My main use case for Clazar is primarily for automated and co-sell marketing and cloud marketplace pipeline attribution. Instead of running a traditional isolated campaign, Clazar allows marketing managers to bridge marketing qualified leads directly with the hyper scaler and co-sell programs to generate low cost and high converting co-sell pipelines on autopilot, and co-marketing capabilities automatically roll out the campaign leads and marketing inquiries straight into the CRM pipelines while auto-registering the co-sell opportunities with cloud partners without manual entries. One unique way I have used Clazar is for Marketplace Revenue and Conversion Analytics, tracking campaign ROI from cloud marketplace providing full visibility into which marketing assets and co-sell programs drive closed and won revenue. A specific example is when a marketing manager runs a joint webinar with AWS, captures 150 target accounts, and using the Clazar CRM integration, qualified leads are instantly enriched and auto-submitted as AWS ACE co-sell opportunities in bulk. Additionally, when a prospect expresses intent, marketing and sales send pre-configured private offer links directly from Salesforce, leveraging committed cloud spends. This has eliminated over 15 minutes of manual submissions per lead, drastically increasing the conversion rate by tying marketing efforts directly to cloud buyers and budgets.
Find out in this report how the two Revenue Enablement Platforms solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.
My main use case for Clazar is primarily for automated and co-sell marketing and cloud marketplace pipeline attribution. Instead of running a traditional isolated campaign, Clazar allows marketing managers to bridge marketing qualified leads directly with the hyper scaler and co-sell programs to generate low cost and high converting co-sell pipelines on autopilot, and co-marketing capabilities automatically roll out the campaign leads and marketing inquiries straight into the CRM pipelines while auto-registering the co-sell opportunities with cloud partners without manual entries. One unique way I have used Clazar is for Marketplace Revenue and Conversion Analytics, tracking campaign ROI from cloud marketplace providing full visibility into which marketing assets and co-sell programs drive closed and won revenue. A specific example is when a marketing manager runs a joint webinar with AWS, captures 150 target accounts, and using the Clazar CRM integration, qualified leads are instantly enriched and auto-submitted as AWS ACE co-sell opportunities in bulk. Additionally, when a prospect expresses intent, marketing and sales send pre-configured private offer links directly from Salesforce, leveraging committed cloud spends. This has eliminated over 15 minutes of manual submissions per lead, drastically increasing the conversion rate by tying marketing efforts directly to cloud buyers and budgets.
My main use case for Clazar is ACE to HubSpot integration. I use Clazar with HubSpot to launch opportunities from HubSpot CRM to ACE.