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Why is Social CRM important for companies?

Ariel Lindenfeld - PeerSpot reviewer
VP Product at PeerSpot
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Find out what your peers are saying about Sprinklr, Salesforce, Qualtrics and others in Social CRM. Updated: January 2026.
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Social CRM
Social CRM blends social media channels with traditional CRM tools, enhancing customer interaction and engagement. It enables businesses to leverage social insights to make data-driven decisions. Social CRM integrates social data with customer information, providing a comprehensive view of customer interactions across channels. This holistic approach aids businesses in tailoring their communications and marketing strategies to meet customer needs more effectively. Real user insights...
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Social CRM experts

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Chief Technical Lead at a consultancy with 201-500 employees
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Technical Support Engineer/ QA at a computer software company with 11-50 employees
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Postgraduate at a educational organization with 1,001-5,000 employees
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Salesforce Project Delivery Manager at Techforce Services Pty Ltd
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Managing Director at Ivory Education Private Limited
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People Technology Lead at Scandinavian Tobacco Group
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Salesforce Data Cloud Developer at a tech vendor with 10,001+ employees