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Microsoft MDS vs SAP Master Data Governance comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
6.9
Number of Reviews
29
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of January 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 7.7%, down from 11.9% compared to the previous year. The mindshare of SAP Master Data Governance is 11.1%, down from 20.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Master Data Governance11.1%
Microsoft MDS7.7%
Other81.2%
Master Data Management (MDM) Software
 

Featured Reviews

AB
Senior Data Engineer at a insurance company with 5,001-10,000 employees
Outdated capabilities hinder data mapping efficiency but facilitate cost-free data standardization
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learning libraries, we seek tools that offer AI-enabled automated mapping without custom coding. Microsoft support for MDS is also going away.
UdayReddy - PeerSpot reviewer
Lead at LTI - Larsen & Toubro Infotech
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"More generic related things can be included in the services."
"Enables non-technical people to directly interact with the BI system."
"The tool is easy to use."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"It has been a long-standing tool in our organization since it was free."
"Technical support is very good."
"The ease of use is valuable."
"It is very easy to deploy and provision a machine."
"This is an all-around good product."
"It is a stable solution...The initial setup of SAP Master Data Governance is very easy."
"The scalability is very good."
"The product is easy to use and is beneficial from a data governance perspective."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"The ability to identify and manage duplicate data is valuable. The solution automatically checks for duplication possibilities based on criteria like name matching."
"User-friendly and provides customized reports and personalized data."
"The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."
 

Cons

"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"In the next version, I would like to see integration with Azure."
"The Microsoft license cost could be lower."
"The program's navigation tools could be improved."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"Microsoft MDS isn't getting strong support because Microsoft is focusing more on cloud solutions."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"SAP could do better in attracting talent and simplifying technology adoption."
"The user experience can be improved."
"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."
"The profiling feature, especially for materials, needs improvement. We faced challenges maintaining specific details for a single material from multiple vendors."
"It does not ensure data matches after system upgrades."
"The documentation provided for the MDG extensions by Utopia could be improved."
"Lacks some features that are available in other solutions."
 

Pricing and Cost Advice

"SAP is more expensive than Microsoft."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Microsoft MDS is an expensive solution."
"The pricing of this solution is good."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I would like to see better pricing."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"The licensing cost is reasonable."
"The cost of the product is not ideal."
"The solution is costly."
"SAP Master Data Governance is an expensive solution."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"SAP Master Data Governance is an expensive product."
"The pricing is a bit too high."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Manufacturing Company
12%
Computer Software Company
11%
Media Company
8%
Manufacturing Company
13%
Computer Software Company
9%
Energy/Utilities Company
9%
Retailer
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business3
Midsize Enterprise5
Large Enterprise21
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging when you have to develop custom fields, but then usually it works, even when dep...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP MDG
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
Find out what your peers are saying about Microsoft MDS vs. SAP Master Data Governance and other solutions. Updated: December 2025.
881,082 professionals have used our research since 2012.