We use the solution for features like material master data, auto derivations, and duplicate checks.
Senior Associate at Cognizant
Has the ability to identify duplicate data in the workflow and clean it
Pros and Cons
- "I am satisfied with the solution's customer service."
- "They should improve the solution's performance as sometimes the process consumes much time."
What is our primary use case?
What is most valuable?
The solution's most valuable feature is the ability to identify duplicate data in the workflow and clean it.
What needs improvement?
They should improve the solution's performance as sometimes the process consumes much time.
For how long have I used the solution?
I have been using the solution for five to six years.
Buyer's Guide
SAP Master Data Governance
April 2026
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What do I think about the stability of the solution?
The solution is stable.
What do I think about the scalability of the solution?
We have around 50 users in our organization using the solution
How are customer service and support?
I am satisfied with the solution's customer service. Whenever we need their help, they schedule a call with us, review the issue, and try to give us at least two possible solutions.
How was the initial setup?
We followed the configuration guide to implement the solution during the initial setup.
What about the implementation team?
We implemented the solution in-house. We were able to do it using the guidance documentation. The time taken for deployment depends on the configuration, and it requires just one person to do that.
What was our ROI?
The ROI of the solution is worth it.
What's my experience with pricing, setup cost, and licensing?
We have purchased the yearly license of the solution. I rate the solution's pricing as an eight.
What other advice do I have?
I recommend the solution to others and rate it as an eight.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Director at a tech vendor with 10,001+ employees
Stable and scalable, but user experience needs improvement
Pros and Cons
- "The scalability is very good."
- "The technical support is very good; they are very helpful."
- "The user experience can be improved."
- "The SAP MDG setup is quite difficult. I would rate the initial setup at three out of five because it is complicated and very difficult."
What is our primary use case?
We use it for material master, customer master, and things around vendor master.
What needs improvement?
The user experience can be improved.
For how long have I used the solution?
I've been working with this solution for the last 12 months.
It is a PaaS solution with cloud deployment.
What do I think about the stability of the solution?
The stability is quite good.
What do I think about the scalability of the solution?
The scalability is very good.
How are customer service and support?
The technical support is very good; they are very helpful.
How was the initial setup?
The SAP MDG setup is quite difficult. I would rate the initial setup at three out of five because it is complicated and very difficult.
The deployment took about 6 months.
What other advice do I have?
Understand the functional part first before you implement MDG. I would give this solution a seven out of ten.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Buyer's Guide
SAP Master Data Governance
April 2026
Learn what your peers think about SAP Master Data Governance. Get advice and tips from experienced pros sharing their opinions. Updated: April 2026.
893,244 professionals have used our research since 2012.
Senior Manager at a computer software company with 10,001+ employees
Great for streamlining the master data management process and improving data quality
Pros and Cons
- "This is an all-around good product."
- "This product is helpful for streamlining the master data management process, improving the quality of the master data."
- "The documentation provided for the MDG extensions by Utopia could be improved."
- "The technical support is okay but we sometimes struggle to get the responses in a timely manner."
What is our primary use case?
This product is helpful for streamlining the master data management process, improving the quality of the master data. That's the typical use case. I'm the senior manager in the company and a solutions architect - we provide this solution to our clients.
What is most valuable?
I like everything about this product, primarily because I'm an SAP guy, and I've been working with their products for nearly 15 years so I'm naturally more inclined towards SAP. The company provides good documentation which is very helpful.
What needs improvement?
One thing that could be improved is the documentation provided for the MDG extensions by Utopia. I'd also like to see increased maturity around reference data solutions. The solution already has some key master data domains but it would be helpful to have a few more that are not out of the box.
For how long have I used the solution?
I've been using this solution for several years.
What do I think about the stability of the solution?
There are different modules in MDG, and the standard ones are stable. There are sometimes issues when new releases come out.
What do I think about the scalability of the solution?
From my perspective, the product is scalable.
How are customer service and support?
The technical support is okay but we sometimes struggle to get the responses in a timely manner. It's generally okay, given that it's an established platform.
How was the initial setup?
I'm not involved on the technical side, so I don't know whether the setup is complicated.
What's my experience with pricing, setup cost, and licensing?
In my role as a solutions architect, I don't get involved in the procurement side. Different clients have different commercial models for buying the license and I'm not privy to that information.
What other advice do I have?
I definitely recommend this solution and rate it eight out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. Partner
IT manager at Electrolux Home Products
Reliable and integrates well
Pros and Cons
- "SAP Master Data Governance integrates well."
- "SAP Master Data Governance integrates well."
