HootSuite can connect better with more social media platforms, maybe additional email platforms as well. As companies such as Instagram and LinkedIn are offering scheduling also in their platform, it would be good to see how HootSuite manages and offers better solutions so we still stick with them. This was one of the reasons that we started to use the native scheduling of the platforms itself because they are free, but HootSuite is paid and it was also expensive. Pricing can be lower and integration can be with more platforms. I think this was one of the places that HootSuite can improve themselves in terms of connecting better with other analytics tools and having better analytics numbers to show to us so we can also present to our clients. Sometimes we received emails that due to some reasons, posts were not shared automatically. This was also one of the reasons why we left HootSuite. We didn't see HootSuite as the best platform to scale with us with our growth. That's why we stopped using it.
The number of built-in templates could be improved. There are not many different styles available in terms of templates, but apart from that, I do not have any other significant complaints.
HootSuite has an inbuilt AI feature called the OwlyWriter feature, which is very good actually, but that can be improved. Sometimes the suggestions or the content suggestions that the OwlyWriter AI gives are not up to the mark that we want. We can see some improvements there, but apart from that, everything else is very good with HootSuite.There can always be some improvement in terms of accuracy and the output that it provides. It is very good right now, but definite improvement is needed because the output is not very consistent always. There can be improvement in terms of consistency that it provides.
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in sharing analytics reports.
HootSuite could be improved by enhancing its ability to create Reels in the platform. It should improve its ability to create Reels similar to Facebook, allow access to Instagram audio to add to Reels, and provide the ability to visually see the content that is scheduled instead of just viewing the number of scheduled content. I love the user-friendly interface and find that customer support is very responsive and proactive.
One improvement for HootSuite would be having the ability to see metrics and data points, which is more of a nice-to-have. Another improvement for HootSuite could be post suggestions that connect to current events.
Head of Marketing at a tech company with 51-200 employees
Real User
Dec 4, 2025
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers.
HootSuite enhances social media scheduling and management by centralizing content sharing across platforms, increasing engagement, and saving operational time. Its AI-driven tools support team collaboration effectively.HootSuite is designed for managing social media posts on platforms like Facebook, Twitter, and LinkedIn, allowing users to automate and synchronize content distribution efficiently. Featuring advanced analytics and collaboration tools, it streamlines social media management. It...
HootSuite can connect better with more social media platforms, maybe additional email platforms as well. As companies such as Instagram and LinkedIn are offering scheduling also in their platform, it would be good to see how HootSuite manages and offers better solutions so we still stick with them. This was one of the reasons that we started to use the native scheduling of the platforms itself because they are free, but HootSuite is paid and it was also expensive. Pricing can be lower and integration can be with more platforms. I think this was one of the places that HootSuite can improve themselves in terms of connecting better with other analytics tools and having better analytics numbers to show to us so we can also present to our clients. Sometimes we received emails that due to some reasons, posts were not shared automatically. This was also one of the reasons why we left HootSuite. We didn't see HootSuite as the best platform to scale with us with our growth. That's why we stopped using it.
The number of built-in templates could be improved. There are not many different styles available in terms of templates, but apart from that, I do not have any other significant complaints.
HootSuite has an inbuilt AI feature called the OwlyWriter feature, which is very good actually, but that can be improved. Sometimes the suggestions or the content suggestions that the OwlyWriter AI gives are not up to the mark that we want. We can see some improvements there, but apart from that, everything else is very good with HootSuite.There can always be some improvement in terms of accuracy and the output that it provides. It is very good right now, but definite improvement is needed because the output is not very consistent always. There can be improvement in terms of consistency that it provides.
I really wish HootSuite automatically saved drafts. It frequently disconnects from accounts, and I am unsure if this occurs when the internet connection is weak. I would like to see improvements in sharing analytics reports.
HootSuite could be improved by enhancing its ability to create Reels in the platform. It should improve its ability to create Reels similar to Facebook, allow access to Instagram audio to add to Reels, and provide the ability to visually see the content that is scheduled instead of just viewing the number of scheduled content. I love the user-friendly interface and find that customer support is very responsive and proactive.
I would love to see more detailed reporting options for all the tiers of HootSuite.
One improvement for HootSuite would be having the ability to see metrics and data points, which is more of a nice-to-have. Another improvement for HootSuite could be post suggestions that connect to current events.
HootSuite is very seamless. I'm sure there might be more functionality that HootSuite offers, but I've only used it for basic social media posting. I can't really think of anything to improve on.
I don't have any specific requests for improvement regarding HootSuite.
Would you say there are any areas that still could be improved? Can they make it better in some ways?
Hootsuite has a lot to improve, particularly the user interface, which feels dated and like an old product. I am not quite happy with the service and am looking to replace it.
The key features of the product are available just in the enterprise versions. In the normal paid versions, competitive benchmarking is limited to two competitors. Team and Productivity ratings also are limited to enterprise versions. With normal accounts, you can just boost, however, for social campaigns, you need an enterprise account. The cost also depends upon the number of users and the social platforms. The company should reduce the pricing to make it easier for companies to deploy to larger social teams. It will also motivate small and medium enterprises to be their customers.