Seasoned European B2B marketing professional with 25 years of experience in the hi-tech
industry. For the last 20 years, focused on enabling companies to more effectively market and
sell. Relentless focus on lead management, pipeline building & funnel management, revenue
performance management and marketing–sales alignment in large pan-European, complex
organizations and smaller high growth companies. Through a combination of analytical skills,
managerial capabilities and relational skills, this results in a strong capability to bridge different
functions in an organization, and improve the contribution of marketing to sales pipeline and
revenue and make the marketing and sales teams more productive.
PERSONAL
A business led, insightful and strategic manager who sets clear goals and provides effective
leadership. Creative, energetic, passionate and quick thinking with a good think/do balance.
Internationally successful and culturally adept. Thrives on challenges in a high-growth
environment. Change agent. ENTJ (Myers-Briggs).
Specialties
Pipeline Development and Acceleration, Lead Management, Marketing Performance
Management, Marketing Effectiveness driving measurable marketing ROI, Marketing
Vlerick Leuven-Gent Management School
EHSAL Management School, Brussels
Katholieke Universiteit Leuven
Katholieke Universiteit Leuven
