Feedback system through emails – the fact that you can reply to tickets by simply replying to email, also starting tickets by shooting an email to the right address.
Team Lead - CSM Nordics at a marketing services firm with 1,001-5,000 employees
You can reply to tickets by simply replying to email and start tickets by shooting an email to the right address.
Pros and Cons
- "If their price is acceptable, I would recommend using Zendesk to all companies whose clients and employees need a simple way of raising issues."
- "It needs to have a more intuitive application of macro’s in changing ticket statuses."
What is most valuable?
How has it helped my organization?
It makes life much easier e.g. clients who never used Zendesk before needn’t learn it, they can just shoot an email to report an issue.
What needs improvement?
It needs to have a more intuitive application of macro’s in changing ticket statuses.
For how long have I used the solution?
We've used it for two years.
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What was my experience with deployment of the solution?
There were no issues with the deployment.
What do I think about the stability of the solution?
There were no issues with the stability.
What do I think about the scalability of the solution?
We have had no issues with scaling it for our needs.
How are customer service and support?
It is rarely needed.
How was the initial setup?
It's straightforward for me.
What about the implementation team?
We did it in-house.
What's my experience with pricing, setup cost, and licensing?
The pricing is much higher than that of other solutions.
Which other solutions did I evaluate?
It wasn’t my personal decision, but, I would go for Zendesk over QuickBase or MS Dynamics, which I had a chance to use for years as well, anytime.
What other advice do I have?
If their price is acceptable, I would recommend using Zendesk to all companies whose clients and employees need a simple way of raising issues.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Project Coordinator at BlackSquare Inc.
We have integrated it with Slack and we get customer updates in real-time.
Pros and Cons
- "I'd say that the integration options that Zendesk offers are the most valuable features to our team."
- "My one negative critique would be the user interface. It's pretty busy and isn't the most user friendly; at times it is hard to navigate through or understand where you're at."
Valuable Features
I'd say that the integration options that Zendesk offers are the most valuable features to our team. We eJIRA as our internal development software, and Zendesk's integration provides us the ability to create new JIRA tickets based on the information that we receive from our clients. This feature allows are team to be as efficient as possible as it reduces any duplication of work, which is always a bonus in the start-up world.
Improvements to My Organization
Another important Zendesk integration that our team leverages is Slack. We use Slack as our internal mode of communication on the regular, and the integration with Zendesk allows us to receive customer notifications this way, as well. Zendesk updates come to us in real-time via Slack, and because it's how we normally communicate as a team, we receive them in the least-disruptive way possible.
Room for Improvement
My one negative critique would be the user interface. It's pretty busy and isn't the most user friendly; at times it is hard to navigate through or understand where you're at.
Use of Solution
I believe BlackSquare has been using Zendesk for two and a half years now.
Deployment Issues
We have had no issues deploying it.
Stability Issues
It's stable and I have not noticed any issues.
Scalability Issues
We have had no issues scaling it for our needs.
Customer Service and Technical Support
I have never had to use tech support.
Initial Setup
I was not involved in the implementation.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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May 2026
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Consultant at a consultancy with 10,001+ employees
We needed to code stuff on our side due to business specific needs which it could not account for.
Pros and Cons
- "It forced the organization to rethink sub-par work processes and enabled us to work smarter."
- "We needed to code stuff on our side due to business specific needs which Zendesk could not account for."
Valuable Features:
It was easy to setup and has plug-and-play possibilities. It required very little coding from our side and could practically be setup using drop-down options in the system's setup and engine.
Improvements to My Organization:
It forced the organization to rethink sub-par work processes and enabled us to work smarter. When we suggested new changes to the business processes our helpdesk questioned why we couldn't do it like we always had, but revealing that the old ways of doing so was time consuming and illogical. Zendesk helped streamline our ticket workflow.
Room for Improvement:
We needed to code stuff on our side due to business specific needs which Zendesk could not account for.
Deployment Issues:
It's easy to setup.
Stability Issues:
It was stable.
