No more typing reviews! Try our Samantha, our new voice AI agent.

Qlik Talend Cloud vs Segment comparison

Why PeerSpot?
 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 22, 2026

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.1
Qlik Talend Cloud enhances efficiency and data quality, automating processes to save time, reduce errors, and accelerate business decisions.
Sentiment score
6.1
Segment enhances personalized marketing, data integration, and conversion rates, achieving higher revenue, engagement, and ROI with reduced costs.
It has helped us save a lot of time by automating repetitive data processes and reducing manual interventions.
IT Consultant at a tech services company with 201-500 employees
We achieved around 20% to 30% time savings in the ETL process, reduced operational errors, and improved pipeline stability.
Data & Analytics Engineer at PicPay
We actually achieved the first 18 months worth of work in the first six months.
Enterprise Architect at Waikato Regional Council
Engineering effort related to data integration and tracking maintenance decreased by roughly 40 to 50%.
Senior Quality Analyst at a consultancy with 51-200 employees
If, for example, I made about 5,000 people who had already purchased not be targeted by advertising, I was saving a considerable amount of money that could be around €10,000 to €15,000.
Ecommerce Director at a transportation company with 51-200 employees
It's hard to quantify exactly the hours spent, but from that abandoned basket flow, it was something around seven million DKK that has been made since we launched it.
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
 

Customer Service

Sentiment score
7.1
Qlik Talend Cloud users praise responsive support but suggest expert involvement and documentation improvements; community and AI also assist.
Sentiment score
6.9
Segment's customer service is praised for responsiveness and knowledge, despite some delays, with generally positive ratings.
The support team is responsive when we raise issues, and they usually provide clear guidance or solutions.
IT Consultant at a tech services company with 201-500 employees
I would rate the technical support from Talend Data Quality as an 8 or 9.
Senior Consultant at a tech services company with 201-500 employees
The customer support for Talend Data Integration is very good; whenever I raise a ticket in the customer portal, I immediately receive an email, and follow-up communication is prompt.
Assistant Consultant at a tech vendor with 10,001+ employees
Segment's customer support is amazing.
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
At our initial phase, whenever I required any help related to the setup, I contacted them and they provided me with the solution in very little time.
Senior Quality Analyst at a consultancy with 51-200 employees
I received my reply from Segment support team within 24 hours.
Senior Product Manager at Optiblack
 

Scalability Issues

Sentiment score
6.8
Qlik Talend Cloud efficiently scales with resources, but performance varies; infrastructure management ensures adaptability and dynamic scaling.
Sentiment score
6.3
Segment efficiently handles scalability, managing high traffic and datasets, adapting well to increased user demands without major changes.
By using features like job parallelization and modular design, we can expand our data flows without having to rebuild everything.
IT Consultant at a tech services company with 201-500 employees
Its scalability is good, as Qlik Talend Cloud can handle large amounts of data and grow as needed, especially in cloud environments.
Data & Analytics Engineer at PicPay
We've set up alerts, so if we have an increasing volume and so on, it's up to us to increase CPU, increase RAM, and all those details.
Software Development Manager at a comms service provider with 201-500 employees
As our user base, event volumes, and number of integrations increased over time, Segment was able to handle the additional load without requiring any major architectural changes from our side.
Senior Quality Analyst at a consultancy with 51-200 employees
Segment's scalability can be measured in terms of transaction volume, which it handled very well for us in terms of millions of records.
It should be flexible and robust enough when it comes to handling different streams of data once the product is set up.
Product Manager at a university with 10,001+ employees
 

Stability Issues

Sentiment score
7.1
Qlik Talend Cloud is stable with an 8/10 rating, but requires correct configuration and faces minor issues.
Sentiment score
8.4
Segment reliably manages large volumes efficiently with strong uptime, minimizing disruptions and avoiding Friday deployments to ensure stability.
We have not encountered many issues with remote engines, and the interfaces are properly developed.
Consultant en intelligence décisionnelle at VO2 Group
Once the jobs are properly designed and deployed, they run reliably without major issues.
IT Consultant at a tech services company with 201-500 employees
It was not as stable when we were using TAC and on-premise systems, but currently, with Qlik Talend Cloud version 8.3 or 8.1, it is stable.
Data Engineer at HCLSoftware
I have not experienced any critical outages directly impacting our business operations.
Senior Quality Analyst at a consultancy with 51-200 employees
Segment is very stable with no major issues encountered.
Engenheiro de Software at a outsourcing company with 10,001+ employees
 

