Senior Solution Architecht at a comms service provider with 10,001+ employees
Real User
Mar 13, 2023
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users.
Senior Data Manager at Liberty Seguros, Compania de Seguros y Reaseguros, S.A.
Real User
Apr 25, 2022
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign.
It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.
Marketing Automation streamlines marketing tasks and workflows, leading to improved efficiency, personalized user engagement, and increased ROI. It is a key tool for marketers looking to optimize customer journeys and drive conversions.Marketing Automation solutions leverage technology to manage marketing processes across multiple channels automatically. These platforms enable marketers to segment audiences, nurture leads, automate repetitive tasks, track campaign performance, and ultimately...
You can enable it for business users or marketing users to use it in a self-service way. So, the technical team is needed to build the features or processes, and then those processes can be used in a self-service way by your non-technical users.
SAP Marketing Automation is user-friendly. The interface is nice and clear. You can see the different diagrams and define various filters and targets. You can also export the customer information you collect to make the campaign.
It's easy to understand how this information is entered. There are also a lot of platforms that show the results of campaigns. You can customize your data and define different reports, but SAS also provides a standard report.