What is our primary use case?
SAP Master Data Governance is used for enterprise architecture.
What is most valuable?
SAP Master Data Governance integrates well.
For how long have I used the solution?
I have been using SAP Master Data Governance for three and a half years.
What do I think about the stability of the solution?
SAP Master Data Governance has been stable.
What do I think about the scalability of the solution?
I have found SAP Master Data Governance to be scalable.
We have approximately 500 people using this solution in my organization.
What about the implementation team?
We have consultants that handle the maintenance and support of SAP Master Data Governance.
What's my experience with pricing, setup cost, and licensing?
We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price.
What other advice do I have?
I would recommend this solution to others.
I rate SAP Master Data Governance a nine out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior SAP Basis Consultant at a manufacturing company with 10,001+ employees
Stable with good support and workflow engine but they could harmonize with third-party products
Pros and Cons
- "The new workflow engine is based on the web app rather than the Java-based approach."
- "Technical support is good."
- "I would like to see harmonizing with some of the external third-party products so that it will all be within SAP."
- "I would like to see harmonizing with some of the external third-party products so that it will all be within SAP."
What is our primary use case?
We use this solution for master data objects.
We just basically install it and tune it and run it.
What is most valuable?
The new workflow engine is based on the web app rather than the Java-based approach. The MDM product is pretty good. The new Fiori front-ends for it, it makes the visual slot better than before.
What needs improvement?
I really look at it from the technology side, rather than use it from the function side. So, there are not really many improvements I can see from the functionality.
I would like to see harmonizing with some of the external third-party products so that it will all be within SAP.
For how long have I used the solution?
We put MDG in approximately two and a half years ago.
What do I think about the stability of the solution?
It's a very stable solution.
What do I think about the scalability of the solution?
It's a scalable product. We are in Azure, we can scale it up as much as we need to.
It's rolled out to approximately 1,000 name users.
We may increase our usage in the future but it depends on the master data objects that get rolled out.
How are customer service and technical support?
Technical support is good. We have not had any issues in this area.
How was the initial setup?
The technology setup was reasonably straightforward. I think the actual prerequisite in terms of the harmonization of the actual master data itself was probably quite a lengthy process.
The team does the installation and then the maintenance of the product itself rather than the functionality.
What's my experience with pricing, setup cost, and licensing?
The licensing is managed by a separate department in our company.
What other advice do I have?
To other users who are interested in using this solution, I would suggest making sure that your master data is in good shape before you take on the technical implementation.
I would rate SAP Data Governance a seven out of ten.
Which deployment model are you using for this solution?
Private Cloud
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Security mobile app provided , ample features, saves money, and customer service responsive
Pros and Cons
- "Some of the features that I have found to be beneficial are the search and uploads functions."
- "Our organization was able to gain more trusted data."
- "The UI could improve by being more neat and clean. Sometimes users find it difficult to use it."
- "The UI could improve by being more neat and clean."
What is our primary use case?
The solution is for creating and managing a Master Data across an organization. We implement the solution for customers to streamline the creation, inundation, and dilution of Master Data across domains, such as financial masters.
The main use case is to increase data quality by starting to create the right data with the right people and distribute it to the consuming systems. We want to enable users to be able to identify the golden record for all of a particular Master Data set. For example, to prevent a unique customer from getting mixed up in the use cases. Bringing in data standardization, to prevent users from spending too much time on the creation of the Master Data. This can be done via the implementation of business tools by the customer or sometimes the company itself, preventing the overload of data. Lastly, data enrichment can also be achieved.
How has it helped my organization?
Our organization was able to gain more trusted data. For example, if there is a historical record of, five materials but on data profiling, we found that 20% of it cannot be used. With analytics, they can rely on the record of the remaining 80% of the data and it can be used as needed.
The crude operation, creating, reading, updating, and deleting are more streamlined.
There are data stewards who can take complete control of the information and the creation of the data which goes through them. They are the single point of contact to ask if a particular record is correct or not.
What is most valuable?
Some of the features that I have found to be beneficial are the search and uploads functions. The tool that allows you to find out the life cycle processing time.
The ability to see who changed values.
The configuration is not difficult technically, it allows many people the ability to use it.
It offers a standard security application to be used on a cell phone, this feature is good from a mobility standpoint.
What needs improvement?
The tools have been improved quite a lot over a period of time with data mining rules.
The UI could improve by being more neat and clean. Sometimes users find it difficult to use it.
When using the solutions I feel the performance could improve.
What do I think about the stability of the solution?
