Design Consultant at a consultancy with 10,001+ employees
MSP
Top 20
Jan 7, 2026
mParticle can be improved as it is somewhat complicated for non-technical users, though it is totally easy to use for technical users. Data plans, identity rules, and routing logic can be complex for first-time or non-technical users. I believe more guided workflows, templates, and good documentation would improve adoption. Another point I would highlight is that mParticle should simplify its debugging and troubleshooting. Event delivery issues sometimes require switching between multiple views, which is not possible for a non-technical user. Improved performance visibility is needed, including more detailed latency and delivery performance metrics per destination and historical performance trend analysis. Historical data is maintained in mParticle, but that comes at a huge cost. If mParticle can provide a solution for keeping historical data at less cost, that will be very beneficial for engineering and marketing teams.
mParticle can be improved in showing the event counts; currently, it only displays counts by hour, and I would find it beneficial to add a feature that indicates the exact minute the event is received.
mParticle's customer data platform integrates all of your data and orchestrates it across channels, partners, and systems so you'll never miss an opportunity to impress.
mParticle can be improved as it is somewhat complicated for non-technical users, though it is totally easy to use for technical users. Data plans, identity rules, and routing logic can be complex for first-time or non-technical users. I believe more guided workflows, templates, and good documentation would improve adoption. Another point I would highlight is that mParticle should simplify its debugging and troubleshooting. Event delivery issues sometimes require switching between multiple views, which is not possible for a non-technical user. Improved performance visibility is needed, including more detailed latency and delivery performance metrics per destination and historical performance trend analysis. Historical data is maintained in mParticle, but that comes at a huge cost. If mParticle can provide a solution for keeping historical data at less cost, that will be very beneficial for engineering and marketing teams.
I cannot identify any specific areas for improvement in mParticle.
mParticle can be improved in showing the event counts; currently, it only displays counts by hour, and I would find it beneficial to add a feature that indicates the exact minute the event is received.