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Microsoft MDS vs Qlik Talend Cloud comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 18, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft MDS
Ranking in Master Data Management (MDM) Software
4th
Average Rating
7.4
Reviews Sentiment
7.2
Number of Reviews
23
Ranking in other categories
No ranking in other categories
Qlik Talend Cloud
Ranking in Master Data Management (MDM) Software
3rd
Average Rating
8.0
Reviews Sentiment
6.5
Number of Reviews
55
Ranking in other categories
Data Integration (6th), Data Quality (2nd), Data Scrubbing Software (1st), Cloud Data Integration (7th), Data Governance (8th), Cloud Master Data Management (MDM) (4th), Streaming Analytics (8th), Integration Platform as a Service (iPaaS) (8th)
 

Mindshare comparison

As of February 2026, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 6.9%, down from 11.5% compared to the previous year. The mindshare of Qlik Talend Cloud is 6.0%, down from 9.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
Qlik Talend Cloud6.0%
Microsoft MDS6.9%
Other87.1%
Master Data Management (MDM) Software
 

Featured Reviews

AB
Senior Data Engineer at a insurance company with 5,001-10,000 employees
Outdated capabilities hinder data mapping efficiency but facilitate cost-free data standardization
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-based functionalities. Although I created Python scripts for some machine learning libraries, we seek tools that offer AI-enabled automated mapping without custom coding. Microsoft support for MDS is also going away.
HJ
IT Consultant at a tech services company with 201-500 employees
Has automated recurring data flows and improved accuracy in reporting
The best features of Talend Data Integration are its rich set of components that let you connect to almost any data design intuitive and its strong automation and scheduling capabilities. The TMap component is especially valuable because it allows flexible transformation, joins, and filtering in a single place. I also rely a lot on context variables to manage different environments like Dev, Test, and production, without changing the code. The error handling and logging tools are very helpful for monitoring and troubleshooting, which makes the workflow more reliable. Talend Data Integration has helped our company by automating and standardizing data processes. Before, many of these tasks were done manually, which took more time and often led to errors. With Talend Data Integration, we built automated pipelines that extract, clean, and load data consistently. This not only saves hours of manual effort, but also improves the accuracy and reliability of data. As a result, business teams had faster access to trustworthy information for reporting and decision making, which directly improved efficiency and productivity. Talend Data Integration has had a measurable impact on our organization. By automating daily data loading processes, we reduced manual effort by around three or four hours per day, which saved roughly 60 to 80 hours per month. We also improved data accuracy. Error rates dropped by more than 70% because validation rules were built into the jobs. In addition, reporting teams now receive fresh data at least 50% faster, which means they can make decisions earlier and with more confidence. Overall, Talend Data Integration has increased both efficiency and reliability in our data workflows.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable feature of Microsoft MDS is its management."
"It is very easy to deploy and provision a machine."
"More generic related things can be included in the services."
"It has a very good feature called Excel plug-in. You just have to install the plug-in, and then it directly connects to the MDS instance where you can maintain and manage your data and publish it right through Excel. You don't need to go to the front end to make any changes. It has easy integration with SQL Server, and you can use SSIS to do the ETLs. It is a part of the Microsoft stack. It works with most of the Microsoft stuff."
"Compared to other databases, it is easier to manage and administer."
"The most valuable feature is the administration console."
"One of the main features I have found useful is the integration with Azure active directory."
"The backup and restore functionality are the solution's most valuable aspects."
"The features that I like the most are the simplicity of the interface, and the ability to quickly develop with a predefined component."
"Qlik Talend Cloud has had a positive impact on my organization by automating data integration processes, reducing manual errors, and ensuring reliable and up-to-date data for reports and business decisions."
"We can develop our own code if we do not see the functionality we need."
"What I like about the Talend MDM Platform is that it's a good vendor diagnostic tool."
"The solution is very user-friendly and easy to understand."
"I really like the fact that there are no out-of-the-box solutions regarding the development of jobs. Other vendors may have modules which cleanse your addresses. In Talend, you have the freedom to completely develop the process yourself. This can be tricky, but it also makes it fun."
"The numerous components provided by Talend mean you’re able to create jobs quickly and efficiently."
"With its frequency function, we were able to pick a line of business to be addressed first in one of our conversion projects."
 

