I am using CleverTap mainly for recording customer events, such as when a user opens my payment page or initiates a payment to track user dropoffs. If users come to my website and navigate to the payment page, then initiate a payment and instantly go back, I record the event so that my customer team can reach out to them to convince them to give discount prices and make the sales. I noticed many changes. Looking at my previous data without CleverTap, the revenue was very low. After using CleverTap, this revenue is increasing day by day. My platform is an OTT platform with a subscription price of 600 rupees per month. When a user comes to my site and logs in, they create an account with their mobile number, then go to the payment section and try to make a payment. However, when they see that the amount is expensive, they immediately cancel the payment and go back. Without CleverTap, I could not track that the user was backing out from the page because of the prices. CleverTap has the feature that tracks the event when a user has canceled the payment, so my customer team can reach out to the customer and ask what the problem is. Then they can give the customer a certain amount of discount, such as 25% or 30%, to make them a special customer and encourage them to buy the plan. This has reduced my sales drop from 100% to 50%. I have the numbers to support this. Before using CleverTap, our sales last month were 57 lakhs. When we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number. The main cases are that when a user sees the large amount of 600 rupees, they cancel the payment. CleverTap helps us track that the customer is canceling for this reason. I use CleverTap mostly for this purpose only. I have not tried other features yet.
I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the engagement data. I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features. However, the combination of SMS, email, push, and in-app notification makes it a good tool to have. I also use CleverTap day-to-day for event tracking for our users, which helps in building cohorts for push notifications and other items. Additionally, our support team uses CleverTap to identify and troubleshoot issues remotely in a great way. CleverTap's Omnichannel Journeys feature is used for drip campaigns, trigger-based campaigns, and personalized initiatives, and the marketing automation is very effective.
I use CleverTap for multiple purposes including marketing campaign automation, push notification and in-app message handling, user behavior tracking, segmentation, native display, and back-end integration. I have also used it for promotion purposes. For example, in a recent campaign, I wanted to send a message or in-app notification to customers who placed orders in the last seven days. I also have a use case where I need to determine if it is a customer's first order. If it is their first order, I send specific messages and notifications. Our organization operates in the QSR domain. When we have a new product, I want every customer to know about it. Using traditional campaigning through social media would not be efficient. With CleverTap, it is much easier to reach active users of my application. I can show them the new product without changing or deploying any new application to the Play Store.
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups. CleverTap helps me improve my business by enabling me to understand user behaviors, what device they use, their location, and much more. It aids me with marketing, testing, and more. The analytics help me know how many events I triggered, if users engaged, and whether users interacted with the campaigns or not. CleverTap also has the functionality to deliver messages immediately or at a specific time, which is very helpful. Event tracking for my users helps me build cohorts for push notifications and other action items, and my support team uses CleverTap to identify and troubleshoot issues. Analytics and customer engagement are also great, especially the behavioral analytics. It has enabled me to create targeted campaigns for specific segments, analyze campaign performance, and make marketing decisions based on the engagement data.
CleverTap is a leading customer engagement and retention platform that empowers businesses to enhance customer experiences through personalized messaging and analytics-driven insights.CleverTap offers a sophisticated suite designed for modern marketers seeking to deepen engagement and drive growth. The platform enables real-time customer insights and supports advanced segmentation, allowing for precise targeting of user groups. Its analytics tools are integrated with automation capabilities,...
I am using CleverTap mainly for recording customer events, such as when a user opens my payment page or initiates a payment to track user dropoffs. If users come to my website and navigate to the payment page, then initiate a payment and instantly go back, I record the event so that my customer team can reach out to them to convince them to give discount prices and make the sales. I noticed many changes. Looking at my previous data without CleverTap, the revenue was very low. After using CleverTap, this revenue is increasing day by day. My platform is an OTT platform with a subscription price of 600 rupees per month. When a user comes to my site and logs in, they create an account with their mobile number, then go to the payment section and try to make a payment. However, when they see that the amount is expensive, they immediately cancel the payment and go back. Without CleverTap, I could not track that the user was backing out from the page because of the prices. CleverTap has the feature that tracks the event when a user has canceled the payment, so my customer team can reach out to the customer and ask what the problem is. Then they can give the customer a certain amount of discount, such as 25% or 30%, to make them a special customer and encourage them to buy the plan. This has reduced my sales drop from 100% to 50%. I have the numbers to support this. Before using CleverTap, our sales last month were 57 lakhs. When we started using CleverTap, the sales automatically increased to 97 lakhs, which is a huge number. The main cases are that when a user sees the large amount of 600 rupees, they cancel the payment. CleverTap helps us track that the customer is canceling for this reason. I use CleverTap mostly for this purpose only. I have not tried other features yet.
I use CleverTap for behavioral analytics and customer engagement, where I create targeted campaigns for specific segments, analyze campaign performance, and take marketing decisions based on the engagement data. I intend to use CleverTap extensively for a campaign, but there are constraints with many features not up to mark or due to broken features. However, the combination of SMS, email, push, and in-app notification makes it a good tool to have. I also use CleverTap day-to-day for event tracking for our users, which helps in building cohorts for push notifications and other items. Additionally, our support team uses CleverTap to identify and troubleshoot issues remotely in a great way. CleverTap's Omnichannel Journeys feature is used for drip campaigns, trigger-based campaigns, and personalized initiatives, and the marketing automation is very effective.
I use CleverTap for multiple purposes including marketing campaign automation, push notification and in-app message handling, user behavior tracking, segmentation, native display, and back-end integration. I have also used it for promotion purposes. For example, in a recent campaign, I wanted to send a message or in-app notification to customers who placed orders in the last seven days. I also have a use case where I need to determine if it is a customer's first order. If it is their first order, I send specific messages and notifications. Our organization operates in the QSR domain. When we have a new product, I want every customer to know about it. Using traditional campaigning through social media would not be efficient. With CleverTap, it is much easier to reach active users of my application. I can show them the new product without changing or deploying any new application to the Play Store.
My main use case for CleverTap is to keep track records of users and create automated campaigns regarding email, SMS, and push notifications as per user events. I also use it for showcasing pop-ups. CleverTap helps me improve my business by enabling me to understand user behaviors, what device they use, their location, and much more. It aids me with marketing, testing, and more. The analytics help me know how many events I triggered, if users engaged, and whether users interacted with the campaigns or not. CleverTap also has the functionality to deliver messages immediately or at a specific time, which is very helpful. Event tracking for my users helps me build cohorts for push notifications and other action items, and my support team uses CleverTap to identify and troubleshoot issues. Analytics and customer engagement are also great, especially the behavioral analytics. It has enabled me to create targeted campaigns for specific segments, analyze campaign performance, and make marketing decisions based on the engagement data.