Room For Improvement

Qlik Talend Cloud needs improved speed, governance, AI, real-time processing, connectors, documentation, and monitoring for enhanced usability and support.
Segment needs enhanced integration, simplicity, customization, and flexibility, with improvements in identity management, AI, onboarding, and scalability.
On the flip side, that is one of its amazing strengths, as you are not locked into a very rigid way of doing something.
Enterprise Architect at Waikato Regional Council
Better cost and resource visibility would help teams optimize their workloads.
Data & Analytics Engineer at PicPay
It would be great to have more ready-to-use connectors for modern cloud and SaaS platforms.
IT Consultant at a tech services company with 201-500 employees
More flexibility in pricing models or clear scaling options would make it easier for mid-sized companies to expand usage without significant budget concerns.
Senior Quality Analyst at a consultancy with 51-200 employees
Ask the difficult questions to Segment about how the data will be used from a storage perspective and from a processing perspective.
Product Manager at a university with 10,001+ employees
Segment needs better integration with, or a much simpler integration with, external tools.
Ecommerce Director at a transportation company with 51-200 employees
 

Setup Cost

Qlik Talend Cloud is cost-effective with flexible pricing, though add-ons and global pricing variations impact affordability.
Segment's pricing is high but valuable for growing enterprises, with licensing restrictions and costly penalties for exceeded usage.
The setup cost is very expensive.
Software Development Manager at a comms service provider with 201-500 employees
My experience with Talend Data Integration's pricing, setup cost, and licensing is that it is a bit higher compared to other tools, making it not very affordable.
Assistant Consultant at a tech vendor with 10,001+ employees
The license cost has increased significantly, leading many companies to seek more profitable options in the market.
ETL developer at a tech vendor with 10,001+ employees
revealing that Segment is much cheaper, particularly regarding premium licensing.
Data Manager API at a tech vendor with 51-200 employees
It is relatively cheap and very useful at that price point.
Owner and Founder
The cost is very high, but it is worth it.
Ecommerce Director at a transportation company with 51-200 employees
 

Valuable Features

Qlik Talend Cloud excels in open-source ETL, seamless data integration, user-friendly interfaces, and scalable, efficient, collaborative data management.
Segment streamlines data integration and personalization, enhancing efficiency and scalability while reducing complexity and optimizing campaigns.
By automating daily data loading processes, we reduced manual effort by around three or four hours per day, which saved roughly 60 to 80 hours per month.
IT Consultant at a tech services company with 201-500 employees
We perform profiling prior to data quality and post-data quality, and based on that, we determine how much it has improved to measure the efficiency of Talend Data Quality cleaning tools.
Senior Consultant at a tech services company with 201-500 employees
The feature that has made the biggest difference for me in Qlik Talend Cloud is the scheduling and automation, which helps me run ETL jobs automatically without manual work.
Data & Analytics Engineer at PicPay
I think predictive audiences require a 360 view of the customer in order to create these types of AI audiences because they use a lot of different data points.
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
Segment has improved our data quality and our ease of collection, and most importantly, it has saved us time by not having to maintain a custom tool for server-side tracking.
Data Engineer at a consultancy with 10,001+ employees
Segment has positively impacted my organization by reducing implementation time to one-third of what it previously took.
Senior Product Manager at Optiblack
 

Categories and Ranking

Qlik Talend Cloud
Ranking in Data Governance
9th
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
56
Ranking in other categories
Data Integration (7th), Data Quality (2nd), Data Scrubbing Software (1st), Master Data Management (MDM) Software (3rd), Cloud Data Integration (6th), Cloud Master Data Management (MDM) (3rd), Streaming Analytics (6th), Integration Platform as a Service (iPaaS) (6th)
Segment
Ranking in Data Governance
11th
Average Rating
7.8
Reviews Sentiment
6.2
Number of Reviews
15
Ranking in other categories
Web Analytics (3rd), Customer Data Platforms (CDP) (1st)
 