Cons

"Stability can be fragile at times. If you are not attentive or make a mistake, it can cause problems."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"The only drawback is that it does not have the matching, merging, and all true MDM components. For these, you have to use another competent called Data Quality Services (DQS). You need to plug it in and use it along with MDS for true MDM. Both of these are integrated together, but you have to do them separately, whereas, in Profisee, there are a couple of screens where you can configure the matching process, create matching rules, and other things, and everything is in one product, which is not the case with MDS. In order to implement a true MDM, you need MDS, DQS, and SSIS. You have to use MDS to store your golden records, DQS to configure and standardize all your rules and matching percentages, and SSIS to load the data to DQS and MDS. At the same time, you also need Melissa Data to clean up your addresses to validate and standardize the addresses. That's the main component of true MDM. It would be good if they can create a true matching component inside MDS and merge MDS and DQS."
"I do not like using Silverlight and Internet Explorer. The new 2019 version gets rid of that, which is one of the reasons why we are looking to switch."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"The Microsoft license cost could be lower."
"The sales and market department could improve the Talend Data Management Platform."
"SQL for displaying underlying data in non-match results does not work."
"If we encounter issues, it’s most likely when using the Talend Open Studio. The studio can be slow, get stuck, or crash. But again, it can be caused by the resources of your machine or your connection with the repository. If we encounter issues with the Studio we restart the Studio. In emergencies, we create and use a new workspace."
"If I am designing something in Talend Data Integration, I cannot backtrack in the flow. For example, if I read data from a source and transform it before applying complex aggregation in the third step, I cannot join this data with the second step."
"Sometimes there are bugs which are unidentified and we have to follow-up with the Talend team to resolve them. In a critical situation, it takes time for them to update patches."
"The stability is good, but the performance is slower when I work on a huge amount of data."
"There are no concurrent licenses, they only have seat licenses on cloud. That's the whole challenge. For example, if in any project your headcount increases or decreases, you do not have that concurrence and you have a seat license, you run into challenges because you have to procure a few more licenses for getting the job done."
"Talend Data Integration can be improved by reducing the license cost, as it is a bit high compared to other tools, which can be a burden for small-scale companies wanting to buy a license."
 

Pricing and Cost Advice

"Microsoft MDS is an expensive solution."
"The pricing of this solution is good."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"SAP is more expensive than Microsoft."
"I would like to see better pricing."
"The solution's pricing is very reasonable and half the cost of Informatica."
"I have been using the open-source version."
"The tool is cheap."
"The licensing cost is about 40,000 Euros a year."
"The product pricing is considered very good, especially compared to other data integration tools in the market."
"The price is on a per-user basis. It's a little more expensive than other tools. There aren't any additional costs beyond the standard licensing fee."
"It's a subscription-based platform, we renew it every year."
"We did not purchase a separate license for DQ. It is part of our data platform suite, and I believe it is well-priced."
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Top Industries

By visitors reading reviews
Financial Services Firm
14%
Manufacturing Company
11%
Computer Software Company
11%
Media Company
8%
Financial Services Firm
13%
Computer Software Company
10%
Comms Service Provider
7%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
By reviewers
Company SizeCount
Small Business20
Midsize Enterprise11
Large Enterprise20
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS was pretty affordable. We implemented the solution without a problem.
What needs improvement with Microsoft MDS?
I cannot really give specifics about disadvantages. From what we have seen, speaking to customers, Microsoft MDS was sometimes a bit slow. The frustration they had was just around usability and use...
What needs improvement with Talend Data Quality?
I don't use the automated rule management feature in Talend Data Quality that much, so I cannot provide much feedback. I may not know what Talend Data Quality can improve for data quality. I'm not ...
What is your primary use case for Talend Data Quality?
It is for consistency, mainly; data consistency and data quality are our main use cases for the product. Data consistency is the primary purpose we use it for, as we have written rules in Talend Da...
What advice do you have for others considering Talend Data Quality?
Currently, I'm working with batch jobs and don't perform real-time data quality monitoring because of the large data volume. For real-time, we use a different product. I cannot provide details abou...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
Talend Data Quality, Talend Data Management Platform, Talend MDM Platform, Talend Data Streams, Talend Data Integration, Talend Data Integrity and Data Governance
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
Aliaxis, Electrocomponents, M¾NCHENER VEREIN, The Sunset Group
Find out what your peers are saying about Microsoft MDS vs. Qlik Talend Cloud and other solutions. Updated: February 2026.
881,733 professionals have used our research since 2012.