Try our new research platform with insights from 80,000+ expert users

SAP Master Data Governance vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Master Data Governance
Ranking in Master Data Management (MDM) Software
1st
Average Rating
7.6
Reviews Sentiment
7.0
Number of Reviews
28
Ranking in other categories
No ranking in other categories
Syniti Master Data Management
Ranking in Master Data Management (MDM) Software
8th
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the Master Data Management (MDM) Software category, the mindshare of SAP Master Data Governance is 22.0%, down from 23.7% compared to the previous year. The mindshare of Syniti Master Data Management is 3.5%, up from 2.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software
 

Featured Reviews

UdayReddy - PeerSpot reviewer
Detailed technical support and data integration capabilities create seamless user experience
Regarding SAP Master Data Governance, there is significant room for improvement particularly concerning the replication types. For example, when a vendor master is created in Ariba and a request is submitted from the Ariba system, SAP Ariba directs it to MDG. MDG verifies the details entirely through PI/PO or CPI. Once MDG verifies the data, the request is submitted to the S/4HANA system, the target. After a final approval at all levels, the vendor number is generated, and the vendor code gets passed from source to target system. This number is available in both the Ariba integration in the systems and in SAP BPT code, as well as the S/4HANA system.
SG
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"A good solution for large enterprises."
"SAP MDG has extensive data models and good integration with upstream and downstream systems."
"SAP Master Data Governance is a customizable solution and is flexible."
"I like how the solution integrates with other SAP tools and third-party solutions."
"Some of the features that I have found to be beneficial are the search and uploads functions."
"I am satisfied with the solution's customer service."
"It is a stable solution."
"The data capturing and data governance features are valuable."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"The user experience can be improved."
"There is no clarity and direction on how to manage bills of materials (BOMs) or routing in MDG."
"In general, I want artificial intelligence added to SAP Master Data Governance since I feel it is one of the areas where the solution has certain shortcomings."
"The product is not user-friendly."
"They should improve the solution's performance as sometimes the process consumes much time."
"The price can be improved."
"SAP could do better in attracting talent and simplifying technology adoption."
"The documentation provided for the MDG extensions by Utopia could be improved."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"The licensing cost is reasonable."
"The cloud solution is subscription-based, it is paid monthly or quarterly. If the solution is on-premises, it is a one-time fee. As far as I am aware there are no additional costs."
"The cost of the product is not ideal."
"SAP Master Data Governance is a licensed product. While there might be no upfront cost for the MDG component itself, you still need to pay for user authorizations."
"We have an enterprise license. The whole SAP landscape pricing model is based on the number of users, and the number of transactions. The price could be better, there is always room for improvement in the price."
"The product is too expensive."
"The solution is costly."
"The pricing is a bit too high."
Information not available
report
Use our free recommendation engine to learn which Master Data Management (MDM) Software solutions are best for your needs.
860,632 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
13%
Computer Software Company
12%
Financial Services Firm
10%
Energy/Utilities Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about SAP Master Data Governance?
We've managed tens of thousands of updates within 30 to 60 minutes, and we can also replicate these changes to all connected systems.
What is your experience regarding pricing and costs for SAP Master Data Governance?
The challenge with SAP MDG is not only the cost but the resources. The skills required are niche in the market, and while you can purchase the product either one time or on a subscription basis, th...
What needs improvement with SAP Master Data Governance?
SAP could do better in attracting talent and simplifying technology adoption. There's a need for SAP to develop an overall technology stack and bring resources up to speed with new technologies lik...
What needs improvement with Syniti Master Data Management?
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solutio...
What is your primary use case for Syniti Master Data Management?
I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...
What advice do you have for others considering Syniti Master Data Management?
I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...
 

Also Known As

SAP MDG
Syniti MDM
 

Overview

 

Sample Customers

Convergent IS, CHIO Aachen, Dell, Hamburg Port Authority (HPA), City of Boston, Mozzart, Mitsui Knowledge Industry (MKI), AOK Bundesverband, eBay
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: June 2025.
860,632 professionals have used our research since 2012.