Scalability Issues:
It's scalable/
Initial Setup:
It required configuration which most people with understanding of business processes can do. No developer's help is essentially needed for the most basic functionality to work.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Head of Customer Service at a hospitality company with 51-200 employees
The possibility to quickly send templates emails based on content and user language.
Pros and Cons
- "It is easy to use, highly customizable and makes our work faster."
- "I would like to see improvement in the "trigger" sections and "macros" as well."
What is most valuable?
It is easy to use, highly customizable and makes our work faster.
How has it helped my organization?
The possibility to quickly send templates emails based on content and user language.
What needs improvement?
I would like to see improvement in the "trigger" sections and "macros" as well. Both should have conditional fields to customize.
For how long have I used the solution?
We've used it for three years.
What was my experience with deployment of the solution?
We have had no issues with the deployment.
What do I think about the stability of the solution?
There have been no issues with the stability.
What do I think about the scalability of the solution?
There have been no issues scaling it for our needs.
How are customer service and technical support?
Customer Service:
Mainly it's been good.
Technical Support:Mainly it's been good.
Which solution did I use previously and why did I switch?
We used Netsuite which is too complex and too expensive.
How was the initial setup?
The setup process is quite easy.
What about the implementation team?
We did it in house.
What other advice do I have?
It is perfect if you need an email system. Absolutely not if looking for a CRM solution.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Freelance Film Critic/Part-time Social Media Coordinator/Junket and Red-Carpet Personality at a media company with 51-200 employees
The ability to easily create macros, quickly see past correspondence, and view analytics are incredibly helpful features. Teams were disappointed when messages were not sent successfully.
Pros and Cons
- "The ability to easily create macros, quickly see past correspondence from a recent sender, and view analytics are incredibly helpful features that are invaluable business tools."
- "Additionally, "Internal note" is never just an internal note, it is sent to all recipients on the ticket, which has led to quite a lot of miscommunication and frustration."
What is most valuable?
The ability to easily create macros, quickly see past correspondence from a recent sender, and view analytics are incredibly helpful features that are invaluable business tools.
How has it helped my organization?
The capability to see easily digestible (and regularly updated) analytics in regards to Zendesk usage helps every member of the team on a daily basis.
What needs improvement?
In both organizations which I worked at that utilized Zendesk, members of the respective teams were disappointed when messages were not sent successfully to email recipients (usually with Yahoo or Hotmail accounts, but not exclusively). There should be an option that clearly indicates when the ticket was not properly sent (and, alternatively, when it has). Additionally, "Internal note" is never just an internal note, it is sent to all recipients on the ticket, which has led to quite a lot of miscommunication and frustration. Finally, for a novice user of Zendesk, it is unclear what the differences are between the varied options (open, pending, solved) for sending tickets. There should be a clear delineation between options.
For how long have I used the solution?
I have used Zendesk for over two years.
What was my experience with deployment of the solution?
Please see my answer for "What are the areas for improvement?".
What do I think about the stability of the solution?
Please see my answer for "What are the areas for improvement?".
What do I think about the scalability of the solution?
I'm not too sure what you mean in terms of scalability, but I did encounter issues with trying to back up the data (ie. tickets sent, frequent ticket senders, etc.) to a different platform (which was necessary at the organization I was with at the time).
How are customer service and technical support?
Customer Service:
I have no comment on this issue as I never reached out to the Zendesk customer service team.
Technical Support:I have no comment on this issue as I never reached out to the Zendesk technical support team.
Which solution did I use previously and why did I switch?
For two particular inboxes the company I was working with at the time switched from Gmail to Zendesk for ease of use and quicker analytics tools.
How was the initial setup?
I cannot comment on this as I was not involved with the setup at the time.
What about the implementation team?
As I was not involved with the setup of the program, I cannot comment on this question at this time.
What was our ROI?
As I am no longer with the two organizations that utilized Zendesk, I cannot comment on this question.
What's my experience with pricing, setup cost, and licensing?
I was not involved with the financial decision making process and thus cannot comment on this question.
