I am a proven product marketing manager with extensive B2B marketing experience of enterprise software and cloud-based solutions. I integrate market trends, new business models, and corporate strategy to drive key objectives. My cross-functional team leadership style is well respected and I’m an effective “hands-on” individual contributor. I am a self-motivated, innovative, and deadline-oriented manager with the expertise to make an immediate impact.
Specialties
Product Marketing
Product strategy
Product messaging and positioning
Product planning and launch
Content marketing strategy and development
Web Marketing
Social Media Marketing
Integrated marketing
Eloqua campaign planning and execution
Segmentation and targeting
Demand generation
Branding
Collateral, White Papers & Case Studies
Webinar Creation & Execution
Video demos
Sales Enablement and ROI tools
Competitive analysis & Battle Cards
RFPs and proposal boilerplates
Industry Analyst relations
Technical Marketing
Product Management
When not being a workaholic, I’ll be doing something related to fly-fishing. I’m currently a casting instructor at the Golden Gate Angling and Casting Club, and volunteer for Project Healing Waters.
Project Healing Waters Fly Fishing, Inc.™ is dedicated to the physical and emotional rehabilitation of disabled active military service personnel and disabled veterans through fly fishing and associated activities including education and outings.
Northern Arizona University
Northern Arizona University-The W. A. Franke College of Business
