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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
30
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 7.2%, down from 11.4% compared to the previous year. The mindshare of SAP Master Data Governance is 8.5%, down from 21.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
SAP Master Data Governance8.5%
Microsoft MDS7.2%
Other84.3%
Master Data Management (MDM) Software
 

Featured Reviews

reviewer1524357 - PeerSpot reviewer
Solution Architect at a computer software company with 51-200 employees
Has supported endpoint management while revealing areas where usability and latency can improve
The couple of times we found issues with technical support from Microsoft for Microsoft MDS, they resolved them. The response time and understanding were adequate, though there was always a language barrier between the teams. The teams we worked with were in Korea, and it was sometimes a language issue.
reviewer2402049 - PeerSpot reviewer
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
Centralized master data has improved quality and now supports consistent global governance
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and add-ons. Each company may have different feedback, wishing for certain features. The essence of SAP Master Data Governance is to provide structure, and from my standpoint, it offers a pretty good structure. There will always be areas for improvement; for example, when I deployed it a few years ago, their approach to internal orders for finance was still new, and they were figuring out how it would work based on organizational requirements. The financial data objects are straightforward, but financial statements are a bit more challenging. It is not a one-time deployment; it requires ongoing investment in user and product knowledge, and you need to weigh the pros and cons of any IT solution. I often advise clients to walk before they run because establishing hierarchies requires having a designed structure before implementation, though you can add that later. For additional functions in SAP Master Data Governance, it is interesting because on my project, we are already using AI technology for data cleansing before records are entered into SAP Master Data Governance. It would be beneficial to have the Dun & Bradstreet add-on within SAP Master Data Governance. However, one must remember that for AI to work effectively, it requires good data. Without that, AI does not make a difference. SAP Master Data Governance will always require a human perspective, especially to identify duplicate records. While SAP Master Data Governance provides technical capabilities for identifying potential duplicates based on searches, it requires human oversight due to the complexity of analyzing data fields. I believe integrating AI into the product could work, particularly after a solid data migration, which ensures that the records are reliable before utilizing AI for analytics.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of use is valuable."
"Technical support is very good."
"Compared to other databases, it is easier to manage and administer."
"The solution is easy to install."
"The ROI is terrific and it means you can avoid building or purchasing a solution."
"What I like about Microsoft, is that it has a huge database with many users."
"It is very easy to deploy and provision a machine."
"It's very easy to use."
"SAP Master Data Governance helped the organisation prevent bad and unauthorised master data from entering the production database."
"Validates all aspects from security to authorization and authentication."
"Useful for building master data."
"We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems."
"The data capturing and data governance features are valuable."
"We've found the solution to be quite flexible."
"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."
"The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."
 

Cons

"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"The Microsoft license cost could be lower."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"In the next version, I would like to see integration with Azure."
"The program's navigation tools could be improved."
"The technical support should be improved."
"The documentation provided for the MDG extensions by Utopia could be improved."
"Lacks some features that are available in other solutions."
"It is an expensive product, but if it is designed and deployed well, it expedites an enormous amount of effort and time."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"The implementation could be easier."
"The price can be improved."
"The platform's pricing needs improvement."
 

Pricing and Cost Advice

"The pricing of this solution is good."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"SAP is more expensive than Microsoft."
"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"I would like to see better pricing."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I rate the tool's pricing a seven out of ten."
"The licensing cost is reasonable."
"The cost of the product is not ideal."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The solution is costly."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"SAP Master Data Governance is an expensive solution."
"The product is too expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
12%
Manufacturing Company
10%
Computer Software Company
10%
Media Company
8%
Manufacturing Company
12%
Computer Software Company
9%
Financial Services Firm
8%
Energy/Utilities Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and ad...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: March 2026.
884,873 professionals have used our research since 2012.