SAP Master Data Governance vs Syniti Master Data Management comparison

SAP and Syniti are both solutions in the Master Data Management (MDM) Software category. SAP is ranked #1 with an average rating of 7.6, while Syniti is ranked #8 with an average rating of 9.0. SAP holds a 20.4% mindshare in MDM, compared to Syniti’s 4.4% mindshare. Additionally, 90% of SAP users are willing to recommend the solution, compared to 100% of Syniti users who would recommend it.

SAP Master Data Governance

Read 29 SAP Master Data Governance reviews

2,311 Views
1,156 Comparison Views

90% willing to recommend

Syniti Master Data Management

Read 1 Syniti Master Data Management review

271 Views
176 Comparison Views

100% willing to recommend

SAP Master Data Governance

Syniti Master Data Management

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between SAP Master Data Governance and Syniti Master Data Management based on real PeerSpot user reviews.

Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software.

To learn more, read our detailed Master Data Management (MDM) Software Report (Updated: September 2025).

Buyer's Guide

Master Data Management (MDM) Software

September 2025

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Helped 868,759 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Master Data Governance

Ranking in Master Data Management (MDM) Software

1st

Average Rating

7.6

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

No ranking in other categories

Syniti Master Data Management

Ranking in Master Data Management (MDM) Software

8th

Average Rating

9.0

Reviews Sentiment

8.4

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 20.4%, down from 22.1% compared to the previous year. The mindshare of Syniti Master Data Management is 4.4%, up from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Master Data Management (MDM) Software Market Share Distribution
Product	Market Share (%)
SAP Master Data Governance	20.4%
Syniti Master Data Management	4.4%
Other	75.2%

Master Data Management (MDM) Software

Featured Reviews

UdayReddy

Lead at LTI - Larsen & Toubro Infotech

Detailed technical support and data integration capabilities create seamless user experience

Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.

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SaurabhGaonshindhe

Principle Cloud Engineer at Sector 125

Deliver short-term projects effectively while aiming for comprehensive customization

Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"User-friendly and provides customized reports and personalized data."

"A good solution for large enterprises."

"It is a stable solution...The initial setup of SAP Master Data Governance is very easy."

"The main purpose of SAP Master Data Governance is maintaining a single source of truth for enterprise data, and it helps a lot and works quite well."

"The product is easy to use and is beneficial from a data governance perspective."

"SAP is a closed tool. Integrating with it requires a lot of effort and money. It is also very expensive and not flexible."

"We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems."

"Useful for building master data."

More SAP Master Data Governance pros

"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."

Cons

"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."

"SAP could do better in attracting talent and simplifying technology adoption."

"The product is not user-friendly."

"The price can be improved."

"They should improve the solution's performance as sometimes the process consumes much time."

"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."

"Overall, they just a little bit more flexibility in terms of assigning roles or adding new roles. We have a longer approval process, so we need to break it down into more roles than what is typically available and we need to hard-code it."

"The user interface is not user-friendly."

More SAP Master Data Governance cons

"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."

Pricing and Cost Advice

"The pricing is a bit too high."

"SAP Master Data Governance is an expensive solution."

"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."

"The solution is costly."

"The cost of the product is not ideal."

"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."

"I rate the tool's pricing a seven out of ten."

"The licensing cost is reasonable."

More SAP Master Data Governance pricing and cost advice

Information not available

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Top Industries

By visitors reading reviews

Manufacturing Company

14%

Computer Software Company

11%

Energy/Utilities Company

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	3
Midsize Enterprise	5
Large Enterprise	21

No data available

Questions from the Community

What do you like most about SAP Master Data Governance?

We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.

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What is your experience regarding pricing and costs for SAP Master Data Governance?

The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...

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What needs improvement with SAP Master Data Governance?

I don't see any disadvantages or areas for improvement that I can think of, to be honest. It's sometimes challenging when you have to develop custom fields, but then usually it works, even when dep...

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What needs improvement with Syniti Master Data Management?

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What is your primary use case for Syniti Master Data Management?

I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...

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What advice do you have for others considering Syniti Master Data Management?

I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...

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Comparisons

Informatica Intelligent Data Management Cloud (IDMC) vs SAP Master Data Governance

Compared 22% of the time

TIBCO EBX vs SAP Master Data Governance

Compared 10% of the time

Microsoft MDS vs SAP Master Data Governance

Compared 9% of the time

Reltio Cloud vs SAP Master Data Governance

Compared 9% of the time

Stibo STEP MDM vs SAP Master Data Governance

Compared 9% of the time

More SAP Master Data Governance Competitors

No data available

Product Reports

Buyer's Guide

SAP Master Data Governance

September 2025

Download SAP Master Data Governance product report

Buyer's Guide

Master Data Management (MDM) Software

September 2025

Download Syniti Master Data Management product report

Also Known As

SAP MDG

Syniti MDM

Overview

Your company wants accurate, complete, and trusted data to master your digital business processes and business models. The SAP® Master Data Governance application provides ready-to-run, domain-specific master data governance, enabling you to decentrally own and consolidate and to centrally create, change, and distribute master data across your enterprise system landscape. Tight integration with other SAP solutions supports the reuse of data models, business logic, and validation frameworks with open integration to third-party products and services to support your entire technology stack. It supports cleansing, standardization, duplicate detection, and best-record calculation. It then lets you synchronize clean and standardized data across cloud and on-premise applications.

SAP

Processes that action master and application data can take an unnecessarily long time to complete when manually orchestrated by humans or paper — delaying the availability of the most up-to-date data. The quality of this data is usually poor because humans often make inadvertent mistakes during data entry. And because it is maintained across many disparate and disconnected business systems, it is difficult to tap into this data through analytics, machine learning, and report generation technologies.
Master Data Management solutions from Syniti orchestrate processes that enforce the entry of the highest quality master and application data into business systems. They ensure that the right people correctly action the right master and application data at the right time. And they create a single point of reference to master and application data from multiple domains and business systems.

Syniti

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay

American Airlines, Yell.com, Avnet, Zurich Insurance

Buyer's Guide

Master Data Management (MDM) Software

September 2025

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