The solution is stable. I do not see any challenges. We did have some bugs, but not to the extent which is in our regular business operation. We have always had the appropriate help to solve the issues.
What do I think about the scalability of the solution?
I have deployed the solution for customers requiring the basics or on a vanilla configuration. I then deployed a customized configuration for customer requiring more. It is quite scalable and I definitely do not see any problems.
Some of our customers have approximately 100 - 250 users. Some of the positions of the people using the solution are requesters, data approvers, data receivers, and analysts.
How are customer service and technical support?
The technical support we have experienced is good. They have been responsive for about 90% of the year.
How was the initial setup?
The setup is straightforward but could be improved.
What about the implementation team?
We have a team that does the deployment of the solution which took four to five days.
Deployment is not too difficult but implementation involves requirement gathering, deployment, and then configuring and customizing the tools. It goes through the life cycle of testing which takes more time.
The customization was done easily, we followed a structured approach and we take into consideration the comments of the customers and we collaborate with them. It went well.
The implementation strategy we used mostly was a hybrid of waterfall. This means before we go ahead and even configure the tool, some requirements are needed to be formalized and signed off.
The solution requires maintenance after a couple of months, but it still requires attention, the use is like a journey. You are always making changes as the customers will change. This aspect will always require observation.
What was our ROI?
We have been able to provide better customer service because when you have the customer data sorted, you can better sell to your customers and the shipment are accurate.
We no longer have duplicated data on the systems, this is a saving for the company.
What's my experience with pricing, setup cost, and licensing?
The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware, there are no additional costs.
What other advice do I have?
The amount of time a user might use the solution all depend on the customer's needs. You do not create a Master Data link on daily basis. It can take a bit of time in a week. If your business has two domains and both are being implemented, it doubles up the usage and could require more attention.
I would advise others before getting involved in a solution like this to look at the foundation of their organization and consider their strategy before moving forward.
I would recommend this product.
I rate SAP Master Data Governance an eight out of ten.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company has a business relationship with this vendor other than being a customer. Integrator
Master Data Management Owner at NAVER Corp
Customizable, flexible, stable, and scalable
Pros and Cons
- "SAP Master Data Governance is a customizable solution and is flexible."
- "The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data."
What is most valuable?
SAP Master Data Governance is a customizable solution and is flexible.
The multidomain MDM feature is an advantage.
What needs improvement?
The multidomain MDM feature is based on EIP systems, which may not be a good model for all master data.
For how long have I used the solution?
I've been using SAP Master Data Governance for four years.
What do I think about the stability of the solution?
The stability is good.
What do I think about the scalability of the solution?
It is easy to scale. We have approximately 30 users in our organization.
What about the implementation team?
We deployed it ourselves with some guidance.
What's my experience with pricing, setup cost, and licensing?
The licensing cost is reasonable. However, our company is trending toward moving to the cloud and away from on-premises solutions such as this one because of the cost involved with server usage.
What other advice do I have?
On a scale from one to ten, I would rate SAP Master Data Governance at eight.
Which deployment model are you using for this solution?
On-premises
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Master Data Governance at a non-tech company with 5,001-10,000 employees
Great for building master data but lacks flexibility
Pros and Cons
- "Useful for building master data."
- "The product is very useful in terms of building master data and in terms of our code."
- "The solution lacks some flexibility."
- "I'd like to see more flexibility which is currently lacking."
What is our primary use case?
I work for a train company on the IT side of master data management. We are customers of Master Data Governance and I'm a functional consultant of master data. I implement the solution across our numerous locations.
What is most valuable?
The product is very useful in terms of building master data and in terms of our code. It is a very solid product and provides corrected data. This is a solid packet and a good tool.
What needs improvement?
I'd like to see more flexibility which is currently lacking. They need to add a cloud option as well as multiple creations. We're looking for a better mass upload.
For how long have I used the solution?
I've been using this product for three years.
What do I think about the scalability of the solution?
I believe the latest version is scalable and compatible. I don't have any hands-on experience as yet.
How are customer service and support?
Technical support provides a good service for us.
Which solution did I use previously and why did I switch?
We also use Oracle solutions in the SharePoint portal. Oracle is not controlled the way SAP is. Controls and validations are limited.
How was the initial setup?
If you work in a well-controlled environment, implementation is easy.
What's my experience with pricing, setup cost, and licensing?
Licensing costs are a little on the high side.
What other advice do I have?
I rate the solution seven out of 10.
Disclosure: My company has a business relationship with this vendor other than being a customer. partner
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Updated: April 2026
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Buyer's Guide
Download our free SAP Master Data Governance Report and get advice and tips from experienced pros
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