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MicroStrategy vs Toucan Toco comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MicroStrategy
Ranking in BI (Business Intelligence) Tools
14th
Ranking in Embedded BI
5th
Average Rating
8.2
Reviews Sentiment
6.2
Number of Reviews
164
Ranking in other categories
No ranking in other categories
Toucan Toco
Ranking in BI (Business Intelligence) Tools
29th
Ranking in Embedded BI
11th
Average Rating
9.0
Reviews Sentiment
7.0
Number of Reviews
1
Ranking in other categories
Data Visualization (18th)
 

Mindshare comparison

As of August 2026, in the BI (Business Intelligence) Tools category, the mindshare of MicroStrategy is 1.2%, down from 2.8% compared to the previous year. The mindshare of Toucan Toco is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Mindshare Distribution
ProductMindshare (%)
MicroStrategy1.2%
Toucan Toco0.7%
Other98.1%
BI (Business Intelligence) Tools
 

Featured Reviews

Prabu Thanikchalam - PeerSpot reviewer
Principal Architect & Software Engineering Department Manager at a tech vendor with 10,001+ employees
Reporting has improved with strong administration tools but performance and memory still need work
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, having derived metrics or derived attributes in MicroStrategy. If they have something like that for the attributes as well, it will be good. A pain point is MicroStrategy memory fluctuations that we couldn't actually read that much. If they can improve that performance, that would be great. MicroStrategy struggles a bit with large data volumes, but they are coming up with new ideas. They have moved to Intelligent Cubes, which can actually handle better data handling. They are coming up with good measures to handle big data.
Jeffrey Richter - PeerSpot reviewer
VP of IT at Claridge Products
Real-time executive visibility has replaced spreadsheets and drives daily sales decisions
Toucan Toco offers excellent features, including the quick ability to create Stories and KPIs based on the data that we're storing in our data warehouse. We leverage the functionality within Toucan Toco to quickly build out a code-free environment, providing a code-free way of sharing both graphs and KPIs to track and deliver visibility to key data elements. Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time. This shift to real-time sharing has brought clarity to consistent metrics and real-time visibility to activity.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"MSTR can be costly and difficult to digest to begin with, but is certainly one of most structured and scalable solutions out there available in market."
"Having the analytics capabilities on a single platform."
"With all the APIs it's very scalable."
"We are looking forward to distributing personalized alerts to our users using the native mobile push notification systems."
"It was easy to install and implement a report with it."
"It's such a powerful platform and I've worked with it for a long time."
"The import of excel files into Microstrategy and the ease of data manipulation is outstanding."
"We've tried other solutions and we're sticking to MicroStrategy."
"Toucan Toco has positively impacted our organization because we previously were using Excel spreadsheets to share data out to the team, and now we're using Toucan Toco to share information in real time."
 

Cons

"Straightforward and simple, but takes long to install."
"We have used tech support many times. Sometimes they're knowledgeable. I would say that there is a lot room for them to improve."
"The analytic speed would probably be what I would look for in terms of improvement because we have super huge data, and if I do not build views on top of data, then reports render really slowly.​"
"MicroStrategy could learn from Power BI's user-friendly interface. I find the user interface lacking when compared to Power BI."
"I would like to see more Writeback capabilities that would allow our IT department not to be worried about the wild, Wild West of Writeback."
"There is room for improvement in data visualization."
"The web developer tool for documents creation does not have all the features of the client version"
"The drawback to a Reporting Services dashboard is, if you have users that span multiple ways they see the data – laptop, tablet, or phone – you have to create a specific dashboard for each."
"I chose nine because Stories can cascade on top of each other and be a bit complicated when they create multiple data sets underneath the Stories to manage."
 

Pricing and Cost Advice

"The solution’s licensing cost is expensive."
"They offer yearly as well as perpetual licenses."
"​The solution is scalable. A little expensive perhaps, but it is scalable.​"
"There have been actual direct bottomline impacts in terms of extra revenue created from the reporting solutions."
"The pricing is fair."
"I am unsure what the licensing costs are for this solution however, development costs are around $100,000 per year."
"It is expensive. We would like to extend it to many users, but we are currently restricting that because the cost is a constraint. If we are given a chance, we would love to expand it."
"While initial cost of MicroStrategy is still on the higher side, the long-term benefits brings down overall cost of ownership significantly as compared to other tools like Tableau/Cognos."
Information not available
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Comparison Review

it_user6330 - PeerSpot reviewer
Product Manager at a retailer with 10,001+ employees
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Construction Company
11%
Outsourcing Company
8%
Marketing Services Firm
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business37
Midsize Enterprise26
Large Enterprise102
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for MicroStrategy?
I would say on a scale of 1 to 10, I have only a four when it comes to pricing and setup cost because in my earlier companies, everything was done by another team. Here, we actually handle some of ...
What needs improvement with MicroStrategy?
Compared to the new tools, MicroStrategy is still on the old mechanism, the attributes and metric creations that are still a bit vague compared to other tools. They can actually improve on the go, ...
What is your primary use case for MicroStrategy?
MicroStrategy is basically a reporting tool, and I take care of the administration side, so I handle complete maintenance and administration of MicroStrategy servers across all environments. Day-to...
What is your experience regarding pricing and costs for Toucan Toco?
My experience with pricing, setup cost, and licensing was a very clean and quick process through negotiation, and it was a very fair and competitive process.
What needs improvement with Toucan Toco?
Toucan Toco can be improved with the addition of the AI functionality that they are working on, which will be a great value add once it's available. I chose nine because Stories can cascade on top ...
What is your primary use case for Toucan Toco?
Our main use case for Toucan Toco is to share business analytics across the executive staff. A quick, specific example of how my team uses it to share analytics with the executive staff is that we ...
 

Overview

 

Sample Customers

Allstate Insurance, Barneys New York, Boston Children's Hospital, Buenos Aires Department of the Treasury, Campbell Soup Company, DHL, eBay, eHarmony, Facebook, Four Seasons Hotels Inc., Godiva, Hard Rock International, LinkedIn, Netflix, Pfizer, SECO (Swiss Government Unemployment Agency), Starbucks, Texas A&M University, Thomson Reuters Markets, US House of Representatives, and the US Postal Service.
Heineken, GE, PnG, Sodexo, Banque postale, Groupe PSA, JCDecaux, Marques Avenue, Nexity
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2026.
908,800 professionals have used our research since 2012.