitates improved data management across systems.
Scalability: Adapts to growing business needs with ease.

In industries such as healthcare, banking, and logistics, Automate is used for tasks like invoice payment automation, data transformation, and task automation. This leads to streamlined processes and reduced manual workload, illustrating its value in enhancing operational efficiency through diversified workflows.

Fortra

Microsoft Power Automate is a powerful tool that streamlines and automates tasks within an organization.

It is used for workflow automation, data integration, and creating automated notifications and approvals.

Power Automate connects different applications and services, such as SharePoint, Excel, and Outlook, to automate data transfer and synchronization.

Microsoft

Most robotic process automation initiatives fail to get off the ground because the current drag-and-drop offerings are expensive and frustrating for developers. Robocorp is a Python-based open source stack for automating applications and processes. Automate any task you can imagine with hundreds of keywords and libraries with performance, scalability, and security built-in. Our cloud robots can run on any platform from any machine, and scale horizontally to ensure mission-critical processes complete as efficiently as possible. Getting started is free, and our resource-based pricing ensures your costs are always straightforward - no matter how much your implementation grows.

Sema4.ai

Sample Customers

Aldergrove Financial Group, Preferred Health Professionals, Mindbeam Technologies, First Credit Union in British Columbia, Vestcom International, Prime Liberty Benefits, University of Tampa, CNLBancshares, World Precision Instruments, BJ's Restaurants, Globe Pequot Press, Accudata Technologies, Norton Healthcare, Pacific Toxicology Laboratories

1. Coca-Cola 2. General Electric 3. Siemens 4. Accenture 5. Deloitte 6. Johnson & Johnson 7. Ford 8. Nestle 9. Procter & Gamble 10. IBM 11. Amazon 12. Google 13. Microsoft 14. Adobe 15. Cisco 16. Oracle 17. SAP 18. Intel 19. HP 20. Dell 21. Verizon 22. AT&T 23. T-Mobile 24. Walmart 25. Target 26. Home Depot 27. McDonald's 28. Starbucks 29. Nike 30. Apple 31. Facebook 32. Twitter

Information Not Available

Buyer's Guide

Microsoft Power Automate vs. Robocorp

June 2025

Free Report: Microsoft Power Automate vs. Robocorp

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