Head of Marketing at a tech company with 51-200 employees
Real User
Dec 4, 2025
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers.
Hootsuite is a social media management platform that allows organizations to efficiently manage and analyze their social media presence. Its primary use case is to streamline social media marketing efforts by providing a centralized dashboard for scheduling, publishing, and monitoring content across multiple social media platforms.The most valuable functionality of Hootsuite is its ability to schedule and publish posts in advance, saving time and effort for organizations. With its intuitive...
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
I don't have any specific requests for improvement regarding HootSuite.
Would you say there are any areas that still could be improved? Can they make it better in some ways?
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers.