sarahvkaye@live.co.uk at a tech vendor with 10,001+ employees
Real User
Top 10
Jul 16, 2026
Blueshift needs to do what they do best and continually look at what customers need, where the gaps are in the market, and just try to deliver a good solution as quickly as they possibly can, working in the areas that are going to have an impact, with AI being one area where they are currently working.
Blueshift could be improved with better instructions and better installation. The installation was very difficult to do, and getting it set up to work properly was very problematic and took a very long time. I ended up having to go back and forth with Blueshift team quite a lot for a considerable amount of time, and it took roughly twice as long to install and set up Blueshift as I had been told it would. I actually received a partial refund on what I was paying for it because I wasn't able to use it for the initial period due to how long it took to install. The initial emails that it sent out weren't doing a particularly good job of serving people information that they would prefer—information that would engage them. That was because of the installation being so difficult to get in place. Once it was up and running, it was excellent. That was really the only issue I ever had with it; the rest was fine.
Ent IT Business Analyst at Texas Tech University Health Sciences Center
Real User
Top 20
Jun 7, 2026
The biggest frustration or friction point I have hit with Blueshift is the learning curve on journey logic. There are features I wish Blueshift had that it does not offer today, specifically better native reporting. If I could change one thing about Blueshift to improve my workflow, it would be the journey testing experience. Right now, testing a complex journey properly requires a lot of manual simulation: setting up test profiles, manually triggering events, and checking outputs. If there was a proper journey simulation mode where you could walk a test customer through a journey and see exactly what they would experience and when, that would dramatically reduce the time we spend on quality assurance before launch and the mistakes that slip through.
Blueshift can be improved in terms of campaign management features such as drag and drop, copying elements, general ease of use, and enhancements to the UX should be prioritized. Also, the ability to move customers easily from one campaign to another with one click should be enhanced.
Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless. I would also add that support should be more available 24/7.
Blueshift enhances marketing strategies with AI-driven predictive targeting, personalized campaigns, and robust data management for better engagement and revenue growth.Blueshift streamlines marketing efforts by offering predictive audience targeting, product recommendations, and dynamic content retargeting. It integrates seamlessly with existing systems, simplifying customer data management, segmentation, and campaign automation. Its AI-driven approach supports precise targeting and campaign...
Blueshift needs to do what they do best and continually look at what customers need, where the gaps are in the market, and just try to deliver a good solution as quickly as they possibly can, working in the areas that are going to have an impact, with AI being one area where they are currently working.
Blueshift could be improved with better instructions and better installation. The installation was very difficult to do, and getting it set up to work properly was very problematic and took a very long time. I ended up having to go back and forth with Blueshift team quite a lot for a considerable amount of time, and it took roughly twice as long to install and set up Blueshift as I had been told it would. I actually received a partial refund on what I was paying for it because I wasn't able to use it for the initial period due to how long it took to install. The initial emails that it sent out weren't doing a particularly good job of serving people information that they would prefer—information that would engage them. That was because of the installation being so difficult to get in place. Once it was up and running, it was excellent. That was really the only issue I ever had with it; the rest was fine.
The biggest frustration or friction point I have hit with Blueshift is the learning curve on journey logic. There are features I wish Blueshift had that it does not offer today, specifically better native reporting. If I could change one thing about Blueshift to improve my workflow, it would be the journey testing experience. Right now, testing a complex journey properly requires a lot of manual simulation: setting up test profiles, manually triggering events, and checking outputs. If there was a proper journey simulation mode where you could walk a test customer through a journey and see exactly what they would experience and when, that would dramatically reduce the time we spend on quality assurance before launch and the mistakes that slip through.
Blueshift can be improved in terms of campaign management features such as drag and drop, copying elements, general ease of use, and enhancements to the UX should be prioritized. Also, the ability to move customers easily from one campaign to another with one click should be enhanced.
Blueshift can be improved by enhancing the reporting functionalities and ensuring that the flow of data is seamless. I would also add that support should be more available 24/7.