Which other solutions did I evaluate?
I was not involved with this decision making process and thus cannot comment on this question.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Marketplace Integrity Specialist at a comms service provider with 51-200 employees
The ticketing software itself as well as the reporting features have been most valuable.
Pros and Cons
- "Our CS team has been able to quickly and effectively run through customer inquiries using the Zendesk platform."
- "I would like to see the ability to merge between companies/teams."
What is most valuable?
The ticketing software itself as well as the reporting features have been most valuable
How has it helped my organization?
Our CS team has been able to quickly and effectively run through customer inquiries using the Zendesk platform
What needs improvement?
I would like to see the ability to merge between companies/teams. We have separate teams using Zendesk, and while we can move tickets to one another we cannot take certain actions to them as they are technically 'the other team's'.
For how long have I used the solution?
We've used it for one year.
What was my experience with deployment of the solution?
I have not seen any issues.
What do I think about the stability of the solution?
I have not seen any issues.
What do I think about the scalability of the solution?
I have not seen any issues.
How are customer service and technical support?
Customer Service:
Zendesk has great customer service and there are rarely technical issues.
Technical Support:I have not used a different ticketing service, but in comparison to CS communication software such as Olark, phone support, and emails - Zendesk has been the easiest solution.
Which solution did I use previously and why did I switch?
I was not part of the set-up.
How was the initial setup?
I believe the implementation was done through an in-house team.
What other advice do I have?
The team at Zendesk is there to help, so don't be afraid to reach out. There are many 'hidden' tools that make CS agents life easier, find them, use them.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
it_user577017Consultant en organisation & chargé de mission à l'international at a consultancy
Top 20Consultant
Thanks, what kind of "hidden" tools are you talking about ?
Technical Support Engineer, Team Lead at a computer software company with 501-1,000 employees
It allows employees to work remotely and to reply to the customer on the go, although it'd be easier to setup if there was metadata available and an API guru resource available.
Pros and Cons
- "The ROI is amazing."
- "It would be easier to setup if there was metadata available and an API guru resource available."
What is most valuable?
The cloud web app is the single most valuable feature for me.
How has it helped my organization?
It allows employees to work remotely and to reply to the customer on the go.
What needs improvement?
It would be easier to setup if there was metadata available and an API guru resource available. This would help in migrating user information from old platforms to Zendesk.
For how long have I used the solution?
We've been using it for over two years.
How are customer service and technical support?
Zendesk's support team are available 24/7 for the enterprise-level customers. Though certain bugs are not immediately resolved, they do get resolved within a reasonable amount of time.
Which solution did I use previously and why did I switch?
Previous product used was Oracle RightNow. The solution was bulky, only supported Windows at the time, and costly to configure. Zendesk, on the other hand, can be configured on the fly, works with any web browser, and comes with mobile apps for on-the-go staff.
How was the initial setup?
Everything was very straightforward. The biggest huddle was migrating the users' information out of the old platform into Zendesk. I'm sure it's easier if there is metadata available and an API guru resource available. We did not have any at the time, so it was a manual process. It was a lot of straightforward repetitive work.
What was our ROI?
The ROI is amazing. We had a team of 21 and were able to reduce it to seven members, and they are able to handle the same load.
What other advice do I have?
Get the Enterprise edition to start with. It has an excellent support team to answer all questions you may have. If migration of old tickets can be avoided, it will be much faster and cheaper. Don't forget those legacy links pointing to the older KB in the old support portals as those may have been hard-linked from the web app/desktop app or elsewhere.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Senior Operations Manager at a tech services company with 1,001-5,000 employees
For us, it does what we need, which is ticketing, reporting, automation, responders, use of .csv imports, data extracts, and API use for Help Center. But, we'd like custom reporting capabilities.
Pros and Cons
- "We chose Zendesk because of its ease of use and the projected ROI."
- "Partitioning rules and triggers need improvement."
Valuable Features
The features I find most valuable are the relative ease of configuration and the add-ons.
