They can go for Jasper as it allows them to do below.
1. Scheduling to users with data they need to their mail box
2. Easy to maintain
3. Less licensing cost
who are your end users? if it is for daily operational reporting jaspersoft is a good bet
if you have a budget go for tableau. it is definitely uncomparable with jasper but it has it's disadvantage of it's super friendly advantages. it is very easy to develop a dashboard…