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Informatica Intelligent Data Management Cloud (IDMC) vs Syniti Master Data Management comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.7
Number of Reviews
215
Ranking in other categories
Data Integration (1st), Data Quality (1st), Business Process Management (BPM) (9th), Business-to-Business Middleware (4th), API Management (18th), Cloud Data Integration (4th), Data Governance (3rd), Test Data Management (4th), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (5th), Test Data Management Services (5th), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (3rd)
Syniti Master Data Management
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (8th)
 

Featured Reviews

RC
Contractor at Sanlam
Cloud data catalog has streamlined lineage and quality while leaving more automation to improve
I have not explored IDMC's automation capabilities driven by AI and metadata too much at the moment, but it is on the cards. We are basically creating the foundation, as the whole migration has taken place recently and it is still early days. I think Informatica Intelligent Data Management Cloud (IDMC) is evolving, and as the vendors move forward, they pick up new concepts from each other. I have seen that products leapfrog each other, and from my experience over the years, the big players tend to copy features or add enhancements based on industry trends. I feel whatever the tool does not have now, there is a feedback loop allowing us to request new features, and we continually ask for different ways to do things as we have a pipeline into the product management team. It is difficult to say what additional features I would prefer to see in the next release of IDMC. I would appreciate more automation on the lineage front, with more AI to seamlessly join independent sources and create seamless lineage between different technologies, such as from file into database A into a different database and landing up in a reporting system such as Cognos, Qlik, Qlik Sense, QlikView, or Power BI.
SaurabhGaonshindhe - PeerSpot reviewer
Principal Consultant at Sector 125
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"Informatica provides a comprehensive solution for on-the-fly or real-time data masking."
"It is unquestionably a good investment if used properly."
"It's great as a unified enterprise data management platform."
"Scalability is on par or better than any other solution on the market, with one of our customers having over 21 million SKUs in PIM and others having hundreds of international users."
"The mass ingestion functionality and the elasticity of the solution are great."
"The governance process was fully manual before, but Axon helped us configure those processes, giving us more visibility, transparency, and control over the data."
"The most valuable feature of Informatica Enterprise Data Catalog is it provides clients with a full view of the enterprise data assets. For example, how many data assets they have and who owns them."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"User/group administration could use improvement."
"The solution is quite expensive."
"When we compared Informatica to SAP, we realized that we lose the ability to integrate easily with our SAP business applications"
"Database access is highly restricted with PIM."
"The product interface could be improved to be more intuitive."
"With the solution, we had some issues, and we have every day, and we used to open a ticket. Sometimes, there are data issues and transformation issues."
"It is expensive."
"I have a lot of issues with their customer support and not getting the required technical information, which we actually need unless you can do a call with their senior technicians."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"You can purchase licenses for this solution at different intervals. For example, annually or every three years. They recently changed their terms for licensing and now it is more flexible."
"The pricing is quite flexible."
"The platform has a premium cost. I rate the pricing as seven out of ten."
"The solution is expensive."
"The product is highly-priced."
"The pricing model is something that can be improved."
"The product is not very pocket-friendly for small and medium-sized businesses, and it is understandable because of the kind of features the tool gives."
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Top Industries

By visitors reading reviews
Financial Services Firm
11%
Manufacturing Company
10%
Outsourcing Company
9%
Construction Company
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise155
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Syniti Master Data Management?
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solutio...
What is your primary use case for Syniti Master Data Management?
I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...
What advice do you have for others considering Syniti Master Data Management?
I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Syniti MDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
American Airlines, Yell.com, Avnet, Zurich Insurance
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