Marketing Strategy | Messaging | Lead Generation
Understand and translate complex technical concepts into benefit-oriented messaging for non-technical audiences. Define messaging and positioning that enables sales teams to close business. Develop and implement marketing programs and campaigns that generate leads and brand awareness. Lead cross-functional teams to enable sales and partners while achieving measurable marketing success. Proficient with software, hardware, cloud/SaaS, B2B, B2C and inbound, outbound and partner marketing.
Specialties: Carrier and enterprise networking including core-to-edge switching products and service assurance as well as telecommunications and high-tech in general. Marketing strategy, tactics, messaging, storytelling and communications as well as lead-generation, marketing campaign development and analysis, product launches and event planning/management. Presenting including developing presentations and public speaking to any audience including salespeople, partners, re-sellers, customers, end-users, press, analysts and executives.
State University of New York College at Brockport
Concordia University