Mindshare comparison

As of September 2026, in the Data Governance category, the mindshare of Qlik Talend Cloud is 2.0%, up from 1.4% compared to the previous year. The mindshare of Segment is 0.7%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
Qlik Talend Cloud2.0%
Segment0.7%
Other97.3%
Data Governance
 

Featured Reviews

HJ
IT Consultant at a tech services company with 201-500 employees
Has automated recurring data flows and improved accuracy in reporting
The best features of Talend Data Integration are its rich set of components that let you connect to almost any data design intuitive and its strong automation and scheduling capabilities. The TMap component is especially valuable because it allows flexible transformation, joins, and filtering in a single place. I also rely a lot on context variables to manage different environments like Dev, Test, and production, without changing the code. The error handling and logging tools are very helpful for monitoring and troubleshooting, which makes the workflow more reliable. Talend Data Integration has helped our company by automating and standardizing data processes. Before, many of these tasks were done manually, which took more time and often led to errors. With Talend Data Integration, we built automated pipelines that extract, clean, and load data consistently. This not only saves hours of manual effort, but also improves the accuracy and reliability of data. As a result, business teams had faster access to trustworthy information for reporting and decision making, which directly improved efficiency and productivity. Talend Data Integration has had a measurable impact on our organization. By automating daily data loading processes, we reduced manual effort by around three or four hours per day, which saved roughly 60 to 80 hours per month. We also improved data accuracy. Error rates dropped by more than 70% because validation rules were built into the jobs. In addition, reporting teams now receive fresh data at least 50% faster, which means they can make decisions earlier and with more confidence. Overall, Talend Data Integration has increased both efficiency and reliability in our data workflows.
Thiago Vernizzi - PeerSpot reviewer
Engenheiro de Software at a outsourcing company with 10,001+ employees
Behavioral insights have powered personalized investor journeys and data-driven campaigns
I have not used Segment for more than a year, so I am not aware of its current evolution, but I know there was a migration from Segment to Adobe as a strategic decision by XP bank, which pointed out unified databases as an improvement area compared to Segment, where they effectively utilized AI for creative marketing campaign generation. The necessary improvements in Segment based on my experience focus on providing more tools for the marketing team, particularly using AI to create campaigns through images and short videos, enhancing communication with end customers via offer banners in a more automated and effective manner.
report
Use our free recommendation engine to learn which Data Governance solutions are best for your needs.
913,683 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Financial Services Firm
14%
Outsourcing Company
12%
Comms Service Provider
10%
Construction Company
8%
Outsourcing Company
14%
University
9%
Financial Services Firm
9%
Comms Service Provider
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business21
Midsize Enterprise12
Large Enterprise20
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise6
 

Questions from the Community

What needs improvement with Talend Data Quality?
I don't use the automated rule management feature in Talend Data Quality that much, so I cannot provide much feedback. I may not know what Talend Data Quality can improve for data quality. I'm not ...
What is your primary use case for Talend Data Quality?
It is for consistency, mainly; data consistency and data quality are our main use cases for the product. Data consistency is the primary purpose we use it for, as we have written rules in Talend Da...
What advice do you have for others considering Talend Data Quality?
Currently, I'm working with batch jobs and don't perform real-time data quality monitoring because of the large data volume. For real-time, we use a different product. I cannot provide details abou...
What needs improvement with Segment?
I think Segment can improve in terms of identity management, possibly in some of the protocols by adding more flexibility. I also see the need for more free-form searches such as regex or condition...
What is your primary use case for Segment?
My main use case for Segment is as a CDP to create a centralized view of the customer and help integrate the activation of audiences to downstream services. A specific example of how I use Segment ...
 

Also Known As

Talend Data Quality, Talend Data Management Platform, Talend MDM Platform, Talend Data Streams, Talend Data Integration, Talend Data Integrity and Data Governance
Segment.io
 

Overview

 

Sample Customers

Aliaxis, Electrocomponents, M¾NCHENER VEREIN, The Sunset Group
Nokia, rdio, Bonobos, LiveNation, Atlassian
Find out what your peers are saying about Qlik Talend Cloud vs. Segment and other solutions. Updated: September 2026.
913,683 professionals have used our research since 2012.