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SAP Master Data Governance vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.8
Reviews Sentiment
6.6
Number of Reviews
30
Ranking in other categories
No ranking in other categories
Syniti Master Data Management
Ranking in Master Data Management (MDM) Software
9th
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of March 2026, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 8.5%, down from 21.1% compared to the previous year. The mindshare of Syniti Master Data Management is 2.6%, down from 2.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
SAP Master Data Governance8.5%
Syniti Master Data Management2.6%
Other88.9%
Master Data Management (MDM) Software
 

Featured Reviews

reviewer2402049 - PeerSpot reviewer
Governance / Data Governance Initiative Advisory And Strategy Leadership at a consultancy with 1-10 employees
Centralized master data has improved quality and now supports consistent global governance
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and add-ons. Each company may have different feedback, wishing for certain features. The essence of SAP Master Data Governance is to provide structure, and from my standpoint, it offers a pretty good structure. There will always be areas for improvement; for example, when I deployed it a few years ago, their approach to internal orders for finance was still new, and they were figuring out how it would work based on organizational requirements. The financial data objects are straightforward, but financial statements are a bit more challenging. It is not a one-time deployment; it requires ongoing investment in user and product knowledge, and you need to weigh the pros and cons of any IT solution. I often advise clients to walk before they run because establishing hierarchies requires having a designed structure before implementation, though you can add that later. For additional functions in SAP Master Data Governance, it is interesting because on my project, we are already using AI technology for data cleansing before records are entered into SAP Master Data Governance. It would be beneficial to have the Dun & Bradstreet add-on within SAP Master Data Governance. However, one must remember that for AI to work effectively, it requires good data. Without that, AI does not make a difference. SAP Master Data Governance will always require a human perspective, especially to identify duplicate records. While SAP Master Data Governance provides technical capabilities for identifying potential duplicates based on searches, it requires human oversight due to the complexity of analyzing data fields. I believe integrating AI into the product could work, particularly after a solid data migration, which ensures that the records are reliable before utilizing AI for analytics.
SaurabhGaonshindhe - PeerSpot reviewer
Principal Consultant at Sector 125
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We've found the solution to be quite flexible."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"The product is easy to use and is beneficial from a data governance perspective."
"SAP Master Data Governance provides significant benefits to the user; it is an expensive product, but if it is designed and deployed well, it expedites an enormous amount of effort and time."
"It is a stable solution."
"Validates all aspects from security to authorization and authentication."
"I am satisfied with the solution's customer service."
"The data capturing and data governance features are valuable."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"The technical support should be improved."
"It could benefit from integration of its components through a central console and reduction of ABAP code for custom functions using 4GL."
"Strong solid base in the SAP ERP, but it needs to improve its maturity in certain elements (data model coverage, performance, usability, and search)."
"The price can be improved."
"It could be more user-friendly."
"It is an expensive product, but if it is designed and deployed well, it expedites an enormous amount of effort and time."
"There were challenges with handling multiple values within a single input field at the screen level."
"They should improve the solution's performance as sometimes the process consumes much time."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"The licensing cost is reasonable."
"The cost of the product is not ideal."
"SAP Master Data Governance is an expensive solution."
"The solution is costly."
"The product is too expensive."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"I rate the tool's pricing a seven out of ten."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
Information not available
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Top Industries

By visitors reading reviews
Manufacturing Company
12%
Computer Software Company
9%
Financial Services Firm
8%
Healthcare Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business4
Midsize Enterprise5
Large Enterprise21
No data available
 

Questions from the Community

What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
Regarding what SAP can do better in SAP Master Data Governance, they have an entire roadmap of constant improvements since they deployed the product, always adding new business functionality and ad...
What needs improvement with Syniti Master Data Management?
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solutio...
What is your primary use case for Syniti Master Data Management?
I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...
What advice do you have for others considering Syniti Master Data Management?
I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...
 

Also Known As

SAP MDG
Syniti MDM
 

Overview

 

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about SAP, TIBCO, Qlik and others in Master Data Management (MDM) Software. Updated: February 2026.
884,873 professionals have used our research since 2012.