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Informatica Intelligent Data Management Cloud (IDMC) vs Syniti Master Data Management comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
214
Ranking in other categories
Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (7th), Business-to-Business Middleware (3rd), API Management (6th), Cloud Data Integration (3rd), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (1st), AI Data Analysis (1st)
Syniti Master Data Management
Average Rating
9.0
Reviews Sentiment
8.4
Number of Reviews
1
Ranking in other categories
Master Data Management (MDM) Software (9th)
 

Featured Reviews

Divya-Raj - PeerSpot reviewer
Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte
Handles large data volumes effectively and offers competitive pricing
There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.
SaurabhGaonshindhe - PeerSpot reviewer
Principle Cloud Engineer at Sector 125
Deliver short-term projects effectively while aiming for comprehensive customization
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solution we provide to the customer. The customer demands include four to five different elements, such as data cataloging or metadata management, data lineage, data quality, Master Data Management, and data freshness, which need to be integrated into one solution that currently I cannot see in any software. The main focus is more on Master Data Management. I recently had an interview where they pointed out that I only own 10% of what they are looking for. This also applies to Syniti Master Data Management, which is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor. Other solutions such as Informatica are moving toward Customer 360 degrees and Product 360 degrees, integrating easily into environments, while Syniti Master Data Management is somewhat lacking in customizing solutions based on customer needs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature is data discovery. This is the most exciting feature for all of the banks."
"The solution is stable."
"It is very useful for testing purposes and designing mappings for small projects. If you go for IDQ in the mapping itself, you can see the data. You can then correct it, and test it so easily. It is working fine. It is also stable, scalable, and easy to deploy."
"We had a bad experience before Informatica Cloud Data Quality, we started a data analytics project that took more than three months of wasted time because we couldn't use the data to create the optimization model."
"We can scan anything."
"Informatica Persistent Data Masking can mask production data for different users, ensuring that only authorized individuals can access sensitive information."
"The most valuable feature of Informatica Intelligent Cloud Services for me is the availability of connectors."
"I like the number of options that are presented with Informatica, fuzzy matching, and your screen."
"The central data repository feature in Syniti Master Data Management is wonderful; it is an excellent feature, in my opinion."
 

Cons

"The error information provided is not informative, as compared to Power Center."
"It could be improved by including a buffer that saves data when there is a connectivity issue."
"The advertising makes promises about data analytics that it does not keep."
"Informatica MDM can improve the data catalog and data marketplace."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"Informatica MDM could be improved by adding drag and drop options, business data insights, and visualization reporting."
"In terms of data volume processing, Intelligent Cloud Services does not match the efficiency of Power Center."
"They could improve technical support because it is not good enough at the moment."
"Syniti Master Data Management is more focused on creating golden records, but at an organization level, they need a more concrete solution from just one platform or vendor."
 

Pricing and Cost Advice

"The solution is expensive."
"Our customers sometimes are able to negotiate a much better price for Informatica Cloud Data Integration based on their relationship with the vendor."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"The solution's pricing model is easy, but it is very expensive."
"We got a 50% discount."
"The solution is very expensive."
"We pay for a yearly subscription."
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
8%
Retailer
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business51
Midsize Enterprise27
Large Enterprise153
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
What needs improvement with Syniti Master Data Management?
Regarding Syniti Master Data Management's features, there is a concept called data as a product. Looking at that term, Syniti Master Data Management lacks a few things as it is a customized solutio...
What is your primary use case for Syniti Master Data Management?
I belong to a Center of Excellence practice group, and I generally get projects for short durations. For example, if customers want to implement a Proof of Concept (POC) or implement a Master Data ...
What advice do you have for others considering Syniti Master Data Management?
I have experience with Syniti Master Data Management, specifically with this solution. I am an implementer of Syniti Master Data Management and work with a System Integrator company. My main role i...
 

Also Known As

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking
Syniti MDM
 

Overview

 

Sample Customers

The Travel Company, Carbonite
American Airlines, Yell.com, Avnet, Zurich Insurance
Find out what your peers are saying about Amazon Web Services (AWS), Informatica, Salesforce and others in Cloud Data Integration. Updated: January 2026.
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