Promotion Effectiveness enables enterprises to measure and fully understand the effectiveness of trade promotions. It makes sense of complex and disparate point-of-sale data, to deliver a more accurate analysis across multiple metrics (spend ratio, volume uplift, amongst others). Built on a light weight architecture, it ensures computations and analysis can be run across large data sets.
| Product | Market Share (%) |
|---|---|
| TradeEdge Promotion Effectiveness | 1.9% |
| JD Edwards EnterpriseOne | 13.6% |
| PeopleSoft | 13.2% |
| Other | 71.3% |
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