My main use case for Firefly is for text-to-image or text-to-video. I use Firefly for content creation, and I have generated many images and videos for my videos from Firefly. I use it not only for videos, but also for some projects and group presentations. By giving just a prompt, it will generate images or videos. There are many generative AI features available, but I mostly use generative image generation and video generation from prompts.
Senior Software Consultant at a hospitality company with 10,001+ employees
Real User
Top 20
Jan 22, 2026
I typically use Firefly to generate images. For example, when I want to create a social media post and quickly generate a Facebook ad, Firefly helps us generate quick images for our paid media or social media ads. At the same time, it is also helping us generate quick videos, small videos that can be used in campaigns. My main use case for Firefly is mostly generating images and getting some idea of the creation process. Suppose I am working on a new project and do not have the idea of how to put different objects together. I go to Firefly, add the prompt, and see how Firefly generates the images. Based on that output or the generated image, we get some insight and start working on the actual creative.
Software Engineer at a tech vendor with 10,001+ employees
Real User
Top 5
Dec 12, 2025
I have been using Firefly for creator purposes, specifically for creating images, videos, vectors, and design elements. I have been working on a few projects that require documentation, and those projects need images, videos, and vectors. Firefly serves this purpose for me. I am still experimenting with Firefly, so I have a long journey ahead.
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My main use case for Firefly is for text-to-image or text-to-video. I use Firefly for content creation, and I have generated many images and videos for my videos from Firefly. I use it not only for videos, but also for some projects and group presentations. By giving just a prompt, it will generate images or videos. There are many generative AI features available, but I mostly use generative image generation and video generation from prompts.
I typically use Firefly to generate images. For example, when I want to create a social media post and quickly generate a Facebook ad, Firefly helps us generate quick images for our paid media or social media ads. At the same time, it is also helping us generate quick videos, small videos that can be used in campaigns. My main use case for Firefly is mostly generating images and getting some idea of the creation process. Suppose I am working on a new project and do not have the idea of how to put different objects together. I go to Firefly, add the prompt, and see how Firefly generates the images. Based on that output or the generated image, we get some insight and start working on the actual creative.
I have been using Firefly for creator purposes, specifically for creating images, videos, vectors, and design elements. I have been working on a few projects that require documentation, and those projects need images, videos, and vectors. Firefly serves this purpose for me. I am still experimenting with Firefly, so I have a long journey ahead.