Improvements to My Organization
We used to receive email notifications into Outlook. It is extremely easy to create a mail.
Room for Improvement
- They should build in a ticket auto-assignment module, which would be amazing. This would set Zendesk apart without having to use third-p
arty apps. Although these are fantastic and useable, they would allow for consulting opportunities for them and really tailor the ticket management solution for a prospective customer. - Partitioning rules and triggers need improvement.
- It would be great to go beyond multi-brand and allow for a brand to be self-managed by its own administrator with visibility from global administrators.
- Enhancements to Help Center. A broader selection of templates, though if you have in-house web skills, the CSS, JScript, and markup environment should be flexible enough for most needs.
- We would like to see enhancements in how the knowledge management process is managed in Help Center. Perhaps some work flow behind article creation to approval, also easier methods to flag articles for review, deletion flagging that can be executed with work flow from UI rather than having to do through API.
- Custom reporting capability like for Zendesk ticketing for Help Center.
- I would like to see the service to update the Twitter feed used more frequently and be updated with more meaningful info, but that happens with every service tool I have ever known since I was born.
Use of Solution
We've used the enterprise edition for three years.
Deployment Issues
In general, no, there we some issues around report name change during the reporting platform migration which was a little frustrating, but in general updates are managed well and even when they do fail they recover well.
Customer Service and Technical Support
It's a solid 7/10 for specific contacts, and it would be higher including my account managers in two different regions and also tech contacts. I would rate them all 9/10.
Initial Setup
Setup was straightforward if you know where you’re looking. Therein lies the crux of the issue. Do you know where to look? Given that there are a lot of configuration points to correctly setup your ZD instance ,it may not be out of the box, but no tool is, and I feel the investment to get up to speed with ZD is definitely worth it.
Implementation Team
In-house, but if time is a consideration, get a vendor. If you cannot afford it, invest the time and users to ample guides and knowledge on their support site and get involved in their communities. Actively use Zendesk support, which is great particularly for new users.
ROI
The ROI is related to your requirements and what you are trying to achieve and how well they address those needs. For us, it does what we need, which is ticketing, reporting, automation, responders, use of .csv imports, data extracts, API use for Help Center and other projects.
Pricing, Setup Cost and Licensing
Take the time to understand what your workload is before you even move into Zendesk. You will then be able to determine how many agents licenses you require.
Also, understand the requirements for what you need in terms of functionality as Zendesk Enterprise is significantly more costly than Plus but offers much more. You need to work out if you actually need that functionality and what price point is acceptable for the number of agents you have.
Remember, if you are looking at big numbers of agents talk with an account manager and see what price you can get. You will never know unless you give it a go.
Other Solutions Considered
- MS CRM
- SalesForce
- Siebel
- Infra
- Front Range HEAT
- AR Remedy
We chose Zendesk because of its ease of use and the projected ROI. Do you really need to invest in the beast and have a TCO that needs to cover an architectural team worth over $500,000 a year? In some cases absolutely, and the ROI justifies it in my case for this and my last organization. There are a lot of things where we can work with what we have.
Other Advice
Go and see people who use it, or at least gather feedback from the community. Join the Zendesk support community and ask.
Zendesk Ticket Interface

Reporting
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Sr Director of Channel Sales and Customer Service at a tech services company with 501-1,000 employees
The UI allowed our service reps to capture and log all activity related to an inquiry much faster than before. The inability to design a what-you-see-is-what-you-get interface affects rep performance.
Pros and Cons
- "Zendesk saves us over $50,000 per year and can be maintained in-house by our staff."
- "Reporting by Tags – this is not as effective as allowing reps to disposition tickets themselves."
What is most valuable?
Zendesk helps differentiate our staff into the different business units that they are responsible for.
Additionally, this add-on helps us with reporting on the specific areas of the business we need to track separately.
Second to the add-on is the Help Center. In conjunction with the multi-brand feature, using the Help Center by brand allows us to segment answers by business segment and allows our customers to find an answer before they contact support. The helpdesk feedback and tracking allows us to monitor if a helpdesk article is effective or not, thus allowing us to consistently improve our helpdesk service.
