Zoho Developer and Consultant at a consultancy with 10,001+ employees
Real User
Jul 13, 2023
I would recommend the solution to others. I have been using it for a long time and am most comfortable with Zoho Campaigns. I have limited experience with other platforms. I do not see any major issues with the product. It's a very mature platform. It works really well. It's documented really well. It gives you what it promises. Overall, I rate the solution a ten out of ten.
CRM Team Leader at a tech company with 201-500 employees
Real User
Jun 27, 2023
People should definitely use the solution because it's part of Zoho Suite. Connecting and creating campaigns with the context database on our CRM is very easy. It's definitely something that we should try. However, it is better to start with a one-shot campaign and get acquainted with how to create templates and lists. Once we understand it well, we can move to email workflows and other advanced features. Start with the basics. I am not an advanced user of the product. I'm not from the marketing team. I know there's a lot of potential there because I've seen some videos on YouTube. They took some time to launch some of the very basic features. The product took a long time to release the HTML editor. It was something that we wanted for a long time. Overall, I rate the tool an eight out of ten.
Director, International Sales and Marketing at a tech services company with 11-50 employees
Real User
Oct 25, 2022
If people are going to go into Zoho, they have to be prepared to put in the work. They got to understand that there's a lot of work to do to get it set up the way you want it. It's not an intuitive product from that point of view. Overall, I would rate it a seven out of ten.
Zoho Campaigns offers seamless integrations, simplifying email marketing with features like automation and scheduling, supporting comprehensive campaign management and lead nurturing.Zoho Campaigns integrates with Zoho CRM and third-party apps, streamlining email marketing tasks using automation and scheduling tools. Marketers gain from features such as tracking email engagement, list segmentation, and workflow customization. Enhancements like A/B testing, CRM integration, and Google...
I would recommend the solution to others. I have been using it for a long time and am most comfortable with Zoho Campaigns. I have limited experience with other platforms. I do not see any major issues with the product. It's a very mature platform. It works really well. It's documented really well. It gives you what it promises. Overall, I rate the solution a ten out of ten.
People should definitely use the solution because it's part of Zoho Suite. Connecting and creating campaigns with the context database on our CRM is very easy. It's definitely something that we should try. However, it is better to start with a one-shot campaign and get acquainted with how to create templates and lists. Once we understand it well, we can move to email workflows and other advanced features. Start with the basics. I am not an advanced user of the product. I'm not from the marketing team. I know there's a lot of potential there because I've seen some videos on YouTube. They took some time to launch some of the very basic features. The product took a long time to release the HTML editor. It was something that we wanted for a long time. Overall, I rate the tool an eight out of ten.
I rate Zoho Campaigns six out of 10.
If people are going to go into Zoho, they have to be prepared to put in the work. They got to understand that there's a lot of work to do to get it set up the way you want it. It's not an intuitive product from that point of view. Overall, I would rate it a seven out of ten.
As a cloud-based solution, we are always using the latest version. I'd rate the solution at a nine out of ten.