How has it helped my organization?
The overall user interface was a vast improvement over our previous tool. It allowed our service reps to capture and log all activity related to an inquiry much faster than before.
The semi-integration between Zopim and Zendesk works without a problem as well, and was well received by the team as being easier to use than our previous tool.
What needs improvement?
Reporting by Tags – this is not as effective as allowing reps to disposition tickets themselves. The knowledge base search is also old and only keyword based. Any large knowledge base – much like Zendesk Corporate Knowledgebase – will return many irrelevant responses.
Also, the inability to design a what-you-see-is-what-you-get interface for the reps unfortunately can affect rep performance as they have to scroll past field they don’t need to touch.
What do I think about the scalability of the solution?
To date we have had no issues with scalability.
How are customer service and technical support?
Service and Support are excellent. Whilst the knowledge base leaves a lot to be desired and the push to use the community is as annoying as it is unreliable, if you do contact support they are responsive and thorough.
Which solution did I use previously and why did I switch?
We used a support product from Oracle. It had all the bells and whistles, however it was dated and very expensive as well as hard to maintain without a developer. Zendesk saves us over $50,000 per year and can be maintained in-house by our staff.
How was the initial setup?
Deployment was very easy. In fact, very little assistance was needed from Zendesk Support.
If you understand CRM strategy and basic set up you can start using Zendesk out-of-the-box. Customization and maintenance are easy.
There are several shortcomings in the product when compared with other tools such as the ability to create child incidents, assign and track tasks related to the completion of an incident, and then to report on them are a challenge and require add-on tools.
What about the implementation team?
I implemented this tool myself. Their implementation coach was great, but there was little help other than coordination needed from Zendesk. I found many times they couldn’t offer a solution to my questions, and I either had to do a workaround or figure out a different way of doing things. When I did need to get engineering involved they were very helpful and engaged in developing a solution.
What was our ROI?
ROI is easily over $50,000 per year.
What's my experience with pricing, setup cost, and licensing?
Licensing is fairly flexible and they have fairly standard licensing offerings. The sales team did work with us on a solution for our particular need.
What other advice do I have?
Develop your reporting requirements early as you may have to implement customer fields or applications to be able to get what you need.
Also, document exceptions outside your normal service flow in order to get the Zendesk implementation team up to speed early to learn if what you want can be done.
Lastly, review the apps store to see what you might need so that you can implement those capabilities up front.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
Customer Happiness Associate at Indiegogo
The JIRA integration has helped tremendously with bug tracking, but I would love to see an easier way to add users to it.
Pros and Cons
- "The JIRA integration has helped tremendously with bug tracking and timely resolution."
- "I would love to see an easier way to add users to Zendesk as well as a way to BCC people on tickets."
Valuable Features
The ticketing system is invaluable as well as the integrations.
We use the JIRA integration to track bugs and customer feedback.
Improvements to My Organization
Before the JIRA integration, we weren't able to track incidents of bugs in an aggregated manner. Now it's much easier to track incidents and follow up for more information from customers experiencing issues.
The JIRA integration has helped tremendously with bug tracking and timely resolution.
Room for Improvement
I would love to see an easier way to add users to Zendesk as well as a way to BCC people on tickets. It would also be nice to have easier formatting tools/shortcuts for responses to customers.
Use of Solution
We've used Zendesk since I've worked at Indiegogo, which has been about two years.
Deployment Issues
I wasn't involved with the initial deployment.
Stability Issues
I've had no issues with instability.
Scalability Issues
No problems scaling.
Customer Service and Technical Support
Customer Service:
Zendesk is always very responsive to our questions and very quick to let us know if there are any issues or maintenance occurring.
Technical Support:Zendesk is always very responsive to our questions and very quick to let us know if there are any issues or maintenance occurring.
Disclosure: My company does not have a business relationship with this vendor other than being a customer.
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I DO AGREE WITH THE SCALABILITY OF ZENDESK